---
title: "2 inch thick exercise mat — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/sports-outdoors/2-inch-thick-exercise-mat"
last_updated: "2026-07-14T04:27:50.048Z"
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  description: "2 inch thick exercise mat shows a sweet-spot price point ($47.92 avg), but a deep review moat (13,450 avg reviews) keeps it on the watch list."
  "og:description": "2 inch thick exercise mat shows a sweet-spot price point ($47.92 avg), but a deep review moat (13,450 avg reviews) keeps it on the watch list."
  "og:title": "2 inch thick exercise mat — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
---

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# **2 inch thick exercise mat**

**Worth a look**

Shows a sweet-spot price point ($47.92 avg), but a deep review moat (13,450 avg reviews) keeps it on the watch list.

Market size 36Growth 24Conversion 27Competition 88Returns 64Price range 64Avg price 94Brand share 87Review moat 20Quality gap 30

**Avg price**

**Great****$47.92**

avg listing price — sweet spot $15–$100

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Brand share**

**Great****48%**

top-5 brand share — no brand owns this niche

**Returns**

**Good****2.5%**

return rate — above 6% kills the launch gate

**Price range**

**Good****$20.33–$145.25**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$177K**

$177K/yr · 171K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.2%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-2.9%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****13,450.09**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

**Brands**

**36 **—flat

**Sellers**

**47**

**Top-5 brand share**

**48%**

**Open market**

**47%**

- Amazon Basics14% - CAMBIVO10% - HAPBEAR10% - Retrospec8% - Tatago6% - gogoKIWI6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$5K6%$11K9%$16K12%$21K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 67 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Amazon Basics 1/2 Inch Extra Thick Exercise Yoga Mat with Carrying Strap for Home Workouts and Fitness 74 x 24 Black](https://m.media-amazon.com/images/I/31zNCrxUlcL.jpg)**Amazon Basics 1/2 Inch Extra Thick Exercise Yoga Mat with Carrying Strap for Home Workouts and Fitness 74 x 24 Black**Amazon Basics**$20.54**4.6★69,390 rev](https://www.amazon.com/dp/B01LP0U5X0) [2![HAPBEAR Extra Large Yoga Mat 72x48x6mm (1/4 inch) Non-Slip Durable Thick Wide Exercise Mat for Home Workouts Yoga Pilates Stretching Floor & Fitness Workouts](https://m.media-amazon.com/images/I/41vwdQjro-L.jpg)**HAPBEAR Extra Large Yoga Mat 72x48x6mm (1/4 inch) Non-Slip Durable Thick Wide Exercise Mat for Home Workouts Yoga Pilates Stretching Floor & Fitness Workouts**HAPBEAR**$50.34**4.6★1,330 rev](https://www.amazon.com/dp/B0CFDW76BW) [3![Retrospec Solana Yoga Mat 1 Thick w/Nylon Strap for Men & Women - Non Slip Exercise Mat for Home Yoga Pilates Stretching Floor & Fitness Workouts - Black](https://m.media-amazon.com/images/I/21hnERnsnML.jpg)**Retrospec Solana Yoga Mat 1 Thick w/Nylon Strap for Men & Women - Non Slip Exercise Mat for Home Yoga Pilates Stretching Floor & Fitness Workouts - Black**Retrospec**$38.94**4.5★14,558 rev](https://www.amazon.com/dp/B092XNCFF7) [4![CAMBIVO Large Yoga Mat (6x 4) Extra Wide Workout Mat for Men and Women 1/3 &1/4 Thick Exercise Fitness TPE Mat for Home Gym Yoga Pilates Workout (Black) 6mm](https://m.media-amazon.com/images/I/413fW+Bcj5L.jpg)**CAMBIVO Large Yoga Mat (6x 4) Extra Wide Workout Mat for Men and Women 1/3 &1/4 Thick Exercise Fitness TPE Mat for Home Gym Yoga Pilates Workout (Black) 6mm**CAMBIVO**$48.68**4.5★4,752 rev](https://www.amazon.com/dp/B07RKV9Z9D) [5![Tatago Extra Thick Yoga Mat XL 10mm Extra Large Yoga Mat Extra Wide and Long for Superior Joint Cushioning Large Exercise Mat for Home Workout.](https://m.media-amazon.com/images/I/41CvdOOnfQL.jpg)**Tatago Extra Thick Yoga Mat XL 10mm Extra Large Yoga Mat Extra Wide and Long for Superior Joint Cushioning Large Exercise Mat for Home Workout.**Tatago**$57.24**4.5★439 rev](https://www.amazon.com/dp/B0DS2W66Y9)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Tone Fitness Premium Extra Thick 1-Inch High Density Exercise Mat with Carry Strap Non-Slip Workout Pilates and Yoga Mat for Home Gym - Color Teal - Diamond Pattern](https://m.media-amazon.com/images/I/41irUveWdRL.jpg)**Tone Fitness Premium Extra Thick 1-Inch High Density Exercise Mat with Carry Strap Non-Slip Workout Pilates and Yoga Mat for Home Gym - Color Teal - Diamond Pattern**Tone Fitness**$32.13**355 rev1w ago](https://www.amazon.com/dp/B0FPJL82ZY) [![Gaiam Essentials Thick Yoga Mat Fitness & Exercise Mat with Easy-Cinch Carrier Strap Purple 72L X 24W X 2/5 Inch Thick 10mm](https://m.media-amazon.com/images/I/41PAa6-aKdL.jpg)**Gaiam Essentials Thick Yoga Mat Fitness & Exercise Mat with Easy-Cinch Carrier Strap Purple 72L X 24W X 2/5 Inch Thick 10mm**Gaiam**$22.00**46,125 rev1mo ago](https://www.amazon.com/dp/B07H9PDL2Y) [![Gaiam Thick Yoga Mat 2/5 or 1 with Easy-Cinch Carrying Strap](https://m.media-amazon.com/images/I/41Hvs0pMIwL.jpg)**Gaiam Thick Yoga Mat 2/5 or 1 with Easy-Cinch Carrying Strap**Gaiam**$22.99**46,125 rev1mo ago](https://www.amazon.com/dp/B07H9PZ42P) [![Gaiam Essentials Thick Yoga Mat - Fitness and Exercise Mat with Easy-Cinch Carrier Strap Included - Soft Cushioning and Textured Grip - Multiple Colors Options (Green 72L X 24W X 2/5 Inch Thick)](https://m.media-amazon.com/images/I/41UVISdSDIL.jpg)**Gaiam Essentials Thick Yoga Mat - Fitness and Exercise Mat with Easy-Cinch Carrier Strap Included - Soft Cushioning and Textured Grip - Multiple Colors Options (Green 72L X 24W X 2/5 Inch Thick)**Gaiam**$23.19**46,125 rev1mo ago](https://www.amazon.com/dp/B07H9PZ6MH) [![Gaiam Essentials Thick Yoga Mat Fitness & Exercise Mat with Easy-Cinch Carrier Strap Grey 72L X 24W X 2/5 Inch Thick 10mm](https://m.media-amazon.com/images/I/41zkouOBGOL.jpg)**Gaiam Essentials Thick Yoga Mat Fitness & Exercise Mat with Easy-Cinch Carrier Strap Grey 72L X 24W X 2/5 Inch Thick 10mm**Gaiam**$23.37**46,125 rev1mo ago](https://www.amazon.com/dp/B07H9KV2YN)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Signature Fitness Yoga Mat Pilates & Exercise Mat Extra Thick 1 High-Density Foam Workout Mat with Easy-Cinch Carrying Strap for Home & Gym Workouts Aqua](https://m.media-amazon.com/images/I/41mEYc2N6mL.jpg)**Signature Fitness Yoga Mat Pilates & Exercise Mat Extra Thick 1 High-Density Foam Workout Mat with Easy-Cinch Carrying Strap for Home & Gym Workouts Aqua**Signature Fitness**$31.23**4.6★**▲ 114%**](https://www.amazon.com/dp/B0GWQMZFVZ) [![SUPERJARE Gym Floor Mats EVA Foam Puzzle Exercise Mats Interlocking Floor Mats Cushioned Foam Floor Tiles Gym Flooring Workout Mat for Home Gym Playroom Garage 18 PCS 12.6x12.6x0.4 Black](https://m.media-amazon.com/images/I/51pNJYD9cjL.jpg)**SUPERJARE Gym Floor Mats EVA Foam Puzzle Exercise Mats Interlocking Floor Mats Cushioned Foam Floor Tiles Gym Flooring Workout Mat for Home Gym Playroom Garage 18 PCS 12.6x12.6x0.4 Black**SUPERJARE**$30.64**4.5★**▲ 114%**](https://www.amazon.com/dp/B0GSZHFYK4) [![Large Exercise Mat Extra Thick 10mm Workout Mat (72x32) Non-Slip TPE Yoga Mat for Women & Men Pilates HIIT Fitness & Home Gym Mat Includes Free Carry Bag (Dark Grey)](https://m.media-amazon.com/images/I/31hKqT-jM2L.jpg)**Large Exercise Mat Extra Thick 10mm Workout Mat (72x32) Non-Slip TPE Yoga Mat for Women & Men Pilates HIIT Fitness & Home Gym Mat Includes Free Carry Bag (Dark Grey)**Karma Fitness**$49.51**4.6★**▲ 112%**](https://www.amazon.com/dp/B0BS48N8KS) [![Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black](https://m.media-amazon.com/images/I/41hCsWO4bUL.jpg)**Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black**Haulcove**$22.32**4.3★**▲ 111%**](https://www.amazon.com/dp/B0GLQH4453) [![KEEP Extra Thick NBR Yoga Mat for Women & Men 15mm Thick 72x32 Large Exercise Mat with Non-Slip Workout Mat for Yoga Pilates Stretching Meditation Wide & Cushioned Fitness Mat Grey](https://m.media-amazon.com/images/I/41OYTOmFPSL.jpg)**KEEP Extra Thick NBR Yoga Mat for Women & Men 15mm Thick 72x32 Large Exercise Mat with Non-Slip Workout Mat for Yoga Pilates Stretching Meditation Wide & Cushioned Fitness Mat Grey**KEEP**$36.16**4.4★**▲ 109%**](https://www.amazon.com/dp/B0G4S6T5PC)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -2.9% search growth over the last 90 days.

