---
title: "Search terms — anti dandruff shampoo - Flapen"
canonical_url: "https://flapen.com/research/ae/beauty/anti-dandruff-shampoo/search-terms"
last_updated: "2026-08-02T07:08:39.470Z"
locale: en
meta:
  description: "Niche score 53/100 · $1.9M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $1.9M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — anti dandruff shampoo - Flapen"
---

# **anti dandruff shampoo**

**Worth a look**

Shows low returns (0.6%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 93Growth 18Conversion 70Competition 20Returns 97Price range 66Avg price 93Brand share 0Review moat 18Quality gap 75

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Market size**

**Great****$1.9M**

$1.9M/yr · 579K searches

**Avg price**

**Great****$51.48**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****6.4%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$19.71–$141.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Bad****76%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-14.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****17,768.08**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** High Price**](https://flapen.com/research/niches?market=ae&signal=high_price "Avg price > $50")