---
title: "Coloring Book — $213K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/arts-crafts/coloring-book"
last_updated: "2026-07-31T18:42:40.935Z"
locale: en
meta:
description: "Niche score 60/100 · $213K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $213K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Coloring Book — $213K/yr Amazon AE Niche (2026) - Flapen"
---
# **coloring book**
**Worth a look**
Shows a thin review moat (71 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 41Growth 44Conversion 30Competition 79Returns 96Price range 78Avg price 95Brand share 47Review moat 96Quality gap 43
**Review moat**
**Incredible****70.64**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$29.38**
avg listing price — sweet spot $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Price range**
**Great****$2.87–$59.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+15.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$213K**
$213K/yr · 300K searches
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=ae&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=ae&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Arab Emirates niche tracking, coloring book is a $213K/yr Amazon United Arab Emirates market (300K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 60/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coloring book market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$235K–$294K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#275**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **7.4%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **80 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**17 **▲rising
**Sellers**
**45**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 80%
**Open market**
**17%**
- Generic22% - KASTWAVE22% - NALACAL14% - Crayola10% - SAHRI8% - Velvaria6% - Open — no brand owns it (11 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +15.4% search growth over the last 90 days.
8K6KSpike '25Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/ae/arts-crafts/coloring-book/trend)
## **Top coloring book search terms**
- **coloring book**130K/yr+9.5%1.1% conv. - **coloring book for adult**61K/yr+4.7%0.5% conv. - **colouring book**23K/yr+7.2%0.7% conv. - **دفتر تلوين**21K/yr+46.0%0.7% conv. - **دفتر تلوين للكبار**16K/yr+69.5%0.7% conv. - **cozy coloring book**13K/yr+21.0%1.6% conv. - **coloring**11K/yr+12.3%0.6% conv. - **coloring books**9K/yr+15.3%1.6% conv. - **تلوين**6K/yr+39.7%0.3% conv. - **كتاب تلوين**5K/yr+60.1%0.5% conv. [**All search terms **](https://flapen.com/research/ae/arts-crafts/coloring-book/search-terms)
## **Top coloring book products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$6K6%$13K9%$19K12%$26K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cute Animal Coloring Book for Kids Featuring Super Cute Animal Characters Designs for Relaxation for Stress-Free Creativity**NALACAL**$36.66**4.5★43 rev](https://www.amazon.ae/dp/B0F2GCK4LF) [2**Girl Moments 2: A Wholesome Coloring Book for All Ages: 8.5 x 8.5 inches | Perfect for Relaxation & Joy | Cozy Spaces Coloring**Generic**$39.55**5.0★14 rev](https://www.amazon.ae/dp/B0FKLS4TYH) [3**CNTOAE Cozy Coloring Book for Adults and Teens Featuring Super Cute Animals Cozy Activities and Cute Designs for Relaxation and Chill (LITTLE CORNER)**Generic**$29.82**4.9★11 rev](https://www.amazon.ae/dp/B0FFH58H9V) [4**SAHRI Animal Coloring Book Cozy Coloring Book for Adults and Teens Featuring Super Cute Animals Cozy Activities and Cute Designs for Relaxation & Stress Relief (little ghost)**SAHRI**$31.04**4.5★16 rev](https://www.amazon.ae/dp/B0FNCPLMS1) [5**Crayola Wildflower Coloring Book 40 Premium Adult Coloring Pages Gift**Crayola**$29.12**4.5★385 rev](https://www.amazon.ae/dp/B0874Y82X8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HIHIDAY Animal Coloring Book Cozy Coloring Book for Adults and Teens Featuring Super Cute Animals Cozy Activities and Cute Designs for Relaxation and Stress Relief (Girl Moments)**HIHIDAY**$30.92**1 rev3mo ago](https://www.amazon.ae/dp/B0GWMCB4DV) [**Coloring