---
title: "yorkie food — Niche Verdict: Worth a look (62/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/yorkie-food"
last_updated: "2026-07-18T14:23:31.191Z"
locale: en
meta:
  description: "yorkie food shows a $18.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "yorkie food shows a $18.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "yorkie food — Niche Verdict: Worth a look (62/100) | Amazon United States - Flapen"
---

# **yorkie food**

**Worth a look**

Shows a $18.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 100Growth 24Conversion 81Competition 85Returns 100Price range 95Avg price 93Brand share 0Review moat 23Quality gap 17

**Market size**

**Incredible****$18.8M**

$18.8M/yr · 4.3M searches

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Price range**

**Incredible****$20.01–$98.52**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$51.74**

avg listing price — sweet spot $15–$100

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Conversion**

**Great****8.5%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-1.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****7,385.55**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**300K–400K**</dd><dd>avg 4,000–5,000/product</dd>

<dt>**Revenue / yr**</dt><dd>**$15.5M–$20.7M**</dd><dd>units × avg price</dd>

<dt>**Launch success**</dt><dd>**—**</dd><dd>0 of 0 new (360d)</dd>

<dt>**Conversion rate**</dt><dd>**8.5%**</dd>

<dt>**Avg BSR**</dt><dd>**#81**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**100%**</dd>

<dt>**Sponsored**</dt><dd>**100%**</dd>

<dt>**Out of stock**</dt><dd>**0.0%**</dd>

<dt>**Avg brand age**</dt><dd>**87 months**</dd>

<dt>**Avg seller age**</dt><dd>**139 days**</dd>

</dl>

## **Competition**

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

**Brands**

**2 **—flat

**Sellers**

**37**

**Top-5 brand share**

**100%**

Top 20: 100%

**Top-5 click share**

**30%**

Top 20: 63%

**Open market**

**0%**

- Hill's Science Diet72% - ROYAL CANIN28%

## **Demand**

Weekly Amazon search volume, last 26 weeks — -1.4% search growth over the last 90 days.

