---
title: "equipment mat — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/sports-outdoors/equipment-mat"
last_updated: "2026-07-14T08:16:30.124Z"
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  description: "a small market ($67K/yr) — equipment mat doesn't clear our bar today."
  "og:description": "a small market ($67K/yr) — equipment mat doesn't clear our bar today."
  "og:title": "equipment mat — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

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# **equipment mat**

**Skip it**

A small market ($67K/yr) — this niche doesn't clear our bar today.

Market size 17Growth 17Conversion 44Competition 57Returns 54Price range 89Avg price 95Brand share 80Review moat 23Quality gap 40

**Avg price**

**Incredible****$28.01**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.91–$78.69**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****55%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Good****2.8%**

return rate — above 6% kills the launch gate

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****7,647.85**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$67K**

$67K/yr · 67K searches

**Growth**

**Bad****-15.4%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**23 **▲rising

**Sellers**

**29**

**Top-5 brand share**

**55%**

**Open market**

**37%**

- TONINT14% - Cycleclub12% - Amazon Basics10% - THAILE9% - MARCY9% - GymCope8%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$5K12%$8K16%$11K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 34 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Exercise Equipment Mats For Floor Treadmill Mat Foldable Treadmill Mat Walking Pad Mat For Carpet Exercise Bike Mat Under Elliptical Mat Rowing Machine Mat Mat For Tread Mill GYM Equipment Mat](https://m.media-amazon.com/images/I/51z1m2wcXVL.jpg)**Exercise Equipment Mats For Floor Treadmill Mat Foldable Treadmill Mat Walking Pad Mat For Carpet Exercise Bike Mat Under Elliptical Mat Rowing Machine Mat Mat For Tread Mill GYM Equipment Mat**TONINT**$20.45**4.2★1,874 rev](https://www.amazon.com/dp/B09BVBQSZ2) [2![Cycleclub Exercise Bike Mat - 6mm Thick Under Bike Trainer Mat for Stationary Indoor Spin Bikes Hardwood Floor Carpet - Black Gym Equipment Mat](https://m.media-amazon.com/images/I/41e2G2KmODL.jpg)**Cycleclub Exercise Bike Mat - 6mm Thick Under Bike Trainer Mat for Stationary Indoor Spin Bikes Hardwood Floor Carpet - Black Gym Equipment Mat**Cycleclub**$30.48**4.7★2,851 rev](https://www.amazon.com/dp/B0BHQH8D9G) [3![Amazon Basics Treadmill Mat and Exercise Equipment Floor Protector Non-Slip Noise Reduction 2.5 Feet x 6.0 Feet Black](https://m.media-amazon.com/images/I/21jeffnM9HS.jpg)**Amazon Basics Treadmill Mat and Exercise Equipment Floor Protector Non-Slip Noise Reduction 2.5 Feet x 6.0 Feet Black**Amazon Basics**$27.05**4.7★4,367 rev](https://www.amazon.com/dp/B07BLBQZ93) [4![Double-Sided Non-Slip Workout Mat for Elliptical Machine 23.6 x 17 Stepper Mat for Under Desk Ellipticals & Pedal Exercisers Stability & Floor Protection Vibration Plate Mat Compatible](https://m.media-amazon.com/images/I/41ESDbd-7UL.jpg)**Double-Sided Non-Slip Workout Mat for Elliptical Machine 23.6 x 17 Stepper Mat for Under Desk Ellipticals & Pedal Exercisers Stability & Floor Protection Vibration Plate Mat Compatible**THAILE**$12.35**4.5★262 rev](https://www.amazon.com/dp/B0DRYY1FV7) [5![Marcy Fitness Equipment Mat and Floor Protector for Treadmills Exercise Bikes and Accessories Mat-366 (78 x 36 x 0.25 Thickness)  Black](https://m.media-amazon.com/images/I/41GJwOx-aFL.jpg)**Marcy Fitness Equipment Mat and Floor Protector for Treadmills Exercise Bikes and Accessories Mat-366 (78 x 36 x 0.25 Thickness) Black**MARCY**$30.53**4.6★5,177 rev](https://www.amazon.com/dp/B0041GQH3S)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black](https://m.media-amazon.com/images/I/41hCsWO4bUL.jpg)**Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black**Haulcove**$22.32**766 rev5mo ago](https://www.amazon.com/dp/B0GLQH4453) [![Stepwaver Double-Sided Rubber Non Slip Mat for Elliptical Machine 24x17 Anti Slip Mat for Vibration Plate & Stepper Odorless & Durable 0.12](https://m.media-amazon.com/images/I/41ZJ+5eWHGL.jpg)**Stepwaver Double-Sided Rubber Non Slip Mat for Elliptical Machine 24x17 Anti Slip Mat for Vibration Plate & Stepper Odorless & Durable 0.12**Stepwaver**$9.91**43 rev7mo ago](https://www.amazon.com/dp/B0G6KY8P94) [![THAILE Exercise Bike Mat Compatible with Peloton Bikes 63x30 Bike Trainer Mats Mat for Indoor Stationary Spin Bikes Treadmill Walking Pad on Hardwood Floor Carpet Protector](https://m.media-amazon.com/images/I/41Ii0WMF08L.jpg)**THAILE Exercise Bike Mat Compatible with Peloton Bikes 63x30 Bike Trainer Mats Mat for Indoor Stationary Spin Bikes Treadmill Walking Pad on Hardwood Floor Carpet Protector**THAILE**$22.10**196 rev9mo ago](https://www.amazon.com/dp/B0FVLT4CJX) [![Treadmill Mat for Carpet &Hardwood Floors 79x39 Treadmills Mat Mat for Under Treadmill/Walking Pad/Exercise Bike on Carpet Hardwood Floors Protectior Non-Slip Waterproof Noise Shock Absorption](https://m.media-amazon.com/images/I/51M2y6K-4AL.jpg)**Treadmill Mat for Carpet &Hardwood Floors 79x39 Treadmills Mat Mat for Under Treadmill/Walking Pad/Exercise Bike on Carpet Hardwood Floors Protectior Non-Slip Waterproof Noise Shock Absorption**THAILE**$30.27**285 rev1y ago](https://www.amazon.com/dp/B0F43ZQBST) [![Treadmill Walking Pad Mat for Carpet Floors 23.6x60 Foldable Treadmill Mat for Hardwood Floors Non-Slip Exercise Equipment Mat for Under Exercise Bike Walking Pad & Elliptical Noise Shock Absorption](https://m.media-amazon.com/images/I/31+rT9cKpJL.jpg)**Treadmill Walking Pad Mat for Carpet Floors 23.6x60 Foldable Treadmill Mat for Hardwood Floors Non-Slip Exercise Equipment Mat for Under Exercise Bike Walking Pad & Elliptical Noise Shock Absorption**LM BODYCARE**$20.43**45 rev1y ago](https://www.amazon.com/dp/B0F1SLWPVC)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black](https://m.media-amazon.com/images/I/41hCsWO4bUL.jpg)**Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black**Haulcove**$22.32**4.3★**▲ 259%**](https://www.amazon.com/dp/B0GLQH4453) [![Stepwaver Double-Sided Rubber Non Slip Mat for Elliptical Machine 24x17 Anti Slip Mat for Vibration Plate & Stepper Odorless & Durable 0.12](https://m.media-amazon.com/images/I/41ZJ+5eWHGL.jpg)**Stepwaver Double-Sided Rubber Non Slip Mat for Elliptical Machine 24x17 Anti Slip Mat for Vibration Plate & Stepper Odorless & Durable 0.12**Stepwaver**$9.91**3.9★**▲ 235%**](https://www.amazon.com/dp/B0G6KY8P94) [![SuperMats Heavy Duty Equipment Mat 12GS Made in USA Large Treadmill & Exercise Equipment Floor Protector Non-Slip Vinyl Composite Vibration Dampening Easy Clean 36 in x 90 in Black](https://m.media-amazon.com/images/I/31Np4bnUOAL.jpg)**SuperMats Heavy Duty Equipment Mat 12GS Made in USA Large Treadmill & Exercise Equipment Floor Protector Non-Slip Vinyl Composite Vibration Dampening Easy Clean 36 in x 90 in Black**SuperMats**$52.13**4.5★**▲ 218%**](https://www.amazon.com/dp/B001THRP10) [![GymCope Extra Large Exercise Mat 10x6/9x6/8x6/7x5/6x4(8mm) Thick Workout Mat for Home Gym & Garage Flooring Shoe-Friendly High-Density MMA HIIT Weight Lifting Cardio&Strength](https://m.media-amazon.com/images/I/41xM77-2kLL.jpg)**GymCope Extra Large Exercise Mat 10x6/9x6/8x6/7x5/6x4(8mm) Thick Workout Mat for Home Gym & Garage Flooring Shoe-Friendly High-Density MMA HIIT Weight Lifting Cardio&Strength**GymCope**$77.12**4.6★**▲ 211%**](https://www.amazon.com/dp/B0CSMV2DTV) [![Cubii Non-Slip Workout Mat for Under Desk Ellipticals Floor Protection Exercise Surface for Bike Fitness Equipment & Indoor Cycling Home Gym Use 24 x 18](https://m.media-amazon.com/images/I/317fqVN8E1L.jpg)**Cubii Non-Slip Workout Mat for Under Desk Ellipticals Floor Protection Exercise Surface for Bike Fitness Equipment & Indoor Cycling Home Gym Use 24 x 18**Cubii**$11.50**4.3★**▲ 202%**](https://www.amazon.com/dp/B07BFJZH6F)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -15.4% search growth over the last 90 days.

