[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-category-en-working-with-agencies-page-40":3},{"posts":4,"total":100},[5,19,29,39,49,57,66,75,84,92],{"slug":6,"title":7,"description":8,"section":9,"tags":10,"author":15,"cover_url":16,"published_at":17,"cover_alt":18},"questions-to-ask-before-hiring-amazon-brand-managers","Questions to ask before hiring Amazon brand managers","Ask five things before hiring, who does the work, how many brands they carry, what would make them tell you to stop, what they analyze first, and what you keep.","working-with-agencies",[11,12,13,14],"seller-account","brand-registry","ppc","product-research","joel-turcotte-gaucher","\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-02.jpg","2026-09-04T02:27:51.798+00:00","Flapen cover for Questions to ask before hiring Amazon brand managers: a Flapen operator walking a client through product samples at a factory table",{"slug":20,"title":21,"description":22,"section":9,"tags":23,"author":15,"cover_url":26,"published_at":27,"cover_alt":28},"question-can-i-pause-an-amazon-retainer-during-stockouts","Question: can I pause an Amazon retainer during stockouts","On a month to month deal with 30 days notice you can pause a retainer during a stockout. First ask what it costs in organic rank, which costs more to rebuild.",[24,11,13,25],"amazon-fba","sourcing","\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-01.jpg","2026-09-04T02:26:51.798+00:00","Flapen cover for Question: can I pause an Amazon retainer during stockouts: a Flapen operator walking a client through product samples at a factory table",{"slug":30,"title":31,"description":32,"section":9,"tags":33,"author":15,"cover_url":36,"published_at":37,"cover_alt":38},"question-are-performance-bonuses-worth-it-on-amazon","Question: are performance bonuses worth it on Amazon","A bonus is worth paying only on a number the provider controls, over at least one quarter, and capped. Never bonus revenue, since ads can buy it at a loss.",[13,34,35],"fees","organic-ranking","\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-10.jpg","2026-09-04T02:25:51.798+00:00","Flapen cover for Question: are performance bonuses worth it on Amazon: two Flapen operators and a client over a binder and a laptop at a meeting table",{"slug":40,"title":41,"description":42,"section":9,"tags":43,"author":15,"cover_url":46,"published_at":47,"cover_alt":48},"pricing-for-amazon-ads-in-north-america-vs-europe","Pricing for Amazon ads in North America vs Europe","Budget Amazon ads per marketplace, not per continent. North America is one problem, Europe is at least four in four languages, so pay for localization first.",[13,44,34,45],"amz-expansion","keyword-strategy","\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-09.jpg","2026-09-04T02:24:51.798+00:00","Flapen cover for Pricing for Amazon ads in North America vs Europe: two Flapen operators and a client over a binder and a laptop at a meeting table",{"slug":50,"title":51,"description":52,"section":9,"tags":53,"author":15,"cover_url":54,"published_at":55,"cover_alt":56},"pay-per-performance-amazon-ppc-management","Pay per performance Amazon PPC management","Pay per performance PPC mostly pays on ROAS, which branded bidding inflates. Define performance as profit after ad spend, set the baseline, and cap the payout.",[13,34,45],"\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-08.jpg","2026-09-04T02:23:51.798+00:00","Flapen cover for Pay per performance Amazon PPC management: a Flapen operator and a client walking an aisle of cartons with a tablet",{"slug":58,"title":59,"description":60,"section":9,"tags":61,"author":15,"cover_url":63,"published_at":64,"cover_alt":65},"kpis-to-track-for-amazon-agency-engagement","KPIs to track for an Amazon agency engagement","Track five KPIs, conversion rate, ACoS or TACOS, organic rank on money keywords, return rate, and contribution margin per unit. Review weekly in writing.",[13,35,62,45],"listing-setup","\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-07.jpg","2026-09-04T02:22:51.798+00:00","Flapen cover for KPIs to track for an Amazon agency engagement: a Flapen operator and a client walking an aisle of cartons with a tablet",{"slug":67,"title":68,"description":69,"section":9,"tags":70,"author":15,"cover_url":72,"published_at":73,"cover_alt":74},"kpi-based-contracts-for-amazon-account-management","KPI-based contracts for Amazon account management","Tie a KPI contract to contribution profit, organic rank on named keywords, and channel activation. Cap it at five, each with a source, window, and owner.",[13,35,71,34],"off-channel","\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-06.jpg","2026-09-04T02:21:51.798+00:00","Flapen cover for KPI-based contracts for Amazon account management: a client watching the Flapen photographer frame a product in the studio",{"slug":76,"title":77,"description":78,"section":9,"tags":79,"author":15,"cover_url":81,"published_at":82,"cover_alt":83},"is-amazon-brand-management-worth-it-for-small-brands","Is Amazon brand management worth it for small brands","Brand management pays off when it can move more profit than it costs. At $800 a month for one product, it must find $800 in extra monthly profit to break even.",[80,24,25,34],"private-label","\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-05.jpg","2026-09-04T02:20:51.798+00:00","Flapen cover for Is Amazon brand management worth it for small brands: a client watching the Flapen photographer frame a product in the studio",{"slug":85,"title":86,"description":87,"section":9,"tags":88,"author":15,"cover_url":89,"published_at":90,"cover_alt":91},"how-to-structure-bonuses-for-amazon-ad-performance","How to structure bonuses for Amazon ad performance","Pay an ad bonus as a fixed share of incremental profit above a baseline, measured over a quarter, capped in dollars, and only while the account stays healthy.",[13,34,35,24],"\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-04.jpg","2026-09-04T02:19:51.798+00:00","Flapen cover for How to structure bonuses for Amazon ad performance: a Flapen operator showing a client a sales chart beside an open proposal binder",{"slug":93,"title":94,"description":95,"section":9,"tags":96,"author":15,"cover_url":97,"published_at":98,"cover_alt":99},"how-to-negotiate-amazon-brand-management-contracts","How to negotiate Amazon brand management contracts","Negotiate five terms in order, notice period, account ownership, scope, supplier relationships, then price. Price comes last because the rest decide its worth.",[25,34,12,11],"\u002Fimages\u002Fblog\u002Fclusters\u002Fhiring-an-agency-03.jpg","2026-09-04T02:18:51.798+00:00","Flapen cover for How to negotiate Amazon brand management contracts: a Flapen operator showing a client a sales chart beside an open proposal binder",522]