[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-category-en-working-with-agencies-page-45":3},{"posts":4,"total":100},[5,19,29,40,49,58,67,75,84,92],{"slug":6,"title":7,"description":8,"section":9,"tags":10,"author":15,"cover_url":16,"published_at":17,"cover_alt":18},"new-seller-audit-checklist-from-an-agency","New seller audit checklist from an agency","Audit a new seller on six structural areas, entity, trademark, market viability, unit economics, listing readiness, and inventory plan, in that order.","working-with-agencies",[11,12,13,14],"seller-account","listing-setup","amazon-fba","trademark","joel-turcotte-gaucher","\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-02.jpg","2026-09-04T01:37:51.798+00:00","Flapen cover for New seller audit checklist from an agency: a Flapen operator walking a client through product samples at a factory table",{"slug":20,"title":21,"description":22,"section":9,"tags":23,"author":15,"cover_url":26,"published_at":27,"cover_alt":28},"month-to-month-vs-annual-amazon-contracts","Month-to-month vs annual Amazon contracts","Take month-to-month terms with 30 days of notice unless a year buys a priced discount. The notice window and auto-renewal matter more than term length.",[11,24,13,25],"fees","private-label","\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-01.jpg","2026-09-04T01:36:51.798+00:00","Flapen cover for Month-to-month vs annual Amazon contracts: a Flapen operator walking a client through product samples at a factory table",{"slug":30,"title":31,"description":32,"section":9,"tags":33,"author":15,"cover_url":37,"published_at":38,"cover_alt":39},"listing-optimization-vs-ppc-first-for-new-sellers","Listing optimization vs PPC first for new sellers","Fix the listing before spending on PPC. Conversion caps what ads can do, so get the primary image and first two bullets right, run a small ad test, then scale.",[12,34,35,36],"ppc","product-images","organic-ranking","\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-10.jpg","2026-09-04T01:35:51.798+00:00","Flapen cover for Listing optimization vs PPC first for new sellers: two Flapen operators and a client over a binder and a laptop at a meeting table",{"slug":41,"title":42,"description":43,"section":9,"tags":44,"author":15,"cover_url":46,"published_at":47,"cover_alt":48},"how-to-vet-amazon-case-management-and-appeals-support","How to vet Amazon case management and appeals support","Vet case management as a capacity question. Ask how many cases are open now and how old the oldest is, then require a named owner and a weekly open-case report.",[11,13,45,12],"brand-registry","\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-09.jpg","2026-09-04T01:34:51.798+00:00","Flapen cover for How to vet Amazon case management and appeals support: two Flapen operators and a client over a binder and a laptop at a meeting table",{"slug":50,"title":51,"description":52,"section":9,"tags":53,"author":15,"cover_url":55,"published_at":56,"cover_alt":57},"how-to-launch-first-product-on-amazon","How to launch first product on Amazon","Validate with 200 units and $5,000 to $10,000 across up to four products, then scale only once rating, conversion rate, and acquisition cost are proven.",[13,25,12,54],"product-research","\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-08.jpg","2026-09-04T01:33:51.798+00:00","Flapen cover for How to launch first product on Amazon: a Flapen operator and a client walking an aisle of cartons with a tablet",{"slug":59,"title":60,"description":61,"section":9,"tags":62,"author":15,"cover_url":64,"published_at":65,"cover_alt":66},"how-to-evaluate-amazon-dsp-capabilities","How to evaluate Amazon DSP capabilities","Evaluate DSP partners on the smallest test they would run first. Retargeting on a modest budget signals judgment, a large minimum signals access for sale.",[34,13,35,63],"competitor-analysis","\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-07.jpg","2026-09-04T01:32:51.798+00:00","Flapen cover for How to evaluate Amazon DSP capabilities: a Flapen operator and a client walking an aisle of cartons with a tablet",{"slug":68,"title":69,"description":70,"section":9,"tags":71,"author":15,"cover_url":72,"published_at":73,"cover_alt":74},"how-agencies-handle-suspension-appeals-and-compliance","How agencies handle suspension appeals and compliance","Ask to see a redacted plan of action with root cause, corrective action, and preventive measures. Require same-business-day response and weekly prevention.",[11,45,13,14],"\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-06.jpg","2026-09-04T01:31:51.798+00:00","Flapen cover for How agencies handle suspension appeals and compliance: a client watching the Flapen photographer frame a product in the studio",{"slug":76,"title":77,"description":78,"section":9,"tags":79,"author":15,"cover_url":81,"published_at":82,"cover_alt":83},"full-service-amazon-agency-recommendations","Full-service Amazon agency recommendations","Check a full-service claim against a 15-row scope list. The usual gaps are photography, sourcing and quality inspection, and inventory forecasting.",[13,34,80,24],"sourcing","\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-05.jpg","2026-09-04T01:30:51.798+00:00","Flapen cover for Full-service Amazon agency recommendations: a client watching the Flapen photographer frame a product in the studio",{"slug":85,"title":86,"description":87,"section":9,"tags":88,"author":15,"cover_url":89,"published_at":90,"cover_alt":91},"cost-to-switch-amazon-agency-and-expected-roi","Cost to switch Amazon agency and expected ROI","Switching costs one to two months of fee and four to eight soft weeks. Set that against compounding acquisition cost drift. Payback lands by month four.",[24,11,34,13],"\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-04.jpg","2026-09-04T01:29:51.798+00:00","Flapen cover for Cost to switch Amazon agency and expected ROI: a Flapen operator showing a client a sales chart beside an open proposal binder",{"slug":93,"title":94,"description":95,"section":9,"tags":96,"author":15,"cover_url":97,"published_at":98,"cover_alt":99},"case-study-proof-to-request-from-amazon-partners","Case study proof to request from Amazon partners","Ask every case study for four things, the starting numbers, the window, the category, and what else changed. Then ask for one engagement that did not work.",[13,34,11,63],"\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-03.jpg","2026-09-04T01:28:51.798+00:00","Flapen cover for Case study proof to request from Amazon partners: a Flapen operator showing a client a sales chart beside an open proposal binder",522]