--- title: "rain poncho kids — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/sports-outdoors/rain-poncho-kids" last_updated: "2026-07-10T06:31:47.851Z" locale: en meta: description: "a small market ($640K/yr) — rain poncho kids doesn't clear our bar today." "og:description": "a small market ($640K/yr) — rain poncho kids doesn't clear our bar today." "og:title": "rain poncho kids — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen" --- Back to Flapen home # **rain poncho kids** **Skip it****47/100 ** a small market ($640K/yr) — rain poncho kids doesn't clear our bar today. **Market/yr** **$640K** **Growth (1y)** **+177.6%** **Products** **16** **Brands** **11** was 24 a year ago **Sellers** **14** **Price range** **$6.19–$23.65** **Returns** **6.3%** **Rating** **4.5★** **Skip it** Scored 47/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **27** ×0.30 Growth **74** ×0.30 Competition **37** ×0.20 Quality gap **42** ×0.10 Returns **47** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +177.6% year over year. 34K17KSpike '24Spike '25Black Friday '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: May, Jun · busiest ÷ quietest = 1.8× ## **Competition** - Hitituto49% - TUNCHMO18% - SWOGAA6% - totes5% - BFONS5% - SaphiRose4% - Other (5 brands)12% The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them. 11 brands and 14 sellers compete here. **Brands** **11 **▼falling was 24 a year ago **Sellers** **14** **Top 5 brand share** **83%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Rain Ponchos Family Pack Disposable Poncho for Kids with Drawstring Hood Waterproof Lightweight & Breathable Clear & Assorted Colors Emergency Raincoat for Travel Theme Parks Concerts](https://m.media-amazon.com/images/I/415+K0vwDBL.jpg) [**Rain Ponchos Family Pack Disposable Poncho for Kids with Drawstring Hood Waterproof Lightweight & Breathable Clear & Assorted Colors Emergency Raincoat for Travel Theme Parks Concerts**](https://www.amazon.com/dp/B0DXPX4BY9) Hitituto$9.384.4★34731%▲rising 2 ![TUNCHMO Disposable Rain Ponchos Family 6 Pack Adults kids 50% Extra Thicker Emergency Ponchos with Hood](https://m.media-amazon.com/images/I/51TqvQG4teL.jpg) [**TUNCHMO Disposable Rain Ponchos Family 6 Pack Adults kids 50% Extra Thicker Emergency Ponchos with Hood**](https://www.amazon.com/dp/B0CYFZTDY9) TUNCHMO$10.024.6★1,76812%▼falling 3 ![Hitituto Rain Ponchos Family Pack Disposable Poncho for Kids&Adults with Drawstring Hood Waterproof Lightweight & Breathable Clear & Assorted Colors Emergency Raincoat for Travel Theme Parks](https://m.media-amazon.com/images/I/41mrXgCLQEL.jpg) [**Hitituto Rain Ponchos Family Pack Disposable Poncho for Kids&Adults with Drawstring Hood Waterproof Lightweight & Breathable Clear & Assorted Colors Emergency Raincoat for Travel Theme Parks**](https://www.amazon.com/dp/B0FPG78LQR) Hitituto$9.564.4★34710%▲rising 4 ![TUNCHMO Disposable Rain Ponchos for Kids (6 Pack) 50% Thicker Emergency Ponchos-Clear](https://m.media-amazon.com/images/I/51Gx2psDn-L.jpg) [**TUNCHMO Disposable Rain Ponchos for Kids (6 Pack) 