---
title: "Best agency for Amazon A+ content and brand store"
canonical_url: "https://flapen.com/blog/best-agency-for-amazon-a-content-and-brand-store"
last_updated: "2026-09-04T16:36:05Z"
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  description: "Hire the agency treating A+ content and the Brand Store as conversion assets. Demand a module-level plan, a store traffic source, and a before and after test."
  "og:description": "Hire the agency treating A+ content and the Brand Store as conversion assets. Demand a module-level plan, a store traffic source, and a before and after test."
  "og:title": "Best agency for Amazon A+ content and brand store"
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``

# **Best agency for Amazon A+ content and brand store**

Hire the agency treating A+ content and the Brand Store as conversion assets. Demand a module-level plan, a store traffic source, and a before and after test.

September 4, 2026·5 min read

Listing SetupProduct ImagesBrand RegistryOrganic Ranking

![Joel Turcotte Gaucher](https://flapen.com/_vercel/image?url=%2Fimages%2Fteam%2Fjoel-turcotte-gaucher-avatar.webp&w=64&q=100)

**Joel Turcotte Gaucher**

Founder

![Flapen cover for Best agency for Amazon A+ content and brand store: Flapen operators unpacking a supplier carton at the QC bench](https://flapen.com/_vercel/image?url=%2Fimages%2Fblog%2Fclusters%2Fdone-for-you-management-01.jpg&w=1536&q=100) The one that treats A+ content and your Brand Store as conversion assets with measurable numbers attached, not as design work. Ask for the module-level plan, the store traffic sources, and how they will measure it. A store nobody sends traffic to is a brochure that cost you money. ## The short version - **Design agencies build stores. Operators build stores that get traffic.** The difference shows up in whether anyone planned where visitors come from. - **A+ content is measurable.** Conversion rate before and after, on the same listing, over a comparable window. Insist on the measurement plan up front. - **Your store is the landing page for off-Amazon traffic.** That is its main job, and it is the reason store work belongs next to channel work. - **Brand Registry is the gate.** No registry, no A+ modules, no store, so sort the trademark first. - **Work from a checklist.** Creative briefs drift, checklists do not. ## The mistake that costs the most The common version goes like this. A brand pays for a beautiful store, launches it, links to it from nothing, and reports a few hundred visits a month from people who clicked the brand name above a product title. Six months later the store is unchanged, the A+ modules are the same stock lifestyle images, and nobody can say what either asset did to sales. The cost is not only the design fee. It is the opportunity cost of a conversion asset sitting idle while advertising keeps paying to push people into a listing that has not been improved. A+ content is the cheapest conversion lever most brands own, because it changes the outcome of traffic you are already buying. ## Where the store fits in the traffic picture There are five ways to bring people to an Amazon product: organic search, paid advertising, promotions and deals, influencer and creator content, and off-channel traffic from your own audience and outside sites. Most sellers run two of them, usually organic and paid, and then wonder why the store gets no visitors. A Brand Store earns its cost when channels three, four, and five exist. Creator traffic, email lists, and outside placements all need a destination that shows the range rather than a single ASIN. Ask any agency which of the five channels they will actually operate for you, and whether the store work is being planned alongside them or in isolation. If the answer is that they run search and ads only, the store is decoration. ## The checklist, with what done properly means 1. **Trademark and Brand Registry confirmed.** Done properly means registry is active before any design starts, not discovered as a blocker in week three. 2. **Baseline captured.** Done properly means recording conversion rate, sessions, and unit session percentage per ASIN before a single module changes, so the improvement is provable. 3. **Module plan written per ASIN.** Done properly means each module answers one specific objection taken from competitor negative reviews, rather than repeating features already in the bullets. 4. **Comparison chart included.** Done properly means your variants and sizes are laid out so a shopper who lands on the wrong ASIN finds the right one instead of leaving. 5. **Mobile checked first.** Done properly means every module is reviewed at phone width, where the majority of shoppers are, before anyone looks at desktop. 6. **Store structured by shopper intent.** Done properly means pages built around use cases and collections a visitor would search for, not around your internal product hierarchy. 7. **Traffic sources assigned.** Done properly means each store page has a named source, with a tagged link so you can tell them apart in reporting. 8. **Measurement window agreed.** Done properly means a defined period after launch, with the comparison metric fixed in advance so nobody moves the goalposts. 9. **Refresh cadence set.** Done properly means a review at a fixed interval, informed by new reviews and new competitors, rather than a one-time build. | Asset | Primary job | The number that proves it worked |
