---
title: "What images do I need for Amazon A+ content"
canonical_url: "https://flapen.com/blog/what-images-do-i-need-for-amazon-a-content"
last_updated: "2026-09-04T16:37:41Z"
locale: en
meta:
  description: "A standard A+ layout needs five image sets, a banner in use, feature modules, a comparison chart, brand story and detail shots, built mobile first."
  "og:description": "A standard A+ layout needs five image sets, a banner in use, feature modules, a comparison chart, brand story and detail shots, built mobile first."
  "og:title": "What images do I need for Amazon A+ content"
---

``

# **What images do I need for Amazon A+ content**

A standard A+ layout needs five image sets, a banner in use, feature modules, a comparison chart, brand story and detail shots, built mobile first.

September 4, 2026·5 min read

Product ImagesListing SetupBrand Registry

![Joel Turcotte Gaucher](https://flapen.com/_vercel/image?url=%2Fimages%2Fteam%2Fjoel-turcotte-gaucher-avatar.webp&w=64&q=100)

**Joel Turcotte Gaucher**

Founder

![Flapen cover for What images do I need for Amazon A+ content: three candidate samples side by side on the studio sweep](https://flapen.com/_vercel/image?url=%2Fimages%2Fblog%2Fclusters%2Fsourcing-and-research-services-06.jpg&w=1536&q=100) For a standard A+ layout you need five image sets: a wide banner that shows the product in use, three or four feature images pairing one benefit with one visual each, a comparison chart, brand story photography, and close-up detail shots. Build all of them for mobile first, because that is where most shoppers will read them. ## The short version - **Five image sets cover a standard A+ layout.** Banner, feature modules, comparison chart, brand story, detail shots. - **Design for the phone screen.** A banner composed on a desktop monitor turns into unreadable soup on mobile. - **Keep text out of the pixels.** Copy baked into an image cannot be translated, indexed, or edited without new design work. - **The comparison chart is the workhorse.** It answers "why this one" while the shopper is still on your page. - **A+ defends conversion more than it wins traffic.** If clicks are your problem, fix the hero image and title first. ## The mistake that wastes most A+ budgets The most common A+ section I see in audits is a giant banner filled with paragraphs of text. It reads fine on the designer's monitor. On a phone, where the module is compressed to a few centimeters wide, the copy is illegible and the shopper scrolls past the most expensive real estate on the listing. Treat every A+ image as a billboard seen from a moving car: one visual, one message, legible in a second. ## The five image sets, in build order 1. **Hero banner in use.** The product in its natural context, person included where the category expects it. No text beyond a short overlay headline, and even that is optional. 2. **Feature modules.** Three or four images, each pairing exactly one benefit with one supporting visual. The benefit should come from research, not from the brochure. We pull ours from the gaps competitor reviews expose during [Amazon FBA product research](https://flapen.com/amazon-fba-product-research), because a feature nobody doubted persuades nobody. 3. **Comparison chart.** Your product against your own range or against a generic unnamed alternative, never against a named competitor. Rows should be the attributes shoppers actually weigh, which the review mining already told you. 4. **Brand story set.** Founder, workshop, or origin photography for the Brand Story carousel. This is trust work, not selling work, so keep it human and unpolished. 5. **Detail shots.** Stitching, ports, seals, texture, scale against a hand. These answer the quiet questions that stop a purchase at the last moment. ## Failure modes, ranked by what they cost | Failure mode | What it costs you | The fix |
| --- | --- | --- | | Paragraphs baked into banners | The module is skipped on mobile | One message per image, text in the copy fields | | Reusing gallery shots in A+ | A duplicated page that adds nothing | Shoot detail and context sets separately | | No comparison chart | Shoppers leave to compare elsewhere | Build the chart so the comparison happens on your page | | Text in pixels across marketplaces | New design work for every locale | Text-free imagery, claims in translatable fields | | Skipping the mobile check | Illegible modules for most visitors | Review every module at phone width before upload | ## Why the conversion work compounds Advertising targets move as a product