---
title: "matt — Niche Verdict: Skip it (37/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/sports-outdoors/matt"
last_updated: "2026-07-14T04:26:52.243Z"
locale: en
meta:
  description: "a concentrated shelf (top 5 take 82% of clicks) — matt doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 82% of clicks) — matt doesn't clear our bar today."
  "og:title": "matt — Niche Verdict: Skip it (37/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **matt**

**Skip it**

A concentrated shelf (top 5 take 82% of clicks) — this niche doesn't clear our bar today.

Market size 30Growth 24Conversion 26Competition 15Returns 71Price range 79Avg price 81Brand share 35Review moat 23Quality gap 48

**Avg price**

**Great****$17.20**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.31–$50.34**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.2%**

return rate — above 6% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$133K**

$133K/yr · 367K searches

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-2.9%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****7,378.9**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****82%**

top-5 click share — a locked-up shelf

## **Competition**

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**9 **▼falling

**Sellers**

**14**

**Top-5 brand share**

**84%**

**Open market**

**12%**

- THAILE61% - GORILLA GRIP7% - Bosap6% - CATTONGUE GRIPS5% - POWERTEC5% - Haulcove5% - Open — no brand owns it (3 brands, 12%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%$27K40%$53K60%$80K80%$107K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Double-Sided Non-Slip Workout Mat for Elliptical Machine 23.6 x 17 Stepper Mat for Under Desk Ellipticals & Pedal Exercisers Stability & Floor Protection Vibration Plate Mat Compatible](https://m.media-amazon.com/images/I/41ESDbd-7UL.jpg)**Double-Sided Non-Slip Workout Mat for Elliptical Machine 23.6 x 17 Stepper Mat for Under Desk Ellipticals & Pedal Exercisers Stability & Floor Protection Vibration Plate Mat Compatible**THAILE**$12.35**4.5★262 rev](https://www.amazon.com/dp/B0DRYY1FV7) [2![Bath Mat Ultra Thin Bathroom Rugs Rubber Bath Mats for Bathroom No Slip Bath Rugs Quick Dry Machine Washable Low Pile Absorbent Shower Outside Sink Home Decor Accessories.Grey 15x23(17x27Inch)](https://m.media-amazon.com/images/I/51vASFRseBL.jpg)**Bath Mat Ultra Thin Bathroom Rugs Rubber Bath Mats for Bathroom No Slip Bath Rugs Quick Dry Machine Washable Low Pile Absorbent Shower Outside Sink Home Decor Accessories.Grey 15x23(17x27Inch)**Bosap**$9.69**4.4★5,400 rev](https://www.amazon.com/dp/B0CGDLK8JY) [3![CatTongue Grips Non-Adhesive Anti-Slip Mat - Multi-Purpose Non-Slip Pad for Countertops Desks Tables & Workspaces - Ideal Desk Mat Drawer Liner Laptop Pad & More (Black 8 x 12)](https://m.media-amazon.com/images/I/513qkCahVRL.jpg)**CatTongue Grips Non-Adhesive Anti-Slip Mat - Multi-Purpose Non-Slip Pad for Countertops Desks Tables & Workspaces - Ideal Desk Mat Drawer Liner Laptop Pad & More (Black 8 x 12)**CATTONGUE GRIPS**$14.64**4.5★361 rev](https://www.amazon.com/dp/B08DRMQR45) [4![POWERTEC Heavy Duty Non Slip Mat Anti Slip Mat 24 x 48 Non Slip Pad Tool Mats for Woodworking Router Workshop Sanding Cabinet Workbench Toolbox Drawer & Shelf Liner (71014)](https://m.media-amazon.com/images/I/51JOjSfB+CS.jpg)**POWERTEC Heavy Duty Non Slip Mat Anti Slip Mat 24 x 48 Non Slip Pad Tool Mats for Woodworking Router Workshop Sanding Cabinet Workbench Toolbox Drawer & Shelf Liner (71014)**POWERTEC**$15.41**4.7★773 rev](https://www.amazon.com/dp/B00NFB81ZC) [5![Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black](https://m.media-amazon.com/images/I/41hCsWO4bUL.jpg)**Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black**Haulcove**$22.32**4.3★766 rev](https://www.amazon.com/dp/B0GLQH4453)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black](https://m.media-amazon.com/images/I/41hCsWO4bUL.jpg)**Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black**Haulcove**$22.32**766 rev5mo ago](https://www.amazon.com/dp/B0GLQH4453) [![Double-Sided Non-Slip Workout Mat for