[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-category-en-working-with-agencies-page-86":3},{"posts":4,"total":97},[5,19,29,37,46,56,64,73,81,89],{"slug":6,"title":7,"description":8,"section":9,"tags":10,"author":15,"cover_url":16,"published_at":17,"cover_alt":18},"how-to-test-an-amazon-agency-with-a-pilot-project","How to test an Amazon agency with a pilot project","Run 90 days on one or two products with success and kill criteria written before day one. Judge diagnosis at week two, speed at week six, numbers at day 90.","working-with-agencies",[11,12,13,14],"amazon-fba","ppc","listing-setup","seller-account","joel-turcotte-gaucher","\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-08.jpg","2026-09-04T00:43:51.798+00:00","Flapen cover for How to test an Amazon agency with a pilot project: a Flapen operator and a client walking an aisle of cartons with a tablet",{"slug":20,"title":21,"description":22,"section":9,"tags":23,"author":15,"cover_url":26,"published_at":27,"cover_alt":28},"how-to-structure-bonuses-tied-to-amazon-revenue","How to structure bonuses tied to Amazon revenue","Never bonus on revenue, since your ad budget can buy it. Tie the bonus to contribution margin after ad spend or to cost of customer acquisition at held volume.",[24,12,11,25],"fees","organic-ranking","\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-07.jpg","2026-09-04T00:42:51.798+00:00","Flapen cover for How to structure bonuses tied to Amazon revenue: a Flapen operator and a client walking an aisle of cartons with a tablet",{"slug":30,"title":31,"description":32,"section":9,"tags":33,"author":15,"cover_url":34,"published_at":35,"cover_alt":36},"how-to-spot-shady-amazon-audit-offers","How to spot shady Amazon audit offers","A real audit names one number specific to your account and something to kill. Generic findings, urgency, and credential requests mark a sales deck.",[14,11,12,13],"\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-06.jpg","2026-09-04T00:41:51.798+00:00","Flapen cover for How to spot shady Amazon audit offers: a client watching the Flapen photographer frame a product in the studio",{"slug":38,"title":39,"description":40,"section":9,"tags":41,"author":15,"cover_url":43,"published_at":44,"cover_alt":45},"how-to-migrate-campaigns-between-amazon-agencies","How to migrate campaigns between Amazon agencies","Campaigns stay in your account, so nothing migrates. Export structure, bid logic, negatives, and search term history before notice, then freeze two weeks.",[12,14,11,42],"keyword-strategy","\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-05.jpg","2026-09-04T00:40:51.798+00:00","Flapen cover for How to migrate campaigns between Amazon agencies: a client watching the Flapen photographer frame a product in the studio",{"slug":47,"title":48,"description":49,"section":9,"tags":50,"author":15,"cover_url":53,"published_at":54,"cover_alt":55},"how-to-handle-brand-registry-and-catalog-during-switch","How to handle Brand Registry and catalog during switch","Confirm you are the registered brand owner, swap the agency user role, export the catalog, and freeze edits for two weeks. Nothing in Registry should transfer.",[51,52,14,13],"brand-registry","trademark","\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-04.jpg","2026-09-04T00:39:51.798+00:00","Flapen cover for How to handle Brand Registry and catalog during switch: a Flapen operator showing a client a sales chart beside an open proposal binder",{"slug":57,"title":58,"description":59,"section":9,"tags":60,"author":15,"cover_url":61,"published_at":62,"cover_alt":63},"how-to-evaluate-amazon-ppc-agencies","How to evaluate Amazon PPC agencies","Score five things, ACoS targets by stage, cost of customer acquisition over ACoS, conversion diagnosis, accounts per specialist, and written commitments.",[12,11,25,13],"\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-03.jpg","2026-09-04T00:38:51.798+00:00","Flapen cover for How to evaluate Amazon PPC agencies: a Flapen operator showing a client a sales chart beside an open proposal binder",{"slug":65,"title":66,"description":67,"section":9,"tags":68,"author":15,"cover_url":70,"published_at":71,"cover_alt":72},"how-to-choose-an-amazon-fba-marketing-partner","How to choose an Amazon FBA marketing partner","Ask which of the 5 traffic channels they run, how many brands each manager carries, their ACoS target by stage, and what would make them tell you to stop.",[11,12,69,25],"off-channel","\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-02.jpg","2026-09-04T00:37:51.798+00:00","Flapen cover for How to choose an Amazon FBA marketing partner: a Flapen operator walking a client through product samples at a factory table",{"slug":74,"title":75,"description":76,"section":9,"tags":77,"author":15,"cover_url":78,"published_at":79,"cover_alt":80},"how-to-avoid-lock-in-with-amazon-agencies","How to avoid lock-in with Amazon agencies","Lock-in is structural, not contractual. Own the Seller Central account, grant revocable permissions, and keep campaigns and creative source files in reach.",[14,11,51,12],"\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-01.jpg","2026-09-04T00:36:51.798+00:00","Flapen cover for How to avoid lock-in with Amazon agencies: a Flapen operator walking a client through product samples at a factory table",{"slug":82,"title":83,"description":84,"section":9,"tags":85,"author":15,"cover_url":86,"published_at":87,"cover_alt":88},"how-to-avoid-amazon-suspension-when-starting-out","How to avoid Amazon suspension when starting out","Register in your own entity with matching documents, never share logins, keep one account per person, and watch order defect and late shipment rates weekly.",[14,11,51,52],"\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-10.jpg","2026-09-04T00:35:51.798+00:00","Flapen cover for How to avoid Amazon suspension when starting out: two Flapen operators and a client over a binder and a laptop at a meeting table",{"slug":90,"title":91,"description":92,"section":9,"tags":93,"author":15,"cover_url":94,"published_at":95,"cover_alt":96},"how-to-audit-current-amazon-agency-performance","How to audit current Amazon agency performance","Pull four numbers yourself, cost of customer acquisition trend, organic share, conversion rate, and return rate, then read three monthly plans side by side.",[14,12,11,25],"\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-09.jpg","2026-09-04T00:34:51.798+00:00","Flapen cover for How to audit current Amazon agency performance: two Flapen operators and a client over a binder and a laptop at a meeting table",878]