---
title: "Colored Pens — $19K/yr Amazon AE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/ae/arts-crafts/colored-pens"
last_updated: "2026-08-02T04:40:46.525Z"
locale: en
meta:
description: "Niche score 47/100 · $19K/yr market · 48K searches/yr · $27.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $19K/yr market · 48K searches/yr · $27.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Colored Pens — $19K/yr Amazon AE Niche (2026) - Flapen"
---
# **colored pens**
**Skip it**
A small market ($19K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 30Conversion 18Competition 84Returns 95Price range 82Avg price 95Brand share 46Review moat 23Quality gap 37
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$27.54**
avg listing price — sweet spot $15–$100
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Price range**
**Great****$3.88–$72.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+4.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****7,552.57**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$19K**
$19K/yr · 48K searches
According to Flapen's Amazon United Arab Emirates niche tracking, colored pens is a $19K/yr Amazon United Arab Emirates market (48K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **colored pens market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$41K–$55K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#316**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **31%**
- **Out of stock**
- **7.8%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **76 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**22 **▲rising
**Sellers**
**86**
**Top-5 brand share**
**77%**
Top 20: 99%
**Top-5 click share**
**31%**
Top 20: 63%
**Open market**
**20%**
- STAEDTLER52% - SKY-TOUCH9% - Faber-Castell8% - uni-ball4% - deli3% - BEIWO3%
## **Demand**
Weekly Amazon search volume, last 38 weeks — +4.2% search growth over the last 90 days.
1K600Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/ae/arts-crafts/colored-pens/trend)
## **Top colored pens search terms**
- **staedtler**16K/yr+12.1%0.6% conv. - **color pens**8K/yr+66.1%2.1% conv. - **color pen**6K/yr-14.9%2.1% conv. - **colored pens**8K/yr-19.7%3.7% conv. - **staedtler pencil**6K/yr-3.3%3.5% conv. - **staedtler pen**4K/yr-20.8%1.0% conv. [**All search terms **](https://flapen.com/research/ae/arts-crafts/colored-pens/search-terms)
## **Top colored pens products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5726%$1K9%$2K12%$2K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**STAEDTLER 4320 MC10 Stick Rainbow Ballpoint Pen - Assorted Colours (Pack of 10)**STAEDTLER**$15.99**4.6★2,188 rev](https://www.amazon.ae/dp/B0BVRPTT1K) [2**SKY-TOUCH 80 Colored Graphic pen Alcohol Markers Twin Tip Marker Set Colouring Pens Markers Art pens for Drawing Sketching Anime and Manga Colouring with Black Bag and Storage Base**SKY-TOUCH**$27.91**3.7★126 rev](https://www.amazon.ae/dp/B0DKXVCDX2) [3**Staedtler Noris Pencil With Rubber Tip Pack of 12-Pack of 2**STAEDTLER**$26.99**4.7★13 rev](https://www.amazon.ae/dp/B0DCTP9K64) [4![Uni-Ball EYE UB-157 Rollerball Pen 0.7mm Ball [Pack of 10] One of each colour](https://m.media-amazon.com/images/I/511skuFtGFL.jpg)**Uni-Ball EYE UB-157 Rollerball Pen 0.7mm Ball \[Pack of 10\] One of each colour**uni-ball**$38.45**4.7★4,373 rev](https://www.amazon.ae/dp/B00KM5R6VO) [5**Faber-Castell Cx Ball Pen 0.7Mm Poly Bag Of 10Pc Assorted Multicolor 247011 Air Gel**Faber-Castell**$10.02**4.5★201 rev](https://www.amazon.ae/dp/B08P5HGFKF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Acrylic Painting Marker Pens Set of 24 Colors Water Based Paint Pen Fine Tip for Card Rock Ceramic Glass Stone Wood Fabric Canvas Metal birth day gift for kids (24)**Generic**$40.90**7 rev4mo ago](https://www.amazon.ae/dp/B0GQSP8YRP) [**Deli EC169-12 Felt Pen Set 12 Colors**deli**$3.88**1 rev1y ago](https://www.amazon.ae/dp/B0F53WD4V8) [**SKY-TOUCH 80 Colored Graphic pen Alcohol Markers Twin Tip Marker Set Colouring Pens Markers Art pens for