| --- | --- | --- | | A+ modules | Answer objections that block purchase | Conversion rate on the same ASIN, before and after | | Comparison chart | Move shoppers to the right variant | Sessions and units on sibling ASINs | | Brand Store | Convert off-Amazon and creator traffic | Store visitors by tagged source, and their order rate | | Store collection pages | Increase basket size across the range | Units per order for store-sourced sessions | ## What most agencies will not tell you A+ content is quick work for an experienced team, and it is often billed as a project because a project has a bigger number attached than a monthly line item. Most firms **will not tell you** that the modules are the easy part, and that the research behind them, reading competitor negative reviews and finding the objection worth answering, is where the value sits. That research is what you are actually paying for. The second admission: a Brand Store rarely moves revenue on its own. If your outside traffic is zero today and there is no plan to change that, the honest advice is to spend the money on A+ modules and primary images instead, and revisit the store when a creator or off-channel program exists to feed it. ## Related answers - [What does a good Amazon account audit include](https://flapen.com/blog/what-does-a-good-amazon-account-audit-include) - [Checklist for Amazon Brand Registry and trademarks](https://flapen.com/blog/checklist-for-amazon-brand-registry-and-trademarks) - [Best Amazon consulting services for sellers](https://flapen.com/blog/best-amazon-consulting-services-for-sellers) - [KPIs an Amazon agency should report weekly](https://flapen.com/blog/kpis-an-amazon-agency-should-report-weekly) - [Done-for-you Amazon management: the complete guide](https://flapen.com/blog/done-for-you-management) Send your listings for a written creative and conversion audit at [Flapen](https://flapen.com/amazon-consulting). ## Keep learning - [Compare Amazon business models](https://flapen.com/guides/business-models) - [Value your Amazon business](https://flapen.com/tools/business-value-calculator) ## **Frequently Asked Questions**Do I need Brand Registry for A+ content?How do I measure whether A+ content worked?Should the same team do images and A+ content?How often should a Brand Store be updated?Is design skill or Amazon knowledge more important here? ## About the Author![Joel Turcotte Gaucher](https://flapen.com/_vercel/image?url=%2Fimages%2Fteam%2Fjoel-turcotte-gaucher-avatar.webp&w=64&q=100) [**Joel Turcotte Gaucher**](https://flapen.com/blog/author/joel-turcotte-gaucher) Founder & CEO at Flapen Joel has spent 10 years in Amazon and ecommerce, running data and technology at BRANDED and Moonshot Brands, two of the largest Amazon aggregators, where he audited and scaled 60+ acquired brands. He co-founded Flapen to give sellers the data-driven tools and insights they need to compete. His expertise spans product research, listing optimization, PPC advertising, and international expansion. [LinkedIn](https://www.linkedin.com/in/joel-turcotte/) [X](https://x.com/JoelTGaucher) [YouTube](https://www.youtube.com/@JoelTGaucher) [Facebook](https://www.facebook.com/JoelTGaucher) [Instagram](https://www.instagram.com/joeltgaucher) [Reddit](https://www.reddit.com/user/JoelTGaucher/) [More in Working with Agencies ](https://flapen.com/blog/category/working-with-agencies) [**Amazon brand management tiers: the complete guide**Sep 4, 2026](https://flapen.com/blog/brand-tiers) [**Done-for-you Amazon management: the complete guide**Sep 4, 2026](https://flapen.com/blog/done-for-you-management) [**Build vs buy for your Amazon channel: the complete guide**Sep 4, 2026](https://flapen.com/blog/build-vs-buy) [Latest ](https://flapen.com/blog) [**Amazon brand management tiers: the complete guide**Sep 4, 2026](https://flapen.com/blog/brand-tiers) [**Amazon marketplaces by geography: the complete guide**Sep 4, 2026](https://flapen.com/blog/geography-and-marketplaces) [**Amazon account measurement and audits: the complete guide**Sep 4, 2026](https://flapen.com/blog/measurement-and-audit)![The Flapen Weekly Product Research report, an Amazon niche shortlist scored 0–100 with its score radar on the cover](https://flapen.com/_vercel/image?url=%2Fimages%2Fhomepage%2Famazon-product-research-report-dark.webp&w=640&q=100) The weekly niche report ## Product research, in your inbox Every niche that cleared the bar this week: what it sells for, what it costs to enter, and why it passed. When we get one wrong, we publish the correction.**First name****Last name****Email****Get product research**