[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-category-en-working-with-agencies-page-76":3},{"posts":4,"total":101},[5,18,28,37,48,56,66,74,82,92],{"slug":6,"title":7,"description":8,"section":9,"tags":10,"author":14,"cover_url":15,"published_at":16,"cover_alt":17},"pay-per-performance-amazon-ppc-management","Pay per performance Amazon PPC management","Pay per performance PPC mostly pays on ROAS, which branded bidding inflates. Define performance as profit after ad spend, set the baseline, and cap the payout.","working-with-agencies",[11,12,13],"ppc","fees","keyword-strategy","joel-turcotte-gaucher","\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-08.jpg","2026-09-04T02:23:51.798+00:00","Flapen cover for Pay per performance Amazon PPC management: a Flapen operator and a client walking an aisle of cartons with a tablet",{"slug":19,"title":20,"description":21,"section":9,"tags":22,"author":14,"cover_url":25,"published_at":26,"cover_alt":27},"kpis-to-track-for-amazon-agency-engagement","KPIs to track for an Amazon agency engagement","Track five KPIs, conversion rate, ACoS or TACOS, organic rank on money keywords, return rate, and contribution margin per unit. Review weekly in writing.",[11,23,24,13],"organic-ranking","listing-setup","\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-07.jpg","2026-09-04T02:22:51.798+00:00","Flapen cover for KPIs to track for an Amazon agency engagement: a Flapen operator and a client walking an aisle of cartons with a tablet",{"slug":29,"title":30,"description":31,"section":9,"tags":32,"author":14,"cover_url":34,"published_at":35,"cover_alt":36},"kpi-based-contracts-for-amazon-account-management","KPI-based contracts for Amazon account management","Tie a KPI contract to contribution profit, organic rank on named keywords, and channel activation. Cap it at five, each with a source, window, and owner.",[11,23,33,12],"off-channel","\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-06.jpg","2026-09-04T02:21:51.798+00:00","Flapen cover for KPI-based contracts for Amazon account management: a client watching the Flapen photographer frame a product in the studio",{"slug":38,"title":39,"description":40,"section":9,"tags":41,"author":14,"cover_url":45,"published_at":46,"cover_alt":47},"is-amazon-brand-management-worth-it-for-small-brands","Is Amazon brand management worth it for small brands","Brand management pays off when it can move more profit than it costs. At $800 a month for one product, it must find $800 in extra monthly profit to break even.",[42,43,44,12],"private-label","amazon-fba","sourcing","\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-05.jpg","2026-09-04T02:20:51.798+00:00","Flapen cover for Is Amazon brand management worth it for small brands: a client watching the Flapen photographer frame a product in the studio",{"slug":49,"title":50,"description":51,"section":9,"tags":52,"author":14,"cover_url":53,"published_at":54,"cover_alt":55},"how-to-structure-bonuses-for-amazon-ad-performance","How to structure bonuses for Amazon ad performance","Pay an ad bonus as a fixed share of incremental profit above a baseline, measured over a quarter, capped in dollars, and only while the account stays healthy.",[11,12,23,43],"\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-04.jpg","2026-09-04T02:19:51.798+00:00","Flapen cover for How to structure bonuses for Amazon ad performance: a Flapen operator showing a client a sales chart beside an open proposal binder",{"slug":57,"title":58,"description":59,"section":9,"tags":60,"author":14,"cover_url":63,"published_at":64,"cover_alt":65},"how-to-negotiate-amazon-brand-management-contracts","How to negotiate Amazon brand management contracts","Negotiate five terms in order, notice period, account ownership, scope, supplier relationships, then price. Price comes last because the rest decide its worth.",[44,12,61,62],"brand-registry","seller-account","\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-03.jpg","2026-09-04T02:18:51.798+00:00","Flapen cover for How to negotiate Amazon brand management contracts: a Flapen operator showing a client a sales chart beside an open proposal binder",{"slug":67,"title":68,"description":69,"section":9,"tags":70,"author":14,"cover_url":71,"published_at":72,"cover_alt":73},"how-long-to-break-even-with-amazon-full-service-agency","How long to break even with Amazon full-service agency","Two clocks apply. An existing listing should pay back the fee in one to three months, a full brand launch closer to seven, so define break even in writing.",[12,43,42,11],"\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-02.jpg","2026-09-04T02:17:51.798+00:00","Flapen cover for How long to break even with Amazon full-service agency: a Flapen operator walking a client through product samples at a factory table",{"slug":75,"title":76,"description":77,"section":9,"tags":78,"author":14,"cover_url":79,"published_at":80,"cover_alt":81},"how-does-amazon-ads-performance-pricing-work","How does Amazon ads performance pricing work","Write down the baseline, window, attribution setting, and target before any fee is tied to ACoS, TACOS, or ad revenue. Otherwise you pay for a definition.",[11,13,12,24],"\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-01.jpg","2026-09-04T02:16:51.798+00:00","Flapen cover for How does Amazon ads performance pricing work: a Flapen operator walking a client through product samples at a factory table",{"slug":83,"title":84,"description":85,"section":9,"tags":86,"author":14,"cover_url":89,"published_at":90,"cover_alt":91},"global-amazon-marketplace-roi-differences","Global Amazon marketplace ROI differences","Marketplace ROI follows the traffic mix, not the flag. A small market running three of five channels beats a large one running two, so diagnose per country.",[87,11,33,88],"amz-expansion","influencers","\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-10.jpg","2026-09-04T02:15:51.798+00:00","Flapen cover for Global Amazon marketplace ROI differences: two Flapen operators and a client over a binder and a laptop at a meeting table",{"slug":93,"title":94,"description":95,"section":9,"tags":96,"author":14,"cover_url":98,"published_at":99,"cover_alt":100},"europe-vs-us-amazon-agency-payback-comparison","Europe vs US Amazon agency payback comparison","Payback depends on how many marketplaces one fee must cover. The US is one large market, Europe is several small ones, so take one country to profit first.",[87,97,12,43],"product-research","\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-09.jpg","2026-09-04T02:14:51.798+00:00","Flapen cover for Europe vs US Amazon agency payback comparison: two Flapen operators and a client over a binder and a laptop at a meeting table",878]