--- title: "Getting Started — Blog — Page 11 - Flapen" canonical_url: "https://flapen.com/blog/category/getting-started/page/11" last_updated: "2026-09-08T11:58:20.141Z" locale: en meta: description: "Everything you need to start selling on Amazon. Account creation, brand registry, trademark, fees, and compliance essentials. Page 11." "og:description": "Everything you need to start selling on Amazon. Account creation, brand registry, trademark, fees, and compliance essentials. Page 11." "og:title": "Getting Started — Blog — Page 11 - Flapen" --- `` # **Getting Started** Everything you need to start selling on Amazon. Account creation, brand registry, trademark, fees, and compliance essentials. Page 11. ![Flapen cover for Alternatives to Helium 10 for keyword research: a Flapen operator marking milestones on a blank wall calendar at a sample table](https://flapen.com/_vercel/image?url=%2Fimages%2Fblog%2Fclusters%2Froadmaps-and-capital-01.jpg&w=1536&q=100) [Alternatives to Helium 10 for keyword research](https://flapen.com/blog/alternatives-to-helium-10-for-keyword-research)Getting StartedSep 4, 2026 ## **Alternatives to Helium 10 for keyword research** Rank every Helium 10 replacement on one axis, first party data or modeled estimates. Search term reports, Brand Analytics, and the results page win.![Joel Turcotte Gaucher](https://flapen.com/_vercel/image?url=%2Fimages%2Fteam%2Fjoel-turcotte-gaucher-avatar.webp&w=64&q=100)**Joel Turcotte Gaucher**![Flapen cover for Amazon FBA Setup: Brand Registry, Trademarks, and UPCs — What Operators Actually Do First: a Flapen operator marking milestones on a blank wall calendar at a sample table](https://flapen.com/_vercel/image?url=%2Fimages%2Fblog%2Fclusters%2Froadmaps-and-capital-01.jpg&w=1536&q=100) [Amazon FBA Setup: Brand Registry, Trademarks, and UPCs — What Operators Actually Do First](https://flapen.com/blog/amazon-fba-setup-guide-upcs-brand-registry)Getting StartedApr 2, 2025 ## **Amazon FBA Setup: Brand Registry, Trademarks, and UPCs — What Operators Actually Do First** The full Amazon FBA setup process from trademark filing to Brand Registry enrollment. What each step costs, why the sequence matters, and how to avoid the mistakes that delay your launch by months.![Joel Turcotte Gaucher](https://flapen.com/_vercel/image?url=%2Fimages%2Fteam%2Fjoel-turcotte-gaucher-avatar.webp&w=64&q=100)**Joel Turcotte Gaucher**![Flapen cover for How Much Does It Actually Cost to Launch on Amazon FBA?: a Flapen operator marking milestones on a blank wall calendar at a sample table](https://flapen.com/_vercel/image?url=%2Fimages%2Fblog%2Fclusters%2Froadmaps-and-capital-02.jpg&w=1536&q=100) [How Much Does It Actually Cost to Launch on Amazon FBA?](https://flapen.com/blog/amazon-fba-startup-costs-breakdown)Getting StartedApr 2, 2025 ## **How Much Does It Actually Cost to Launch on Amazon FBA?** The real numbers behind launching an Amazon product, broken into a two-phase budget framework. Phase 1 validation costs $5K-$10K for 200-300 units. Phase 2 scale comes only after the data proves product-market fit.![Joel Turcotte Gaucher](https://flapen.com/_vercel/image?url=%2Fimages%2Fteam%2Fjoel-turcotte-gaucher-avatar.webp&w=64&q=100)**Joel Turcotte Gaucher**![Flapen cover for Amazon FBA vs FBM: How to Choose the Right Fulfillment Method: a Flapen operator planning a launch budget with a printed timeline and a calculator](https://flapen.com/_vercel/image?url=%2Fimages%2Fblog%2Fclusters%2Froadmaps-and-capital-03.jpg&w=1536&q=100) [Amazon FBA vs FBM: How to Choose the Right Fulfillment Method](https://flapen.com/blog/amazon-fba-vs-fbm-comparison)Getting StartedApr 2, 2025 ## **Amazon FBA vs FBM: How to Choose the Right Fulfillment Method** FBA vs FBM is not just a logistics decision. It directly affects your conversion rate, cost of customer acquisition, and ability to scale. Here is how operators think about it.![Joel Turcotte Gaucher](https://flapen.com/_vercel/image?url=%2Fimages%2Fteam%2Fjoel-turcotte-gaucher-avatar.webp&w=64&q=100)**Joel Turcotte Gaucher**![Flapen cover for Amazon US or Europe: Where Should You Launch First?: a Flapen operator planning a launch budget with a printed timeline and a calculator](https://flapen.com/_vercel/image?url=%2Fimages%2Fblog%2Fclusters%2Froadmaps-and-capital-04.jpg&w=1536&q=100) [Amazon US or Europe: Where Should You Launch First?](https://flapen.com/blog/amazon-marketplaces-us-vs-eu)Getting StartedApr 2, 2025 ## **Amazon US or Europe: Where Should You Launch First?** Most new Amazon sellers should start in the US. Here is the data-driven expansion sequence we use across 300+ brands at Flapen, and when Europe actually makes sense as your next move.![Joel Turcotte Gaucher](https://flapen.com/_vercel/image?url=%2Fimages%2Fteam%2Fjoel-turcotte-gaucher-avatar.webp&w=64&q=100)**Joel Turcotte Gaucher**![Flapen cover for The 10 Mistakes That Kill New Amazon Sellers Before They Start: a Flapen colleague holding a blank storyboard for the photographer](https://flapen.com/_vercel/image?url=%2Fimages%2Fblog%2Fclusters%2Froadmaps-and-capital-05.jpg&w=1536&q=100) [The 10 Mistakes That Kill New Amazon Sellers Before They Start](https://flapen.com/blog/new-amazon-seller-mistakes)Getting StartedApr 2, 2025 ## **The 10 Mistakes That Kill New Amazon Sellers Before They Start** Most Amazon sellers fail not because they chose the wrong product. They fail because they asked the wrong question from the beginning. Here are the 10 mistakes I see after launching 300+ brands and how to avoid every one of them.![Joel Turcotte Gaucher](https://flapen.com/_vercel/image?url=%2Fimages%2Fteam%2Fjoel-turcotte-gaucher-avatar.webp&w=64&q=100)**Joel Turcotte Gaucher**![Flapen cover for Do You Need a Trademark, UPC, or Brand Registry to Sell on Amazon?: a Flapen colleague holding a blank storyboard for the photographer](https://flapen.com/_vercel/image?url=%2Fimages%2Fblog%2Fclusters%2Froadmaps-and-capital-06.jpg&w=1536&q=100) [Do You Need a Trademark, UPC, or Brand Registry to Sell on Amazon?](https://flapen.com/blog/trademark-upc-brand-registry-requirements)Getting StartedApr 2, 2025 ## **Do You Need a Trademark, UPC, or Brand Registry to Sell on Amazon?** What is actually required vs. recommended before you launch on Amazon. A clear breakdown of trademarks, UPCs, GTIN exemptions, and Brand Registry with the operator perspective on what matters and what does not.![Joel Turcotte Gaucher](https://flapen.com/_vercel/image?url=%2Fimages%2Fteam%2Fjoel-turcotte-gaucher-avatar.webp&w=64&q=100)**Joel Turcotte Gaucher**