[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-category-en-working-with-agencies-page-51":3},{"posts":4,"total":99},[5,19,29,38,46,57,66,75,83,91],{"slug":6,"title":7,"description":8,"section":9,"tags":10,"author":15,"cover_url":16,"published_at":17,"cover_alt":18},"how-to-choose-an-amazon-fba-marketing-partner","How to choose an Amazon FBA marketing partner","Ask which of the 5 traffic channels they run, how many brands each manager carries, their ACoS target by stage, and what would make them tell you to stop.","working-with-agencies",[11,12,13,14],"amazon-fba","ppc","off-channel","organic-ranking","joel-turcotte-gaucher","\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-02.jpg","2026-09-04T00:37:51.798+00:00","Flapen cover for How to choose an Amazon FBA marketing partner: a Flapen operator walking a client through product samples at a factory table",{"slug":20,"title":21,"description":22,"section":9,"tags":23,"author":15,"cover_url":26,"published_at":27,"cover_alt":28},"how-to-avoid-lock-in-with-amazon-agencies","How to avoid lock-in with Amazon agencies","Lock-in is structural, not contractual. Own the Seller Central account, grant revocable permissions, and keep campaigns and creative source files in reach.",[24,11,25,12],"seller-account","brand-registry","\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-01.jpg","2026-09-04T00:36:51.798+00:00","Flapen cover for How to avoid lock-in with Amazon agencies: a Flapen operator walking a client through product samples at a factory table",{"slug":30,"title":31,"description":32,"section":9,"tags":33,"author":15,"cover_url":35,"published_at":36,"cover_alt":37},"how-to-avoid-amazon-suspension-when-starting-out","How to avoid Amazon suspension when starting out","Register in your own entity with matching documents, never share logins, keep one account per person, and watch order defect and late shipment rates weekly.",[24,11,25,34],"trademark","\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-10.jpg","2026-09-04T00:35:51.798+00:00","Flapen cover for How to avoid Amazon suspension when starting out: two Flapen operators and a client over a binder and a laptop at a meeting table",{"slug":39,"title":40,"description":41,"section":9,"tags":42,"author":15,"cover_url":43,"published_at":44,"cover_alt":45},"how-to-audit-current-amazon-agency-performance","How to audit current Amazon agency performance","Pull four numbers yourself, cost of customer acquisition trend, organic share, conversion rate, and return rate, then read three monthly plans side by side.",[24,12,11,14],"\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-09.jpg","2026-09-04T00:34:51.798+00:00","Flapen cover for How to audit current Amazon agency performance: two Flapen operators and a client over a binder and a laptop at a meeting table",{"slug":47,"title":48,"description":49,"section":9,"tags":50,"author":15,"cover_url":54,"published_at":55,"cover_alt":56},"global-marketplace-expertise-for-amazon-europe-and-japan","Global marketplace expertise for Amazon Europe and Japan","Treat Europe and Japan as separate capabilities. Ask for named recent accounts in each region, and test the Japan claim on native operators and packaging.",[51,24,52,53],"amz-expansion","listing-setup","competitor-analysis","\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-08.jpg","2026-09-04T00:33:51.798+00:00","Flapen cover for Global marketplace expertise for Amazon Europe and Japan: a Flapen operator and a client walking an aisle of cartons with a tablet",{"slug":58,"title":59,"description":60,"section":9,"tags":61,"author":15,"cover_url":63,"published_at":64,"cover_alt":65},"global-amazon-expansion-support-for-new-sellers","Global Amazon expansion support for new sellers","New sellers should not expand yet. Solve one marketplace, run more than two of the five traffic channels, and reach steady profit before a second market.",[51,11,24,62],"fees","\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-07.jpg","2026-09-04T00:32:51.798+00:00","Flapen cover for Global Amazon expansion support for new sellers: a Flapen operator and a client walking an aisle of cartons with a tablet",{"slug":67,"title":68,"description":69,"section":9,"tags":70,"author":15,"cover_url":72,"published_at":73,"cover_alt":74},"fair-amazon-agency-pricing-models","Fair Amazon agency pricing models","Four models, flat retainer, percentage of ad spend, percentage of revenue, and equity. Below $50,000 a month in profit only the flat fee stays neutral.",[11,62,12,71],"private-label","\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-06.jpg","2026-09-04T00:31:51.798+00:00","Flapen cover for Fair Amazon agency pricing models: a client watching the Flapen photographer frame a product in the studio",{"slug":76,"title":77,"description":78,"section":9,"tags":79,"author":15,"cover_url":80,"published_at":81,"cover_alt":82},"data-ownership-in-amazon-service-agreements","Data ownership in Amazon service agreements","You own the account, listings, creative, campaign history, and keyword research. The agency keeps its own tools, and deliverables become your IP on payment.",[24,11,25,52],"\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-05.jpg","2026-09-04T00:30:51.798+00:00","Flapen cover for Data ownership in Amazon service agreements: a client watching the Flapen photographer frame a product in the studio",{"slug":84,"title":85,"description":86,"section":9,"tags":87,"author":15,"cover_url":88,"published_at":89,"cover_alt":90},"contract-terms-to-negotiate-with-amazon-agencies","Contract terms to negotiate with Amazon agencies","Negotiate the exit first, notice, account ownership, what you keep, and named people, then reporting, then price. A bad exit costs a year, a bad fee a month.",[24,11,62,52],"\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-04.jpg","2026-09-04T00:29:51.798+00:00","Flapen cover for Contract terms to negotiate with Amazon agencies: a Flapen operator showing a client a sales chart beside an open proposal binder",{"slug":92,"title":93,"description":94,"section":9,"tags":95,"author":15,"cover_url":96,"published_at":97,"cover_alt":98},"compare-amazon-ppc-vs-full-service-agencies","Compare Amazon PPC vs full-service agencies","Choose PPC-only when the listing converts, margin is known, and ads are the one bottleneck. Choose full-service when you cannot name the constraint.",[12,11,52,13],"\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-03.jpg","2026-09-04T00:28:51.798+00:00","Flapen cover for Compare Amazon PPC vs full-service agencies: a Flapen operator showing a client a sales chart beside an open proposal binder",522]