---
title: "squat mat — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/sports-outdoors/squat-mat"
last_updated: "2026-07-14T01:49:45.895Z"
locale: en
meta:
  description: "a small market ($53K/yr) — squat mat doesn't clear our bar today."
  "og:description": "a small market ($53K/yr) — squat mat doesn't clear our bar today."
  "og:title": "squat mat — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

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# **squat mat**

**Skip it**

A small market ($53K/yr) — this niche doesn't clear our bar today.

Market size 13Growth 24Conversion 51Competition 55Returns 92Price range 36Avg price 59Brand share 67Review moat 97Quality gap 38

**Review moat**

**Incredible****51.97**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Great****1.2%**

return rate — above 6% kills the launch gate

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Good****$13.12**

avg listing price — sweet spot $15–$100

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****4.1%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$9.21–$18.19**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-2.4%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$53K**

$53K/yr · 98K searches

## **Competition**

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**19 **▲rising

**Sellers**

**26**

**Top-5 brand share**

**65%**

**Open market**

**27%**

- CYUXING14% - Rolitwils13% - TOBWOLF13% - Zfwdobk13% - CTTZCKJ13% - HAEZU9%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$3K9%$5K12%$6K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 29 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![31.5 X 13.8 Anti-Slip Squat Mat with Foot Position Guides Professional-Grade Exercise Mat Perfect for Squats Leg Training and Lunges Enhancing Muscle Activation Versatility and Safety for Home Fitness Enthusiasts](https://m.media-amazon.com/images/I/51MxoHOmcLL.jpg)**31.5 X 13.8 Anti-Slip Squat Mat with Foot Position Guides Professional-Grade Exercise Mat Perfect for Squats Leg Training and Lunges Enhancing Muscle Activation Versatility and Safety for Home Fitness Enthusiasts**Rolitwils**$10.57**4.3★52 rev](https://www.amazon.com/dp/B0GF1RW6H2) [2![Anti-Slip Squat Mat Squat Mat with Foot Position Sports Accessories for Home Workout Anti-Slip & Shock-Absorbing Scientific Design Suitable for Home & Gym Use (Pink)](https://m.media-amazon.com/images/I/41pSI93v7EL.jpg)**Anti-Slip Squat Mat Squat Mat with Foot Position Sports Accessories for Home Workout Anti-Slip & Shock-Absorbing Scientific Design Suitable for Home & Gym Use (Pink)**CYUXING**$10.74**4.3★26 rev](https://www.amazon.com/dp/B0GT8YN858) [3![Squat Mat with Foot Position Guide Anti-Slip Squat Target Mat for Home Gym Leg Glute and Ab Workouts Lightweight Rollable Exercise Mat 31.5 x 13.78](https://m.media-amazon.com/images/I/41ZIhP+l+4L.jpg)**Squat Mat with Foot Position Guide Anti-Slip Squat Target Mat for Home Gym Leg Glute and Ab Workouts Lightweight Rollable Exercise Mat 31.5 x 13.78**Zfwdobk**$11.96**4.3★27 rev](https://www.amazon.com/dp/B0FX8PK9XX) [4![TOBWOLF Squat Mat with Foot Position 31.5 x 13.8 Exercise Mat Black](https://m.media-amazon.com/images/I/51iDr2DxHML.jpg)**TOBWOLF Squat Mat with Foot Position 31.5 x 13.8 Exercise Mat Black**TOBWOLF**$13.28**4.5★70 rev](https://www.amazon.com/dp/B0FQTDDJ3N) [5![Squat Mat with Foot Position Large Squat Target Pad 30 X 13.8 4mm Thickness Squat Mat Foot Positioning Exercise Mat for Squats Leg and Abdominal Workouts (Black)](https://m.media-amazon.com/images/I/41+4BR2j4ML.jpg)**Squat Mat with Foot Position Large Squat Target Pad 30 X 13.8 4mm Thickness Squat Mat Foot Positioning Exercise Mat for Squats Leg and Abdominal Workouts (Black)**HAEZU**$15.72**4.3★91 rev](https://www.amazon.com/dp/B0FYDBNC7L)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Squat Mat with Foot Position 31.5 x 13.8 Guided Training Pad for Proper Form 4 mm Thickness Squat Target Pad with A Resistance Band Non Slip Exercise Mat for Squats Leg & Abdominal Workouts](https://m.media-amazon.com/images/I/41QLj9QyNgL.jpg)**Squat Mat with Foot Position 31.5 x 13.8 Guided Training Pad for Proper Form 4 mm Thickness Squat Target Pad with A Resistance Band Non Slip Exercise Mat for Squats Leg & Abdominal Workouts**ELOAUNIRA**$9.21**2 rev3mo ago](https://www.amazon.com/dp/B0GWZF2PN6) [![Squat Mat with Foot Position 31.5 x 13.8 Squat Target Mat Exercise Pad for Leg And