[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"career-creative-strategist":3},{"id":4,"slug":5,"title":6,"type":7,"location":8,"questions":9,"content":62,"status":63,"sort_order":15,"created_at":64,"updated_at":65},"28e2cb22-c6cb-4aba-8b70-46c8437bcab4","creative-strategist","Creative Strategist","Full-Time","Remote — United States, Canada, United Kingdom, United Arab Emirates, Philippines",[10,20,24,41],{"id":11,"label":12,"options":13,"required":14,"sortOrder":15,"answerType":16,"description":17,"questionType":18,"evaluationPrompt":13,"maxResponseSeconds":19},"24cf96b6-5efe-426a-8580-de0d9ce564af","Tell us about your Creative Strategy Develompment  and Amazon creative experience",null,true,0,"video","Describe your background in end-to-end creative strategy development. ","text",90,{"id":21,"label":22,"options":13,"required":14,"sortOrder":23,"answerType":16,"description":13,"questionType":18,"evaluationPrompt":13,"maxResponseSeconds":19},"bb1b0214-1c4e-4cd4-be15-1a61fbf88e0d","What is your process in developing creative strategy?",1,{"id":25,"label":26,"options":27,"required":14,"sortOrder":39,"answerType":40,"description":13,"questionType":18,"evaluationPrompt":13,"maxResponseSeconds":13},"32f5d58d-5c9a-4d78-8722-b46d1425d8bd","Which is the bigger part of your creative strategy experience?",[28,32,35],{"label":29,"value":30,"points":31},"Mostly Amazon","07878a92-258d-408a-8f10-d9cc73c4180c",5,{"label":33,"value":34,"points":31},"Mostly paid social (Meta \u002F TikTok)","9833db21-fa76-4ac9-b09a-d804e512773e",{"label":36,"value":37,"points":38},"Neither — my experience is in other channels","76549b3a-42d5-45c8-be9b-44813ca20411",3,2,"multi_choice",{"id":42,"label":43,"options":44,"required":14,"sortOrder":38,"answerType":61,"description":13,"questionType":18,"evaluationPrompt":13,"maxResponseSeconds":13},"2b1e388c-a278-4fd4-8c8f-74a07a51885d","How many brands have you owned creative strategy for at the same time?",[45,48,52,55,58],{"label":46,"value":47,"points":39},"1","0661b8f9-8678-4345-a5bc-3dcf166606d8",{"label":49,"value":50,"points":51},"2-3","39eb2e5d-4064-4153-b4b1-9c44adae2d9d",4,{"label":53,"value":54,"points":51},"4-6","ae761e33-db89-4656-9ceb-8eba925070f4",{"label":56,"value":57,"points":31},"7 and more ","317e695d-5f81-4178-852f-61a85e8a75ab",{"label":59,"value":60,"points":15},"","d775557b-8eb4-4733-8d89-cb769edb739e","single_choice","## ROLE\n\nFlapen is an Amazon agency. Our clients are solo sellers — one person, one brand, no in-house team — who need creative that competes with companies fifty times their size. We handle end-to-end launches and brand growth: positioning, packaging, listing images, A+ content, video, and paid social.\n\nYou own the strategic layer for your accounts. You don't design and you don't edit — we have people for that. You decide what the creative needs to say, to whom, and why, and you make that so clear that a designer or editor can execute it without a second call.\n\nThe frameworks, the client relationships, and the production team are already ours. Your job is to decide what we make and why. That decision is yours — not a recommendation you bring for approval. You own the angle, the messaging, the testing roadmap, and the call on what we kill.\n\nThe hard part is threefold. You're carrying a portfolio, so you context-switch between brands and buyers all day without letting the thinking get generic. You're working two platforms that reward opposite instincts — Amazon converts a shopper who already wants the category, paid social manufactures the want in three seconds. And you're the last line: if the brief is vague, a designer builds the wrong thing and a client's launch slips. Nobody catches it after you.\n\nYou'll own live accounts and ship your first briefs within your first 30 days.\n\n---\n\n## RESPONSIBILITIES\n\n- **Own the creative strategy** for a portfolio of client brands across Amazon and paid social — static, animation, and video.\n- **Build the messaging framework** per brand: who actually buys, what they're deciding between, what objection kills the sale, and what we say because of it. A working document that dictates every asset, not a persona deck.\n- **Write the briefs** the production team builds from. Angle, hook, proof, objection being killed, reference. Specific enough that nobody has to ask a follow-up question.\n- **Run the testing roadmap**: what we test next, the hypothesis, and the result that would change our mind. You decide the sequence and the budget priority.\n- **Read the performance data and act on it.** CTR, CVR, hook rate, hold rate, ROAS. Post-test readouts that say what we keep, what we kill, and what it means for the next round.\n- **Mine the inputs nobody else has time for** — reviews, competitor gaps, category conventions, platform trends — and turn them into angles we can test.\n- **Make the production team better.** Your briefs are their input. Debrief with designers and editors on what landed and what didn't.\n\n---\n\n## REQUIREMENTS\n\n- Has owned creative strategy for multiple brands at once, at an agency or independently. \n- Diagnoses from metrics, not taste. Can look at a set of numbers and say whether it's a hook problem, an offer problem, or a targeting problem — and prove it.\n- Deep in one of Amazon or paid social, fluent enough in the other to be dangerous, and honest about which is which.\n- Writes clearly under pressure. Most of this job is writing. A brief that needs a call to explain is a failed brief.\n- Has been wrong about a creative bet, watched the data say so, and changed course. Tells that story without flinching.\n- Wants the decision, not the approval. If you need a director to sign off on positioning before you commit, this will frustrate both of us.\n- Makes the people around them better and is easy to build with.\n\n---\n\n## RESULTS\n\n- Measurable increase in CTR and CVR on the accounts you own\n- Every account in your portfolio has a live messaging framework that the whole production team works from\n- Briefs stand on their own — the team can start building without decoding them, and any conversation that follows sharpens the work rather than rescues it\n- Testing runs on a steady cadence, and every round ends with a clear learning that shapes the next one\n- Losing angles get killed fast instead of quietly running\n- Creative decisions trace back to a stated hypothesis and a measured result, not to opinion\n- The angles we test come from real evidence — reviews, category gaps, buyer behavior — not from a brainstorm\n- The production team gets stronger over time: better first drafts, fewer revision rounds\n- You ship your first briefs and own live accounts within 30 days  \n  \n\n\n","published","2026-08-25T11:04:28.418977+00:00","2026-08-25T12:48:30.764153+00:00"]