[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"career-meta-ads-media-buyer-ecommerce":3},{"id":4,"slug":5,"title":6,"type":7,"location":8,"questions":9,"content":73,"status":74,"sort_order":15,"created_at":75,"updated_at":76},"6141e64a-6b2c-43ad-9f5d-c457eb8e72ae","meta-ads-media-buyer-ecommerce","Meta Ads Media Buyer (Ecommerce)","Full-Time","Remote — United States, Canada, United Kingdom, Spain, Portugal, Poland, United Arab Emirates, Pakistan, Philippines",[10,21,26,31,53],{"id":11,"label":12,"options":13,"required":14,"sortOrder":15,"answerType":16,"description":17,"questionType":18,"evaluationPrompt":19,"maxResponseSeconds":20},"f9440e3f-f993-4a05-853b-bce81843a490","Introduce yourself and your paid social background.",null,true,0,"video","What brands have you bought for, what's the biggest monthly budget you controlled, and what are you strongest at — testing, creative direction, or scaling?","text","Rate the candidate 1–5 on each criterion.\n\nPortfolio specifics — 5: names brands, product categories and a real monthly budget figure, and says what they personally decided. 1: general marketing background, no named brands, no number, describes a team they sat in without their own scope.\nHonest self-placement — 5: picks one strength and names it plainly. 1: claims to be strong at all three, or never answers.\nCommunication clarity — 5: structured, easy to follow, finishes inside the time. 1: rambling, no structure, or runs out mid-sentence.\n\nCap at 2 if: they have only bought for lead gen, apps, info products or services and never for physical consumer products.",90,{"id":22,"label":23,"options":13,"required":14,"sortOrder":24,"answerType":16,"description":13,"questionType":18,"evaluationPrompt":25,"maxResponseSeconds":20},"a400a5a1-e1d5-4f19-a8c8-e4f7099a134f","Take one brand where you scaled Meta spend past $10,000 a month and kept it profitable. What was the winning angle, how did you find it, and what were the numbers before and after?",1,"Rate the candidate 1–5 on each criterion.\n\nEvidence of real work — 5: named brand or product, category, timeframe, spend level, and before\u002Fafter numbers on a stated metric. 1: hypothetical, \"a client in the supplement space\", or an outcome with no numbers.\nHow the winner was found — 5: describes the test that surfaced it — what ran against it, what number decided it. 1: the angle \"just worked\", or the process is a description of Ads Manager settings.\nProfitability, not volume — 5: says what profitable meant for that brand — margin, MER, CAC against AOV. 1: quotes revenue or ROAS with no reference to what the business needed to clear.\n\nCap at 2 if: no named brand or no numbers, or the highest spend they owned is far below $10,000 a month.",{"id":27,"label":28,"options":13,"required":14,"sortOrder":29,"answerType":16,"description":13,"questionType":18,"evaluationPrompt":30,"maxResponseSeconds":20},"2a3e34b8-f8f0-4c4d-be63-41124854ec2c","A brand's customers mostly buy on Amazon. Meta reports 1.4 ROAS and the client wants to cut budget. How do you find out if you're actually profitable — and what would you have set up before spending a dollar?",2,"Rate the candidate 1–5 on each criterion.\n\nNames the blind spot — 5: states plainly that Meta can't see the Amazon conversion, so reported ROAS is a floor, and the decision is made on blended MER — total revenue over total ad spend. 1: takes the 1.4 at face value and starts optimizing the account, or blames iOS\u002Ftracking without saying what they'd do instead.\nConcrete measurement plan — 5: names real mechanisms — Amazon Attribution links, Brand Referral Bonus, Levanta, geo or holdout tests, post-purchase survey, total revenue against total spend over a set window. 1: \"I'd look at overall trends\" with no mechanism, or invents a tool that doesn't do this.\nArgues the case — 5: says what they'd show the client, over what window, and what number would make cutting it the right call. 1: no defense, or defends spend with no number that could prove them wrong.\n\nCap at 2 if: the answer never distinguishes platform-reported ROAS from blended MER, or treats them as the same number.",{"id":32,"label":33,"options":34,"required":14,"sortOrder":45,"answerType":52,"description":13,"questionType":18,"evaluationPrompt":13,"maxResponseSeconds":13},"9eb936b4-1532-4a4e-a653-f11834732ed8","Have you driven paid social traffic to a product selling on Amazon — and measured what it did there?",[35,39,42,46,49],{"label":36,"value":37,"points":38},"Yes — I set up the measurement myself (Amazon Attribution, Brand Referral Bonus, Levanta or a holdout test) and made budget calls on it","96011109-2c78-4896-a02b-46f295d7e4d7",5,{"label":40,"value":41,"points":38},"Yes — measurement existed and I read it, but someone else set it up","a26365e5-68fa-4de6-8dde-1726c154c7d1",{"label":43,"value":44,"points":45},"Yes, I drove the traffic, but we never properly measured the Amazon side","47fd79bc-38da-4938-99d0-1fc32ea62afc",3,{"label":47,"value":48,"points":29},"No, but I've dealt with the same blind spot on retail, wholesale or offline sales","f2023437-e05b-4a12-8764-ba36af1985da",{"label":50,"value":51,"points":24},"No — everything I've bought for converted on a site I could track end to end","ad638819-a880-47e6-aa28-86c0003f96c9","single_choice",{"id":54,"label":55,"options":56,"required":14,"sortOrder":63,"answerType":52,"description":13,"questionType":18,"evaluationPrompt":13,"maxResponseSeconds":13},"be280bff-0818-416b-bf51-4a72e2a6fd55","How did creative get made on your last account?",[57,60,64,67,70],{"label":58,"value":59,"points":38},"I wrote the brief — hook, format, angle, objection to beat — and a creative team built to it","d000c13d-0918-4829-a7ad-da1af030d362",{"label":61,"value":62,"points":63},"I wrote the brief and produced most of the assets myself","c6f40f24-906d-4cd3-9659-457a4fbb08f4",4,{"label":65,"value":66,"points":45},"I told the creative team what was working and they decided what to make next","4f6183aa-74fb-40ea-8445-e34318de0e85",{"label":68,"value":69,"points":29},"Creative arrived from the client or another team and I tested what I was given","199edb2e-4683-44bc-aba5-b23f43704379",{"label":71,"value":72,"points":24},"I mostly ran existing assets and worked on targeting and bidding","76908850-9e4b-452d-849b-19d8c688745f","**ABOUT FLAPEN**\n\nFlapen is an Amazon growth company. We launch and scale brands end to end — product research, positioning, creative, listings, and ads — for sellers who want to compete with operators far larger than they are. Every launch starts with our own research platform: proprietary market data that decides which niches are worth entering before a dollar goes into inventory.