---
title: "white yoga mat — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/sports-outdoors/white-yoga-mat"
last_updated: "2026-07-14T02:00:02.082Z"
locale: en
meta:
  description: "a small market ($49K/yr) — white yoga mat doesn't clear our bar today."
  "og:description": "a small market ($49K/yr) — white yoga mat doesn't clear our bar today."
  "og:title": "white yoga mat — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

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# **white yoga mat**

**Skip it**

A small market ($49K/yr) — this niche doesn't clear our bar today.

Market size 12Growth 19Conversion 34Competition 75Returns 39Price range 67Avg price 95Brand share 71Review moat 28Quality gap 53

**Avg price**

**Incredible****$40.38**

avg listing price — sweet spot $15–$100

**Competition**

**Great****40%**

top-5 click share — an open shelf

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$20.81–$139.12**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****4.3%**

return rate — above 6% kills the launch gate

**Conversion**

**Okay****2.7%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****3,692.23**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-11.8%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$49K**

$49K/yr · 45K searches

## **Competition**

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

**Brands**

**18 **▼falling

**Sellers**

**22**

**Top-5 brand share**

**62%**

**Open market**

**31%**

- PAIDU23% - Gruper15% - ilili9% - Gaiam8% - onlyhe7% - KEEP7%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$4K12%$6K16%$8K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 39 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Gruper Thick Yoga Mat Non Slip Large Size 72 L x 32 W x 0.6 TH Premium Exercise & Fitness Mat with Carrying Strap and Bag Workout Mats for Home (Brown 72 * 24 * 0.4 Inches)](https://m.media-amazon.com/images/I/410LoshteDL.jpg)**Gruper Thick Yoga Mat Non Slip Large Size 72 L x 32 W x 0.6 TH Premium Exercise & Fitness Mat with Carrying Strap and Bag Workout Mats for Home (Brown 72 * 24 * 0.4 Inches)**Gruper**$24.91**4.5★7,263 rev](https://www.amazon.com/dp/B0FJRKFC2R) [2![PAIDU Yoga Mat Non Slip Anti-tear extra thick-2/5 inch10MMHigh Resiliency Professional POE Yoga Mats for Women Men Kids 72x24inch Workout Yoga Pilates and Floor Exercise with Carrier Strap](https://m.media-amazon.com/images/I/31UGqC187uL.jpg)**PAIDU Yoga Mat Non Slip Anti-tear extra thick-2/5 inch10MMHigh Resiliency Professional POE Yoga Mats for Women Men Kids 72x24inch Workout Yoga Pilates and Floor Exercise with Carrier Strap**PAIDU**$45.86**4.4★311 rev](https://www.amazon.com/dp/B0DQWPY78M) [3![PAIDU Extra Long Wide Yoga Mat 76x33x2/5 Inch - Non Slip Thick Exercise Mat for Home Gym Yoga Pilates & Workouts (Dark brown + Black)](https://m.media-amazon.com/images/I/319QU66J79L.jpg)**PAIDU Extra Long Wide Yoga Mat 76x33x2/5 Inch - Non Slip Thick Exercise Mat for Home Gym Yoga Pilates & Workouts (Dark brown + Black)**PAIDU**$57.47**4.3★34 rev](https://www.amazon.com/dp/B0G4CVM27Q) [4![Keep 72 x 24 TPE Yoga Mat Non Slip 1/4 Inch (6mm) Exercise Mat for Home Workout Gym Yoga Pilates & Stretching with Carrying Strap Oat White](https://m.media-amazon.com/images/I/313PUl2OljL.jpg)**Keep 72 x 24 TPE Yoga Mat Non Slip 1/4 Inch (6mm) Exercise Mat for Home Workout Gym Yoga Pilates & Stretching with Carrying Strap Oat White**KEEP**$25.84**4.8★17 rev](https://www.amazon.com/dp/B0GSRC3Z4Y) [5![Yoga Mat Extra thick 8mm Exercise mat Soft Lightweight TPE Fitness Mat with strap High Elasticity Anti-fatigue non-slip mat for Women Yoga Camping Travel Gym & Outdoor | 72L x 0.32Th (Nut-brown Widen(26 inch))](https://m.media-amazon.com/images/I/31lJzEEfsxL.jpg)**Yoga Mat Extra thick 8mm Exercise mat Soft Lightweight TPE Fitness Mat with strap High Elasticity Anti-fatigue non-slip mat for Women Yoga Camping Travel Gym & Outdoor | 72L x 0.32Th (Nut-brown Widen(26 inch))**onlyhe**$38.00**4.6★28 rev](https://www.amazon.com/dp/B0FGD1P3YM)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![TONE Fitness Yoga Mat 1/4 Thick Non Slip Exercise & Pilates Mat for Home Workouts with Carrying Strap | V Pattern | Mocha](https://m.media-amazon.com/images/I/31LSGBZZBqL.jpg)**TONE Fitness Yoga Mat 1/4 Thick Non Slip Exercise & Pilates Mat for Home Workouts with Carrying Strap | V Pattern | Mocha**Tone Fitness**$26.85**67 rev1w ago](https://www.amazon.com/dp/B0FV11TPNL) [![TONE Fitness Yoga Mat 1/4 Thick Non Slip Exercise & Pilates Mat for Home Workouts with Carrying Strap | Pyramid Pattern | Mocha](https://m.media-amazon.com/images/I/31oC+IEyCEL.jpg)**TONE Fitness Yoga Mat 1/4 Thick Non Slip Exercise & Pilates Mat for Home Workouts with Carrying Strap | Pyramid Pattern | Mocha**Tone Fitness**$27.02**67 rev1w ago](https://www.amazon.com/dp/B0FV14VXQX) [![TONE Fitness Yoga Mat 1/4 Thick Non Slip Exercise & Pilates Mat for Home Workouts with Carrying Strap | V Pattern | Black/Mocha](https://m.media-amazon.com/images/I/31eypZ+Hv-L.jpg)**TONE Fitness Yoga Mat 1/4 Thick Non Slip Exercise & Pilates Mat for Home Workouts with Carrying Strap | V Pattern | Black/Mocha**Tone Fitness**$27.38**67 rev1w ago](https://www.amazon.com/dp/B0FV123RZK) [![Keep 72 x 24 TPE Yoga Mat Non Slip 1/4 Inch (6mm) Exercise Mat for Home Workout Gym Yoga Pilates & Stretching with Carrying Strap Oat White](https://m.media-amazon.com/images/I/313PUl2OljL.jpg)**Keep 72 x 24 TPE Yoga Mat Non Slip 1/4 Inch (6mm) Exercise Mat for Home Workout Gym Yoga Pilates & Stretching with Carrying Strap Oat White**KEEP**$25.84**17 rev3mo ago](https://www.amazon.com/dp/B0GSRC3Z4Y) [![KEEP 72 x 24 Yoga Mat 7mm Thick Non Slip TPE Mat pink](https://m.media-amazon.com/images/I/31e9-EqZazL.jpg)**KEEP 72 x 24 Yoga Mat 7mm Thick Non Slip TPE Mat pink**KEEP**$24.20**65 rev5mo ago](https://www.amazon.com/dp/B0GJSKH1GN)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![KEEP 72 x 24 Yoga Mat 7mm Thick Non Slip TPE Mat pink](https://m.media-amazon.com/images/I/31e9-EqZazL.jpg)**KEEP 72 x 24 Yoga Mat 7mm Thick Non Slip TPE Mat pink**KEEP**$24.20**4.2★**▲ 129%**](https://www.amazon.com/dp/B0GJSKH1GN) [![Keep 72 x 24 TPE Yoga Mat Non Slip 1/4 Inch (6mm) Exercise Mat for Home Workout Gym Yoga Pilates & Stretching with Carrying Strap Oat White](https://m.media-amazon.com/images/I/313PUl2OljL.jpg)**Keep 72 x 24 TPE Yoga Mat Non Slip 1/4 Inch (6mm) Exercise Mat for Home Workout Gym Yoga Pilates & Stretching with Carrying Strap Oat White**KEEP**$25.84**4.8★**▲ 127%**](https://www.amazon.com/dp/B0GSRC3Z4Y) [![WeiLa Foldable Yoga Mat 10mm Extra Thick Extra Long (75x26) for Women&Men](https://m.media-amazon.com/images/I/31erzAhmKhL.jpg)**WeiLa Foldable Yoga Mat 10mm Extra Thick Extra Long (75x26) for Women&Men**WEILA**$55.23**4.2★**▲ 126%**](https://www.amazon.com/dp/B0GF1R6FMF) [![PAIDU Foldable Fitness Yoga Mat | 2/5 (10MM) Extra Thick | SGS Certified Non-Slip TPE | 75x26 Extra Long-Wide | Portable & Easy Store | for Yoga Pilates Home Gym & Full-Body Workouts (Dark Brown & Beige)](https://m.media-amazon.com/images/I/414VIWvSUxL.jpg)**PAIDU Foldable Fitness Yoga Mat | 2/5 (10MM) Extra Thick | SGS Certified Non-Slip TPE | 75x26 Extra Long-Wide | Portable & Easy Store | for Yoga Pilates Home Gym & Full-Body Workouts (Dark Brown & Beige)**PAIDU**$50.61**4.4★**▲ 124%**](https://www.amazon.com/dp/B0GC3YQPHN) [![ILILI Yoga Mat Thick Soft Exercise Mat for Home Gym Anti-Tear Cushioned Mat for Men Women 76x32.7x0.35 for Stretching Pilates (Brown +Beige)](https://m.media-amazon.com/images/I/31aOHqCKuvL.jpg)**ILILI Yoga Mat Thick Soft Exercise Mat for Home Gym Anti-Tear Cushioned Mat for Men Women 76x32.7x0.35 for Stretching Pilates (Brown +Beige)**ilili**$44.44**4.6★**▲ 110%**](https://www.amazon.com/dp/B0G631Z9J5)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -11.8% search growth over the last 90 days.

