---
title: "squat machine — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/sports-outdoors/squat-machine"
last_updated: "2026-07-18T01:32:08.337Z"
locale: en
meta:
  description: "weak search conversion (0.6%) — squat machine doesn't clear our bar today."
  "og:description": "weak search conversion (0.6%) — squat machine doesn't clear our bar today."
  "og:title": "squat machine — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

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# **squat machine**

**Skip it**

Weak search conversion (0.6%) — this niche doesn't clear our bar today.

Market size 76Growth 43Conversion 8Competition 20Returns 91Price range 11Avg price 74Brand share 20Review moat 27Quality gap 78

**Returns**

**Great****1.2%**

return rate — above 6% kills the launch gate

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Great****$894K**

$894K/yr · 1.4M searches

**Avg price**

**Good****$103.33**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+14.8%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****3,776.43**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****76%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****$47.11–$542.17**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****0.6%**

search→purchase rate — share of searches ending in a sale

## **Competition**

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**8 **▲rising

**Sellers**

**18**

**Top-5 brand share**

**92%**

**Open market**

**5%**

- MERACH55% - VZYTV24% - Sunny Health & Fitness6% - JELENS4% - NEWBULIG3% - OLIXIS3% - Open — no brand owns it (2 brands, 5%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$89K20%$179K30%$268K40%$358K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![MERACH Deep Squat Machine for Women Adjustable Glutes Trainer Machine Core & Leg Exercise Push Up Board Workout Equipment at Home Gym(Black)](https://m.media-amazon.com/images/I/41SmlXJy8jL.jpg)**MERACH Deep Squat Machine for Women Adjustable Glutes Trainer Machine Core & Leg Exercise Push Up Board Workout Equipment at Home Gym(Black)**MERACH**$69.51**4.3★1,337 rev](https://www.amazon.com/dp/B0FJFY3JXY) [2![VZYTV Deep Squat Machine Adjustable Glutes Trainer Machine Core & Abs for Low Impact Lower Body Workouts Home Gym Push-Up Exercises Easy to Assemble 350Lbs Weight Capacity](https://m.media-amazon.com/images/I/41OO67shzeL.jpg)**VZYTV Deep Squat Machine Adjustable Glutes Trainer Machine Core & Abs for Low Impact Lower Body Workouts Home Gym Push-Up Exercises Easy to Assemble 350Lbs Weight Capacity**VZYTV**$68.97**3.8★117 rev](https://www.amazon.com/dp/B0FJ8ZY4XS) [3![MERACH Upgrade Deep Squat Machine for Overweight Dual Spring Assist& 350LB Weight Capacity Glute Trainer Machine Easy Setup & Leg Home Workout Machine](https://m.media-amazon.com/images/I/41v2YTb9D7L.jpg)**MERACH Upgrade Deep Squat Machine for Overweight Dual Spring Assist& 350LB Weight Capacity Glute Trainer Machine Easy Setup & Leg Home Workout Machine**MERACH**$82.85**4.3★1,337 rev](https://www.amazon.com/dp/B0FYG1V9RS) [4![MERACH Deep Squat Machine for Women Adjustable Glutes Trainer Machine Core & Leg Exercise Push Up Workout Equipment at Home Gym(Blue)](https://m.media-amazon.com/images/I/41B1ZjCijZL.jpg)**MERACH Deep Squat Machine for Women Adjustable Glutes Trainer Machine Core & Leg Exercise Push Up Workout Equipment at Home Gym(Blue)**MERACH**$80.80**4.3★1,337 rev](https://www.amazon.com/dp/B0DFCDQCW8) [5![Sunny Health & Fitness Smart Upright Row-N-Ride Exerciser Squat Assist Trainer for Glutes Workout with Adjustable Resistance Easy Setup & Foldable Glute & Leg Exercise Machine- NO. 077S](https://m.media-amazon.com/images/I/41GWUfrLV-L.jpg)**Sunny Health & Fitness Smart Upright Row-N-Ride Exerciser Squat Assist Trainer for Glutes Workout with Adjustable Resistance Easy Setup & Foldable Glute & Leg Exercise Machine- NO. 077S**Sunny Health & Fitness**$86.26**4.5★44,222 rev](https://www.amazon.com/dp/B074B3B22G)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![NEWBULIG Deep Squat Machine All-in-One Exercise Equipment for Home Gym Adjustable Squat Machine for Glutes & Legs Easy to Assemble 32.9x22.4x36.6 in 300 lbs Weight Capacity Black & Red](https://m.media-amazon.com/images/I/41dCZQwCRqL.jpg)**NEWBULIG Deep Squat Machine All-in-One Exercise Equipment for Home Gym Adjustable Squat Machine for Glutes & Legs Easy to Assemble 32.9x22.4x36.6 in 300 lbs Weight