Elliptical Machine 23.6 x 17 Stepper Mat for Under Desk Ellipticals & Pedal Exercisers Stability & Floor Protection Vibration Plate Mat Compatible](https://m.media-amazon.com/images/I/41ESDbd-7UL.jpg)**Double-Sided Non-Slip Workout Mat for Elliptical Machine 23.6 x 17 Stepper Mat for Under Desk Ellipticals & Pedal Exercisers Stability & Floor Protection Vibration Plate Mat Compatible**THAILE**$12.35**262 rev1y ago](https://www.amazon.com/dp/B0DRYY1FV7) [![HAPBEAR Extra Large Yoga Mat 72x48x6mm (1/4 inch) Non-Slip Durable Thick Wide Exercise Mat for Home Workouts Yoga Pilates Stretching Floor & Fitness Workouts](https://m.media-amazon.com/images/I/41vwdQjro-L.jpg)**HAPBEAR Extra Large Yoga Mat 72x48x6mm (1/4 inch) Non-Slip Durable Thick Wide Exercise Mat for Home Workouts Yoga Pilates Stretching Floor & Fitness Workouts**HAPBEAR**$50.34**1,330 rev2y ago](https://www.amazon.com/dp/B0CFDW76BW) [![TOBWOLF Non-Slip Workout Mat for Under Desk Ellipticals Exercise Mat for Ellipse Leg Exerciser Machine Apply to Foot & Leg Pedal Exerciser for Seniors Fitness Enhanced Stability & Floor Protection](https://m.media-amazon.com/images/I/41werW0HNNL.jpg)**TOBWOLF Non-Slip Workout Mat for Under Desk Ellipticals Exercise Mat for Ellipse Leg Exerciser Machine Apply to Foot & Leg Pedal Exerciser for Seniors Fitness Enhanced Stability & Floor Protection**TOBWOLF**$13.14**1,252 rev2y ago](https://www.amazon.com/dp/B0D6VVFD7H) [![Bath Mat Ultra Thin Bathroom Rugs Rubber Bath Mats for Bathroom No Slip Bath Rugs Quick Dry Machine Washable Low Pile Absorbent Shower Outside Sink Home Decor Accessories.Grey 15x23(17x27Inch)](https://m.media-amazon.com/images/I/51vASFRseBL.jpg)**Bath Mat Ultra Thin Bathroom Rugs Rubber Bath Mats for Bathroom No Slip Bath Rugs Quick Dry Machine Washable Low Pile Absorbent Shower Outside Sink Home Decor Accessories.Grey 15x23(17x27Inch)**Bosap**$9.69**5,400 rev2y ago](https://www.amazon.com/dp/B0CGDLK8JY)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black](https://m.media-amazon.com/images/I/41hCsWO4bUL.jpg)**Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black**Haulcove**$22.32**4.3★**▲ 109%**](https://www.amazon.com/dp/B0GLQH4453) [![Double-Sided Non-Slip Workout Mat for Elliptical Machine 23.6 x 17 Stepper Mat for Under Desk Ellipticals & Pedal Exercisers Stability & Floor Protection Vibration Plate Mat Compatible](https://m.media-amazon.com/images/I/41ESDbd-7UL.jpg)**Double-Sided Non-Slip Workout Mat for Elliptical Machine 23.6 x 17 Stepper Mat for Under Desk Ellipticals & Pedal Exercisers Stability & Floor Protection Vibration Plate Mat Compatible**THAILE**$12.35**4.5★**▲ 46%**](https://www.amazon.com/dp/B0DRYY1FV7) [![HAPBEAR Extra Large Yoga Mat 72x48x6mm (1/4 inch) Non-Slip Durable Thick Wide Exercise Mat for Home Workouts Yoga Pilates Stretching Floor & Fitness Workouts](https://m.media-amazon.com/images/I/41vwdQjro-L.jpg)**HAPBEAR Extra Large Yoga Mat 72x48x6mm (1/4 inch) Non-Slip Durable Thick Wide Exercise Mat for Home Workouts Yoga Pilates Stretching Floor & Fitness Workouts**HAPBEAR**$50.34**4.6★**▲ 25%**](https://www.amazon.com/dp/B0CFDW76BW) [![BAGAIL BASICS Non Slip Rug Pad Gripper 2 x 3 Feet Extra Thick Carpet Pads for Area Rugs and Hardwood Floors Keep Your Rugs Safe and in Place](https://m.media-amazon.com/images/I/613HVAPZJJL.jpg)**BAGAIL BASICS Non Slip Rug Pad Gripper 2 x 3 Feet Extra Thick Carpet Pads for Area Rugs and Hardwood Floors Keep Your Rugs Safe and in Place**BAGAIL BASICS**$6.31**4.4★**▼ 25%**](https://www.amazon.com/dp/B0B1PX2CHH) [![CatTongue Grips Non-Adhesive Anti-Slip Mat - Multi-Purpose Non-Slip Pad for Countertops Desks Tables & Workspaces - Ideal Desk Mat Drawer Liner Laptop Pad & More (Black 8 x 12)](https://m.media-amazon.com/images/I/513qkCahVRL.jpg)**CatTongue Grips Non-Adhesive Anti-Slip Mat - Multi-Purpose Non-Slip Pad for Countertops Desks Tables & Workspaces - Ideal Desk Mat Drawer Liner Laptop Pad & More (Black 8 x 12)**CATTONGUE GRIPS**$14.64**4.5★**▼ 31%**](https://www.amazon.com/dp/B08DRMQR45)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -2.9% search growth over the last 90 days.