4K3KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 3.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**12%

*“Amazing Quality”*

**Thickness**10%

*“Good thickness”*

**Comfort-Overall**8%

*“Extremely Comfortable”*

**Exercise/Sports Suitability**7%

*“this mat is perfect for my floor exercises”*

**Cushion**6%

*“Excellent cushion”*

**Size-Overall**5%

*“perfect my height”*

**Value For Money**5%

*“Good value for price”*

**Advertised Vs Actual Product**4%

*“As described”*

**Durability**4%

*“durable material”*

**Soft Feel**3%

*“Good soft”*

### **What buyers complain about **

**Thickness**9%

*“Not as thick as I'd thought”*

**Smell**9%

*“Bad smell”*

**Grip**7%

*“it already lost its grip”*

**Durability**6%

*“Falling apart”*

**Size-Overall**5%

*“They are small”*

**Quality-Overall**5%

*“Overpriced for the quality you get”*

**Strap/String Quality**4%

*“Missing strap”*

**Value For Money**3%

*“Cheaper product for sure”*

**Advertised Vs Actual Product**2%

*“Inaccurate description”*

**Hard Feel**2%

*“It isn't as soft as I would like”*

### **Top return reasons **

**Size-Overall**26%

**Thickness**18%

**Thin**6%

**Value For Money**6%

**Grip**5%

**Advertised Vs Actual Product**5%

**Material Quality**4%

**Smell**3%

**Quality-Overall**3%

**Color**3%