---
title: "whole paws — Niche Verdict: Skip it (53/100) | Amazon United States - Flapen"
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last_updated: "2026-07-10T01:40:07.245Z"
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  description: "a small market ($180K/yr) — whole paws doesn't clear our bar today."
  "og:description": "a small market ($180K/yr) — whole paws doesn't clear our bar today."
  "og:title": "whole paws — Niche Verdict: Skip it (53/100) | Amazon United States - Flapen"
---

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# **whole paws**

**Skip it****53/100 **

a small market ($180K/yr) — whole paws doesn't clear our bar today.

**Market/yr**

**$180K**

**Growth (1y)**

**+94.6%**

**Products**

**33**

**Brands**

**1**

was 2 a year ago

**Sellers**

**548**

**Price range**

**$1.01–$28.41**

**Returns**

**0.0%**

**Rating**

**4.4★**

**Skip it**

Scored 53/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**9**

 ×0.30

Growth

**63**

 ×0.30

Competition

**82**

 ×0.20

Quality gap

**53**

 ×0.10

Returns

**100**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +94.6% year over year.

4K2KSpike '24Holiday '24Spike '25Holiday '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Competition**

- Whole Paws100%

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen. 1 brands and 548 sellers compete here.

**Brands**

**1 **▼falling

was 2 a year ago

**Sellers**

**548**

**Top 5 brand share**

**100%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Whole Paws Grain-Free Wet Cat Food Turkey & Giblets Loaf Recipe 5.5 Ounce](https://m.media-amazon.com/images/I/41JcjD3CxcL.jpg) [**Whole Paws Grain-Free Wet Cat Food Turkey & Giblets Loaf Recipe 5.5 Ounce**](https://www.amazon.com/dp/B07NRY93H9)

Whole Paws$1.124.3★1,0499%▲rising

2
![Whole Paws Grain-Free Wet Cat Food Chicken Pat 5.5 Ounce](https://m.media-amazon.com/images/I/41s2gFQuqPL.jpg) [**Whole Paws Grain-Free Wet Cat Food Chicken Pat 5.5 Ounce**](https://www.amazon.com/dp/B07NRCGY4S)

Whole Paws$1.124.2★1,1498%▲rising

3
![Whole Paws Grain-Free Dry Cat Food Salmon & Pea Recipe Enhanced with Fiber & Prebiotics Indoor Formula 3.5 lb](https://m.media-amazon.com/images/I/41UV7Cba0CL.jpg) [**Whole Paws Grain-Free Dry Cat Food Salmon & Pea Recipe Enhanced with Fiber & Prebiotics Indoor Formula 3.5 lb**](https://www.amazon.com/dp/B07PT6744Q)

Whole Paws$12.124.3★1,1486%—flat

4
![Whole Paws Grain-Free Wet Cat Food Salmon Pat Loaf Recipe 5.5 Ounce](https://m.media-amazon.com/images/I/41lPw1pz8mL.jpg) [**Whole Paws Grain-Free Wet Cat Food Salmon Pat Loaf Recipe 5.5 Ounce**](https://www.amazon.com/dp/B07NRQHKNS)

Whole Paws$1.144.3★1,0495%—flat

5
![Whole Paws Wet Cat Food Salmon & Whitefish Loaf Dinner 3 Ounce](https://m.media-amazon.com/images/I/41bheUkzI2L.jpg) [**Whole Paws Wet Cat Food Salmon & Whitefish Loaf Dinner 3 Ounce**](https://www.amazon.com/dp/B0CJN2MTHQ)

Whole Paws$1.014.2★2845%▲rising

6
![Whole Paws Wet Cat Food Salmon & Whitefish Dinner in Savory Broth 3 Ounce](https://m.media-amazon.com/images/I/4125EVv5MvL.jpg) [**Whole Paws Wet Cat Food Salmon & Whitefish Dinner in Savory Broth 3 Ounce**](https://www.amazon.com/dp/B0CJMX34YY)

Whole Paws$1.014.2★2624%—flat

7
![Whole Paws Whole Paws Dog Grain Free Salmon & Peas Recipe 64 Ounce](https://m.media-amazon.com/images/I/41GN6gEyvHL.jpg) [**Whole Paws Whole Paws Dog Grain Free Salmon & Peas Recipe 64 Ounce**](https://www.amazon.com/dp/B07PPV6H3F)