8K6KPrime Day '25 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Grip**17%

*“Doesn't slip”*

**Quality-Overall**12%

*“Solid quality”*

**Advertised Vs Actual Product**10%

*“Exactly as described”*

**Size-Overall**8%

*“Fit is very good”*

**Value For Money**5%

*“Good deal”*

**Efficiency**4%

*“Works great in small places”*

**Cushion**3%

*“The cushioning is just right for workouts”*

**Ease Of Use**3%

*“Easy to use”*

**Durability**2%

*“The mat is durable”*

**Absorbency**2%

*“Very absorbent”*

### **What buyers complain about **

**Functionality-Overall**13%

*“Does NOT Do What It Is Supposed To Do”*

**Size-Overall**9%

*“Its big”*

**Thickness**9%

*“Extra thick? Hardly”*

**Grip**7%

*“Not a lot of grip”*

**Value For Money**5%

*“although a bit pricey”*

**Quality-Overall**4%

*“issue with quality control”*

**Adhesion/Stickiness**4%

*“Extremely poor adhesion and grip”*

**Smell**3%

*“Horrible smell”*

**Strength**3%

*“unfortunately it does not hold up well at all”*

**Advertised Vs Actual Product**3%

*“False advertising”*

### **Top return reasons **

**Size-Overall**50%

**Thin**9%

**Advertised Vs Actual Product**6%

**Thickness**6%

**Functionality-Overall**4%

**Quality-Overall**3%

**Color**3%

**Grip**3%

**Material Quality**2%

**Value For Money**2%