Gluteal Muscles Workouts Ideal for Home Fitness Enthusiasts Beginners Squats Improvers](https://m.media-amazon.com/images/I/41OgueacqwL.jpg)**Squat Mat with Foot Position 31.5 x 13.8 Squat Target Mat Exercise Pad for Leg And Gluteal Muscles Workouts Ideal for Home Fitness Enthusiasts Beginners Squats Improvers**SUCOHANS**$10.49**2 rev3mo ago](https://www.amazon.com/dp/B0GWLCVPXD) [![Anti-Slip Squat Mat Squat Mat with Foot Position Sports Accessories for Home Workout Anti-Slip & Shock-Absorbing Scientific Design Suitable for Home & Gym Use (Pink)](https://m.media-amazon.com/images/I/41pSI93v7EL.jpg)**Anti-Slip Squat Mat Squat Mat with Foot Position Sports Accessories for Home Workout Anti-Slip & Shock-Absorbing Scientific Design Suitable for Home & Gym Use (Pink)**CYUXING**$10.74**26 rev3mo ago](https://www.amazon.com/dp/B0GT8YN858) [![Squat Mat with Foot Position Guide Anti-Slip Squat Target Mat for Home Gym Leg Glute and Ab Workouts Lightweight Rollable Exercise Mat 31.5 x 13.78 (pink)](https://m.media-amazon.com/images/I/41bSIZJYYHL.jpg)**Squat Mat with Foot Position Guide Anti-Slip Squat Target Mat for Home Gym Leg Glute and Ab Workouts Lightweight Rollable Exercise Mat 31.5 x 13.78 (pink)**Zfwdobk**$9.73**27 rev4mo ago](https://www.amazon.com/dp/B0GS8F9MB3) [![13.8 x 31.5 in Premium Squat Mat with Foot Position Non-Slip Large Squat Mat and Exercise Pad for Squats Leg and Abdominal Workout Ideal for Fitness Enthusiasts with A Resistance Band](https://m.media-amazon.com/images/I/51uuTNUlFfL.jpg)**13.8 x 31.5 in Premium Squat Mat with Foot Position Non-Slip Large Squat Mat and Exercise Pad for Squats Leg and Abdominal Workout Ideal for Fitness Enthusiasts with A Resistance Band**VHOUHOU**$14.58**2 rev4mo ago](https://www.amazon.com/dp/B0GRH4126R)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Non-Slip Squat Mat with Foot Position for Women Ultimate 30 x 13.8 Large Squat Target Pad 4mm Cushioning for Unmatched Comfort No Odor & Injury Prevention Perfect for Home & Gym Workouts (Grey)](https://m.media-amazon.com/images/I/4185LMoA5fL.jpg)**Non-Slip Squat Mat with Foot Position for Women Ultimate 30 x 13.8 Large Squat Target Pad 4mm Cushioning for Unmatched Comfort No Odor & Injury Prevention Perfect for Home & Gym Workouts (Grey)**CTTZCKJ**$10.77**4.7★**▲ 73%**](https://www.amazon.com/dp/B0GKPTKJZY) [![Non-Slip Squat Mat with Foot Position for Women Ultimate 30 x 13.8 Large Squat Target Pad 4mm Cushioning for Unmatched Comfort No Odor & Injury Prevention Perfect for Home & Gym Workouts (Black)](https://m.media-amazon.com/images/I/41CTfeh31AL.jpg)**Non-Slip Squat Mat with Foot Position for Women Ultimate 30 x 13.8 Large Squat Target Pad 4mm Cushioning for Unmatched Comfort No Odor & Injury Prevention Perfect for Home & Gym Workouts (Black)**CTTZCKJ**$15.94**4.7★**▲ 73%**](https://www.amazon.com/dp/B0GKPXC4QF) [![UFITVELL Squat Pad Squat Mat with Foot Position for Proper Stance in Deadlifts & Squats Non-Slip Durable Exercise Pad Support for Improved Muscle Activation Ideal for Home Gym Leg Workout](https://m.media-amazon.com/images/I/51m32QA22nL.jpg)**UFITVELL Squat Pad Squat Mat with Foot Position for Proper Stance in Deadlifts & Squats Non-Slip Durable Exercise Pad Support for Improved Muscle Activation Ideal for Home Gym Leg Workout**UFITVELL**$18.00**5.0★**▲ 72%**](https://www.amazon.com/dp/B0GMDNYJM4) [![Squat Mat with Foot Position 31.5 x 13.8 Guided Training Pad for Proper Form 4 mm Thickness Squat Target Pad with A Resistance Band Non Slip Exercise Mat for Squats Leg & Abdominal Workouts](https://m.media-amazon.com/images/I/41QLj9QyNgL.jpg)**Squat Mat with Foot Position 31.5 x 13.8 Guided Training Pad for Proper Form 4 mm Thickness Squat Target Pad with A Resistance Band Non Slip Exercise Mat for Squats Leg & Abdominal Workouts**ELOAUNIRA**$9.21**4.5★**▲ 72%**](https://www.amazon.com/dp/B0GWZF2PN6) [![Anti-Slip Squat Mat Squat Mat with Foot Position Sports Accessories for Home Workout Anti-Slip & Shock-Absorbing Scientific Design Suitable for Home & Gym Use (Pink)](https://m.media-amazon.com/images/I/41pSI93v7EL.jpg)**Anti-Slip Squat Mat Squat Mat with Foot Position Sports Accessories for Home Workout Anti-Slip & Shock-Absorbing Scientific Design Suitable for Home & Gym Use (Pink)**CYUXING**$10.74**4.3★**▲ 72%**](https://www.amazon.com/dp/B0GT8YN858)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 12 weeks — -2.4% search growth over the last 90 days.