Whole Paws$11.124.6★4604%—flat

8
![Whole Paws Dry Dog Food Chicken & Harvest Grains Recipe Enhanced with Fiber & Prebiotics 4 lb](https://m.media-amazon.com/images/I/41OxFin8NuL.jpg) [**Whole Paws Dry Dog Food Chicken & Harvest Grains Recipe Enhanced with Fiber & Prebiotics 4 lb**](https://www.amazon.com/dp/B07YFCPN5L)

Whole Paws$11.144.3★4544%—flat

9
![Whole Paws Grain-Free Dry Cat Food Chicken & Pea Recipe Enhanced with Fiber & Prebiotics Indoor Formula 3.5 lb](https://m.media-amazon.com/images/I/41lCncMCvLL.jpg) [**Whole Paws Grain-Free Dry Cat Food Chicken & Pea Recipe Enhanced with Fiber & Prebiotics Indoor Formula 3.5 lb**](https://www.amazon.com/dp/B07PPV8LYH)

Whole Paws$12.544.5★8834%▼falling

10

![Whole Paws Whole Paws Dog Grain Free Lamb with Lentils Recipe 64 Ounce](https://m.media-amazon.com/images/I/41yoTrjZmbL.jpg) [**Whole Paws Whole Paws Dog Grain Free Lamb with Lentils Recipe 64 Ounce**](https://www.amazon.com/dp/B07PMQXZQS)

Whole Paws$11.194.5★4403%▼falling

11

![Whole Paws Grain-Free Wet Dog Food Chicken Recipe 3.5 Ounce](https://m.media-amazon.com/images/I/41KQTwJbvqL.jpg) [**Whole Paws Grain-Free Wet Dog Food Chicken Recipe 3.5 Ounce**](https://www.amazon.com/dp/B07NR6T78Q)

Whole Paws$1.414.4★7473%▲rising

12

![Whole Paws Wet Cat Food Chicken Loaf Dinner 3 Ounce](https://m.media-amazon.com/images/I/41ZJP8T9ZjL.jpg) [**Whole Paws Wet Cat Food Chicken Loaf Dinner 3 Ounce**](https://www.amazon.com/dp/B07NRWWYCW)

Whole Paws$1.144.3★8763%▼falling

13

![Whole Paws by Whole Foods Market Grain-Free Adult Cat Food Organic Chicken Recipe 3.5 Pound](https://m.media-amazon.com/images/I/41pEeGqQfkL.jpg) [**Whole Paws by Whole Foods Market Grain-Free Adult Cat Food Organic Chicken Recipe 3.5 Pound**](https://www.amazon.com/dp/B07YFCMD23)

Whole Paws$16.034.3★2613%—flat

14

![Whole Paws Chicken and Tuna Recipe Cat Food 3 oz](https://m.media-amazon.com/images/I/419UAllNCFL.jpg) [**Whole Paws Chicken and Tuna Recipe Cat Food 3 oz**](https://www.amazon.com/dp/B07NRS6P21)

Whole Paws$1.134.1★8863%▼falling

15

![Whole Paws Grain-Free Wet Dog Food Beef Recipe with Carrots & Sundried Tomatoes in Gravy 3.5 Ounce](https://m.media-amazon.com/images/I/51hDzIN8sFL.jpg) [**Whole Paws Grain-Free Wet Dog Food Beef Recipe with Carrots & Sundried Tomatoes in Gravy 3.5 Ounce**](https://www.amazon.com/dp/B07NRCPBN5)

Whole Paws$1.414.4★4423%▲rising

**~~Showing 15 of 33 — show all ~~**

## **Product shelf**

All 33 tracked products in this niche.