Capacity Black & Red**NEWBULIG**$47.11**24 rev2mo ago](https://www.amazon.com/dp/B0GZ2DH4QL) [![OLIXIS Deep Squat Machine All-in-One Exercise Equipment for Home Gym Adjustable Squat Machine for Glutes & Legs Easy to Assemble 32.9x22.4x36.6 in 300 lbs Weight Capacity Black & Blue](https://m.media-amazon.com/images/I/41fIK2j1fkL.jpg)**OLIXIS Deep Squat Machine All-in-One Exercise Equipment for Home Gym Adjustable Squat Machine for Glutes & Legs Easy to Assemble 32.9x22.4x36.6 in 300 lbs Weight Capacity Black & Blue**OLIXIS**$49.17**16 rev2mo ago](https://www.amazon.com/dp/B0GZ2RSJPS) [![MERACH Upgrade Deep Squat Machine for Overweight Dual Spring Assist& 350LB Weight Capacity Glute Trainer Machine Easy Setup & Leg Home Workout Machine](https://m.media-amazon.com/images/I/41v2YTb9D7L.jpg)**MERACH Upgrade Deep Squat Machine for Overweight Dual Spring Assist& 350LB Weight Capacity Glute Trainer Machine Easy Setup & Leg Home Workout Machine**MERACH**$82.85**1,337 rev8mo ago](https://www.amazon.com/dp/B0FYG1V9RS) [![VZYTV Deep Squat Machine Adjustable Glutes Trainer Machine Core & Abs for Low Impact Lower Body Workouts Home Gym Push-Up Exercises Easy to Assemble 350Lbs Weight Capacity](https://m.media-amazon.com/images/I/41OO67shzeL.jpg)**VZYTV Deep Squat Machine Adjustable Glutes Trainer Machine Core & Abs for Low Impact Lower Body Workouts Home Gym Push-Up Exercises Easy to Assemble 350Lbs Weight Capacity**VZYTV**$68.97**117 rev9mo ago](https://www.amazon.com/dp/B0FJ8ZY4XS) [![3 Colors Deep Squat Machine for Women Adjustable Glutes Trainer Machine Core & Abs for Low Impact Lower Body Workouts Easy to Assemble Home Gym Push-Up Exercises 350Lbs Weight Capacity](https://m.media-amazon.com/images/I/41hlTCXvy1L.jpg)**3 Colors Deep Squat Machine for Women Adjustable Glutes Trainer Machine Core & Abs for Low Impact Lower Body Workouts Easy to Assemble Home Gym Push-Up Exercises 350Lbs Weight Capacity**HOMGIM**$67.27**40 rev11mo ago](https://www.amazon.com/dp/B0FKTCW72H)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![OLIXIS Deep Squat Machine All-in-One Exercise Equipment for Home Gym Adjustable Squat Machine for Glutes & Legs Easy to Assemble 32.9x22.4x36.6 in 300 lbs Weight Capacity Black & Blue](https://m.media-amazon.com/images/I/41fIK2j1fkL.jpg)**OLIXIS Deep Squat Machine All-in-One Exercise Equipment for Home Gym Adjustable Squat Machine for Glutes & Legs Easy to Assemble 32.9x22.4x36.6 in 300 lbs Weight Capacity Black & Blue**OLIXIS**$49.17**4.1★**▲ 175%**](https://www.amazon.com/dp/B0GZ2RSJPS) [![NEWBULIG Deep Squat Machine All-in-One Exercise Equipment for Home Gym Adjustable Squat Machine for Glutes & Legs Easy to Assemble 32.9x22.4x36.6 in 300 lbs Weight Capacity Black & Red](https://m.media-amazon.com/images/I/41dCZQwCRqL.jpg)**NEWBULIG Deep Squat Machine All-in-One Exercise Equipment for Home Gym Adjustable Squat Machine for Glutes & Legs Easy to Assemble 32.9x22.4x36.6 in 300 lbs Weight Capacity Black & Red**NEWBULIG**$47.11**3.8★**▲ 174%**](https://www.amazon.com/dp/B0GZ2DH4QL) [![MERACH Upgrade Deep Squat Machine for Overweight Dual Spring Assist& 350LB Weight Capacity Glute Trainer Machine Easy Setup & Leg Home Workout Machine](https://m.media-amazon.com/images/I/41v2YTb9D7L.jpg)**MERACH Upgrade Deep Squat Machine for Overweight Dual Spring Assist& 350LB Weight Capacity Glute Trainer Machine Easy Setup & Leg Home Workout Machine**MERACH**$82.85**4.3★**▲ 162%**](https://www.amazon.com/dp/B0FYG1V9RS) [![JELENS Leg Press Hack Squat Machine Leg Machine for Home Gym with Linear Bearing L11 Professional Adjustable Leg Exercise Machine Lower Body Workout (Light Red L11)](https://m.media-amazon.com/images/I/41jEkTiYoLL.jpg)**JELENS Leg Press Hack Squat Machine Leg Machine for Home Gym with Linear Bearing L11 Professional Adjustable Leg Exercise Machine Lower Body Workout (Light Red L11)**JELENS**$542.17**4.2★**▲ 93%**](https://www.amazon.com/dp/B0F12PQ5QW) [![MERACH Deep Squat Machine for Women Adjustable Glutes Trainer Machine Core & Leg Exercise Push Up Board Workout Equipment at Home Gym(White)](https://m.media-amazon.com/images/I/41vVkk2OqeL.jpg)**MERACH Deep Squat Machine for Women Adjustable Glutes Trainer Machine Core & Leg Exercise Push Up Board Workout Equipment at Home Gym(White)**MERACH**$74.31**4.3★**▲ 77%**](https://www.amazon.com/dp/B0FJFTKH4L)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +14.8% search growth over the last 90 days.

