[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-category-en-working-with-agencies-page-64":3},{"posts":4,"total":98},[5,19,29,38,47,56,65,73,81,89],{"slug":6,"title":7,"description":8,"section":9,"tags":10,"author":15,"cover_url":16,"published_at":17,"cover_alt":18},"who-manages-amazon-deals-coupons-and-promotions","Who manages Amazon deals coupons and promotions","Whoever owns rank owns promotions, since a discount is a rank lever with a margin cost. Give it to someone with pricing authority, never a virtual assistant.","working-with-agencies",[11,12,13,14],"organic-ranking","ppc","fees","listing-setup","joel-turcotte-gaucher","\u002Fimages\u002Fblog\u002Fclusters\u002Fpricing-and-economics-09.jpg","2026-09-04T04:23:51.798+00:00","Flapen cover for Who manages Amazon deals coupons and promotions: Flapen operators sketching a margin waterfall on a whiteboard",{"slug":20,"title":21,"description":22,"section":9,"tags":23,"author":15,"cover_url":26,"published_at":27,"cover_alt":28},"which-agency-handles-amazon-storefront-design","Which agency handles Amazon storefront design","Any firm with an in-house studio and Brand Registry can build a store. Diagnose first, because a storefront fixes a destination problem, not a conversion one.",[24,25,14],"product-images","brand-registry","\u002Fimages\u002Fblog\u002Fclusters\u002Fpricing-and-economics-08.jpg","2026-09-04T04:22:51.798+00:00","Flapen cover for Which agency handles Amazon storefront design: Flapen operators counting cartons in a warehouse aisle with a tablet and clipboard",{"slug":30,"title":31,"description":32,"section":9,"tags":33,"author":15,"cover_url":35,"published_at":36,"cover_alt":37},"when-to-hire-an-amazon-freelancer-vs-plug-in-a-tool","When to hire an Amazon freelancer vs plug in a tool","Hire a freelancer for judgment work that changes weekly, plug in a tool for rule work that repeats daily. If you cannot write the rule down, no tool runs it.",[34,12,14,13],"amazon-fba","\u002Fimages\u002Fblog\u002Fclusters\u002Fpricing-and-economics-07.jpg","2026-09-04T04:21:51.798+00:00","Flapen cover for When to hire an Amazon freelancer vs plug in a tool: Flapen operators counting cartons in a warehouse aisle with a tablet and clipboard",{"slug":39,"title":40,"description":41,"section":9,"tags":42,"author":15,"cover_url":44,"published_at":45,"cover_alt":46},"when-to-hire-an-amazon-agency","When to hire an Amazon agency","Hire on a named constraint, not revenue. Four gates, a validated product, $1,000 a month in ad spend, two hours a month of your time, and a stated problem.",[34,43,13],"seller-account","\u002Fimages\u002Fblog\u002Fclusters\u002Fpricing-and-economics-06.jpg","2026-09-04T04:20:51.798+00:00","Flapen cover for When to hire an Amazon agency: the Flapen photographer staging a product beside a blank price-tag prop",{"slug":48,"title":49,"description":50,"section":9,"tags":51,"author":15,"cover_url":53,"published_at":54,"cover_alt":55},"what-to-use-for-full-funnel-amazon-growth-on-a-fixed-retainer","What to use for full-funnel Amazon growth on a fixed retainer","A fixed retainer fits full-funnel growth because the fee never moves with ad spend. Expect a flat tier by product count, $800 to $2,400 here, plus your media.",[34,12,52,13],"product-research","\u002Fimages\u002Fblog\u002Fclusters\u002Fpricing-and-economics-05.jpg","2026-09-04T04:19:51.798+00:00","Flapen cover for What to use for full-funnel Amazon growth on a fixed retainer: the Flapen photographer staging a product beside a blank price-tag prop",{"slug":57,"title":58,"description":59,"section":9,"tags":60,"author":15,"cover_url":62,"published_at":63,"cover_alt":64},"what-to-use-for-amazon-ppc-agency-or-internal-team","What to use for Amazon PPC: agency or internal team","Go internal once ad spend justifies a specialist plus someone to check their work. Below that an agency buys more expertise per dollar. Set one ACoS per stage.",[12,13,61,11],"keyword-strategy","\u002Fimages\u002Fblog\u002Fclusters\u002Fpricing-and-economics-04.jpg","2026-09-04T04:18:51.798+00:00","Flapen cover for What to use for Amazon PPC: agency or internal team: a Flapen operator working a product's economics with a calculator and a price tag",{"slug":66,"title":67,"description":68,"section":9,"tags":69,"author":15,"cover_url":70,"published_at":71,"cover_alt":72},"what-to-use-for-amazon-catalog-cleanup","What to use for Amazon catalog cleanup","Use a flat file export as source of truth, a spreadsheet to find errors, and a person to decide each value. Write the rule set first and fix by revenue impact.",[14,61,24,34],"\u002Fimages\u002Fblog\u002Fclusters\u002Fpricing-and-economics-03.jpg","2026-09-04T04:17:51.798+00:00","Flapen cover for What to use for Amazon catalog cleanup: a Flapen operator working a product's economics with a calculator and a price tag",{"slug":74,"title":75,"description":76,"section":9,"tags":77,"author":15,"cover_url":78,"published_at":79,"cover_alt":80},"what-do-i-need-to-run-amazon-ads-in-house","What do I need to run Amazon ads in house","Four things. A named owner with protected hours, about $1,000 a month in spend, an auditable report rhythm, and written stop rules. The person beats the tools.",[12,61,43,13],"\u002Fimages\u002Fblog\u002Fclusters\u002Fpricing-and-economics-02.jpg","2026-09-04T04:16:51.798+00:00","Flapen cover for What do I need to run Amazon ads in house: two Flapen operators comparing supplier samples with a calculator and coins",{"slug":82,"title":83,"description":84,"section":9,"tags":85,"author":15,"cover_url":86,"published_at":87,"cover_alt":88},"tools-to-measure-amazon-agency-contribution-margin","Tools to measure Amazon agency contribution margin","Contribution margin per unit is a spreadsheet before it is a tool. Pull price, fees, landed cost, returns, and ad spend yourself, then hold your agency to it.",[13,12,34,43],"\u002Fimages\u002Fblog\u002Fclusters\u002Fpricing-and-economics-01.jpg","2026-09-04T04:15:51.798+00:00","Flapen cover for Tools to measure Amazon agency contribution margin: two Flapen operators comparing supplier samples with a calculator and coins",{"slug":90,"title":91,"description":92,"section":9,"tags":93,"author":15,"cover_url":95,"published_at":96,"cover_alt":97},"shortlist-agencies-for-amazon-launch-with-3-month-payback-goal","Shortlist agencies for Amazon launch with 3-month payback goal","The payback goal is the filter. Ask for a launch ACoS and a maturity ACoS, test 200 units at $5,000 to $10,000 first, and score nine questions pass or fail.",[12,52,94,13],"private-label","\u002Fimages\u002Fblog\u002Fclusters\u002Fpricing-and-economics-10.jpg","2026-09-04T04:14:51.798+00:00","Flapen cover for Shortlist agencies for Amazon launch with 3-month payback goal: Flapen operators sketching a margin waterfall on a whiteboard",878]