Top sellersNewestTrending

[![Whole Paws Grain-Free Wet Cat Food Turkey & Giblets Loaf Recipe 5.5 Ounce](https://m.media-amazon.com/images/I/41JcjD3CxcL.jpg)**Whole Paws Grain-Free Wet Cat Food Turkey & Giblets Loaf Recipe 5.5 Ounce** Whole Paws**$1.12**4.3★1,049 reviews](https://www.amazon.com/dp/B07NRY93H9) [![Whole Paws Grain-Free Wet Cat Food Chicken Pat 5.5 Ounce](https://m.media-amazon.com/images/I/41s2gFQuqPL.jpg)**Whole Paws Grain-Free Wet Cat Food Chicken Pat 5.5 Ounce** Whole Paws**$1.12**4.2★1,149 reviews](https://www.amazon.com/dp/B07NRCGY4S) [![Whole Paws Grain-Free Dry Cat Food Salmon & Pea Recipe Enhanced with Fiber & Prebiotics Indoor Formula 3.5 lb](https://m.media-amazon.com/images/I/41UV7Cba0CL.jpg)**Whole Paws Grain-Free Dry Cat Food Salmon & Pea Recipe Enhanced with Fiber & Prebiotics Indoor Formula 3.5 lb** Whole Paws**$12.12**4.3★1,148 reviews](https://www.amazon.com/dp/B07PT6744Q) [![Whole Paws Grain-Free Wet Cat Food Salmon Pat Loaf Recipe 5.5 Ounce](https://m.media-amazon.com/images/I/41lPw1pz8mL.jpg)**Whole Paws Grain-Free Wet Cat Food Salmon Pat Loaf Recipe 5.5 Ounce** Whole Paws**$1.14**4.3★1,049 reviews](https://www.amazon.com/dp/B07NRQHKNS) [![Whole Paws Wet Cat Food Salmon & Whitefish Loaf Dinner 3 Ounce](https://m.media-amazon.com/images/I/41bheUkzI2L.jpg)**Whole Paws Wet Cat Food Salmon & Whitefish Loaf Dinner 3 Ounce** Whole Paws**$1.01**4.2★284 reviews](https://www.amazon.com/dp/B0CJN2MTHQ) [![Whole Paws Wet Cat Food Salmon & Whitefish Dinner in Savory Broth 3 Ounce](https://m.media-amazon.com/images/I/4125EVv5MvL.jpg)**Whole Paws Wet Cat Food Salmon & Whitefish Dinner in Savory Broth 3 Ounce** Whole Paws**$1.01**4.2★262 reviews](https://www.amazon.com/dp/B0CJMX34YY) [![Whole Paws Whole Paws Dog Grain Free Salmon & Peas Recipe 64 Ounce](https://m.media-amazon.com/images/I/41GN6gEyvHL.jpg)**Whole Paws Whole Paws Dog Grain Free Salmon & Peas Recipe 64 Ounce** Whole Paws**$11.12**4.6★460 reviews](https://www.amazon.com/dp/B07PPV6H3F) [![Whole Paws Dry Dog Food Chicken & Harvest Grains Recipe Enhanced with Fiber & Prebiotics 4 lb](https://m.media-amazon.com/images/I/41OxFin8NuL.jpg)**Whole Paws Dry Dog Food Chicken & Harvest Grains Recipe Enhanced with Fiber & Prebiotics 4 lb** Whole Paws**$11.14**4.3★454 reviews](https://www.amazon.com/dp/B07YFCPN5L)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Pet Friendly**35%

*“Cats love it”*

**Value For Money**12%

*“Good value”*

**Ingredients-Overall**10%

*“Good ingredients”*

**Taste-Overall**9%

*“My cats love this food”*

**Smell**7%

*“this food smelled fresh”*

**Quality-Overall**7%

*“Fair price for a good quality product”*

**Flavor**4%

*“I like that it comes in different flavors”*

**Advertised Vs Actual Product**3%

*“Met expectations”*

**Ease Of Chewing/Swallowing**2%

*“She eats it a bit fast”*

**Allergies**1%

*“it's great for her allergies”*

### **What buyers complain about **

**Smell**21%

*“smells weird”*

**Value For Money**10%

*“Disappointing and overpriced”*

**Taste-Overall**8%

*“Must not taste very good”*

**Hard Feel**5%

*“Not smooth”*

**Quality-Overall**4%

*“I fear there may be a quality control issue”*

**Moist/Dry**4%

*“Dry food never again”*

**Texture/Consistency-Overall**4%

*“My dog did not like texture”*

**Flavor**4%

*“they are this style of food they dont like”*

**Size-Overall**3%

*“The kibble is small”*

**Ease Of Chewing/Swallowing**3%

*“would not eat a bite”*

#### **Top return reasons**- Color61% - Hard Feel11% - Value For Money6% - Advertised Vs Actual Product6% - Quality-Overall6% - Texture/Consistency-Overall6% - Ease Of Chewing/Swallowing6%