matures. At launch we run ACoS aggressively, because the job is market entry. At maturity the target tightens, because the job is profit. The conversion points that strong A+ images add are what make the mature target reachable without starving the listing of traffic. Weak A+ forces a choice between efficiency and volume that better images would have made unnecessary. ## What design agencies will not tell you A+ content mostly defends a sale that your hero image, price, and reviews already set up. It converts a browser who was nearly persuaded. It rarely rescues a listing with a weak primary image or a rating problem, which is why buying A+ design before fixing those is spending in the wrong order. In our listing audits, A+ quality is one of the areas we grade, but it is almost never the first fix we recommend. The second omission: image-heavy modules with baked-in English text quietly lock you out of clean international expansion. Every locale then needs design work instead of translation. Ask any designer how their files handle a German version before you approve the concept. ## Related answers - [High conversion Amazon hero images](https://flapen.com/blog/high-conversion-amazon-hero-images) - [How to choose a team for Amazon A+ content videos](https://flapen.com/blog/how-to-choose-a-team-for-amazon-a-content-videos) - [UGC vs professional photos for Amazon listings](https://flapen.com/blog/ugc-vs-professional-photos-for-amazon-listings) - [Photo requirements for Amazon marketplace](https://flapen.com/blog/photo-requirements-for-amazon-marketplace) - [Amazon sourcing and product research services: the complete guide](https://flapen.com/blog/sourcing-and-research-services) When you want A+ images planned from market data rather than a moodboard, talk to [Flapen](https://flapen.com/amazon-consulting). ## Keep learning - [Source the product](https://flapen.com/guides/product-sourcing) - [Calculate the tariff on a shipment](https://flapen.com/tools/tariff-calculator) ## **Frequently Asked Questions**How many A+ modules should I use?Do A+ images affect keyword indexing?Can I build A+ content without professional photography?What is Premium A+ and do I need it?Should the comparison chart name competitors? ## About the Author![Joel Turcotte Gaucher](https://flapen.com/_vercel/image?url=%2Fimages%2Fteam%2Fjoel-turcotte-gaucher-avatar.webp&w=64&q=100) [**Joel Turcotte Gaucher**](https://flapen.com/blog/author/joel-turcotte-gaucher) Founder & CEO at Flapen Joel has spent 10 years in Amazon and ecommerce, running data and technology at BRANDED and Moonshot Brands, two of the largest Amazon aggregators, where he audited and scaled 60+ acquired brands. He co-founded Flapen to give sellers the data-driven tools and insights they need to compete. His expertise spans product research, listing optimization, PPC advertising, and international expansion. [LinkedIn](https://www.linkedin.com/in/joel-turcotte/) [X](https://x.com/JoelTGaucher) [YouTube](https://www.youtube.com/@JoelTGaucher) [Facebook](https://www.facebook.com/JoelTGaucher) [Instagram](https://www.instagram.com/joeltgaucher) [Reddit](https://www.reddit.com/user/JoelTGaucher/) [More in Product Sourcing ](https://flapen.com/blog/category/product-sourcing) [**Amazon sourcing and product research services: the complete guide**Sep 4, 2026](https://flapen.com/blog/sourcing-and-research-services) [**White background photos vs lifestyle for Amazon**Sep 4, 2026](https://flapen.com/blog/white-background-photos-vs-lifestyle-for-amazon) [**What to use to find profitable seasonal products**Sep 4, 2026](https://flapen.com/blog/what-to-use-to-find-profitable-seasonal-products) [Latest ](https://flapen.com/blog) [**Amazon brand management tiers: the complete guide**Sep 4, 2026](https://flapen.com/blog/brand-tiers) [**Amazon marketplaces by geography: the complete guide**Sep 4, 2026](https://flapen.com/blog/geography-and-marketplaces) [**Amazon account measurement and audits: the complete guide**Sep 4, 2026](https://flapen.com/blog/measurement-and-audit)![The Flapen Weekly Product Research report, an Amazon niche shortlist scored 0–100 with its score radar on the cover](https://flapen.com/_vercel/image?url=%2Fimages%2Fhomepage%2Famazon-product-research-report-dark.webp&w=640&q=100) The weekly niche report ## Product research, in your inbox Every niche that cleared the bar this week: what it sells for, what it costs to enter, and why it passed. When we get one wrong, we publish the correction.**First name****Last name****Email****Get product research**