50% Thicker Emergency Ponchos-Clear**](https://www.amazon.com/dp/B07K69M1ZG) TUNCHMO$10.004.6★1,7686%▼falling 5 ![SWOGAA Disposable Rain Ponchos for Kids and Adults (Family 6 Pack) -50% Extra Thicker Men or Women Waterproof Emergency Rain Ponchos with Hood](https://m.media-amazon.com/images/I/41g5gorjGVL.jpg) [**SWOGAA Disposable Rain Ponchos for Kids and Adults (Family 6 Pack) -50% Extra Thicker Men or Women Waterproof Emergency Rain Ponchos with Hood**](https://www.amazon.com/dp/B07QCVMCF8) SWOGAA$9.834.5★1,1066%▼falling 6 ![Hitituto Rain Ponchos Family Pack Disposable Poncho for Kids&Adults with Drawstring Hood Waterproof Lightweight & Breathable Clear & Assorted Colors Emergency Raincoat for Travel Theme Parks](https://m.media-amazon.com/images/I/417kp1o0H4L.jpg) [**Hitituto Rain Ponchos Family Pack Disposable Poncho for Kids&Adults with Drawstring Hood Waterproof Lightweight & Breathable Clear & Assorted Colors Emergency Raincoat for Travel Theme Parks**](https://www.amazon.com/dp/B0FM8C73PV) Hitituto$9.564.4★3475%▲rising 7 ![Totes Kids Rain Poncho Reusable Compact & Travel-Friendly Pullover Hood Easy Snap Lightweight Yellow](https://m.media-amazon.com/images/I/31MSjRtsHzL.jpg) [**Totes Kids Rain Poncho Reusable Compact & Travel-Friendly Pullover Hood Easy Snap Lightweight Yellow**](https://www.amazon.com/dp/B07B8Z9KNG) totes$6.194.6★1,0035%▲rising 8 ![BFONS Rain Ponchos for Kids Reusable Raincoats for Boys Girls with Hood and Sleeves Waterproof Rain Jackets for Travel Outdoor Blue+Pink](https://m.media-amazon.com/images/I/318h+sHtLiL.jpg) [**BFONS Rain Ponchos for Kids Reusable Raincoats for Boys Girls with Hood and Sleeves Waterproof Rain Jackets for Travel Outdoor Blue+Pink**](https://www.amazon.com/dp/B0DZT7H7TT) BFONS$9.614.3★1915%▼falling 9 ![Makonus Kids Rain Jacket 2 Pack Rain Ponchos for Kids - Reusable Raincoats for Boys and Girls Waterproof Outdoor Rain Gear](https://m.media-amazon.com/images/I/41AAnBB55EL.jpg) [**Makonus Kids Rain Jacket 2 Pack Rain Ponchos for Kids - Reusable Raincoats for Boys and Girls Waterproof Outdoor Rain Gear**](https://www.amazon.com/dp/B085Y5WRHR) Makonus$9.294.3★1,3994%▼falling 10 ![Lightweight Kids Rain Poncho Jacket Waterproof Outwear Rain Coat Blue X-Large](https://m.media-amazon.com/images/I/41mkCxvdx8L.jpg) [**Lightweight Kids Rain Poncho Jacket Waterproof Outwear Rain Coat Blue X-Large**](https://www.amazon.com/dp/B07YKK8VKP) SaphiRose$21.894.6★3,0343%▲rising 11 ![Opret 2 Pack White Raincoats for Kids Reusable Rain Ponchos with Hood and Sleeves Children Waterproof Rain Coats for Boys and Girls](https://m.media-amazon.com/images/I/31lQslpFVGL.jpg) [**Opret 2 Pack White Raincoats for Kids Reusable Rain Ponchos with Hood and Sleeves Children Waterproof Rain Coats for Boys and Girls**](https://www.amazon.com/dp/B07PJPH1NZ) Opret$9.584.4★2,4073%▼falling 12 ![Rain Ponchos Family Pack Disposable Poncho for Kids with Drawstring Hood Waterproof Lightweight & Breathable Clear & Assorted Colors Emergency Raincoat for Travel Theme Parks Concerts](https://m.media-amazon.com/images/I/51KevJt7GkL.jpg) [**Rain