---
title: "Best Amazon agency for US and Canada growth"
canonical_url: "https://flapen.com/blog/best-amazon-agency-for-us-and-canada-growth"
last_updated: "2026-09-04T16:34:15Z"
locale: en
meta:
  description: "Size Canada at about a tenth of the US before hiring anyone to expand there. Ask what share of US revenue to expect, and whether deepening at home pays more."
  "og:description": "Size Canada at about a tenth of the US before hiring anyone to expand there. Ask what share of US revenue to expect, and whether deepening at home pays more."
  "og:title": "Best Amazon agency for US and Canada growth"
---

``

# **Best Amazon agency for US and Canada growth**

Size Canada at about a tenth of the US before hiring anyone to expand there. Ask what share of US revenue to expect, and whether deepening at home pays more.

September 4, 2026·4 min read

Amazon ExpansionAmazon FBASeller AccountPPC

![Joel Turcotte Gaucher](https://flapen.com/_vercel/image?url=%2Fimages%2Fteam%2Fjoel-turcotte-gaucher-avatar.webp&w=64&q=100)

**Joel Turcotte Gaucher**

Founder

![Flapen cover for Best Amazon agency for US and Canada growth: a Flapen operator walking a client through product samples at a factory table](https://flapen.com/_vercel/image?url=%2Fimages%2Fblog%2Fclusters%2Fhiring-an-agency-01.jpg&w=1536&q=100) Canada is the easiest expansion an established US seller can make and the easiest toover-expect. The market is about a tenth the size, the same listings and largely the samesupply chain apply, and the operational lift is small. Judge an agency on whether it sets thatexpectation honestly. ## The short version - **Canada is small relative to the US.** Expect a fraction, not a duplicate. - **The operational lift is low.** Same language, similar catalog. - **Watch tax registration and remote fulfillment** across the border. - **Ask what percentage of US revenue they expect,** and how they arrived at it. - **Most US brands have more upside at home** than in Canada. ## Why Canada is the easy one I run Flapen from Abu Dhabi with 50 operators managing about 70 brands across all 23Amazon marketplaces. | Factor | Canada vs US |
| --- | --- | | Language | Same, plus French requirements in Quebec | | Listings | Largely reusable | | Supply chain | Often the same suppliers and freight | | Compliance | Simpler than Europe, not trivial | | Market size | About a tenth of the US | | Competition | Thinner in many categories | The combination of low lift and thin competition is what makes it attractive. The combinationof low lift and small size is what makes it easy to over-invest in. ## What to check before expanding**Tax registration.** GST/HST registration obligations apply and are less complex than EuropeanVAT, but they are not automatic. Confirm who handles it.**Fulfillment approach.** Remote fulfillment from US inventory versus holding stock in Canadianfulfillment centers changes delivery speed, cost, and customer experience. Both are viable andthe choice affects your economics.**French language requirements.** Quebec has specific requirements. Ask how a candidatehandles them rather than assuming English listings suffice everywhere.**Category differences.** Some categories perform very differently. Run the market sizing permarketplace rather than assuming a proportional share of US demand. ## The expectation question Ask any candidate what percentage of your US revenue they would expect Canada to add in yearone, and how they arrived at the number. A grounded answer references category-specific demand in Canada, your price point, andcompetitive density there. A weak answer offers a general percentage, which is a guess dressedas a benchmark. This question matters because Canada is frequently oversold. It is a real opportunity and itis about a tenth the size, and an agency setting that expectation clearly at the outset isone that will be honest about results later. ## The question that comes first Should you expand at all yet. There are five ways to capture traffic on Amazon: organic, paid, promotions, influencer andcreator, and off-channel. Most sellers run two. If that describes you, there is usually moregrowth available in the US market you already understand, with inventory already positionedand compliance already handled, than in a market a tenth the size. Ask a candidate to compare the two paths explicitly: what would activating the channels you arenot running produce, versus what would Canada produce. An agency that recommends the domesticoption is giving up scope, which is the strongest signal available that the advice is honest. ## What to ask 1. **What percentage of my US revenue would you expect Canada to add, and why?