---
title: "Sketchbook — $107K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/arts-crafts/sketchbook"
last_updated: "2026-07-31T16:33:54.359Z"
locale: en
meta:
description: "Niche score 50/100 · $107K/yr market · 139K searches/yr · $23.28 avg price. Soft demand (-2.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $107K/yr market · 139K searches/yr · $23.28 avg price. Soft demand (-2.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sketchbook — $107K/yr Amazon AE Niche (2026) - Flapen"
---
# **sketchbook**
**Worth a look**
Shows low returns (0.9%), but soft demand (-2.4% this quarter) keeps it on the watch list.
Market size 26Growth 24Conversion 41Competition 41Returns 96Price range 80Avg price 95Brand share 70Review moat 74Quality gap 28
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$23.28**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$3.35–$66.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****548.67**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$107K**
$107K/yr · 139K searches
**Growth**
**Bad****-2.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Arab Emirates niche tracking, sketchbook is a $107K/yr Amazon United Arab Emirates market (139K searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sketchbook market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$116K–$140K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#93**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **5.4%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **56 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**63%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 95%
**Open market**
**32%**
- Amazon Basics21% - TAKA PRYOR16% - Rosy.Moment10% - Faber-Castell9% - Velvaria6% - Red Dot Gift5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.4% search growth over the last 90 days.
3K2KSpike '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/ae/arts-crafts/sketchbook/trend)
## **Top sketchbook search terms**
- **sketchbook**57K/yr-17.3%1.9% conv. - **drawing book**32K/yr-0.9%2.1% conv. - **sketch book**25K/yr+18.8%2.2% conv. - **art book**9K/yr+21.6%0.7% conv. - **دفتر رسم**8K/yr+40.4%1.3% conv. - **sketch pad**3K/yr+22.9%3.0% conv. - **sketchbook a4**4K/yr-36.0%1.5% conv. [**All search terms **](https://flapen.com/research/ae/arts-crafts/sketchbook/search-terms)
## **Top sketchbook products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$21K30%$32K40%$43K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Hardcover Art Sketchbook Large Size 21 x 13 cm 36 sheets/72 pages 1-Pack Black**Amazon Basics**$13.22**4.6★1,853 rev](https://www.amazon.ae/dp/B09YVQ2W34) [2**A4 Sketch Book Top Spiral Bound Sketch Pad 1 Pack 60-Sheets (68lb/100gsm) Acid Free Art Sketchbook Artistic Drawing Painting Writing Paper for Beginners Artists(Starry)**TAKA PRYOR**$21.58**4.6★56 rev](https://www.amazon.ae/dp/B0FMQ52R9S) [3**Rosy.Moment Sketch Book A4-Size 160gsm 24sheet Double-Sided Hardcover Sketchbook Spiral Sketch Pad Durable Acid Free Drawing Art Paper for Kids & Adults**Rosy.Moment**$9.90**4.8★10 rev](https://www.amazon.ae/dp/B0DCNKF37H) [4**FABER-CASTELL DRAWING BOOK A4 120GSM 36 Pages**Faber-Castell**$4.54**4.6★633 rev](https://www.amazon.ae/dp/B07BPNJGNQ) [5**Velvaria A4 Thickened Sketch Book for Kids Artists & Beginners - Top Spiral Bound Art Sketch Pad with 50 Sheets Acid-Free 200gsm Drawing Paper Perfect Art Supplies**Velvaria**$24.11**5.0★3 rev](https://www.amazon.ae/dp/B0FLDXRH58)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Artistic Sketchbook A4 Size 60 Sheets 120g Drawing Paper Spiral Bound Art sketchbooks are Suitable for Children artistsoil Pastel sketchbookcharcoal