Drawing Sketching Anime and Manga Colouring with Black Bag and Storage Base**SKY-TOUCH**$27.91**126 rev1y ago](https://www.amazon.ae/dp/B0DKXVCDX2) [**Staedtler Noris Pencil With Rubber Tip Pack of 12-Pack of 2**STAEDTLER**$26.99**13 rev1y ago](https://www.amazon.ae/dp/B0DCTP9K64) [**KASTWAVE Fineliner Pens Set 36 Colour Fine Tip Point Pens - 0.4mm Drawing Pens No Bleed Fine Line Pen Perfect for Sketching Drawing and Writing - Ideal for Artists Students and Journaling**KASTWAVE**$41.47**15 rev2y ago](https://www.amazon.ae/dp/B0D4LSJ1KB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Acrylic Painting Marker Pens Set of 24 Colors Water Based Paint Pen Fine Tip for Card Rock Ceramic Glass Stone Wood Fabric Canvas Metal birth day gift for kids (24)**Generic**$40.90**4.6★**▲ 209%**](https://www.amazon.ae/dp/B0GQSP8YRP) [**STAEDTLER Norica Rubber Tip Pencil (Pack of 12)**STAEDTLER**$8.54**4.6★**▲ 165%**](https://www.amazon.ae/dp/B008FQMBVC) [**Deli Color Roller Pen/Colorful Ballpoint Pens 8 0.5mm EQ300-8C**deli**$15.13**4.6★**▲ 151%**](https://www.amazon.ae/dp/B09ZBG56HD) [**Faber-Castell Connector Felt Pen 20 Assorted Colors Washes out of most fabrics Due to special connecting caps felt tip pens are easy to clip together**Faber-Castell**$11.99**4.6★**▲ 116%**](https://www.amazon.ae/dp/B00FR6Y86O) [**Staedtler 334 Triplus Fineliner Superfine Point Pens 0.3 Mm Assorted Colours Pack Of 20**STAEDTLER**$47.28**4.7★**▲ 111%**](https://www.amazon.ae/dp/B0007OEE7E)
**~~View all trending →~~**
## **What buyers say about colored pens**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**لون**29%
*“the colors are great”*
**القيمة مقابل المال**23%
*“Worth it”*
**الجودة الشاملة**21%
*“AMAZING quality”*
**قوة**9%
*“They are very strong”*
### **What buyers complain about **
**الجودة الشاملة**24%
*“Bad quality”*
**حبر جاف/فارغ**23%
*“Some pens arrived dry”*
**لون**12%
*“Doesnt color well”*
**القيمة مقابل المال**8%
*“was skeptical bc of the price”*
**رطب/جاف**5%
*“Most of them are dry”*
**وقت التجفيف**5%
*“Dry fast”*
**مانع للتسرب**5%
*“Several did not work or had leaked”*
**تسرب الحبر**3%
*“the ink goes empty sometimes”*
**متانة**3%
*“After 1 month of purchase”*
**خبرة الكتابة**3%
*“Few sketch are not writing properly even its not used”*
### **Top return reasons **
**حبر جاف/فارغ**17%
**لون**16%
**الجودة الشاملة**15%
**الوظيفة - بشكل عام**15%
**المواد/الأجزاء المعيبة**5%
**المنتج المعلن عنه مقابل المنتج الفعلي**5%
**رطب/جاف**4%
**يشم**4%
**إعادة تعبئة الحبر**4%
**ألوان العرض**3%
## **Common questions**
- **Is colored pens profitable to sell on Amazon United Arab Emirates?**
- The niche generates $19K/yr across 61 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +4.2%. Flapen's verdict: Skip it (47/100).
- **How competitive is the colored pens niche?**
- 22 brands and 86 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in colored pens?**
- Top complaints mined from reviews: الجودة الشاملة, حبر جاف/فارغ, لون. The return rate is 1.0%.
- **What does it cost to enter the colored pens niche?**
- Listings span $3.88–$72.62; the average listing price is $27.54 (sweet spot $15–$100). The average incumbent carries 7,553 reviews — the moat a new listing must climb.
## **Related niches in Arts & Crafts**
- 57 [**masking tape**](https://flapen.com/research/ae/arts-crafts/masking-tape)$114K/yr+12.8%**Worth a look**- 58 [**diamond painting**](https://flapen.com/research/ae/arts-crafts/diamond-painting)$115K/yr-5.6%**Worth a look**- 58 [**floral foam**](https://flapen.com/research/ae/arts-crafts/floral-foam)$28K/yr+40.5%**Worth a look**- 58 [**popcorn cups**](https://flapen.com/research/ae/arts-crafts/popcorn-cups)$49K/yr+67.8%**Worth a look**- 59 [**paint by numbers for adults**](https://flapen.com/research/ae/arts-crafts/paint-by-numbers-for-adults)$128K/yr-20.3%**Worth a look**- 59 [**helium balloon pump**](https://flapen.com/research/ae/arts-crafts/helium-balloon-pump)$448K/yr+18.7%**Worth a look**[**All Arts & Crafts niches **](https://flapen.com/research/ae/arts-crafts)