---
title: "bike mat — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/sports-outdoors/bike-mat"
last_updated: "2026-07-14T01:59:30.028Z"
locale: en
meta:
  description: "soft demand (-25.4% this quarter) — bike mat doesn't clear our bar today."
  "og:description": "soft demand (-25.4% this quarter) — bike mat doesn't clear our bar today."
  "og:title": "bike mat — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **bike mat**

**Skip it**

Soft demand (-25.4% this quarter) — this niche doesn't clear our bar today.

Market size 51Growth 12Conversion 69Competition 30Returns 48Price range 91Avg price 95Brand share 59Review moat 42Quality gap 33

**Avg price**

**Incredible****$27.88**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$10.81–$87.37**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.3%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****$303K**

$303K/yr · 173K searches

**Returns**

**Okay****3.2%**

return rate — above 6% kills the launch gate

**Review moat**

**Okay****2,260.59**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-25.4%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**15 **▲rising

**Sellers**

**19**

**Top-5 brand share**

**70%**

**Open market**

**25%**

- TOBWOLF24% - Cycleclub22% - CyclingDeal9% - Shouken9% - TONINT6% - Amazon Basics6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$30K20%$61K30%$91K40%$121K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Cycleclub Exercise Bike Mat - 6mm Thick Under Bike Trainer Mat for Stationary Indoor Spin Bikes Hardwood Floor Carpet - Black Gym Equipment Mat](https://m.media-amazon.com/images/I/41e2G2KmODL.jpg)**Cycleclub Exercise Bike Mat - 6mm Thick Under Bike Trainer Mat for Stationary Indoor Spin Bikes Hardwood Floor Carpet - Black Gym Equipment Mat**Cycleclub**$30.48**4.7★2,851 rev](https://www.amazon.com/dp/B0BHQH8D9G) [2![TOBWOLF 2PCS Non-Slip Mat Compatible with Peloton Bike Concept 2 Rowing Machine Exercise Bicycle Mats Treadmill Pad for Carpet & Hardwood Floors Workout Mat for Bike Trainer Stationary Spin Bike](https://m.media-amazon.com/images/I/31AI-f+PtKL.jpg)**TOBWOLF 2PCS Non-Slip Mat Compatible with Peloton Bike Concept 2 Rowing Machine Exercise Bicycle Mats Treadmill Pad for Carpet & Hardwood Floors Workout Mat for Bike Trainer Stationary Spin Bike**TOBWOLF**$14.40**4.7★254 rev](https://www.amazon.com/dp/B0DFCGT62V) [3![CyclingDeal Bike Trainer Floor Mat - Compatible with Indoor Exercise Stationary Bike Treadmill Elliptical Waterproof Gym Flooring Equipment - Indoor Cycle Stepper - Soft 30 x 60 (76 x 153cm)](https://m.media-amazon.com/images/I/31p9KXsXL5L.jpg)**CyclingDeal Bike Trainer Floor Mat - Compatible with Indoor Exercise Stationary Bike Treadmill Elliptical Waterproof Gym Flooring Equipment - Indoor Cycle Stepper - Soft 30 x 60 (76 x 153cm)**CyclingDeal**$29.67**4.8★9,099 rev](https://www.amazon.com/dp/B07HQV3FF2) [4![Treadmill Mat Bike Mat Stationary Bike Mat Foldable Treadmill Mat for Hardwood Floors and Carpet.for Exercise Bike Exercise Equipment Indoor Cycles Rowing Elliptical](https://m.media-amazon.com/images/I/4178rKWfIYL.jpg)**Treadmill Mat Bike Mat Stationary Bike Mat Foldable Treadmill Mat for Hardwood Floors and Carpet.for Exercise Bike Exercise Equipment Indoor Cycles Rowing Elliptical**Shouken**$20.97**4.4★706 rev](https://www.amazon.com/dp/B0CP85TN3F) [5![Exercise Equipment Mats For Floor Treadmill Mat Foldable Treadmill Mat Walking Pad Mat For Carpet Exercise Bike Mat Under Elliptical Mat Rowing Machine Mat Mat For Tread Mill GYM Equipment Mat](https://m.media-amazon.com/images/I/51z1m2wcXVL.jpg)**Exercise Equipment Mats For Floor Treadmill Mat Foldable Treadmill Mat Walking Pad Mat For Carpet Exercise Bike Mat Under Elliptical Mat Rowing Machine Mat Mat For Tread Mill GYM Equipment Mat**TONINT**$20.45**4.2★1,874 rev](https://www.amazon.com/dp/B09BVBQSZ2)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![THAILE Exercise Bike Mat Compatible with Peloton Bikes 63x30 Bike Trainer Mats Mat for Indoor Stationary Spin Bikes Treadmill Walking Pad on Hardwood Floor Carpet Protector](https://m.media-amazon.com/images/I/41Ii0WMF08L.jpg)**THAILE Exercise Bike Mat Compatible with Peloton Bikes 63x30 Bike Trainer Mats Mat for Indoor Stationary Spin Bikes Treadmill Walking Pad on Hardwood Floor Carpet Protector**THAILE**$22.10**196 rev9mo ago](https://www.amazon.com/dp/B0FVLT4CJX) [![Stepwaver 