Book Gift Set for Adults and Kids(4 Books 40 Pages Each) Thick Paper Single-Page Design Bold and Easy Simple and Big Designs for Relaxation Featuring**Yoawllty**$59.37**3 rev6mo ago](https://www.amazon.ae/dp/B0GFTLR7NC) [**COZY & CUTE Coloring Book - Relaxation in Comfortable Spaces with Adorable Goods for Adults & Teens Cute Colouring Book with Easy and Simple Designs (Comfy Days)**Generic**$25.85**0 rev6mo ago](https://www.amazon.ae/dp/B0GFF74NG2) [**COZY & CUTE Coloring Book - Relaxation in Comfortable Spaces with Adorable Goods for Adults & Teens Cute Colouring Book with Easy and Simple Designs (Girl Moment)**Generic**$28.46**0 rev6mo ago](https://www.amazon.ae/dp/B0GFFHVPWW) [**Girl Moments 2: A Wholesome Coloring Book for All Ages: 8.5 x 8.5 inches | Perfect for Relaxation & Joy | Cozy Spaces Coloring (Girl Moments 2)**Generic**$38.78**14 rev8mo ago](https://www.amazon.ae/dp/B0G2HGF8VP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**COZY & CUTE Coloring Book - Relaxation in Comfortable Spaces with Adorable Goods for Adults & Teens Cute Colouring Book with Easy and Simple Designs (Girl Moment)**Generic**$28.46**0.0★**▲ 212%**](https://www.amazon.ae/dp/B0GFFHVPWW) [**COZY & CUTE Coloring Book - Relaxation in Comfortable Spaces with Adorable Goods for Adults & Teens Cute Colouring Book with Easy and Simple Designs (Comfy Days)**Generic**$25.85**0.0★**▲ 209%**](https://www.amazon.ae/dp/B0GFF74NG2) [**HIHIDAY Animal Coloring Book Cozy Coloring Book for Adults and Teens Featuring Super Cute Animals Cozy Activities and Cute Designs for Relaxation and Stress Relief (Girl Moments)**HIHIDAY**$30.92**3.0★**▲ 208%**](https://www.amazon.ae/dp/B0GWMCB4DV) [**SAHRI Animal Coloring Book Cozy Coloring Book for Adults and Teens Featuring Super Cute Animals Cozy Activities and Cute Designs for Relaxation & Stress Relief (little ghost)**SAHRI**$31.04**4.5★**▲ 182%**](https://www.amazon.ae/dp/B0FNCPLMS1) [**Coloring Book Gift Set for Adults and Kids(4 Books 40 Pages Each) Thick Paper Single-Page Design Bold and Easy Simple and Big Designs for Relaxation Featuring**Yoawllty**$59.37**4.2★**▲ 170%**](https://www.amazon.ae/dp/B0GFTLR7NC)
**~~View all trending →~~**
## **What buyers say about coloring book**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**الجودة الشاملة**43%
*“Quality is good”*
**القيمة مقابل المال**17%
*“Worth it”*
**قوة**14%
*“They are very strong”*
**لون**12%
*“the colors are great”*
### **What buyers complain about **
**حبر جاف/فارغ**29%
*“Some pens arrived dry”*
**الجودة الشاملة**15%
*“Low quality”*
**وقت التجفيف**8%
*“Dry fast”*
**جودة الطباعة**8%
*“Bad printing quality”*
**مانع للتسرب**8%
*“Several did not work or had leaked”*
**خبرة الكتابة**4%
*“Few sketch are not writing properly even its not used”*
**رطب/جاف**4%
*“Most of them are dry”*
**الحجم الكلي**4%
*“Very small”*
**متانة**4%
*“After 1 month of purchase”*
**يشم**3%
*“Smells a bit weird”*
### **Top return reasons **
**الجودة الشاملة**20%
**حبر جاف/فارغ**16%
**الوظيفة - بشكل عام**13%
**لون**11%
**جودة الطباعة**8%
**المنتج المعلن عنه مقابل المنتج الفعلي**5%
**الحجم الكلي**5%
**يشم**4%
**رطب/جاف**3%
**المواد/الأجزاء المعيبة**3%
## **Common questions**
- **Is coloring book profitable to sell on Amazon United Arab Emirates?**
- The niche generates $213K/yr across 45 tracked products. 2 of 20 products launched in the last 360 days are still selling. 90-day search growth is +15.4%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the coloring book niche?**
- 17 brands and 45 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in coloring book?**
- Top complaints mined from reviews: حبر جاف/فارغ, الجودة الشاملة, وقت التجفيف. The return rate is 0.7%.
- **When does demand for coloring book peak?**
- Demand peaks in Jun–Jul; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the coloring book niche?**
- Listings span $2.87–$59.37; the average listing price is $29.38 (sweet spot $15–$100). The average incumbent carries 71 reviews — the moat a new listing must climb.
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