[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-list-en-page-4":3},{"posts":4,"total":58},[5,15,23,31,37,45,52],{"slug":6,"title":7,"description":8,"section":9,"tags":10,"author":12,"cover_url":13,"published_at":14},"social-media-for-amazon-ppc","How Off-Channel Traffic Actually Supports Your Amazon Advertising","Most Amazon sellers rely on 2 out of 5 traffic channels. Off-channel traffic from social media, blogs, and external platforms is one of the 3 channels the industry ignores. Here is how to use it to lower your cost of customer acquisition and improve ad performance.","advertising",[11],"ppc","joel-turcotte-gaucher","\u002Fimages\u002Fblog\u002Fsocial-media-for-amazon-ppc.webp","2025-04-02T10:00:00+00:00",{"slug":16,"title":17,"description":18,"section":19,"tags":20,"author":12,"cover_url":22,"published_at":14},"source-products-alibaba-amazon-fba","How to Source Products from China for Amazon FBA","The sourcing framework we built through our Guangzhou studio across 300+ brand launches. From supplier evaluation to quality control, inspection, and FBA shipping.","product-sourcing",[21],"sourcing","\u002Fimages\u002Fblog\u002Fsource-products-alibaba-amazon-fba.webp",{"slug":24,"title":25,"description":26,"section":27,"tags":28,"author":12,"cover_url":30,"published_at":14},"time-to-profit-on-amazon-fba","How Long Does It Take to Be Profitable on Amazon FBA?","6 months, 12, or 18? The realistic Amazon FBA profitability timeline from 300+ brand launches — what delays cash flow and when to cut a losing product.","product-launch",[29],"amazon-fba","\u002Fimages\u002Fblog\u002Ftime-to-profit-on-amazon-fba.webp",{"slug":32,"title":33,"description":34,"section":27,"tags":35,"author":12,"cover_url":36,"published_at":14},"track-profitability-amazon-fba-tools","How to Track Profitability on Amazon FBA (The Metrics That Actually Matter)","Most Amazon sellers track revenue and assume they are profitable. Here is the operator-level framework for diagnosing true profitability, the metrics that matter, and the tools that show you what Seller Central hides.",[29],"\u002Fimages\u002Fblog\u002Ftrack-profitability-amazon-fba-tools.webp",{"slug":38,"title":39,"description":40,"section":41,"tags":42,"author":12,"cover_url":44,"published_at":14},"trademark-upc-brand-registry-requirements","Do You Need a Trademark, UPC, or Brand Registry to Sell on Amazon?","What is actually required vs. recommended before you launch on Amazon. A clear breakdown of trademarks, UPCs, GTIN exemptions, and Brand Registry with the operator perspective on what matters and what does not.","getting-started",[43],"seller-account","\u002Fimages\u002Fblog\u002Ftrademark-upc-brand-registry-requirements.webp",{"slug":46,"title":47,"description":48,"section":49,"tags":50,"author":12,"cover_url":51,"published_at":14},"validate-amazon-product-ideas","How to Validate an Amazon Product Idea Before You Commit Capital","The market validation framework I use across 300+ brand launches at Flapen. 90+ data points, real kill criteria, and a two-phase budget that limits your downside to $5K-$10K.","product-research",[49],"\u002Fimages\u002Fblog\u002Fvalidate-amazon-product-ideas.webp",{"slug":53,"title":54,"description":55,"section":19,"tags":56,"author":12,"cover_url":57,"published_at":14},"vet-alibaba-suppliers-amazon-fba","How to Vet Alibaba Suppliers for Amazon FBA Products","The supplier vetting process we built across 300+ brand launches at Flapen. How to evaluate factories, avoid costly mistakes, and build a sourcing pipeline that protects your margins before you commit capital.",[21],"\u002Fimages\u002Fblog\u002Fvet-alibaba-suppliers-amazon-fba.webp",37]