2 Pack Double Non-Slip Workout Mat for Ellipse Leg Exerciser 23.6 11.8 0.2 Thick Ellipse Machine Mat Exercise Mats for Under Desk Ellipticals](https://m.media-amazon.com/images/I/41U6tGlBd3L.jpg)**Stepwaver 2 Pack Double Non-Slip Workout Mat for Ellipse Leg Exerciser 23.6 11.8 0.2 Thick Ellipse Machine Mat Exercise Mats for Under Desk Ellipticals**Stepwaver**$10.81**41 rev1y ago](https://www.amazon.com/dp/B0F32FH6HF) [![TOBWOLF Upgraded Double-Sided Non-Slip Peloton Bike Mat 5MM Thick Exercise Mat Protects Hardwood & Carpet Floors Space-Saving Design Non-Slip & Noise-Free Easy to Clean](https://m.media-amazon.com/images/I/51wXWAKXWnL.jpg)**TOBWOLF Upgraded Double-Sided Non-Slip Peloton Bike Mat 5MM Thick Exercise Mat Protects Hardwood & Carpet Floors Space-Saving Design Non-Slip & Noise-Free Easy to Clean**TOBWOLF**$16.53**64 rev1y ago](https://www.amazon.com/dp/B0DT9BTZWH) [![Stepwaver Treadmill Mat for Floor & Carpet Floors 63 30 0.2 Thick Non-Slip Treadmill Mat for Carpet Mat for Under Treadmill on Carpet Hardwood Floors](https://m.media-amazon.com/images/I/41w5I9xmlfL.jpg)**Stepwaver Treadmill Mat for Floor & Carpet Floors 63 30 0.2 Thick Non-Slip Treadmill Mat for Carpet Mat for Under Treadmill on Carpet Hardwood Floors**Stepwaver**$23.05**209 rev1y ago](https://www.amazon.com/dp/B0DRPNMY9R) [![TOBWOLF 2PCS Non-Slip Mat Compatible with Peloton Bike Concept 2 Rowing Machine Exercise Bicycle Mats Treadmill Pad for Carpet & Hardwood Floors Workout Mat for Bike Trainer Stationary Spin Bike](https://m.media-amazon.com/images/I/31AI-f+PtKL.jpg)**TOBWOLF 2PCS Non-Slip Mat Compatible with Peloton Bike Concept 2 Rowing Machine Exercise Bicycle Mats Treadmill Pad for Carpet & Hardwood Floors Workout Mat for Bike Trainer Stationary Spin Bike**TOBWOLF**$14.40**254 rev1y ago](https://www.amazon.com/dp/B0DFCGT62V)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Cubii Non-Slip Workout Mat for Under Desk Ellipticals Floor Protection Exercise Surface for Bike Fitness Equipment & Indoor Cycling Home Gym Use 24 x 18](https://m.media-amazon.com/images/I/317fqVN8E1L.jpg)**Cubii Non-Slip Workout Mat for Under Desk Ellipticals Floor Protection Exercise Surface for Bike Fitness Equipment & Indoor Cycling Home Gym Use 24 x 18**Cubii**$11.50**4.3★**▲ 246%**](https://www.amazon.com/dp/B07BFJZH6F) [![Stepwaver 2 Pack Double Non-Slip Workout Mat for Ellipse Leg Exerciser 23.6 11.8 0.2 Thick Ellipse Machine Mat Exercise Mats for Under Desk Ellipticals](https://m.media-amazon.com/images/I/41U6tGlBd3L.jpg)**Stepwaver 2 Pack Double Non-Slip Workout Mat for Ellipse Leg Exerciser 23.6 11.8 0.2 Thick Ellipse Machine Mat Exercise Mats for Under Desk Ellipticals**Stepwaver**$10.81**4.3★**▲ 241%**](https://www.amazon.com/dp/B0F32FH6HF) [![TOBWOLF Upgraded Double-Sided Non-Slip Peloton Bike Mat 5MM Thick Exercise Mat Protects Hardwood & Carpet Floors Space-Saving Design Non-Slip & Noise-Free Easy to Clean](https://m.media-amazon.com/images/I/51wXWAKXWnL.jpg)**TOBWOLF Upgraded Double-Sided Non-Slip Peloton Bike Mat 5MM Thick Exercise Mat Protects Hardwood & Carpet Floors Space-Saving Design Non-Slip & Noise-Free Easy to Clean**TOBWOLF**$16.53**4.5★**▲ 176%**](https://www.amazon.com/dp/B0DT9BTZWH) [![PROIRON Heavy Duty Exericse Equipment Mat Treadmill Matt 45x32/48x24/78x36 Gym Matt for Home GymFloor Protector Mat Exercise Equipment Mat for Exercise Bike Weight Bench Rowing Machine Cross Trainer](https://m.media-amazon.com/images/I/41LjzECouVL.jpg)**PROIRON Heavy Duty Exericse Equipment Mat Treadmill Matt 45x32/48x24/78x36 Gym Matt for Home GymFloor Protector Mat Exercise Equipment Mat for Exercise Bike Weight Bench Rowing Machine Cross Trainer**PROIRON**$34.79**4.6★**▲ 174%**](https://www.amazon.com/dp/B0CC5PHXN7) [![Exercise Equipment Mats For Floor Treadmill Mat Foldable Treadmill Mat Walking Pad Mat For Carpet Exercise Bike Mat Under Elliptical Mat Rowing Machine Mat Mat For Tread Mill GYM Equipment Mat](https://m.media-amazon.com/images/I/51z1m2wcXVL.jpg)**Exercise Equipment Mats For Floor Treadmill Mat Foldable Treadmill Mat Walking Pad Mat For Carpet Exercise Bike Mat Under Elliptical Mat Rowing Machine Mat Mat For Tread Mill GYM Equipment Mat**TONINT**$20.45**4.2★**▲ 104%**](https://www.amazon.com/dp/B09BVBQSZ2)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -25.4% search growth over the last 90 days.

