---
title: "Crayons — $60K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/arts-crafts/crayons"
last_updated: "2026-07-31T16:17:19.150Z"
locale: en
meta:
description: "Niche score 52/100 · $60K/yr market · 53K searches/yr · $21.09 avg price. A small market ($60K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $60K/yr market · 53K searches/yr · $21.09 avg price. A small market ($60K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Crayons — $60K/yr Amazon AE Niche (2026) - Flapen"
---
# **crayons**
**Worth a look**
Shows low returns (1.1%), but a small market ($60K/yr) keeps it on the watch list.
Market size 15Growth 35Conversion 61Competition 70Returns 94Price range 83Avg price 90Brand share 28Review moat 52Quality gap 42
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.09**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$2.46–$87.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,423.38**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+8.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****$60K**
$60K/yr · 53K searches
According to Flapen's Amazon United Arab Emirates niche tracking, crayons is a $60K/yr Amazon United Arab Emirates market (53K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Aug. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **crayons market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$127K–$169K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#57**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **74%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **79 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**52**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 81%
**Open market**
**9%**
- Crayola47% - Faber-Castell27% - YPLUS8% - Funbo4% - BabyBus3% - AquaFalcon3% - Open — no brand owns it (8 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.0% search growth over the last 90 days.
2K1KSpike '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/ae/arts-crafts/crayons/trend)
## **Top crayons search terms**
- **crayons**28K/yr+22.6%5.0% conv. - **crayons for toddlers 1-3**9K/yr-12.8%6.8% conv. - **crayon**5K/yr+0.8%4.7% conv. - **crayons for kids ages 4-8**6K/yr-10.3%3.4% conv. - **crayola crayons**5K/yr+9.3%4.9% conv. [**All search terms **](https://flapen.com/research/ae/arts-crafts/crayons/search-terms)
## **Top crayons products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$5K12%$7K16%$10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Crayola Crayons Multi-Colour 52-3008**Crayola**$3.77**4.1★113 rev](https://www.amazon.ae/dp/B06XDLLW69) [2**Crayola Crayons 64 ct.**Crayola**$25.28**4.7★4,704 rev](https://www.amazon.ae/dp/B00004YO15) [3**Faber-Castell Faber Castell Jumbo Wax Crayons 25 Color Round 90Mm In A Tub CRAYONS 120041**Faber-Castell**$11.97**4.3★109 rev](https://www.amazon.ae/dp/B08VJ3XMW5) [4**Faber-Castell Plastic Crayons 12 Color 90mm In A Metal Tin**Faber-Castell**$6.09**4.2★4,436 rev](https://www.amazon.ae/dp/B073PTLW5F) [5**YPLUS Peanut Crayons for Kids 12 Colors Washable Crayon Non-Toxic Baby Crayon for ages 3-4 4-8 Coloring Art Supplies**YPLUS**$39.64**4.6★6,486 rev](https://www.amazon.ae/dp/B093FGM8ZQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Silky Crayons for Toddlers Washable Twistable Jumbo Art Supplies Easy Grip Kids Coloring Tools for Travel School & Home Non-Toxic Infant Crayon Set 12 PCS**KASTWAVE**$37.17**7 rev9mo ago](https://www.amazon.ae/dp/B0FXH3BNHP) [**Crayons For Toddlers 1-3 - 12pc Toddler Crayons For Kids Ages 4-8 1-3 2-4 - Non Toxic Washable Toddler Coloring Art Supplies**TAKA PRYOR**$17.65**6 rev11mo ago](https://www.amazon.ae/dp/B0FMPXXHYD) [**Crayons for Toddlers 1-3 and Kids 4-8 Non-Toxic Washable Crayons Ultra-Silky Easy-Grip Art Supplies Ideal Coloring Gift for Boys and Girls (12)**AquaFalcon**$45.99**5 rev1y ago](https://www.amazon.ae/dp/B0FBX6XTFX) [**BabyBus 6 colors nox-toxic Silky Washable Crayons for kids/boys and girls easy grip vibrant colors quick dry**BabyBus**$28.32**26 rev1y ago](https://www.amazon.ae/dp/B0DPWZ5G24) [**Funbo Crayon Set 12-Pieces**Funbo**$2.46**7 rev4y ago](https://www.amazon.ae/dp/B09YRT8GP9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Maxi JUMBO WAX CRAYONS 12 COLOR ROUND 90MM WCR12**Maxi**$5.46**4.5★**▲ 187%**](https://www.amazon.ae/dp/B099XDJPF1) [**Faber-Castell WAX CRAYON 12 Color Round 90Mm ASSORTED 120052**Faber-Castell**$4.67**4.4★**▲ 141%**](https://www.amazon.ae/dp/B07NDLLLV2) [**Faber-Castell Plastic Crayons 12 Color 90mm In A Metal Tin**Faber-Castell**$6.09**4.2★**▲ 115%**](https://www.amazon.ae/dp/B073PTLW5F) [**Silky Crayons for Toddlers Washable Twistable Jumbo Art Supplies Easy Grip Kids Coloring Tools for Travel School & Home Non-Toxic Infant Crayon Set 12 PCS**KASTWAVE**$37.17**5.0★**▲ 97%**](https://www.amazon.ae/dp/B0FXH3BNHP) [**Crayola Ultra Clean Washable Large Crayons Multi-Colour Cy52-3281**Crayola**$22.02**4.5★**▲ 86%**](https://www.amazon.ae/dp/B00178LYI6)
**~~View all trending →~~**
## **What buyers say about crayons**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**لون**26%
*“Variety of colors”*
**سيطرة**19%
*“Easy grip”*
**المنتج المعلن عنه مقابل المنتج الفعلي**14%
*“As described”*
**الجودة الشاملة**7%
*“the price for the quality is amazing”*
**القيمة مقابل المال**7%
*“its very reasonably priced”*
**متانة**7%
*“Crayons are durable is it does not easily broken”*
**سهولة الاستخدام**5%
*“Easy to remove”*
### **What buyers complain about **
**المنتج المعلن عنه مقابل المنتج الفعلي**33%
*“The product claims in its name to be non-toxic, but it's a lie”*
**الحجم الكلي**17%
*“Its a small pa key”*
**لون**17%
*“mess her hands with the colors”*
### **Top return reasons **
**الحجم الكلي**31%
**لون**13%
**حالة المنتج**8%
**المواد/الأجزاء المعيبة**8%
**المنتج المعلن عنه مقابل المنتج الفعلي**6%
**التوافق - بشكل عام**5%
**السطوع/اللمعان/التوهج**3%
**الوزن خفيف**3%
**جودة الطباعة**3%
**الجودة الشاملة**3%
## **Common questions**
- **Is crayons profitable to sell on Amazon United Arab Emirates?**
- The niche generates $60K/yr across 39 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +8.0%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the crayons niche?**
- 14 brands and 52 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in crayons?**
- Top complaints mined from reviews: المنتج المعلن عنه مقابل المنتج الفعلي, الحجم الكلي, لون. The return rate is 1.1%.
- **When does demand for crayons peak?**
- Demand peaks in Aug; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the crayons niche?**
- Listings span $2.46–$87.11; the average listing price is $21.09 (sweet spot $15–$100). The average incumbent carries 1,423 reviews — the moat a new listing must climb.
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