---
title: "foam — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/sports-outdoors/foam"
last_updated: "2026-07-14T04:04:51.730Z"
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meta:
  description: "foam shows a sweet-spot price point ($24.72 avg), but strong incumbent ratings (4.6★) keeps it on the watch list."
  "og:description": "foam shows a sweet-spot price point ($24.72 avg), but strong incumbent ratings (4.6★) keeps it on the watch list."
  "og:title": "foam — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
---

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# **foam**

**Worth a look**

Shows a sweet-spot price point ($24.72 avg), but strong incumbent ratings (4.6★) keeps it on the watch list.

Market size 89Growth 29Conversion 30Competition 42Returns 70Price range 80Avg price 95Brand share 47Review moat 25Quality gap 24

**Avg price**

**Incredible****$24.72**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.6M**

$1.6M/yr · 2.8M searches

**Price range**

**Great****$6.41–$53.51**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.2%**

return rate — above 6% kills the launch gate

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+3.5%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****4,247.05**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**15 **▼falling

**Sellers**

**17**

**Top-5 brand share**

**77%**

**Open market**

**20%**

- ProsourceFit36% - GoTo Foam18% - FOAMYFOAM13% - YIENFBEV5% - MEARCOOH5% - Coaseb4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$165K20%$330K30%$495K40%$660K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![ProsourceFit Exercise Balance Pad Non-Slip Cushioned Foam Mat & Knee Pad for Fitness and Stability Training Yoga Physical Therapy 15.5x12.75 Blue](https://m.media-amazon.com/images/I/31hN8uQCjPL.jpg)**ProsourceFit Exercise Balance Pad Non-Slip Cushioned Foam Mat & Knee Pad for Fitness and Stability Training Yoga Physical Therapy 15.5x12.75 Blue**ProsourceFit**$23.65**4.8★16,908 rev](https://www.amazon.com/dp/B07664K1CW) [2![GoTo Foam 1 Height x 24 Width x 72 Length 44ILD (Firm) Upholstery Cushion Made in USA](https://m.media-amazon.com/images/I/31ad9G8kgbL.jpg)**GoTo Foam 1 Height x 24 Width x 72 Length 44ILD (Firm) Upholstery Cushion Made in USA**GoTo Foam**$19.94**4.6★16,641 rev](https://www.amazon.com/dp/B07S6ZY5J9) [3![GoTo Foam 2 Height x 24 Width x 72 Length 43ILD (Firm) Upholstery Cushion Made in USA](https://m.media-amazon.com/images/I/31ad9G8kgbL.jpg)**GoTo Foam 2 Height x 24 Width x 72 Length 43ILD (Firm) Upholstery Cushion Made in USA**GoTo Foam**$26.65**4.6★16,641 rev](https://www.amazon.com/dp/B07S7YXD92) [4![FOAMYFOAM High Density 1 inch Thick 24 inch Wide 72 inch Long Upholstery Foam Cushion Replacement](https://m.media-amazon.com/images/I/31zyFneNldL.jpg)**FOAMYFOAM High Density 1 inch Thick 24 inch Wide 72 inch Long Upholstery Foam Cushion Replacement**FOAMYFOAM**$19.94**4.6★426 rev](https://www.amazon.com/dp/B0BRR3LYXP) [5![ProsourceFit Exercise Balance Pad Non-Slip Cushioned Foam Mat & Knee Pad for Fitness and Stability Training Yoga Physical Therapy 15.5x12.75 Black](https://m.media-amazon.com/images/I/311Be3ZdA5L.jpg)**ProsourceFit Exercise Balance Pad Non-Slip Cushioned Foam Mat & Knee Pad for Fitness and Stability Training Yoga Physical Therapy 15.5x12.75 Black**ProsourceFit**$24.35**4.8★16,908 rev](https://www.amazon.com/dp/B0766565HG)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Polyurethane Foam Padding 4 PCS 16 x 12 x 0.5 Inch Black Soft Cuttable Packing Foam Inserts for Cases Furniture Automotive and Packaging](https://m.media-amazon.com/images/I/51w6mL35hQL.jpg)**Polyurethane Foam Padding 4 PCS 16 x 12 x 0.5 Inch Black Soft Cuttable Packing Foam Inserts for Cases Furniture Automotive and Packaging**FENYUAN**$14.91**104 rev8mo ago](https://www.amazon.com/dp/B0G1HBTDFS) [![SmartFoam HD Custom Cut Foam for Mattresses & Cushions High Density Upholstery Foam for DIY Projects Beds & Sofas Premium Free Choice of Comfort Levels (Medium or Firm)](https://m.media-amazon.com/images/I/31O+pdF84rL.jpg)**SmartFoam HD Custom Cut Foam for Mattresses & Cushions High Density Upholstery Foam for DIY Projects Beds & Sofas Premium Free Choice of Comfort Levels (Medium or Firm)**SmartFoam**$45.41**69 rev9mo ago](https://www.amazon.com/dp/B0FRCTF28X) [![Professional Balance Pad Nonslip Foam Exercise Balance Pad Cushion for Physical Therapy Foam Balance Mat for Exercise Yoga Fitness Stability Training and Stretching (Blue 15.7 * 13.0 * 2in)](https://m.media-amazon.com/images/I/41XPe1pjzfL.jpg)**Professional Balance Pad Nonslip Foam Exercise Balance Pad Cushion for Physical Therapy Foam Balance Mat for Exercise Yoga Fitness Stability Training and Stretching (Blue 15.7 * 13.0 * 2in)**Hshbxd**$21.97**81 rev11mo ago](https://www.amazon.com/dp/B0FJX5QTS5) [![FoamTouch High Density Upholstery Foam (1 x 24 x 72) 1.79LB Density-45LB ILD Made in USA Ideal for Couch Cusions Chair Cushions Bench Cushions and Varity of Upholstery Projects](https://m.media-amazon.com/images/I/21auLzfCzwL.jpg)**FoamTouch High Density Upholstery Foam (1 x 24 x 72) 1.79LB Density-45LB ILD Made in USA Ideal for Couch Cusions Chair Cushions Bench Cushions and Varity of Upholstery Projects**FoamTouch**$20.20**371 rev1y ago](https://www.amazon.com/dp/B0DQXC46NQ) [![Black Polyurethane Foam Inserts for Cases 2 Pcs 16 x 12 x 1 Inch Cuttable Packing Padding for Tool Box Camera Crafts and Storage](https://m.media-amazon.com/images/I/31T6uVH1kIL.jpg)**Black Polyurethane Foam Inserts for Cases 2 Pcs 16 x 12 x 1 Inch Cuttable Packing Padding for Tool Box Camera Crafts and Storage**YIENFBEV**$14.40**413 rev1y ago](https://www.amazon.com/dp/B0DNYMRM2V)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Professional Balance Pad Nonslip Foam Exercise Balance Pad Cushion for Physical Therapy Foam Balance Mat for Exercise Yoga Fitness Stability Training and Stretching (Blue 15.7 * 13.0 * 2in)](https://m.media-amazon.com/images/I/41XPe1pjzfL.jpg)**Professional Balance Pad Nonslip Foam Exercise Balance Pad Cushion for Physical Therapy Foam Balance Mat for Exercise Yoga Fitness Stability Training and Stretching (Blue 15.7 * 13.0 * 2in)**Hshbxd**$21.97**4.8★**▲ 181%**](https://www.amazon.com/dp/B0FJX5QTS5) [![Polyurethane Foam Padding 4 PCS 16 x 12 x 0.5 Inch Black Soft Cuttable Packing Foam Inserts for Cases Furniture Automotive and Packaging](https://m.media-amazon.com/images/I/51w6mL35hQL.jpg)**Polyurethane Foam Padding 4 PCS 16 x 12 x 0.5 Inch Black Soft Cuttable Packing Foam Inserts for Cases Furniture Automotive and Packaging**FENYUAN**$14.91**4.5★**▲ 148%**](https://www.amazon.com/dp/B0G1HBTDFS) [![AK Trading CO. AK-Trading Upholstery High Density 4 Height x 24 Width x 72 Length-Home or Commercial Use Seat Replacement Cushion-Made in USA Foam (FOAM-HD-4x24x72)](https://m.media-amazon.com/images/I/21d6prxTfpL.jpg)**AK Trading CO. AK-Trading Upholstery High Density 4 Height x 24 Width x 72 Length-Home or Commercial Use Seat Replacement Cushion-Made in USA Foam (FOAM-HD-4x24x72)**AK TRADING CO.**$45.57**4.6★**▲ 92%**](https://www.amazon.com/dp/B078SHJQWH) [![ProsourceFit Exercise Balance Pad Non-Slip Cushioned Foam Mat & Knee Pad for Fitness and Stability Training Yoga Physical Therapy 15.5x12.75 Blue](https://m.media-amazon.com/images/I/31hN8uQCjPL.jpg)**ProsourceFit Exercise Balance Pad Non-Slip Cushioned Foam Mat & Knee Pad for Fitness and Stability Training Yoga Physical Therapy 15.5x12.75 Blue**ProsourceFit**$23.65**4.8★**▲ 91%**](https://www.amazon.com/dp/B07664K1CW) [![ProsourceFit Exercise Balance Pad Non-Slip Cushioned Foam Mat & Knee Pad for Fitness and Stability Training Yoga Physical Therapy 15.5x12.75 Black](https://m.media-amazon.com/images/I/311Be3ZdA5L.jpg)**ProsourceFit Exercise Balance Pad Non-Slip Cushioned Foam Mat & Knee Pad for Fitness and Stability Training Yoga Physical Therapy 15.5x12.75 Black**ProsourceFit**$24.35**4.8★**▲ 51%**](https://www.amazon.com/dp/B0766565HG)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +3.5% search growth over the last 90 days.

