---
title: "Working with Agencies — Blog — Page 40 - Flapen"
canonical_url: "https://flapen.com/blog/category/working-with-agencies/page/40"
last_updated: "2026-09-08T15:40:01.750Z"
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  description: "How to hire, price, and manage an Amazon agency. Contracts, fees, build versus buy, and what good account management looks like. Page 40."
  "og:description": "How to hire, price, and manage an Amazon agency. Contracts, fees, build versus buy, and what good account management looks like. Page 40."
  "og:title": "Working with Agencies — Blog — Page 40 - Flapen"
---

``

# **Working with Agencies**

How to hire, price, and manage an Amazon agency. Contracts, fees, build versus buy, and what good account management looks like. Page 40.

![Flapen cover for Questions to ask before hiring Amazon brand managers: a Flapen operator walking a client through product samples at a factory table](https://flapen.com/_vercel/image?url=%2Fimages%2Fblog%2Fclusters%2Fhiring-an-agency-02.jpg&w=1536&q=100) [Questions to ask before hiring Amazon brand managers](https://flapen.com/blog/questions-to-ask-before-hiring-amazon-brand-managers)Working with AgenciesSep 4, 2026 ## **Questions to ask before hiring Amazon brand managers** Ask five things before hiring, who does the work, how many brands they carry, what would make them tell you to stop, what they analyze first, and what you keep.![Joel Turcotte Gaucher](https://flapen.com/_vercel/image?url=%2Fimages%2Fteam%2Fjoel-turcotte-gaucher-avatar.webp&w=64&q=100)**Joel Turcotte Gaucher**![Flapen cover for Question: can I pause an Amazon retainer during stockouts: a Flapen operator walking a client through product samples at a factory table](https://flapen.com/_vercel/image?url=%2Fimages%2Fblog%2Fclusters%2Fhiring-an-agency-01.jpg&w=1536&q=100) [Question: can I pause an Amazon retainer during stockouts](https://flapen.com/blog/question-can-i-pause-an-amazon-retainer-during-stockouts)Working with AgenciesSep 4, 2026 ## **Question: can I pause an Amazon retainer during stockouts** On a month to month deal with 30 days notice you can pause a retainer during a stockout. First ask what it costs in organic rank, which costs more to rebuild.![Joel Turcotte Gaucher](https://flapen.com/_vercel/image?url=%2Fimages%2Fteam%2Fjoel-turcotte-gaucher-avatar.webp&w=64&q=100)**Joel Turcotte Gaucher**![Flapen cover for Question: are performance bonuses worth it on Amazon: two Flapen operators and a client over a binder and a laptop at a meeting table](https://flapen.com/_vercel/image?url=%2Fimages%2Fblog%2Fclusters%2Fhiring-an-agency-10.jpg&w=1536&q=100) [Question: are performance bonuses worth it on Amazon](https://flapen.com/blog/question-are-performance-bonuses-worth-it-on-amazon)Working with AgenciesSep 4, 2026 ## **Question: are performance bonuses worth it on Amazon** A bonus is worth paying only on a number the provider controls, over at least one quarter, and capped. Never bonus revenue, since ads can buy it at a loss.![Joel Turcotte Gaucher](https://flapen.com/_vercel/image?url=%2Fimages%2Fteam%2Fjoel-turcotte-gaucher-avatar.webp&w=64&q=100)**Joel Turcotte Gaucher**![Flapen cover for Pricing for Amazon ads in North America vs Europe: two Flapen operators and a client over a binder and a laptop at a meeting table](https://flapen.com/_vercel/image?url=%2Fimages%2Fblog%2Fclusters%2Fhiring-an-agency-09.jpg&w=1536&q=100) [Pricing for Amazon ads in North America vs Europe](https://flapen.com/blog/pricing-for-amazon-ads-in-north-america-vs-europe)Working with AgenciesSep 4, 2026 ## **Pricing for Amazon ads in North America vs Europe** Budget Amazon ads per marketplace, not per continent. North America is one problem, Europe is at least four in four languages, so pay for localization first.![Joel Turcotte Gaucher](https://flapen.com/_vercel/image?url=%2Fimages%2Fteam%2Fjoel-turcotte-gaucher-avatar.webp&w=64&q=100)**Joel Turcotte Gaucher**![Flapen cover for Pay per performance Amazon PPC management: a Flapen operator and a client walking an aisle of cartons with a tablet](https://flapen.com/_vercel/image?url=%2Fimages%2Fblog%2Fclusters%2Fhiring-an-agency-08.jpg&w=1536&q=100) [Pay per performance Amazon PPC management](https://flapen.com/blog/pay-per-performance-amazon-ppc-management)Working