[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-category-en-working-with-agencies-page-50":3},{"posts":4,"total":99},[5,19,28,38,47,56,64,72,81,91],{"slug":6,"title":7,"description":8,"section":9,"tags":10,"author":15,"cover_url":16,"published_at":17,"cover_alt":18},"kpis-an-amazon-agency-should-report-weekly","KPIs an Amazon agency should report weekly","Seven weekly numbers, cost of customer acquisition by channel, conversion rate, stage ACoS, organic share, return rate, Buy Box, and inventory cover in weeks.","working-with-agencies",[11,12,13,14],"ppc","seller-account","amazon-fba","organic-ranking","joel-turcotte-gaucher","\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-02.jpg","2026-09-04T00:47:51.798+00:00","Flapen cover for KPIs an Amazon agency should report weekly: a Flapen operator walking a client through product samples at a factory table",{"slug":20,"title":21,"description":22,"section":9,"tags":23,"author":15,"cover_url":25,"published_at":26,"cover_alt":27},"kpi-benchmarks-for-amazon-ppc-agencies","KPI benchmarks for Amazon PPC agencies","Ignore published ACoS averages. Benchmark against yourself, cost of customer acquisition trend, ACoS against a stage target, and organic share of revenue.",[11,13,14,24],"competitor-analysis","\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-01.jpg","2026-09-04T00:46:51.798+00:00","Flapen cover for KPI benchmarks for Amazon PPC agencies: a Flapen operator walking a client through product samples at a factory table",{"slug":29,"title":30,"description":31,"section":9,"tags":32,"author":15,"cover_url":35,"published_at":36,"cover_alt":37},"is-full-service-amazon-management-worth-it-for-a-single-sku","Is full service Amazon management worth it for a single SKU","Above about $10,000 a month in revenue on a validated SKU, an $800 fee buys back profit or time. Below it, take the free audit and execute yourself.",[13,33,34,11],"fees","private-label","\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-10.jpg","2026-09-04T00:45:51.798+00:00","Flapen cover for Is full service Amazon management worth it for a single SKU: two Flapen operators and a client over a binder and a laptop at a meeting table",{"slug":39,"title":40,"description":41,"section":9,"tags":42,"author":15,"cover_url":44,"published_at":45,"cover_alt":46},"how-to-vet-amazon-ppc-agencies","How to vet Amazon PPC agencies","Ask for two ACoS targets, launch and twelve months in, each with a reason. One number for both stages is the fastest disqualifier. Then check caseload.",[11,13,14,43],"off-channel","\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-09.jpg","2026-09-04T00:44:51.798+00:00","Flapen cover for How to vet Amazon PPC agencies: two Flapen operators and a client over a binder and a laptop at a meeting table",{"slug":48,"title":49,"description":50,"section":9,"tags":51,"author":15,"cover_url":53,"published_at":54,"cover_alt":55},"how-to-test-an-amazon-agency-with-a-pilot-project","How to test an Amazon agency with a pilot project","Run 90 days on one or two products with success and kill criteria written before day one. Judge diagnosis at week two, speed at week six, numbers at day 90.",[13,11,52,12],"listing-setup","\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-08.jpg","2026-09-04T00:43:51.798+00:00","Flapen cover for How to test an Amazon agency with a pilot project: a Flapen operator and a client walking an aisle of cartons with a tablet",{"slug":57,"title":58,"description":59,"section":9,"tags":60,"author":15,"cover_url":61,"published_at":62,"cover_alt":63},"how-to-structure-bonuses-tied-to-amazon-revenue","How to structure bonuses tied to Amazon revenue","Never bonus on revenue, since your ad budget can buy it. Tie the bonus to contribution margin after ad spend or to cost of customer acquisition at held volume.",[33,11,13,14],"\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-07.jpg","2026-09-04T00:42:51.798+00:00","Flapen cover for How to structure bonuses tied to Amazon revenue: a Flapen operator and a client walking an aisle of cartons with a tablet",{"slug":65,"title":66,"description":67,"section":9,"tags":68,"author":15,"cover_url":69,"published_at":70,"cover_alt":71},"how-to-spot-shady-amazon-audit-offers","How to spot shady Amazon audit offers","A real audit names one number specific to your account and something to kill. Generic findings, urgency, and credential requests mark a sales deck.",[12,13,11,52],"\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-06.jpg","2026-09-04T00:41:51.798+00:00","Flapen cover for How to spot shady Amazon audit offers: a client watching the Flapen photographer frame a product in the studio",{"slug":73,"title":74,"description":75,"section":9,"tags":76,"author":15,"cover_url":78,"published_at":79,"cover_alt":80},"how-to-migrate-campaigns-between-amazon-agencies","How to migrate campaigns between Amazon agencies","Campaigns stay in your account, so nothing migrates. Export structure, bid logic, negatives, and search term history before notice, then freeze two weeks.",[11,12,13,77],"keyword-strategy","\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-05.jpg","2026-09-04T00:40:51.798+00:00","Flapen cover for How to migrate campaigns between Amazon agencies: a client watching the Flapen photographer frame a product in the studio",{"slug":82,"title":83,"description":84,"section":9,"tags":85,"author":15,"cover_url":88,"published_at":89,"cover_alt":90},"how-to-handle-brand-registry-and-catalog-during-switch","How to handle Brand Registry and catalog during switch","Confirm you are the registered brand owner, swap the agency user role, export the catalog, and freeze edits for two weeks. Nothing in Registry should transfer.",[86,87,12,52],"brand-registry","trademark","\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-04.jpg","2026-09-04T00:39:51.798+00:00","Flapen cover for How to handle Brand Registry and catalog during switch: a Flapen operator showing a client a sales chart beside an open proposal binder",{"slug":92,"title":93,"description":94,"section":9,"tags":95,"author":15,"cover_url":96,"published_at":97,"cover_alt":98},"how-to-evaluate-amazon-ppc-agencies","How to evaluate Amazon PPC agencies","Score five things, ACoS targets by stage, cost of customer acquisition over ACoS, conversion diagnosis, accounts per specialist, and written commitments.",[11,13,14,52],"\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-03.jpg","2026-09-04T00:38:51.798+00:00","Flapen cover for How to evaluate Amazon PPC agencies: a Flapen operator showing a client a sales chart beside an open proposal binder",522]