---
title: "sit up mat — Niche Verdict: Skip it (37/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/sports-outdoors/sit-up-mat"
last_updated: "2026-07-14T09:04:23.123Z"
locale: en
meta:
  description: "a small market ($44K/yr) — sit up mat doesn't clear our bar today."
  "og:description": "a small market ($44K/yr) — sit up mat doesn't clear our bar today."
  "og:title": "sit up mat — Niche Verdict: Skip it (37/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **sit up mat**

**Skip it**

A small market ($44K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 32Conversion 55Competition 18Returns 68Price range 95Avg price 95Brand share 20Review moat 22Quality gap 28

**Avg price**

**Incredible****$24.74**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$15.29–$38.94**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.3%**

return rate — above 6% kills the launch gate

**Conversion**

**Good****4.5%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+5.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****9,471.5**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Competition**

**Bad****79%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$44K**

$44K/yr · 39K searches

## **Competition**

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**8 **▼falling

**Sellers**

**11**

**Top-5 brand share**

**92%**

**Open market**

**4%**

- SPRI26% - POWER GUIDANCE20% - Amazon Basics18% - Yes4All14% - Retrospec14% - CAP Barbell4% - Open — no brand owns it (2 brands, 4%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$9K30%$13K40%$17K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![SPRI Ab Mat - Workout Mat Accessory for Abdominal Exercises Sit-Ups Crunches Push-Ups Core Training and More - Portable Padded Shaped Mat with Curved Back Support for Toning Abs Black](https://m.media-amazon.com/images/I/41m3i1rHNNL.jpg)**SPRI Ab Mat - Workout Mat Accessory for Abdominal Exercises Sit-Ups Crunches Push-Ups Core Training and More - Portable Padded Shaped Mat with Curved Back Support for Toning Abs Black**SPRI**$16.27**4.6★774 rev](https://www.amazon.com/dp/B09YMWW5ZY) [2![Amazon Basics 1/2 Inch Extra Thick Exercise Yoga Mat with Carrying Strap for Home Workouts and Fitness 74 x 24 Black](https://m.media-amazon.com/images/I/31zNCrxUlcL.jpg)**Amazon Basics 1/2 Inch Extra Thick Exercise Yoga Mat with Carrying Strap for Home Workouts and Fitness 74 x 24 Black**Amazon Basics**$20.54**4.6★69,390 rev](https://www.amazon.com/dp/B01LP0U5X0) [3![Retrospec Solana Yoga Mat 1 Thick w/Nylon Strap for Men & Women - Non Slip Exercise Mat for Home Yoga Pilates Stretching Floor & Fitness Workouts - Black](https://m.media-amazon.com/images/I/21hnERnsnML.jpg)**Retrospec Solana Yoga Mat 1 Thick w/Nylon Strap for Men & Women - Non Slip Exercise Mat for Home Yoga Pilates Stretching Floor & Fitness Workouts - Black**Retrospec**$38.94**4.5★14,558 rev](https://www.amazon.com/dp/B092XNCFF7) [4![POWER GUIDANCE Ab Exercise Mat - Sit Up Pad - Abdominal & Core Trainer Mat for Full Range of Motion Ab Workouts](https://m.media-amazon.com/images/I/41LxsEHKPlL.jpg)**POWER GUIDANCE Ab Exercise Mat - Sit Up Pad - Abdominal & Core Trainer Mat for Full Range of Motion Ab Workouts**POWER GUIDANCE**$22.42**4.6★5,599 rev](https://www.amazon.com/dp/B01L8T7EMI) [5![Yes4All Abdominal Exercise Pads Foldable Ab Workout Equipment for Home Gym Core Training & Back Stretching Sit Up Mat for Floor Exercises with Tailbone Black](https://m.media-amazon.com/images/I/31gOY2iDUBL.jpg)**Yes4All Abdominal Exercise Pads Foldable Ab Workout Equipment for Home Gym Core Training & Back Stretching Sit Up Mat for Floor Exercises with Tailbone Black**Yes4All**$20.04**4.4★4,437 rev](https://www.amazon.com/dp/B073VCMBSZ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![CAP Barbell Folding Exercise Mat Durable Anti-Tear Thick Padding for Fitness Aerobics Gymnastics & Home Workouts. 72L x 24W x 2Thick. BLACK](https://m.media-amazon.com/images/I/31rSXOYKQeL.jpg)**CAP Barbell Folding Exercise Mat Durable Anti-Tear Thick Padding for Fitness Aerobics Gymnastics & Home Workouts. 72L x 24W x 2Thick. BLACK**CAP Barbell**$32.53**2,409 rev1y ago](https://www.amazon.com/dp/B0D9MWTQ9K) [![Ab Exercise Mat - Sit Up Pad - Ab Workout Pad for Sit Up Core Training Total Body Workout Full Range of Motion Ab Workouts Foldable Double Thick Situps Pad](https://m.media-amazon.com/images/I/41kZY6tC20L.jpg)**Ab Exercise Mat - Sit Up Pad - Ab Workout Pad for Sit Up Core Training Total Body Workout Full Range of Motion Ab Workouts Foldable Double Thick Situps Pad**GDHSWJ**$30.64**5 rev1y ago](https://www.amazon.com/dp/B0F4289M3N) [![SPRI Ab Mat - Workout Mat Accessory for Abdominal Exercises Sit-Ups Crunches Push-Ups Core Training and More - Portable Padded Shaped Mat with Curved Back Support for Toning Abs Black](https://m.media-amazon.com/images/I/41m3i1rHNNL.jpg)**SPRI Ab Mat - Workout Mat Accessory for Abdominal Exercises Sit-Ups Crunches Push-Ups Core Training and More - Portable Padded Shaped Mat with Curved Back Support for Toning Abs Black**SPRI**$16.27**774 rev4y ago](https://www.amazon.com/dp/B09YMWW5ZY) [![Retrospec Solana Yoga Mat 1 Thick w/Nylon Strap for Men & Women - Non Slip Exercise Mat for Home Yoga Pilates Stretching Floor & Fitness Workouts - Black](https://m.media-amazon.com/images/I/21hnERnsnML.jpg)**Retrospec Solana Yoga Mat 1 Thick w/Nylon Strap for Men & Women - Non Slip Exercise Mat for Home Yoga Pilates Stretching Floor & Fitness Workouts - Black**Retrospec**$38.94**14,558 rev5y ago](https://www.amazon.com/dp/B092XNCFF7) [![POWER GUIDANCE Ab Exercise Mat - Sit Up Pad - Abdominal & Core Trainer Mat for Full Range of Motion Ab Workouts](https://m.media-amazon.com/images/I/41tw69QquML.jpg)**POWER GUIDANCE Ab Exercise Mat - Sit Up Pad - Abdominal & Core Trainer Mat for Full Range of Motion Ab Workouts**POWER GUIDANCE**$32.68**5,599 rev5y ago](https://www.amazon.com/dp/B08PKHY667)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Retrospec Solana Yoga Mat 1 Thick w/Nylon Strap for Men & Women - Non Slip Exercise Mat for Home Yoga Pilates Stretching Floor & Fitness Workouts - Black](https://m.media-amazon.com/images/I/21hnERnsnML.jpg)**Retrospec Solana Yoga Mat 1 Thick w/Nylon Strap for Men & Women - Non Slip Exercise Mat for Home Yoga Pilates Stretching Floor & Fitness Workouts - Black**Retrospec**$38.94**4.5★**▲ 52%**](https://www.amazon.com/dp/B092XNCFF7) [![Ab Exercise Mat - Sit Up Pad - Ab Workout Pad for Sit Up Core Training Total Body Workout Full Range of Motion Ab Workouts Foldable Double Thick Situps Pad](https://m.media-amazon.com/images/I/41kZY6tC20L.jpg)**Ab Exercise Mat - Sit Up Pad - Ab Workout Pad for Sit Up Core Training Total Body Workout Full Range of Motion Ab Workouts Foldable Double Thick Situps Pad**GDHSWJ**$30.64**4.6★**▲ 45%**](https://www.amazon.com/dp/B0F4289M3N) [![Yes4All Abdominal Exercise Pads Foldable Ab Workout Equipment for Home Gym Core Training & Back Stretching Sit Up Mat for Floor Exercises with Tailbone Orange](https://m.media-amazon.com/images/I/41F5fPK3e9L.jpg)**Yes4All Abdominal Exercise Pads Foldable Ab Workout Equipment for Home Gym Core Training & Back Stretching Sit Up Mat for Floor Exercises with Tailbone Orange**Yes4All**$19.74**4.4★**▲ 40%**](https://www.amazon.com/dp/B07W4H4PDT) [![SPRI Ab Mat - Workout Mat Accessory for Abdominal Exercises Sit-Ups Crunches Push-Ups Core Training and More - Portable Padded Shaped Mat with Curved Back Support for Toning Abs Black](https://m.media-amazon.com/images/I/41m3i1rHNNL.jpg)**SPRI Ab Mat - Workout Mat Accessory for Abdominal Exercises Sit-Ups Crunches Push-Ups Core Training and More - Portable Padded Shaped Mat with Curved Back Support for Toning Abs Black**SPRI**$16.27**4.6★**▲ 37%**](https://www.amazon.com/dp/B09YMWW5ZY) [![Amazon Basics 1/2 Inch Extra Thick Exercise Yoga Mat with Carrying Strap for Home Workouts and Fitness 74 x 24 Black](https://m.media-amazon.com/images/I/31zNCrxUlcL.jpg)**Amazon Basics 1/2 Inch Extra Thick Exercise Yoga Mat with Carrying Strap for Home Workouts and Fitness 74 x 24 Black**Amazon Basics**$20.54**4.6★**▲ 32%**](https://www.amazon.com/dp/B01LP0U5X0)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +5.4% search growth over the last 90 days.