\n\nMost Amazon brands lose on the shelf before anyone reads a word of their listing. Our work is to make sure that doesn't happen: sharper positioning, main images that earn the click, listings that convert the traffic they get.\n\n- 300+ Amazon product launches run end to end\n- Founded by an operator with 8+ years building and scaling Amazon brands\n\n\n\n**ROLE**\n\nWe're hiring a Paid Social Buyer to lead off-channel growth for a portfolio of established Amazon brands. These are products with real sales history and little to no presence outside Amazon. The work is opening that second channel and turning it into traffic, customers and revenue the listing alone was never going to produce. You start with one brand and add more as the channel proves out.\n\nWhat makes this different from a standard DTC seat: a large share of the sales you drive will land on Amazon, where Meta can't see them and will report you as unprofitable while you're actually making money. You're expected to know that trap, build the attribution around it, and argue for budget on total revenue over total spend.  \n\n\n\n**RESPONSIBILITIES**\n\n- Build Meta and Instagram advertising for several brands from near zero. A few have a page or an old ad account, none have real traction — you're starting the channel, not inheriting it.\n- Decide which brand gets the next dollar. Move budget between the brands every week and say why.\n- Build the testing system: test angles, audiences, offers and landing pages. Write the hypothesis and the kill number before the campaign goes live.\n- Take what wins on one brand and test it on the others the same week.\n- Brief the creative team on paid social assets — hook, format, angle — inside the brand framework the Creative Strategist sets, and approve the asset before money goes behind it.\n- Set up tracking that catches sales landing on Amazon, where Meta can't see them and will report you as unprofitable.\n- Report weekly on blended MER — total revenue divided by total ad spend — and what you changed because of it.\n\n\n\n**RESULTS**\n\n- One brand reaches its target blended MER inside 90 days, with the winning angle, audience and creative format documented well enough for someone else to run it again.\n- Testing is continuous and documented — at least 4 new angles per live brand per month, each with a hypothesis and a kill number written before launch, and the result recorded whether it wins or dies.\n- Blended MER is tracked from day one — and improves month over month.\n- Spend is always accounted for. Zero budget overruns, and no campaign left running past its stated kill number unreviewed.\n- The creative queue never runs dry — the creative team always knows what's next and why.\n- Reporting is automated, weekly, and decision-ready.\n- Paid social becomes a measurable, growing revenue driver for the portfolio — on Shopify and in the Amazon halo it creates.\n\n\n\n**REQUIREMENTS**\n\n- 3+ years buying Meta and Instagram ads for physical consumer products, including at least one brand you took from zero to consistently profitable spend above $10,000 per month.\n- Can explain why platform-reported ROAS and blended MER disagree, and which one you act on.\n- Able to write a creative brief a creative team can execute without a call — hook, format, angle, and the objection the ad has to beat.\n- Advanced Meta Ads Manager and Business Manager — campaign structure, bidding, audiences, and attribution setup.\n- Self-directed and async. You set the testing cadence and report without being asked.\n\n\n\n**BONUS POINTS**\n\n- Have driven off-Amazon traffic to an Amazon listing and measured the halo — Amazon Attribution, Levanta, or Brand Referral Bonus.\n- Experience working closely with creative strategists, designers, video editors, and copywriters.\n- Knowledge of landing-page optimization and conversion-rate optimization.\n- TikTok ads experience.\n\n\n\n**LOCATION & HOURS**\n\n- Remote.\n- Async by default. 40-hour week across five 8-hour days. At least 6 hours of each day overlap Dubai time (GST, UTC+4).\n- We track hours. That log is how your pay is calculated.\n- Your rate, your scope and your promotion are decided on outcomes — what you shipped, what it moved in MER and acquisition cost, and what that movement was worth in revenue to the brand.\n\n\n\n**WHAT WE OFFER**\n\n- Competitive pay, performance bonuses, and career growth opportunities\n- Fully remote, permanently. No return-to-office plans, because there is no office to return to.\n- Ownership of your projects with zero micromanagement. You are briefed on the outcome, not the steps.\n- A fixed annual paid time off allowance.\n- Budget for tools, courses and AI subscriptions you can make a case for.\n\n\n\n**HOW TO APPLY**\n\nApply through the link. You'll be asked to record a short introduction video — it takes about five minutes and it's the fastest way for us to see how you think. Applications sent as messages on the job board are not reviewed.\n\n","published","2026-09-01T07:38:00.95309+00:00","2026-09-01T13:14:24.999433+00:00"]