--- title: "Getting Started — Blog — Page 8 - Flapen" canonical_url: "https://flapen.com/blog/category/getting-started/page/8" last_updated: "2026-09-08T12:31:14.970Z" locale: en meta: description: "Everything you need to start selling on Amazon. Account creation, brand registry, trademark, fees, and compliance essentials. Page 8." "og:description": "Everything you need to start selling on Amazon. Account creation, brand registry, trademark, fees, and compliance essentials. Page 8." "og:title": "Getting Started — Blog — Page 8 - Flapen" --- `` # **Getting Started** Everything you need to start selling on Amazon. Account creation, brand registry, trademark, fees, and compliance essentials. Page 8. ![Flapen cover for Low competition product niches 2026: a Flapen operator marking milestones on a blank wall calendar at a sample table](https://flapen.com/_vercel/image?url=%2Fimages%2Fblog%2Fclusters%2Froadmaps-and-capital-01.jpg&w=1536&q=100) [Low competition product niches 2026](https://flapen.com/blog/low-competition-product-niches-2026)Getting StartedSep 4, 2026 ## **Low competition product niches 2026** Low competition is a score, not a list. Weigh six factors, rating gap, listing quality, revenue depth, buildable difference, legal room, and return risk.![Joel Turcotte Gaucher](https://flapen.com/_vercel/image?url=%2Fimages%2Fteam%2Fjoel-turcotte-gaucher-avatar.webp&w=64&q=100)**Joel Turcotte Gaucher**![Flapen cover for Inventory order size for first Amazon run: a Flapen operator drawing a five-step path on a whiteboard for the team](https://flapen.com/_vercel/image?url=%2Fimages%2Fblog%2Fclusters%2Froadmaps-and-capital-10.jpg&w=1536&q=100) [Inventory order size for first Amazon run](https://flapen.com/blog/inventory-order-size-for-first-amazon-run)Getting StartedSep 4, 2026 ## **Inventory order size for first Amazon run** Order 200 units at $5,000 to $10,000 landed. The run proves rating, conversion rate, and acquisition cost, and four small tests beat one 800 unit guess.![Joel Turcotte Gaucher](https://flapen.com/_vercel/image?url=%2Fimages%2Fteam%2Fjoel-turcotte-gaucher-avatar.webp&w=64&q=100)**Joel Turcotte Gaucher**![Flapen cover for How to validate Amazon product demand fast: a Flapen operator drawing a five-step path on a whiteboard for the team](https://flapen.com/_vercel/image?url=%2Fimages%2Fblog%2Fclusters%2Froadmaps-and-capital-09.jpg&w=1536&q=100) [How to validate Amazon product demand fast](https://flapen.com/blog/how-to-validate-amazon-product-demand-fast)Getting StartedSep 4, 2026 ## **How to validate Amazon product demand fast** Desk validation takes days, keyword demand, revenue concentration, the rating gap, and landed cost against acquisition cost. Proof takes one live selling cycle.![Joel Turcotte Gaucher](https://flapen.com/_vercel/image?url=%2Fimages%2Fteam%2Fjoel-turcotte-gaucher-avatar.webp&w=64&q=100)**Joel Turcotte Gaucher**![Flapen cover for How to use reviews to discover product gaps: two Flapen operators counting a first modest inventory on a pallet](https://flapen.com/_vercel/image?url=%2Fimages%2Fblog%2Fclusters%2Froadmaps-and-capital-08.jpg&w=1536&q=100) [How to use reviews to discover product gaps](https://flapen.com/blog/how-to-use-reviews-to-discover-product-gaps)Getting StartedSep 4, 2026 ## **How to use reviews to discover product gaps** Read the three star reviews on the eight to twelve listings that own the search page, tag each complaint by type, and count repeats across sellers.![Joel Turcotte Gaucher](https://flapen.com/_vercel/image?url=%2Fimages%2Fteam%2Fjoel-turcotte-gaucher-avatar.webp&w=64&q=100)**Joel Turcotte Gaucher**![Flapen cover for How to reduce MOQ and upfront inventory risk: two Flapen operators counting a first modest inventory on a pallet](https://flapen.com/_vercel/image?url=%2Fimages%2Fblog%2Fclusters%2Froadmaps-and-capital-07.jpg&w=1536&q=100) [How to reduce MOQ and upfront inventory risk](https://flapen.com/blog/how-to-reduce-moq-and-upfront-inventory-risk)Getting StartedSep 4, 2026 ## **How to reduce MOQ and upfront inventory risk** Pull one of three