sketchbookmultimedia Sketchbook**SYOSI**$23.95**1 rev6mo ago](https://www.amazon.ae/dp/B0GJ8SMMGL) [**A4 Sketch Book Top Spiral Bound Sketch Pad 1 Pack 60-Sheets (68lb/100gsm) Acid Free Art Sketchbook Artistic Drawing Painting Writing Paper for Beginners Artists(Starry)**TAKA PRYOR**$21.58**56 rev11mo ago](https://www.amazon.ae/dp/B0FMQ52R9S) [**Velvaria A4 Thickened Sketch Book for Kids Artists & Beginners - Top Spiral Bound Art Sketch Pad with 50 Sheets Acid-Free 200gsm Drawing Paper Perfect Art Supplies**Velvaria**$24.11**3 rev11mo ago](https://www.amazon.ae/dp/B0FLDXRH58) [**How To Draw Everything: 300 Cute Step-by-Step Simple Drawing Stuff Drawings of Cute Stuff Animals Food Gifts and other Amazing Things | Coloring Book for Kids and Adults**TERRIFI**$39.03**5 rev1y ago](https://www.amazon.ae/dp/B0FHB331D5) [**Deli EC285 Finenolo Black Hard Leather Cover Sketch Book White 12 cm x 12 cm Size**deli**$14.63**11 rev1y ago](https://www.amazon.ae/dp/B0CXVF119Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Doms Wiro 72 Pages Sketch Book A5 Size**Doms**$4.99**5.0★**▲ 221%**](https://www.amazon.ae/dp/B0BH8QGFVV) [**Artistic Sketchbook A4 Size 60 Sheets 120g Drawing Paper Spiral Bound Art sketchbooks are Suitable for Children artistsoil Pastel sketchbookcharcoal sketchbookmultimedia Sketchbook**SYOSI**$23.95**4.0★**▲ 216%**](https://www.amazon.ae/dp/B0GJ8SMMGL) [**Kangaro Art Sketchbook A5 Black PU Hard Cover 80 Sheets 140 g Cream Paper**Kangaro**$33.43**4.6★**▲ 195%**](https://www.amazon.ae/dp/B0CVRMJ6WC) [**Velvaria A4 Thickened Sketch Book for Kids Artists & Beginners - Top Spiral Bound Art Sketch Pad with 50 Sheets Acid-Free 200gsm Drawing Paper Perfect Art Supplies**Velvaria**$24.11**5.0★**▲ 135%**](https://www.amazon.ae/dp/B0FLDXRH58) [**A4 Sketch Book Top Spiral Bound Sketch Pad 1 Pack 60-Sheets (68lb/100gsm) Acid Free Art Sketchbook Artistic Drawing Painting Writing Paper for Beginners Artists(Starry)**TAKA PRYOR**$21.58**4.6★**▲ 68%**](https://www.amazon.ae/dp/B0FMQ52R9S)
**~~View all trending →~~**
## **What buyers say about sketchbook**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**الجودة الشاملة**25%
*“Good quality”*
**القيمة مقابل المال**22%
*“Great value for money”*
**الحجم الكلي**19%
*“Perfect size”*
**جودة الورق**11%
*“the paper doesn't wrinkle at all”*
**المنتج المعلن عنه مقابل المنتج الفعلي**11%
*“As mentioned”*
**جودة الطلاء**3%
*“i can happily use paint on these pages”*
**تجربة الرسم**3%
*“Great sketchbook”*
### **What buyers complain about **
**جودة الورق**50%
*“Further the paper is very thin and see-through, 100% not 80gsm - standard printer paper that is 80gsm is thicker than this paper”*
**الحجم الكلي**25%
*“its little bit too small”*
### **Top return reasons **
**الحجم الكلي**57%
**المنتج المعلن عنه مقابل المنتج الفعلي**24%
**جودة الورق**9%
**الجودة الشاملة**6%
**القيمة مقابل المال**2%
**رطب/جاف**1%
**سهولة الاستخدام**1%
**سماكة**1%
## **Common questions**
- **Is sketchbook profitable to sell on Amazon United Arab Emirates?**
- The niche generates $107K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -2.4%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the sketchbook niche?**
- 19 brands and 36 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in sketchbook?**
- Top complaints mined from reviews: جودة الورق, الحجم الكلي. The return rate is 0.9%.
- **When does demand for sketchbook peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the sketchbook niche?**
- Listings span $3.35–$66.95; the average listing price is $23.28 (sweet spot $15–$100). The average incumbent carries 549 reviews — the moat a new listing must climb.
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