5K3KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**18%

*“Excellent mat”*

**Size-Overall**18%

*“Good fit”*

**Advertised Vs Actual Product**9%

*“As advertised”*

**Value For Money**9%

*“Great deal”*

**Thickness**6%

*“Great thickness”*

**Efficiency**4%

*“Functional”*

**Cushion**4%

*“Good Mat”*

**Durability**4%

*“Very durable”*

**Grip**3%

*“Does not slip”*

**Ease Of Cleaning**2%

*“It actually wipes clean which is nice because they can collect dust”*

### **What buyers complain about **

**Thickness**24%

*“Not a thick mat”*

**Size-Overall**17%

*“Its not long enough”*

**Quality-Overall**6%

*“The product has been cheapened”*

**Value For Money**4%

*“Expensive”*

**Advertised Vs Actual Product**2%

*“Photo makes it look rolled up bigger than it really is”*

**Smell**2%

*“Chemical smell”*

**Assembly/Installation**2%

*“Idk I thought it would be harder to assemble”*

**Grip**2%

*“It didn't was not NON slip”*

**Comfort-Overall**2%

*“Some others commented that the seat is uncomfortable”*

**Compatibility-Overall**2%

*“barely works for a concept 2 rower”*

### **Top return reasons **

**Size-Overall**50%

**Advertised Vs Actual Product**10%

**Thin**8%

**Material Quality**6%

**Thickness**6%

**Value For Money**3%

**Functionality-Overall**3%

**Quality-Overall**2%

**Grip**2%

**Smell**1%