60K40K seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**19%

*“Good density and quality”*

**Advertised Vs Actual Product**11%

*“Exactly as described”*

**Size-Overall**10%

*“Fit like a charm”*

**Foam**8%

*“Excellent cushion foam”*

**Cushion**8%

*“Great cushion”*

**Comfort-Overall**5%

*“Very comfortable”*

**Value For Money**4%

*“Great value for the price”*

**Balance/Stability**3%

*“Good for balance”*

**Thickness**3%

*“Nice thickness”*

**Durability**3%

*“feels durable”*

### **What buyers complain about **

**Thickness**12%

*“It is not 2 inch thick”*

**Size-Overall**11%

*“Too small”*

**Value For Money**9%

*“too expensive”*

**Cushion**5%

*“already getting pretty uncomfortable from flattened cushions”*

**Advertised Vs Actual Product**5%

*“Not As Advertised”*

**Ease Of Use**4%

*“Extremely difficult to cut”*

**Stretchability/Expandability/Elasticity**4%

*“Edges didn't fully expand”*

**Quality-Overall**3%

*“Expensive garbage”*

**Hard Feel**3%

*“It is hard”*

**Balance/Stability**2%

*“At first, my balance was a bit wobbly”*

### **Top return reasons **

**Size-Overall**33%

**Cushion**11%

**Thickness**10%

**Advertised Vs Actual Product**8%

**Value For Money**5%

**Balance/Stability**5%

**Thin**5%

**Material Quality**4%

**Functionality-Overall**3%

**Quality-Overall**2%