with AgenciesSep 4, 2026 ## **Pay per performance Amazon PPC management** Pay per performance PPC mostly pays on ROAS, which branded bidding inflates. Define performance as profit after ad spend, set the baseline, and cap the payout.![Joel Turcotte Gaucher](https://flapen.com/_vercel/image?url=%2Fimages%2Fteam%2Fjoel-turcotte-gaucher-avatar.webp&w=64&q=100)**Joel Turcotte Gaucher**![Flapen cover for KPIs to track for an Amazon agency engagement: a Flapen operator and a client walking an aisle of cartons with a tablet](https://flapen.com/_vercel/image?url=%2Fimages%2Fblog%2Fclusters%2Fhiring-an-agency-07.jpg&w=1536&q=100) [KPIs to track for an Amazon agency engagement](https://flapen.com/blog/kpis-to-track-for-amazon-agency-engagement)Working with AgenciesSep 4, 2026 ## **KPIs to track for an Amazon agency engagement** Track five KPIs, conversion rate, ACoS or TACOS, organic rank on money keywords, return rate, and contribution margin per unit. Review weekly in writing.![Joel Turcotte Gaucher](https://flapen.com/_vercel/image?url=%2Fimages%2Fteam%2Fjoel-turcotte-gaucher-avatar.webp&w=64&q=100)**Joel Turcotte Gaucher**![Flapen cover for KPI-based contracts for Amazon account management: a client watching the Flapen photographer frame a product in the studio](https://flapen.com/_vercel/image?url=%2Fimages%2Fblog%2Fclusters%2Fhiring-an-agency-06.jpg&w=1536&q=100) [KPI-based contracts for Amazon account management](https://flapen.com/blog/kpi-based-contracts-for-amazon-account-management)Working with AgenciesSep 4, 2026 ## **KPI-based contracts for Amazon account management** Tie a KPI contract to contribution profit, organic rank on named keywords, and channel activation. Cap it at five, each with a source, window, and owner.![Joel Turcotte Gaucher](https://flapen.com/_vercel/image?url=%2Fimages%2Fteam%2Fjoel-turcotte-gaucher-avatar.webp&w=64&q=100)**Joel Turcotte Gaucher**![Flapen cover for Is Amazon brand management worth it for small brands: a client watching the Flapen photographer frame a product in the studio](https://flapen.com/_vercel/image?url=%2Fimages%2Fblog%2Fclusters%2Fhiring-an-agency-05.jpg&w=1536&q=100) [Is Amazon brand management worth it for small brands](https://flapen.com/blog/is-amazon-brand-management-worth-it-for-small-brands)Working with AgenciesSep 4, 2026 ## **Is Amazon brand management worth it for small brands** Brand management pays off when it can move more profit than it costs. At $800 a month for one product, it must find $800 in extra monthly profit to break even.![Joel Turcotte Gaucher](https://flapen.com/_vercel/image?url=%2Fimages%2Fteam%2Fjoel-turcotte-gaucher-avatar.webp&w=64&q=100)**Joel Turcotte Gaucher**![Flapen cover for How to structure bonuses for Amazon ad performance: a Flapen operator showing a client a sales chart beside an open proposal binder](https://flapen.com/_vercel/image?url=%2Fimages%2Fblog%2Fclusters%2Fhiring-an-agency-04.jpg&w=1536&q=100) [How to structure bonuses for Amazon ad performance](https://flapen.com/blog/how-to-structure-bonuses-for-amazon-ad-performance)Working with AgenciesSep 4, 2026 ## **How to structure bonuses for Amazon ad performance** Pay an ad bonus as a fixed share of incremental profit above a baseline, measured over a quarter, capped in dollars, and only while the account stays healthy.![Joel Turcotte Gaucher](https://flapen.com/_vercel/image?url=%2Fimages%2Fteam%2Fjoel-turcotte-gaucher-avatar.webp&w=64&q=100)**Joel Turcotte Gaucher**![Flapen cover for How to negotiate Amazon brand management contracts: a Flapen operator showing a client a sales chart beside an open proposal binder](https://flapen.com/_vercel/image?url=%2Fimages%2Fblog%2Fclusters%2Fhiring-an-agency-03.jpg&w=1536&q=100) [How to negotiate Amazon brand management contracts](https://flapen.com/blog/how-to-negotiate-amazon-brand-management-contracts)Working with AgenciesSep 4, 2026 ## **How to negotiate Amazon brand management contracts** Negotiate five terms in order, notice period, account ownership, scope, supplier relationships, then price. Price comes last because the rest decide its worth.![Joel Turcotte Gaucher](https://flapen.com/_vercel/image?url=%2Fimages%2Fteam%2Fjoel-turcotte-gaucher-avatar.webp&w=64&q=100)**Joel Turcotte Gaucher**