---
title: "Trend — benzoyl peroxide - Flapen"
canonical_url: "https://flapen.com/research/ae/beauty/benzoyl-peroxide/trend"
last_updated: "2026-08-02T07:24:35.566Z"
locale: en
meta:
  description: "Niche score 47/100 · $107K/yr market · 49K searches/yr · $49.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · $107K/yr market · 49K searches/yr · $49.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — benzoyl peroxide - Flapen"
---

# **benzoyl peroxide**

**Skip it**

Brand-locked demand (top 5 brands take 91% of clicks) — this niche doesn't clear our bar today.

Market size 26Growth 31Conversion 53Competition 38Returns 96Price range 94Avg price 93Brand share 21Review moat 24Quality gap 50

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Price range**

**Great****$15.30–$101.06**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$49.46**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****4.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+5.2%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$107K**

$107K/yr · 49K searches

**Review moat**

**Bad****5,101.06**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand