[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"career-creative-strategist":3},{"id":4,"slug":5,"title":6,"type":7,"location":8,"questions":9,"content":84,"status":85,"sort_order":15,"created_at":86,"updated_at":87},"28e2cb22-c6cb-4aba-8b70-46c8437bcab4","creative-strategist","Amazon Creative Strategist","Full-Time","Remote — United States, Canada, United Kingdom, United Arab Emirates, Philippines",[10,21,26,43,64],{"id":11,"label":12,"options":13,"required":14,"sortOrder":15,"answerType":16,"description":17,"questionType":18,"evaluationPrompt":19,"maxResponseSeconds":20},"24cf96b6-5efe-426a-8580-de0d9ce564af","Tell us about your Creative Strategy Develompment  and Amazon creative experience",null,true,0,"video","Describe your background in end-to-end creative strategy development. ","text","AI Evaluation: Rate the candidate 1–5 on each criterion.\n\nPortfolio ownership — 5: names specific brands, products or categories, says how many they carried at the same time, and describes decisions they made — the angle, the messaging, what to test. 1: general marketing or design background, no named brands, describes a team they were on without their own scope.\nPlatform honesty — 5: picks one platform as their depth and names the weaker one without hedging. 1: claims equal expertise in both, or never answers the question.\nCommunication clarity — 5: structured, easy to follow, finishes inside the time. 1: rambling, no structure, or runs out mid-sentence.\n\nCap at 2 if: they have only executed creative (designed, edited, wrote to someone else's brief) and never owned the strategic call,",90,{"id":22,"label":23,"options":13,"required":14,"sortOrder":24,"answerType":16,"description":13,"questionType":18,"evaluationPrompt":25,"maxResponseSeconds":20},"bb1b0214-1c4e-4cd4-be15-1a61fbf88e0d","An Amazon listing has a CTR above category average, but conversion sits at 4% against a category norm of 12%. What's your read, and what do you change first?",1,"Rate the candidate 1–5 on each criterion.\n\nDiagnosis — 5: identifies this as a post-click problem — the main image promises something the rest of the listing doesn't deliver — and reasons about where the buyer drops out. 1: reads the high CTR as proof the creative is working, or offers a generic \"test more images\" with no diagnosis.\nCorrect first move — 5: goes to the secondary image set, A+ and the unanswered objection. 1: opens with lowering price or raising ad spend.\nPrioritization — 5: names one change and says why it comes first. 1: lists everything with no order.\n\nCap at 2 if: they use CTR and conversion rate interchangeably, or cannot say what conversion rate measures on Amazon.",{"id":27,"label":28,"options":29,"required":14,"sortOrder":41,"answerType":42,"description":13,"questionType":18,"evaluationPrompt":13,"maxResponseSeconds":13},"32f5d58d-5c9a-4d78-8722-b46d1425d8bd","Which is the bigger part of your creative strategy experience?",[30,34,37],{"label":31,"value":32,"points":33},"Mostly Amazon","07878a92-258d-408a-8f10-d9cc73c4180c",5,{"label":35,"value":36,"points":33},"Mostly paid social (Meta \u002F TikTok)","9833db21-fa76-4ac9-b09a-d804e512773e",{"label":38,"value":39,"points":40},"Neither — my experience is in other channels","76549b3a-42d5-45c8-be9b-44813ca20411",3,2,"multi_choice",{"id":44,"label":45,"options":46,"required":14,"sortOrder":40,"answerType":63,"description":13,"questionType":18,"evaluationPrompt":13,"maxResponseSeconds":13},"2b1e388c-a278-4fd4-8c8f-74a07a51885d","How many brands have you owned creative strategy for at the same time?",[47,50,54,57,60],{"label":48,"value":49,"points":33},"4+ at once, and I owned the strategic call on each","61b18368-305e-4f8a-a40f-c395d49e6ca2",{"label":51,"value":52,"points":53},"2-3 at once, and I owned the strategic call","70fc45ce-dd65-4584-ad8d-35d73f4ccbd2",4,{"label":55,"value":56,"points":40},"1 brand at a time, deeply","8eab704e-4fd8-4efa-b91f-bc29fbb4ee0a",{"label":58,"value":59,"points":41},"Several brands, but someone above me owned the angle and messaging","a866729a-efaf-4169-9192-68150f744d72",{"label":61,"value":62,"points":24},"I've supported strategy work, never owned it","f8907c7c-f6b6-4223-bab7-082109f87f79","single_choice",{"id":65,"label":66,"options":67,"required":83,"sortOrder":53,"answerType":63,"description":13,"questionType":18,"evaluationPrompt":13,"maxResponseSeconds":13},"5a9cf5f9-46f4-4849-a3a8-efc801e572c1","Which best describes the performance data you work from?",[68,71,74,77,80],{"label":69,"value":70,"points":33},"I pull it myself on both platforms: conversion data in Seller Central, and creative metrics like hook rate and hold rate in the ad account","971f7008-d94d-42bb-b0ac-c61976de0854",{"label":72,"value":73,"points":53},"I pull it myself on one platform; on the other I work from reports someone else prepares","11ba9c48-f621-42a3-9168-c4641c750c2d",{"label":75,"value":76,"points":53},"I work from reports someone else prepares, and I decide what to change based on them","3daebc84-5f2e-45c3-984a-1a63f9b58111",{"label":78,"value":79,"points":41},"I mostly see top-line numbers — total sales, ROAS — not creative-level metrics","e8c3f74b-7118-4f19-a446-48a878ccd3c4",{"label":81,"value":82,"points":24},"I haven't had direct access to performance data","9cd5399e-1658-4cac-bee3-36842ba3ac37",false,"#### **ABOUT FLAPEN**\n\nFlapen is an Amazon growth company. We launch and scale brands end to end — product research, positioning, creative, listings, and ads — for sellers who want to compete with operators far larger than they are. Every launch starts with our own research platform: proprietary market data that decides which niches are worth entering before a dollar goes into inventory.