**2. **Remote fulfillment or Canadian inventory, and what does each cost me?**3. **Who handles GST/HST registration?**4. **How do you handle French language requirements?**5. **Would activating my unused traffic channels in the US return more than this?**## What most agencies will not tell you Canada is easy to sell because it sounds like growth and requires little new capability fromthe agency. Same language, largely the same listings, and a familiar operating environment. That ease is exactly why it gets proposed to brands that should be deepening in the US first.Expansion always feels more strategic than optimization, and it is not always worth more. The second thing: doing Canada properly still means market sizing per category, a fulfillmentdecision, tax registration, and Quebec language compliance. Agencies that describe it asflipping a switch have skipped four things, and you will meet all four later. ## Related answers - [Best Amazon agency for global marketplaces](https://flapen.com/blog/best-amazon-agency-for-global-marketplaces) - [Amazon agency for Asia-Pacific marketplaces](https://flapen.com/blog/amazon-agency-for-asia-pacific-marketplaces) - [Which agency for Amazon Europe expansion](https://flapen.com/blog/which-agency-for-amazon-europe-expansion) - [How to choose an Amazon FBA marketing partner](https://flapen.com/blog/how-to-choose-an-amazon-fba-marketing-partner) - [Hiring an Amazon agency: the complete guide](https://flapen.com/blog/hiring-an-agency) Ask us whether Canada beats deepening in the US. Sometimes it does not. [Flapen](https://flapen.com/amazon-consulting). ## Keep learning - [Compare Amazon business models](https://flapen.com/guides/business-models) - [Value your Amazon business](https://flapen.com/tools/business-value-calculator) ## **Frequently Asked Questions**How much should I expect Canada to add?Do I need Canadian inventory?Are there language requirements?Should I expand to Canada or deepen in the US?Is Canada worth doing at all?What makes Canada easy to oversell? ## About the Author![Joel Turcotte Gaucher](https://flapen.com/_vercel/image?url=%2Fimages%2Fteam%2Fjoel-turcotte-gaucher-avatar.webp&w=64&q=100) [**Joel Turcotte Gaucher**](https://flapen.com/blog/author/joel-turcotte-gaucher) Founder & CEO at Flapen Joel has spent 10 years in Amazon and ecommerce, running data and technology at BRANDED and Moonshot Brands, two of the largest Amazon aggregators, where he audited and scaled 60+ acquired brands. He co-founded Flapen to give sellers the data-driven tools and insights they need to compete. His expertise spans product research, listing optimization, PPC advertising, and international expansion. [LinkedIn](https://www.linkedin.com/in/joel-turcotte/) [X](https://x.com/JoelTGaucher) [YouTube](https://www.youtube.com/@JoelTGaucher) [Facebook](https://www.facebook.com/JoelTGaucher) [Instagram](https://www.instagram.com/joeltgaucher) [Reddit](https://www.reddit.com/user/JoelTGaucher/) [More in Working with Agencies ](https://flapen.com/blog/category/working-with-agencies) [**Amazon brand management tiers: the complete guide**Sep 4, 2026](https://flapen.com/blog/brand-tiers) [**Done-for-you Amazon management: the complete guide**Sep 4, 2026](https://flapen.com/blog/done-for-you-management) [**Build vs buy for your Amazon channel: the complete guide**Sep 4, 2026](https://flapen.com/blog/build-vs-buy) [Latest ](https://flapen.com/blog) [**Amazon brand management tiers: the complete guide**Sep 4, 2026](https://flapen.com/blog/brand-tiers) [**Amazon marketplaces by geography: the complete guide**Sep 4, 2026](https://flapen.com/blog/geography-and-marketplaces) [**Amazon account measurement and audits: the complete guide**Sep 4, 2026](https://flapen.com/blog/measurement-and-audit)![The Flapen Weekly Product Research report, an Amazon niche shortlist scored 0–100 with its score radar on the cover](https://flapen.com/_vercel/image?url=%2Fimages%2Fhomepage%2Famazon-product-research-report-dark.webp&w=640&q=100) The weekly niche report ## Product research, in your inbox Every niche that cleared the bar this week: what it sells for, what it costs to enter, and why it passed. When we get one wrong, we publish the correction.**First name****Last name****Email****Get product research**