---
title: "fitness journal — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/sports-outdoors/fitness-journal"
last_updated: "2026-07-14T05:21:34.223Z"
locale: en
meta:
  description: "soft demand (-24.6% this quarter) — fitness journal doesn't clear our bar today."
  "og:description": "soft demand (-24.6% this quarter) — fitness journal doesn't clear our bar today."
  "og:title": "fitness journal — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

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# **fitness journal**

**Skip it**

Soft demand (-24.6% this quarter) — this niche doesn't clear our bar today.

Market size 57Growth 13Conversion 44Competition 50Returns 88Price range 62Avg price 60Brand share 55Review moat 48Quality gap 27

**Returns**

**Great****1.4%**

return rate — above 6% kills the launch gate

**Price range**

**Good****$6.31–$29.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$13.22**

avg listing price — sweet spot $15–$100

**Market size**

**Good****$442K**

$442K/yr · 960K searches

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****1,697.41**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-24.6%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**16 **▼falling

**Sellers**

**18**

**Top-5 brand share**

**72%**

**Open market**

**23%**

- Taja29% - SUNEE17% - ZICOTO12% - Gymreapers7% - Guirnd7% - FL FITNESS LOGBOOK6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$44K20%$88K30%$132K40%$177K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Fitness Workout Journal for Women & Men A5(5.5 x 8.2) Workout Log Book Planner for Tracking Progress and Achieving Your Wellness Goals - Green](https://m.media-amazon.com/images/I/41rS327uObL.jpg)**Fitness Workout Journal for Women & Men A5(5.5 x 8.2) Workout Log Book Planner for Tracking Progress and Achieving Your Wellness Goals - Green**Taja**$8.17**4.6★2,217 rev](https://www.amazon.com/dp/B0CRKQRM4Z) [2![Fitness Journal Workout Planner for Women & Men A5 (6.4 x 8.3) Workout Journal Log Book Planner Gift for Track Gym Essentials Home Workouts Track Progress Achieve Wellness Goals Black](https://m.media-amazon.com/images/I/41zhzbrNmvL.jpg)**Fitness Journal Workout Planner for Women & Men A5 (6.4 x 8.3) Workout Journal Log Book Planner Gift for Track Gym Essentials Home Workouts Track Progress Achieve Wellness Goals Black**SUNEE**$8.47**4.6★571 rev](https://www.amazon.com/dp/B0D73H38M5) [3![ZICOTO Ultimate Workout Journal - Complete Fitness Training Planner for Men and Women - Track PRs Build Muscle & Dominate Your Workouts - Essential Gym Gear Accessories for Serious Weight Lifters](https://m.media-amazon.com/images/I/41kXCwbnBlL.jpg)**ZICOTO Ultimate Workout Journal - Complete Fitness Training Planner for Men and Women - Track PRs Build Muscle & Dominate Your Workouts - Essential Gym Gear Accessories for Serious Weight Lifters**ZICOTO**$11.54**4.7★1,574 rev](https://www.amazon.com/dp/B0CFYCFXWF) [4![Gymreapers Workout Journal For Men & Women Fitness Journal To Track Weight Loss Muscle Gain Gym Exercise & Bodybuilding Progress Fitness Planner Log Book With Calendar To Achieve Wellness Goals](https://m.media-amazon.com/images/I/31r7TTfVXSL.jpg)**Gymreapers Workout Journal For Men & Women Fitness Journal To Track Weight Loss Muscle Gain Gym Exercise & Bodybuilding Progress Fitness Planner Log Book With Calendar To Achieve Wellness Goals**Gymreapers**$19.92**4.8★55 rev](https://www.amazon.com/dp/B0G6Q4HQQL) [5![Guirnd Undated Fitness Workout Journal for Men & Women A5(8.5 x 6.7) Fitness Journal Workout Planner Workout Log Book Planner for Tracking Motivating and Achieving Your Fitness Goals - Black](https://m.media-amazon.com/images/I/41QioADZlTL.jpg)**Guirnd Undated Fitness Workout Journal for Men & Women A5(8.5 x 6.7) Fitness Journal Workout Planner Workout Log Book Planner for Tracking Motivating and Achieving Your Fitness Goals - Black**Guirnd**$6.31**4.6★176 rev](https://www.amazon.com/dp/B0F4R3KBW2)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Hadley Designs Fitness Journal for Women - Workout Journal for Women Fitness Planner for Woman Workout Log Book Undated Gym Journals & Exercise Journals Gym and Health Notebook Birthday Gifts](https://m.media-amazon.com/images/I/51Viqo7parL.jpg)**Hadley Designs Fitness Journal for Women - Workout Journal for Women Fitness Planner for Woman Workout Log Book Undated Gym Journals & Exercise Journals Gym and Health Notebook Birthday Gifts**Hadley Designs**$10.12**158 rev2mo ago](https://www.amazon.com/dp/B0G8LQ4P7F) [![Gymreapers Workout Journal For Men & Women Fitness Journal To Track Weight Loss Muscle Gain Gym Exercise & Bodybuilding Progress Fitness Planner Log Book With Calendar To Achieve Wellness Goals](https://m.media-amazon.com/images/I/31r7TTfVXSL.jpg)**Gymreapers Workout Journal For Men & Women Fitness Journal To Track Weight Loss Muscle Gain Gym Exercise & Bodybuilding Progress Fitness Planner Log Book With Calendar To Achieve Wellness Goals**Gymreapers**$19.92**55 rev7mo ago](https://www.amazon.com/dp/B0G6Q4HQQL) [![Structurewell Workout Log 16 Week Fitness Tracker Gym Planner and Bodybuilding Journal for Men & Women | Daily Exercise Weightlifting PR Tracking and Training Log (6.25 x 6.25 Matte Black Hardcover)](https://m.media-amazon.com/images/I/31HqtjkTTTL.jpg)**Structurewell Workout Log 16 Week Fitness Tracker Gym Planner and Bodybuilding Journal for Men & Women | Daily Exercise Weightlifting PR Tracking and Training Log (6.25 x 6.25 Matte Black Hardcover)**Structurewell**$25.06**4 rev7mo ago](https://www.amazon.com/dp/B0G4JBDK9B) [![Hadley Designs Fitness Journal for Women - Workout Journal for Women Fitness Planner for Woman Workout Log Book Undated Gym Journals & Exercise Journals Gym and Health Notebook Birthday Gifts](https://m.media-amazon.com/images/I/51D0IqFgiJL.jpg)**Hadley Designs Fitness Journal for Women - Workout Journal for Women Fitness Planner for Woman Workout Log Book Undated Gym Journals & Exercise Journals Gym and Health Notebook Birthday Gifts**Hadley Designs**$15.22**158 rev8mo ago](https://www.amazon.com/dp/B0DVH69YZV) [![Fitness Planner Workout Journal Undated Gym Workout Log Book 6 x 8.2 Inch Hardcover with Metal Corners Exercise Notebook for Men Women Weight Loss Body Building Home Gym](https://m.media-amazon.com/images/I/31GNljhmG1L.jpg)**Fitness Planner Workout Journal Undated Gym Workout Log Book 6 x 8.2 Inch Hardcover with Metal Corners Exercise Notebook for Men Women Weight Loss Body Building Home Gym**meDolove**$7.66**168 rev8mo ago](https://www.amazon.com/dp/B0FL6PWNMC)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Hadley Designs Fitness Journal for Women - Workout Journal for Women Fitness Planner for Woman Workout Log Book Undated Gym Journals & Exercise Journals Gym and Health Notebook Birthday Gifts](https://m.media-amazon.com/images/I/51Viqo7parL.jpg)**Hadley Designs Fitness Journal for Women - Workout Journal for Women Fitness Planner for Woman Workout Log Book Undated Gym Journals & Exercise Journals Gym and Health Notebook Birthday Gifts**Hadley Designs**$10.12**4.4★**▲ 382%**](https://www.amazon.com/dp/B0G8LQ4P7F) [![Structurewell Workout Log 16 Week Fitness Tracker Gym Planner and Bodybuilding Journal for Men & Women | Daily Exercise Weightlifting PR Tracking and Training Log (6.25 x 6.25 Matte Black Hardcover)](https://m.media-amazon.com/images/I/31HqtjkTTTL.jpg)**Structurewell Workout Log 16 Week Fitness Tracker Gym Planner and Bodybuilding Journal for Men & Women | Daily Exercise Weightlifting PR Tracking and Training Log (6.25 x 6.25 Matte Black Hardcover)**Structurewell**$25.06**5.0★**▲ 300%**](https://www.amazon.com/dp/B0G4JBDK9B) [![Fitness Planner Workout Journal Undated Gym Workout Log Book 6 x 8.2 Inch Hardcover with Metal Corners Exercise Notebook for Men Women Weight Loss Body Building Home Gym](https://m.media-amazon.com/images/I/31GNljhmG1L.jpg)**Fitness Planner Workout Journal Undated Gym Workout Log Book 6 x 8.2 Inch Hardcover with Metal Corners Exercise Notebook for Men Women Weight Loss Body Building Home Gym**meDolove**$7.66**4.6★**▲ 150%**](https://www.amazon.com/dp/B0FL6PWNMC) [![Gymreapers Workout Journal For Men & Women Fitness Journal To Track Weight Loss Muscle Gain Gym Exercise & Bodybuilding Progress Fitness Planner Log Book With Calendar To Achieve Wellness Goals](https://m.media-amazon.com/images/I/31r7TTfVXSL.jpg)**Gymreapers Workout Journal For Men & Women Fitness Journal To Track Weight Loss Muscle Gain Gym Exercise & Bodybuilding Progress Fitness Planner Log Book With Calendar To Achieve Wellness Goals**Gymreapers**$19.92**4.8★**▲ 123%**](https://www.amazon.com/dp/B0G6Q4HQQL) [![Hadley Designs Fitness Journal for Women - Workout Journal for Women Fitness Planner for Woman Workout Log Book Undated Gym Journals & Exercise Journals Gym and Health Notebook Birthday Gifts](https://m.media-amazon.com/images/I/51D0IqFgiJL.jpg)**Hadley Designs Fitness Journal for Women - Workout Journal for Women Fitness Planner for Woman Workout Log Book Undated Gym Journals & Exercise Journals Gym and Health Notebook Birthday Gifts**Hadley Designs**$15.22**4.4★**▲ 68%**](https://www.amazon.com/dp/B0DVH69YZV)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -24.6% search growth over the last 90 days.