3K2KApr '26May '26May '26May '26Jun '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Exercise/Sports Suitability**16%

*“Excellent workout Mat”*

**Value For Money**10%

*“Great investment”*

**Grip**9%

*“so far slip resistant”*

**Quality-Overall**8%

*“Good quality”*

**Ease Of Use**7%

*“easy to move around when needed”*

**Advertised Vs Actual Product**5%

*“Just right for what I needed”*

**Comfort-Overall**4%

*“comfortable”*

**Cushion**4%

*“The cushion is comfortable to stand on to do my exercises”*

**Size-Overall**3%

*“The size is perfect — compact”*

**Material Quality**3%

*“The material feels durable”*

### **What buyers complain about **

**Size-Overall**24%

*“The mat itself is a bit small at less than 3 feet long”*

**Grip**10%

*“Slips/moves around/shifts while working out”*

**Thickness**9%

*“The mat is ultra-thin”*

**Advertised Vs Actual Product**7%

*“Not as pictured”*

**Exercise/Sports Suitability**7%

*“I am not able to use this for the purpose of exercising because its about half the length it should be”*

**Quality-Overall**5%

*“Youre better off spending a bit more money for a higher-quality mat”*

**Value For Money**4%

*“dont feel this is worth more than $10”*

**Sweat Resistance**2%

*“lunges with a little sweat on my feet”*

**Shape/Style**1%

*“Wanting to get into better shape”*

**Rubber Quality**1%

*“It doesnt have that horrible rubber smell either”*

### **Top return reasons **

**Size-Overall**43%

**Hard Feel**9%

**Advertised Vs Actual Product**8%

**Comfort-Overall**7%

**Functionality-Overall**5%

**Value For Money**5%

**Shape/Style**4%

**Thickness**3%

**Quality-Overall**3%

**Thin**3%