---
title: "Rice Paper — $61K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/arts-crafts/rice-paper"
last_updated: "2026-07-31T16:31:28.652Z"
locale: en
meta:
description: "Niche score 57/100 · $61K/yr market · 61K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $61K/yr market · 61K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Rice Paper — $61K/yr Amazon AE Niche (2026) - Flapen"
---
# **rice paper**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 15Growth 76Conversion 49Competition 20Returns 99Price range 74Avg price 95Brand share 31Review moat 88Quality gap 96
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Incredible****$25.51**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****240.44**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Great****+62.5%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$3.83–$46.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$61K**
$61K/yr · 61K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=ae&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=ae&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United Arab Emirates niche tracking, rice paper is a $61K/yr Amazon United Arab Emirates market (61K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 57/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rice paper market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$77K–$102K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#30**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **31%**
- **Out of stock**
- **13.3%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **▲rising
**Sellers**
**34**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**11%**
- Generic42% - Desiam19% - Blue Dragon18% - Switz4% - Soeos4% - KEKESHI3% - Open — no brand owns it (6 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +62.5% search growth over the last 90 days.
2K2KSpike '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/ae/arts-crafts/rice-paper/trend)
## **Top rice paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$12K30%$18K40%$24K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Thuong Hang Rice Paper Vietnamese Rice Sheets 22cm Diameter 110g 11 Sheets per Pack**Generic**$24.33**4.6★7 rev](https://www.amazon.ae/dp/B0GMQ8WHJ2) [2**SIAM Spring Roll Wrappers Rice Paper Sleeves for Thai Spring Rolls - 100% Wheat Free & Vegan 100gm**Desiam**$6.43**4.2★31 rev](https://www.amazon.ae/dp/B01ANPF3G2) [3**Blue Dragon Spring Roll Wrappers 15-17 Sheets Per Pack 4.7 Ounce (Pack of 1) Four Simple Ingredients Gluten Free Vegan Friendly No Preservatives**Blue Dragon**$10.81**4.3★341 rev](https://www.amazon.ae/dp/B0062Y992I) [4**Lotus Rice paper 22cm | 220 Gram | 22 Sheets Thuong Hang Imported Vietnam**Generic**$30.10**3.3★5 rev](https://www.amazon.ae/dp/B0G2M3CS94) [5**Lotus Rice Paper Vietnamese Spring Roll Wrappers 22cm Diameter 330 Gram 33 Sheets Imported from Vietnam**Generic**$36.84**4.0★2 rev](https://www.amazon.ae/dp/B0G644W4LP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jvapa Rice Paper Sheet - 100gms (Chả giò) | Round | 22 cm | Gluten-Free | Perfect for Fried Rolls Wraps & Dumplings**JVAPA**$34.11**770 rev5mo ago](https://www.amazon.ae/dp/B0DFTF2XFB) [**Thuong Hang Rice Paper Vietnamese Rice Sheets 22cm Diameter 110g 11 Sheets per Pack**Generic**$24.33**7 rev5mo ago](https://www.amazon.ae/dp/B0GMQ8WHJ2) [**Lotus Rice Paper Vietnamese Spring Roll Wrappers 22cm Diameter 330 Gram 33 Sheets Imported from Vietnam**Generic**$36.84**2 rev7mo ago](https://www.amazon.ae/dp/B0G644W4LP) [**Lotus Rice paper 22cm | 220 Gram | 22 Sheets Thuong Hang Imported Vietnam**Generic**$30.10**5 rev8mo ago](https://www.amazon.ae/dp/B0G2M3CS94) [**Thai Pride Rice Paper 100 g**Thai Pride**$5.75**2 rev10mo ago](https://www.amazon.ae/dp/B07FKDQ543)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Thuong Hang Rice Paper Vietnamese Rice Sheets 22cm Diameter 110g 11 Sheets per Pack**Generic**$24.33**4.6★**▲ 121%**](https://www.amazon.ae/dp/B0GMQ8WHJ2) [**Jvapa Rice Paper Sheet - 100gms (Chả giò) | Round | 22 cm | Gluten-Free | Perfect for Fried Rolls Wraps & Dumplings**JVAPA**$34.11**4.0★**▲ 119%**](https://www.amazon.ae/dp/B0DFTF2XFB) [**Kekeshi Rice Paper - Square 50-53 Sheets 500g (PACK OF 3)**KEKESHI**$46.04**5.0★**▲ 87%**](https://www.amazon.ae/dp/B0DHXDMS7S) [**Lotus Rice Paper Vietnamese Spring Roll Wrappers 22cm Diameter 330 Gram 33 Sheets Imported from Vietnam**Generic**$36.84**4.0★**▲ 68%**](https://www.amazon.ae/dp/B0G644W4LP) [**Mr Rice - Fresh Roll Rice Paper 22cm (400gm)**Mr. Rice**$8.79**4.0★**▲ 59%**](https://www.amazon.ae/dp/B0DRG115MF)
**~~View all trending →~~**
## **What buyers say about rice paper**
What buyers praise and complain about, mined from review topics.
### **What buyers complain about **
**حالة المنتج**50%
*“Used”*
**الحجم الكلي**50%
*“The size is medium for people who ask”*
### **Top return reasons **
**القيمة مقابل المال**33%
**سهولة الاستخدام**33%
**الجودة الشاملة**33%
## **Common questions**
- **Is rice paper profitable to sell on Amazon United Arab Emirates?**
- The niche generates $61K/yr across 16 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +62.5%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the rice paper niche?**
- 12 brands and 34 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in rice paper?**
- Top complaints mined from reviews: حالة المنتج, الحجم الكلي. The return rate is 0.1%.
- **When does demand for rice paper peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the rice paper niche?**
- Listings span $3.83–$46.04; the average listing price is $25.51 (sweet spot $15–$100). The average incumbent carries 240 reviews — the moat a new listing must climb.
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