60K40KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Ease Of Use**16%

*“Easy to Use”*

**Quality-Overall**15%

*“Good quality”*

**Advertised Vs Actual Product**12%

*“As advertised”*

**Document Organizing/Classification**8%

*“Organized”*

**Value For Money**7%

*“good value”*

**Size-Overall**6%

*“Love the size of it too”*

**Design-Overall**6%

*“The layout was straightforward”*

**Paper Quality**5%

*“The paper is a good thickness”*

**Durability**3%

*“It is durable”*

**Thickness**2%

*“has a thick amount of pages”*

### **What buyers complain about **

**Paper Quality**14%

*“The pages were thin”*

**Thickness**8%

*“The pages were thin”*

**Value For Money**6%

*“These details are why the price by comparison to other journals seems overly high”*

**Document Organizing/Classification**6%

*“just ok, some typos, not organized well”*

**Design-Overall**6%

*“There is a little redundancy in the layout”*

**Quality-Overall**5%

*“Could be a little better quality spine”*

**Color**4%

*“Too many colors”*

**Size-Overall**3%

*“Smaller than I expect”*

**Print Quality**3%

*“Some of the print on the cells make it difficult to read some writing”*

**Instructions/User Manual/Troubleshooting**3%

*“I wish it had directions of how to fill out certain sections”*

### **Top return reasons **

**Size-Overall**27%

**Advertised Vs Actual Product**18%

**Value For Money**10%

**Functionality-Overall**6%

**Design-Overall**6%

**Paper Quality**6%

**Writing Experience**3%

**Print Quality**2%

**Quality-Overall**2%

**Weight Heavy**1%