50K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Ease Of Use**17%

*“Gets easier as you go”*

**Exercise/Sports Suitability**15%

*“Good workout”*

**Value For Money**12%

*“Great price”*

**Quality-Overall**10%

*“Great quality”*

**Efficiency**5%

*“incredibly effective little guy”*

**Storage Capacity**4%

*“Easy to store away”*

**Adjustability/Rotatability/Reclining**4%

*“and adjustable”*

**Advertised Vs Actual Product**3%

*“Works as said”*

**Assembly/Installation**3%

*“The assembly was easy”*

**Size-Overall**3%

*“The size is great”*

### **What buyers complain about **

**Assembly/Installation**13%

*“Assembly- absurd”*

**Quality-Overall**8%

*“spray paint it the build quality is so poor”*

**Pain Relief-Overall**7%

*“Bruised my tailbone”*

**Instructions/User Manual/Troubleshooting**6%

*“Instructions are bad”*

**Functionality-Overall**6%

*“Computer doesnt work”*

**Size-Overall**5%

*“there are two screws that are too short”*

**Value For Money**5%

*“Just saw it cheaper”*

**Mounting**4%

*“I had one small mfgr defect with one of the holes a bolt screws into not being properly tapped”*

**Ease Of Use**3%

*“Difficult to use”*

**Exercise/Sports Suitability**3%

*“Workout effective was not there”*

### **Top return reasons **

**Defective Material/Parts**14%

**Functionality-Overall**12%

**Advertised Vs Actual Product**11%

**Assembly/Installation**9%

**Size-Overall**8%

**Comfort-Overall**7%

**Ease Of Use**4%

**Value For Money**4%

**Balance/Stability**4%

**Exercise/Sports Suitability**4%