2K2KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**14%

*“Excellent product”*

**Size-Overall**12%

*“True to size”*

**Advertised Vs Actual Product**8%

*“As advertised”*

**Value For Money**8%

*“low cost”*

**Efficiency**5%

*“Works ok”*

**Grip**5%

*“Non slip”*

**Durability**5%

*“durable material”*

**Thickness**5%

*“Very nice, thick mat”*

**Cushion**4%

*“Lots of cushion very well made”*

**Exercise/Sports Suitability**3%

*“Great solution for a workout area”*

### **What buyers complain about **

**Thickness**15%

*“It's thick”*

**Size-Overall**11%

*“They are small”*

**Grip**7%

*“Does slip”*

**Durability**6%

*“Fall apart easy”*

**Quality-Overall**6%

*“Overpriced for the quality you get”*

**Advertised Vs Actual Product**5%

*“Item not as described”*

**Value For Money**3%

*“Wish they were cheaper”*

**Functionality-Overall**3%

*“Does NOT Do What It Is Supposed To Do”*

**Strength**3%

*“Flimsy”*

**Smell**2%

*“Chemical smell”*

### **Top return reasons **

**Size-Overall**44%

**Thin**9%

**Advertised Vs Actual Product**7%

**Thickness**7%

**Value For Money**5%

**Material Quality**3%

**Functionality-Overall**3%

**Grip**3%

**Quality-Overall**3%

**Strength**2%