[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-list-en-page-2":3},{"posts":4,"total":76},[5,15,21,29,37,44,50,58,64,70],{"slug":6,"title":7,"description":8,"section":9,"tags":10,"author":12,"cover_url":13,"published_at":14},"amazon-ppc-basics-first-ad-guide","Amazon PPC for New Sellers: How to Think About Advertising as One of 5 Traffic Channels","Amazon PPC is not your entire traffic strategy. It is one of 5 traffic channels. Here is how operators actually think about advertising, what to measure, and why your ACOS targets should change at every product stage.","advertising",[11],"ppc","joel-turcotte-gaucher","\u002Fimages\u002Fblog\u002Famazon-ppc-basics-first-ad-guide.webp","2025-04-02T10:00:00+00:00",{"slug":16,"title":17,"description":18,"section":9,"tags":19,"author":12,"cover_url":20,"published_at":14},"amazon-ppc-first-profitable-campaign","Amazon PPC for New Sellers: How to Run Your First Profitable Campaign","A structured framework for setting up, measuring, and optimizing Amazon PPC campaigns as a new seller. 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It is a conversion rate optimization problem. Here is the operator-level framework for diagnosing and fixing your listing visuals based on data from hundreds of brand launches.","listing-optimization",[35],"product-images","\u002Fimages\u002Fblog\u002Famazon-product-image-mistakes.webp",{"slug":38,"title":39,"description":40,"section":41,"tags":42,"author":12,"cover_url":43,"published_at":14},"amazon-product-research-mistakes","7 Amazon Product Research Mistakes That Cost You Before You Launch","Most Amazon sellers fail not because they chose the wrong product but because they asked the wrong question. Here are the 7 most common product research mistakes and the data-driven frameworks to avoid them.","product-research",[41],"\u002Fimages\u002Fblog\u002Famazon-product-research-mistakes.webp",{"slug":45,"title":46,"description":47,"section":41,"tags":48,"author":12,"cover_url":49,"published_at":14},"analyze-amazon-demand-competition","How to Analyze Demand and Competition on Amazon Before You Launch","Most sellers evaluate products using snapshots. Here is the market-first framework I use across 300+ brand launches to analyze demand, competition, and whether you can profitably capture market share.",[41],"\u002Fimages\u002Fblog\u002Fanalyze-amazon-demand-competition.webp",{"slug":51,"title":52,"description":53,"section":54,"tags":55,"author":12,"cover_url":57,"published_at":14},"avoid-import-scams-quality-issues","How to Source Amazon Products from China Without Getting Burned","The sourcing, quality control, and supplier validation framework we built through our Guangzhou studio across 300+ brand launches. Real risks, real solutions, no fluff.","product-sourcing",[56],"sourcing","\u002Fimages\u002Fblog\u002Favoid-import-scams-quality-issues.webp",{"slug":59,"title":60,"description":61,"section":9,"tags":62,"author":12,"cover_url":63,"published_at":14},"best-amazon-advertising-channels-2025","The 5 Traffic Channels Every Amazon Seller Should Be Using in 2025","Most Amazon sellers rely on organic ranking and Sponsored Products. That means 3 full traffic channels are untapped. Here is the complete framework for evaluating and activating all 5 channels based on your product, market, and budget.",[11],"\u002Fimages\u002Fblog\u002Fbest-amazon-advertising-channels-2025.webp",{"slug":65,"title":66,"description":67,"section":41,"tags":68,"author":12,"cover_url":69,"published_at":14},"best-amazon-product-research-tools-2025","Best Amazon Product Research Tools Compared (2025)","Every major Amazon product research tool compared: what each actually shows, and the 80+ data points most tools structurally can't show you.",[41],"\u002Fimages\u002Fblog\u002Fbest-amazon-product-research-tools-2025.webp",{"slug":71,"title":72,"description":73,"section":25,"tags":74,"author":12,"cover_url":75,"published_at":14},"calculate-amazon-fba-profit-margins","How to Calculate Profit Margins for Amazon FBA Before You Launch","Most Amazon sellers calculate profit margins wrong because they miss half the costs. Here is the full P&L framework we use across 300+ brand launches at Flapen, including the exact margin thresholds that determine whether a product is worth your capital.",[27],"\u002Fimages\u002Fblog\u002Fcalculate-amazon-fba-profit-margins.webp",37]