4K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**13%

*“Excellent quality”*

**Comfort-Overall**12%

*“It is comfortable”*

**Thickness**11%

*“Nice thick mat”*

**Cushion**8%

*“Good cushion”*

**Exercise/Sports Suitability**8%

*“This is a great exercise mat”*

**Value For Money**6%

*“Good price”*

**Soft Feel**5%

*“Perfect for its use and stays soft”*

**Durability**4%

*“very durable”*

**Ease Of Use**3%

*“easy to use”*

**Advertised Vs Actual Product**3%

*“Exactly what I wanted”*

### **What buyers complain about **

**Smell**14%

*“Chemical odor”*

**Grip**10%

*“it doesnt grip the floor well so I was sliding a lot”*

**Thickness**8%

*“Wish it was thicker”*

**Stretchability/Expandability/Elasticity**5%

*“Cons: I find it to be too stretchy”*

**Strap/String Quality**5%

*“No straps”*

**Size-Overall**4%

*“Wasn't a fit for me”*

**Quality-Overall**4%

*“Not the quality I was hoping for”*

**Durability**3%

*“it's coming apart”*

**Exercise/Sports Suitability**3%

*“Useless to stand on for exercise”*

**Hard Feel**2%

*“a bit too soft for me”*

### **Top return reasons **

**Size-Overall**21%

**Thickness**21%

**Value For Money**7%

**Grip**5%

**Advertised Vs Actual Product**5%

**Smell**4%

**Quality-Overall**3%

**Material Quality**3%

**Thin**3%

**Hard Feel**3%