120K80KSpike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26

[**Open Trend **](https://flapen.com/research/us/pet-supplies/yorkie-food/trend)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$563K6%$1.1M9%$1.7M12%$2.3M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 66 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Hills Science Diet Adult 1-6 Small & Mini Dry Dog Food Chicken & Brown Rice 4.5 lb. Bag](https://m.media-amazon.com/images/I/41T3dj5I1wL.jpg)**Hills Science Diet Adult 1-6 Small & Mini Dry Dog Food Chicken & Brown Rice 4.5 lb. Bag**Hill's Science Diet**$23.03**4.8★26,120 rev](https://www.amazon.com/dp/B003CL3PTM) [2![Hills Science Diet Adult Sensitive Stomach & Skin Dry Dog Food Chicken 30 lb. Bag](https://m.media-amazon.com/images/I/41MlUtP+N0L.jpg)**Hills Science Diet Adult Sensitive Stomach & Skin Dry Dog Food Chicken 30 lb. Bag**Hill's Science Diet**$78.18**4.7★20,063 rev](https://www.amazon.com/dp/B003MGAIDI) [3![Hills Science Diet Adult 1-6 Small Bites Dry Dog Food Chicken & Barley 5 lb. Bag](https://m.media-amazon.com/images/I/41E8h-PwvTL.jpg)**Hills Science Diet Adult 1-6 Small Bites Dry Dog Food Chicken & Barley 5 lb. Bag**Hill's Science Diet**$20.50**4.8★14,118 rev](https://www.amazon.com/dp/B000634174) [4![Royal Canin Size Health Nutrition Small Adult Dry Dog Food 4 lb. Bag](https://m.media-amazon.com/images/I/41Nsk7wY2IL.jpg)**Royal Canin Size Health Nutrition Small Adult Dry Dog Food 4 lb. Bag**ROYAL CANIN**$25.85**4.8★9,988 rev](https://www.amazon.com/dp/B0DQYLC2T1) [5![Hills Science Diet Adult 1-6 Dry Dog Food Chicken & Barley 35 lb. Bag](https://m.media-amazon.com/images/I/41RPhuImPUL.jpg)**Hills Science Diet Adult 1-6 Dry Dog Food Chicken & Barley 35 lb. Bag**Hill's Science Diet**$77.34**4.8★9,172 rev](https://www.amazon.com/dp/B06WRWTNBQ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Hills Science Diet Sensitive Stomach & Skin Adult 1-6 Stomach & Skin Sensitivity Support Wet Dog Food Variety Pack: Chicken Turkey Stew 2.8 oz Pouch Case of 12](https://m.media-amazon.com/images/I/41mio33-LqL.jpg)**Hills Science Diet Sensitive Stomach & Skin Adult 1-6 Stomach & Skin Sensitivity Support Wet Dog Food Variety Pack: Chicken Turkey Stew 2.8 oz Pouch Case of 12**Hill's Science Diet**$25.28**184 rev1y ago](https://www.amazon.com/dp/B0FCHGDH93) [![Hills Science Diet Adult Sensitive Stomach & Sensitive Skin Wet Dog Food Variety Pack Chicken & Vegetable Stew Turkey & Rice Stew 12.5 oz. Cans 12-Pack](https://m.media-amazon.com/images/I/41EZfl3r-XL.jpg)**Hills Science Diet Adult Sensitive Stomach & Sensitive Skin Wet Dog Food Variety Pack Chicken & Vegetable Stew Turkey & Rice Stew 12.5 oz. Cans 12-Pack**Hill's Science Diet**$45.95**153 rev1y ago](https://www.amazon.com/dp/B0FCGS8QQ2) [![Royal Canin Size Health Nutrition Small Adult Dry Dog Food 4 lb. Bag](https://m.media-amazon.com/images/I/41Nsk7wY2IL.jpg)**Royal Canin Size Health Nutrition Small Adult Dry Dog Food 4 lb. Bag**ROYAL CANIN**$25.85**9,988 rev1y ago](https://www.amazon.com/dp/B0DQYLC2T1) [![Royal Canin Size Health Nutrition Small Puppy Dry Dog Food 4 lb Bag](https://m.media-amazon.com/images/I/41MZb7-R9xL.jpg)**Royal Canin Size Health Nutrition Small Puppy Dry Dog Food 4 lb Bag**ROYAL CANIN**$27.38**12,923 rev1y ago](https://www.amazon.com/dp/B0DQYK8MP3) [![Royal Canin Size Health Nutrition Small Adult Dry Dog Food 30 lb Bag](https://m.media-amazon.com/images/I/41Nsk7wY2IL.jpg)**Royal Canin Size Health Nutrition Small Adult Dry Dog Food 30 lb Bag**ROYAL CANIN**$89.63**9,988 rev1y ago](https://www.amazon.com/dp/B0DQYLTKKL)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Hills Science Diet Sensitive Stomach & Skin Adult 1-6 Stomach & Skin Sensitivity Support Wet Dog Food Variety Pack: Chicken Turkey Stew 2.8 oz Pouch Case of 12](https://m.media-amazon.com/images/I/41mio33-LqL.jpg)**Hills Science Diet Sensitive Stomach & Skin Adult 1-6 Stomach & Skin Sensitivity Support Wet Dog Food Variety Pack: Chicken Turkey Stew 2.8 oz Pouch Case of 12**Hill's Science Diet**$25.28**4.4★**▲ 168%**](https://www.amazon.com/dp/B0FCHGDH93) [![Hills Science Diet Adult Sensitive Stomach & Sensitive Skin Wet Dog Food Variety Pack Chicken & Vegetable Stew Turkey & Rice Stew 12.5 oz. Cans 12-Pack](https://m.media-amazon.com/images/I/41EZfl3r-XL.jpg)**Hills Science Diet Adult Sensitive Stomach & Sensitive Skin Wet Dog Food Variety Pack Chicken & Vegetable Stew Turkey & Rice Stew 12.5 oz. Cans 12-Pack**Hill's Science Diet**$45.95**4.8★**▲ 143%**](https://www.amazon.com/dp/B0FCGS8QQ2) [![Royal Canin Size Health Nutrition Large Adult Dry Dog Food 40 lb Bag](https://m.media-amazon.com/images/I/41dl72JR-EL.jpg)**Royal Canin Size Health Nutrition Large Adult Dry Dog Food 40 lb Bag**ROYAL CANIN**$98.52**4.8★**▲ 132%**](https://www.amazon.com/dp/B0DQYM2MNW) [![Royal Canin Size Health Nutrition Small Adult Dry Dog Food 30 lb Bag](https://m.media-amazon.com/images/I/41Nsk7wY2IL.jpg)**Royal Canin Size Health Nutrition Small Adult Dry Dog Food 30 lb Bag**ROYAL CANIN**$89.63**4.8★**▲ 117%**](https://www.amazon.com/dp/B0DQYLTKKL) [![Hills Science Diet Adult Sensitive Stomach & Skin Wet Dog Food Variety Pack Chicken & Vegetable Salmon & Vegetable 12.8 oz. Cans 12-Pack](https://m.media-amazon.com/images/I/51HQdzWVeCL.jpg)**Hills Science Diet Adult Sensitive Stomach & Skin Wet Dog Food Variety Pack Chicken & Vegetable Salmon & Vegetable 12.8 oz. Cans 12-Pack**Hill's Science Diet**$46.78**4.6★**▲ 113%**](https://www.amazon.com/dp/B083FHMNWL)

**~~View all trending →~~**

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Pet Friendly**31%

*“Dogs enjoy it”*

**Quality-Overall**15%

*“quality is consistent”*

**Taste-Overall**10%

*“Dog loves this food”*

**Value For Money**8%

*“Good Deal”*

**Size-Overall**5%

*“Great size”*

**Ease Of Chewing/Swallowing**4%

*“Chewability”*

**Flavor**3%

*“Very flavorful”*

**Advertised Vs Actual Product**2%

*“As advertised”*

**Allergies**2%

*“Good for allergies”*

**Smell**2%

*“It does not have a strong odor”*

### **What buyers complain about **

**Value For Money**22%

*“Too expensive”*

**Indigestion**9%

*“Caused Diarrhea in My Dog”*

**Allergies**6%

*“Allergic”*

**Size-Overall**6%

*“Tiny morsels”*

**Quality-Overall**5%

*“the quality is inconsistent in size and shape”*

**Stale/Rotten/Spoiled**4%

*“Spoiled dog”*

**Smell**4%

*“Foul smell”*

**Moist/Dry**4%

*“it was crumbly dry”*

**Ingredients-Overall**3%

*“This is a very expensive food made of very inexpensive, and in my opinion, low quality ingredients”*

**Contamination**3%

*“I suspect maybe it may got contaminated”*

### **Top return reasons **

**Size-Overall**31%

**Value For Money**17%

**Flavor**7%

**Ingredients-Overall**5%

**Advertised Vs Actual Product**5%

**Indigestion**5%

**Smell**4%

**Functionality-Overall**3%

**Escape Proof**3%

**Stale/Rotten/Spoiled**3%