Ponchos Family Pack Disposable Poncho for Kids with Drawstring Hood Waterproof Lightweight & Breathable Clear & Assorted Colors Emergency Raincoat for Travel Theme Parks Concerts**](https://www.amazon.com/dp/B0DXPGCHTR) Hitituto$9.754.4★3472%—flat 13 ![OlyPegic Kids Rain Poncho with Hooded Reusable Waterproof Lightweight Ponchos Kids Boy Girl Raincoat Outwear](https://m.media-amazon.com/images/I/41MT-sTKzoL.jpg) [**OlyPegic Kids Rain Poncho with Hooded Reusable Waterproof Lightweight Ponchos Kids Boy Girl Raincoat Outwear**](https://www.amazon.com/dp/B0F8BCNVK9) OlyPegic$14.924.7★1852%▼falling 14 ![Cosowe Rain Ponchos for Kids Reusable Raincoats for Boys Girls 2 Packs Clear Emergency Rain Jacket with Hood for Disney Outdoor White](https://m.media-amazon.com/images/I/41R+qPTNIgL.jpg) [**Cosowe Rain Ponchos for Kids Reusable Raincoats for Boys Girls 2 Packs Clear Emergency Rain Jacket with Hood for Disney Outdoor White**](https://www.amazon.com/dp/B0BJPLTBQD) Cosowe$8.034.4★6112%—flat 15 ![SaphiRose Lightweight Kids Rain Poncho Jacket Waterproof Outwear Rain Coat Rainbow-Pony Medium](https://m.media-amazon.com/images/I/51CbbXFckWL.jpg) [**SaphiRose Lightweight Kids Rain Poncho Jacket Waterproof Outwear Rain Coat Rainbow-Pony Medium**](https://www.amazon.com/dp/B09V17ZW3B) SaphiRose$23.654.6★3,0342%—flat **~~Showing 15 of 16 — show all ~~** ## **Product shelf** All 16 tracked products in this niche. Top sellersNewestTrending [![Rain Ponchos Family Pack Disposable Poncho for Kids with Drawstring Hood Waterproof Lightweight & Breathable Clear & Assorted Colors Emergency Raincoat for Travel Theme Parks Concerts](https://m.media-amazon.com/images/I/415+K0vwDBL.jpg)**Rain Ponchos Family Pack Disposable Poncho for Kids with Drawstring Hood Waterproof Lightweight & Breathable Clear & Assorted Colors Emergency Raincoat for Travel Theme Parks Concerts** Hitituto**$9.38**4.4★347 reviews](https://www.amazon.com/dp/B0DXPX4BY9) [![TUNCHMO Disposable Rain Ponchos Family 6 Pack Adults kids 50% Extra Thicker Emergency Ponchos with Hood](https://m.media-amazon.com/images/I/51TqvQG4teL.jpg)**TUNCHMO Disposable Rain Ponchos Family 6 Pack Adults kids 50% Extra Thicker Emergency Ponchos with Hood** TUNCHMO**$10.02**4.6★1,768 reviews](https://www.amazon.com/dp/B0CYFZTDY9) [![Hitituto Rain Ponchos Family Pack Disposable Poncho for Kids&Adults with Drawstring Hood Waterproof Lightweight & Breathable Clear & Assorted Colors Emergency Raincoat for Travel Theme Parks](https://m.media-amazon.com/images/I/41mrXgCLQEL.jpg)**Hitituto Rain Ponchos Family Pack Disposable Poncho for Kids&Adults with Drawstring Hood Waterproof Lightweight & Breathable Clear & Assorted Colors Emergency Raincoat for Travel Theme Parks** Hitituto**$9.56**4.4★347 reviews](https://www.amazon.com/dp/B0FPG78LQR) [![TUNCHMO Disposable Rain Ponchos for Kids (6 Pack) 50% Thicker Emergency Ponchos-Clear](https://m.media-amazon.com/images/I/51Gx2psDn-L.jpg)**TUNCHMO Disposable Rain Ponchos for Kids (6 Pack) 50% Thicker Emergency Ponchos-Clear** TUNCHMO**$10.00**4.6★1,768 