3K2KSpike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**11%

*“Premium quality”*

**Thickness**11%

*“Super thick”*

**Comfort-Overall**7%

*“Comfortable and great quality”*

**Cushion**7%

*“Perfect cushioning”*

**Color**7%

*“The color is so pretty”*

**Grip**5%

*“it doesnt slide”*

**Value For Money**4%

*“Good for the price”*

**Soft Feel**4%

*“Soft and comfortable”*

**Exercise/Sports Suitability**4%

*“Love it for my post total knees for gym yoga etc”*

**Durability**3%

*“Has held up well after months of using”*

### **What buyers complain about **

**Smell**15%

*“Strong plastic smell”*

**Thickness**8%

*“The mat thickness”*

**Strap/String Quality**7%

*“Missing Strap”*

**Grip**6%

*“No grip”*

**Quality-Overall**5%

*“Poor Quality”*

**Value For Money**4%

*“This is not acceptable for a product at this price point”*

**Size-Overall**3%

*“This thing is huge”*

**Color**2%

*“I didn't like the color”*

**Material Quality**2%

*“Stiff and cheap material”*

**Cushion**2%

*“There is too much padding on this mat”*

### **Top return reasons **

**Thickness**17%

**Color**13%

**Size-Overall**12%

**Grip**7%

**Smell**7%

**Material Quality**6%

**Value For Money**6%

**Thin**5%

**Quality-Overall**5%

**Advertised Vs Actual Product**5%