\n\nMost Amazon brands lose on the shelf before anyone reads a word of their listing. Our work is to make sure that doesn't happen: sharper positioning, main images that earn the click, listings that convert the traffic they get.\n\n- 300+ Amazon product launches run end to end\n- Founded by an operator with 8+ years building and scaling Amazon brands\n\n#### **ROLE**\n\nWe're hiring a Creative Strategist to own creative for a portfolio of client brands on Amazon. It starts before the listing: you define the brand from its target audience up — who it's for, what it stands against, how it looks and how it sounds — and every asset after that inherits it. You don't design and you don't edit. You decide what the creative says, to whom and why, and the angle, the test roadmap and the call on what we kill are yours.\n\nWhat makes this different from a standard Amazon creative seat: you're building identity and conversion in the same job. Packaging and positioning are yours, and so is the main image that has to win a click against nine competitors in a grid. Then you have to prove it — CTR, CVR and ROAS, measured against the asset you replaced rather than argued from taste. This is for someone who has already carried a portfolio, not someone who wants to learn portfolio work on ours.  \n  \n**RESPONSIBILITIES**\n\n- Own creative strategy for a portfolio of client brands on Amazon — main image, secondary set, A+ content, packaging and video.\n- Define each brand from its target audience up: who actually buys, what they're deciding between, and the objection that kills the sale. A working document, not a persona deck.\n- Set the identity that follows from it — logo direction, packaging, palette, tone of voice, and the claims we lead with.\n- Write the briefs the creative team builds from — angle, hook, proof, objection, reference — specific enough that nobody has to ask a follow-up question.\n- Run the A\u002FB testing roadmap: hypothesis and kill number written before launch, winner called from the data, and a readout that says what we keep and what we kill.\n- Direct the organic Instagram creative for the brands you run — the same identity, cut for a feed instead of a listing. Paid social is a separate seat and inherits the brand rules you set.\n- Mine the inputs nobody else has time for — reviews, competitor gaps, category conventions — and turn them into angles worth testing.\n\n\n\n**RESULTS**\n\n- First briefs shipped and live accounts owned inside 30 days.\n- Every brand in the portfolio has a current identity and messaging framework the whole creative team works from.\n- No brand goes a full month without a live test. Every test carries a hypothesis and a kill number written before launch, and a recorded result whether it wins or dies.\n- CTR and CVR improve on the accounts you own, measured against the control the asset replaced — and ad ROAS improves with them.\n- Nothing runs quietly. Losing creative is replaced on the schedule it was given, and no finished test sits unread.\n- Briefs stand on their own — the creative team starts building without a clarification call, and revision rounds drop over time.\n- Creative decisions trace back to a stated hypothesis and a measured result, not to opinion. The brief queue runs without founder review; readouts and real escalations are the only things that come up.\n\n\n\n**REQUIREMENTS**\n\n- 3+ years owning Amazon creative strategy for multiple brands at once, at an agency or independently, with the listings and the results they produced available to show.\n- Has built a brand identity from nothing, not just executed inside someone else's — positioning, packaging and visual system for a product that had none.\n- Diagnoses from metrics, not taste. Given CTR, CVR and ROAS you can say whether it's an image problem, an offer problem or a traffic problem — and you know a winner called from two weeks of thin traffic is noise.\n- Writes clearly under pressure, with briefs you can send us. Most of this job is writing, and a brief that needs a call to explain is a failed brief.\n- Self-directed and async. You commit to positioning without waiting for a sign-off.\n\n\n\n**BONUS POINTS**\n\n- Hands-on with Amazon split testing — Manage Your Experiments, Splitly or PickFu.\n- Have directed organic social creative for a consumer brand, not only listing assets.\n- Packaging design direction: dielines, print-ready handoff, 3D mockups in Pacdora.\n- Have worked alongside a media buyer and know where creative accountability ends and media accountability starts.\n\n\n\n**LOCATION & HOURS**\n\n- Remote.\n- Async by default. 40-hour week across five 8-hour days. At least 6 hours of each day overlap Dubai time (GST, UTC+4).\n- We track hours. That log is how your pay is calculated.\n- Your rate, your scope and your promotion are decided on outcomes — what you shipped, what it moved in CTR and conversion, and what that movement was worth in revenue to the brand.\n\n\n\n**WHAT WE OFFER**\n\n- Fully remote, permanently. No return-to-office plans, because there is no office to return to.\n- Ownership of your projects with zero micromanagement. You are briefed on the outcome, not the steps.\n- A fixed annual paid time off allowance.\n- Budget for tools, courses and AI subscriptions you can make a case for.\n\n\n\n**HOW TO APPLY**\n\nApply through the link below. You'll be asked to record a short introduction video — it takes about five minutes and it's the fastest way for us to see how you think. Applications sent as messages on the job board are not reviewed.\n\n","published","2026-08-25T11:04:28.418977+00:00","2026-09-01T07:24:36.805196+00:00"]