reviews](https://www.amazon.com/dp/B07K69M1ZG) [![SWOGAA Disposable Rain Ponchos for Kids and Adults (Family 6 Pack) -50% Extra Thicker Men or Women Waterproof Emergency Rain Ponchos with Hood](https://m.media-amazon.com/images/I/41g5gorjGVL.jpg)**SWOGAA Disposable Rain Ponchos for Kids and Adults (Family 6 Pack) -50% Extra Thicker Men or Women Waterproof Emergency Rain Ponchos with Hood** SWOGAA**$9.83**4.5★1,106 reviews](https://www.amazon.com/dp/B07QCVMCF8) [![Hitituto Rain Ponchos Family Pack Disposable Poncho for Kids&Adults with Drawstring Hood Waterproof Lightweight & Breathable Clear & Assorted Colors Emergency Raincoat for Travel Theme Parks](https://m.media-amazon.com/images/I/417kp1o0H4L.jpg)**Hitituto Rain Ponchos Family Pack Disposable Poncho for Kids&Adults with Drawstring Hood Waterproof Lightweight & Breathable Clear & Assorted Colors Emergency Raincoat for Travel Theme Parks** Hitituto**$9.56**4.4★347 reviews](https://www.amazon.com/dp/B0FM8C73PV) [![Totes Kids Rain Poncho Reusable Compact & Travel-Friendly Pullover Hood Easy Snap Lightweight Yellow](https://m.media-amazon.com/images/I/31MSjRtsHzL.jpg)**Totes Kids Rain Poncho Reusable Compact & Travel-Friendly Pullover Hood Easy Snap Lightweight Yellow** totes**$6.19**4.6★1,003 reviews](https://www.amazon.com/dp/B07B8Z9KNG) [![BFONS Rain Ponchos for Kids Reusable Raincoats for Boys Girls with Hood and Sleeves Waterproof Rain Jackets for Travel Outdoor Blue+Pink](https://m.media-amazon.com/images/I/318h+sHtLiL.jpg)**BFONS Rain Ponchos for Kids Reusable Raincoats for Boys Girls with Hood and Sleeves Waterproof Rain Jackets for Travel Outdoor Blue+Pink** BFONS**$9.61**4.3★191 reviews](https://www.amazon.com/dp/B0DZT7H7TT) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Durability**15% *“Held up well”* **Value For Money**14% *“Good budget”* **Size-Overall**10% *“it fit him great”* **Quality-Overall**9% *“Surprisingly, these were such good quality raincoats”* **Advertised Vs Actual Product**7% *“Exceeded my expectations”* **Ease Of Use**7% *“its so handy”* **Water Resistance**7% *“are waterproof at the seams”* **Moist/Dry**7% *“Keep you dry”* **Quick Drying**4% *“Packed easily and dried quickly”* **Color**3% *“My kids loved the colors”* ### **What buyers complain about ** **Thickness**30% *“The material isnt very thick”* **Quality-Overall**17% *“Poor quality”* **Material Quality**7% *“The material is extremely cheap and thin, and it tore the very first time we used it”* **Durability**6% *“one of them ripped immediately”* **Value For Money**6% *“Cheap”* **Size-Overall**4% *“a little bit short for my 10 year old”* **Portability**4% *“Poor packaging ruins portability”* **Advertised Vs Actual Product**4% *“Not as described or tampered with”* **Stitch/Finish/Polish**4% *“Beware - Tears at Seams”* **Length**2% *“the kids sizes were too short for me 6 and 4 year olds”* #### **Top return reasons**- Size-Overall35% - Thin15% - Value For Money12% - Advertised Vs Actual Product7% - Material Quality6% - Quality-Overall4% - Length3% - Sleeve Fit2% - Strength2% - Color1%