levers, a smaller run at a higher unit price, a split across suppliers or shipments, or a cheaper format. Name product or cash risk first.![Joel Turcotte Gaucher](https://flapen.com/_vercel/image?url=%2Fimages%2Fteam%2Fjoel-turcotte-gaucher-avatar.webp&w=64&q=100)**Joel Turcotte Gaucher**![Flapen cover for How to rank new Amazon listings from scratch: a Flapen colleague holding a blank storyboard for the photographer](https://flapen.com/_vercel/image?url=%2Fimages%2Fblog%2Fclusters%2Froadmaps-and-capital-06.jpg&w=1536&q=100) [How to rank new Amazon listings from scratch](https://flapen.com/blog/how-to-rank-new-amazon-listings-from-scratch)Getting StartedSep 4, 2026 ## **How to rank new Amazon listings from scratch** Build the listing to convert, drive traffic from more than one source, and score readiness on six factors before spending on ads. Rank is earned by conversions.![Joel Turcotte Gaucher](https://flapen.com/_vercel/image?url=%2Fimages%2Fteam%2Fjoel-turcotte-gaucher-avatar.webp&w=64&q=100)**Joel Turcotte Gaucher**![Flapen cover for How to pick a hero SKU for a 90-day sprint: a Flapen colleague holding a blank storyboard for the photographer](https://flapen.com/_vercel/image?url=%2Fimages%2Fblog%2Fclusters%2Froadmaps-and-capital-05.jpg&w=1536&q=100) [How to pick a hero SKU for a 90-day sprint](https://flapen.com/blog/how-to-pick-a-hero-sku-for-a-90-day-sprint)Getting StartedSep 4, 2026 ## **How to pick a hero SKU for a 90-day sprint** Pick the SKU with the best conversion rate, stock for ninety days plus one lead time, and margin that survives launch level acquisition cost. One SKU only.![Joel Turcotte Gaucher](https://flapen.com/_vercel/image?url=%2Fimages%2Fteam%2Fjoel-turcotte-gaucher-avatar.webp&w=64&q=100)**Joel Turcotte Gaucher**![Flapen cover for How to get first 100 sales on Amazon quickly: a Flapen operator planning a launch budget with a printed timeline and a calculator](https://flapen.com/_vercel/image?url=%2Fimages%2Fblog%2Fclusters%2Froadmaps-and-capital-04.jpg&w=1536&q=100) [How to get first 100 sales on Amazon quickly](https://flapen.com/blog/how-to-get-first-100-sales-on-amazon-quickly)Getting StartedSep 4, 2026 ## **How to get first 100 sales on Amazon quickly** Win one keyword, not five. Enroll in Vine, send outside traffic to a single listing, and price to convert, because 100 sales spread across terms rank nothing.![Joel Turcotte Gaucher](https://flapen.com/_vercel/image?url=%2Fimages%2Fteam%2Fjoel-turcotte-gaucher-avatar.webp&w=64&q=100)**Joel Turcotte Gaucher**![Flapen cover for How to find a winning product for Amazon FBA: a Flapen operator planning a launch budget with a printed timeline and a calculator](https://flapen.com/_vercel/image?url=%2Fimages%2Fblog%2Fclusters%2Froadmaps-and-capital-03.jpg&w=1536&q=100) [How to find a winning product for Amazon FBA](https://flapen.com/blog/how-to-find-a-winning-product-for-amazon-fba)Getting StartedSep 4, 2026 ## **How to find a winning product for Amazon FBA** Screen candidates against six ways products lose money, five visible before you order. The winner is whatever survives every screen, and it will look boring.![Joel Turcotte Gaucher](https://flapen.com/_vercel/image?url=%2Fimages%2Fteam%2Fjoel-turcotte-gaucher-avatar.webp&w=64&q=100)**Joel Turcotte Gaucher**![Flapen cover for How much buffer for returns and chargebacks on Amazon: a Flapen operator marking milestones on a blank wall calendar at a sample table](https://flapen.com/_vercel/image?url=%2Fimages%2Fblog%2Fclusters%2Froadmaps-and-capital-02.jpg&w=1536&q=100) [How much buffer for returns and chargebacks on Amazon](https://flapen.com/blog/how-much-buffer-for-returns-and-chargebacks-on-amazon)Getting StartedSep 4, 2026 ## **How much buffer for returns and chargebacks on Amazon** Reserve against gross revenue, size the buffer from your category return rate, cover one bad month plus the payout lag, and review monthly against actuals.![Joel Turcotte Gaucher](https://flapen.com/_vercel/image?url=%2Fimages%2Fteam%2Fjoel-turcotte-gaucher-avatar.webp&w=64&q=100)**Joel Turcotte Gaucher**