--- title: "white dog crate — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/research/us/pet-supplies/white-dog-crate" last_updated: "2026-07-18T14:18:14.501Z" locale: en meta: description: "weak search conversion (0.8%) — white dog crate doesn't clear our bar today." "og:description": "weak search conversion (0.8%) — white dog crate doesn't clear our bar today." "og:title": "white dog crate — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen" --- # **white dog crate** **Skip it** Weak search conversion (0.8%) — this niche doesn't clear our bar today. Market size 26Growth 23Conversion 10Competition 77Returns 24Price range 31Avg price 65Brand share 82Review moat 24Quality gap 70 **Brand share** **Great****53%** top-5 brand share — no brand owns this niche **Competition** **Great****38%** top-5 click share — an open shelf **Quality gap** **Good****4.3★** avg incumbent rating — lower means beatable quality **Avg price** **Good****$128.85** avg listing price — sweet spot $15–$100 **Price range** **Okay****$33.21–$249.53** cheapest to priciest tracked listing — scored on the share inside $15–$100 **Market size** **Okay****$108K** $108K/yr · 103K searches **Review moat** **Bad****5,992.47** avg incumbent reviews — the moat a new listing must climb **Returns** **Bad****6.3%** return rate — above 6% kills the launch gate **Growth** **Bad****-3.7%** 90-day search growth — must beat 0% to launch **Conversion** **Bad****0.8%** search→purchase rate — share of searches ending in a sale ## **Market data**
**Units sold / yr**
**500–750**
avg 0–100/product
**Revenue / yr**
**$64K–$97K**
units × avg price
**Launch success**
**65%**
11 of 17 new (360d)
**Conversion rate**
**0.8%**
**Avg BSR**
**#84**
**Page quality**
**0%**
**Prime**
**67%**
**Sponsored**
**81%**
**Out of stock**
**10.4%**
**Avg brand age**
**23 months**
**Avg seller age**
**183 days**
## **Competition** Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen. **Brands** **37 **▲rising **Sellers** **52** **Top-5 brand share** **53%** Top 20: 88% **Top-5 click share** **38%** Top 20: 69% **Open market** **43%** - Dwanton19% - Hzuaneri14% - rehomerance7% - MAHANCRIS7% - YATINEY6% - MidWest Homes for Pets5% ## **Demand & seasonality** Weekly Amazon search volume, last 104 weeks — -3.7% search growth over the last 90 days. 5K3KSpike '24Black Friday '24Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay Peak months: Aug, Sep · busiest ÷ quietest = 2.1× [**Open Trend **](https://flapen.com/research/us/pet-supplies/white-dog-crate/trend) ## **Product shelf** Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks. 0%3%$3K6%$6K9%$10K12%$13K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales Beatable (≤4.3★) Contested Strong incumbent (>4.7★) All 57 tracked products in this niche — three views at once, no toggling. ### **Top sellers** by 90-day click share [1![DWANTON Dog Crate Furniture with Cushion Wooden Kennel Table with Double Doors Indoor Dog House Small/Medium/Large Size 27.2 L White](https://m.media-amazon.com/images/I/416wIy9Rh1L.jpg)**DWANTON Dog Crate Furniture with Cushion Wooden Kennel Table with Double Doors Indoor Dog House Small/Medium/Large Size 27.2 L White**Dwanton**$82.56**4.3★3,245 rev](https://www.amazon.com/dp/B0D25N1NY5) [2![Hzuaneri 31.5 Wooden Dog Crate Furniture Indoor Dog Kennel Dogs Cage for Small/Medium Dogs Heavy Duty Dog Crates Decorative Pet House End Side Table TV Stand White Brown DFC85114B](https://m.media-amazon.com/images/I/41QDefvBDLL.jpg)**Hzuaneri 31.5 Wooden Dog Crate Furniture Indoor Dog Kennel Dogs Cage for Small/Medium Dogs Heavy Duty Dog Crates Decorative Pet House End Side Table TV Stand White Brown DFC85114B**Hzuaneri**$112.45**4.5★957 rev](https://www.amazon.com/dp/B0DNYV7FZ1) [3![DWANTON Dog Crate Furniture with Cushion Wooden Kennel Table with Double Doors Indoor Dog House Small/Medium/Large Size 27.2 L White+Rustic Brown](https://m.media-amazon.com/images/I/41tTKKcE14L.jpg)**DWANTON Dog Crate Furniture with Cushion Wooden Kennel Table with Double Doors Indoor Dog House Small/Medium/Large Size 27.2 L White+Rustic Brown**Dwanton**$79.09**4.3★3,245 rev](https://www.amazon.com/dp/B0DD3TZRR3) [4![MAHANCRIS Dog Crate Furniture with Cushion Wooden Dog Kennel with Double Doors Heavy Duty Dog Cage for Small/Medium/Large Dogs Indoor Dog House End Table 39.4 L White DCBW10701](https://m.media-amazon.com/images/I/419FSBj6xAL.jpg)**MAHANCRIS Dog Crate Furniture with Cushion Wooden Dog Kennel with Double Doors Heavy Duty Dog Cage for Small/Medium/Large Dogs Indoor Dog House End Table 39.4 L White DCBW10701**MAHANCRIS**$111.76**4.1★404 rev](https://www.amazon.com/dp/B0CPHN1P8J) [5![YATINEY Foldable Dog Crate Furniture Dog Crate with DIY Frame Heavy Duty Dog Kennel Indoor with Hooks Wooden Dog Cage End Table for Small/Medium Dogs White and Walnut DC95WH](https://m.media-amazon.com/images/I/514vAtkiKPL.jpg)**YATINEY Foldable Dog Crate Furniture Dog Crate with DIY Frame Heavy Duty Dog Kennel Indoor with Hooks Wooden Dog Cage End Table for Small/Medium Dogs White and Walnut DC95WH**YATINEY**$115.52**4.5★172 rev](https://www.amazon.com/dp/B0DK1F7ZZK) **~~View all top sellers →~~** ### **Newest** by launch date [![Furlodge Dog Crate Furniture 38in Wooden Indoor Pet Kennel End Table with 360 Degree Rotating Feeder Door Secure Double Latches and Solid Base for Medium Dogs Natural and White](https://m.media-amazon.com/images/I/51ugKhLxc3L.jpg)**Furlodge Dog Crate Furniture 38in Wooden Indoor Pet Kennel End Table with 360 Degree Rotating Feeder Door Secure Double Latches and Solid Base for Medium Dogs Natural and White**Furlodge**$129.13**31 rev1mo ago](https://www.amazon.com/dp/B0H2V82NR1) [![Lucky Muffin Haven Dog Crate Open-View Indoor Furniture Dog Crate for Small Dogs Easy-Clean HDPE Clear Panels Wheels & Cushion Included Warm White Modern Rest Space Designed to Stay Out](https://m.media-amazon.com/images/I/41oAvp40vQL.jpg)**Lucky Muffin Haven Dog Crate Open-View Indoor Furniture Dog Crate for Small Dogs Easy-Clean HDPE Clear Panels Wheels & Cushion Included Warm White Modern Rest Space Designed to Stay Out**LUCKY MUFFIN**$165.93**24 rev1mo ago](https://www.amazon.com/dp/B0GLDC9GYF) [![Keyluv 59 Large Dog Crate Furniture with Storage Drawers and Cabinet Single/Double Dog Kennel Indoor with Removable Divider TV Stand Dog Cage Furniture with Hooks for Small/Medium/Large Dogs White](https://m.media-amazon.com/images/I/51P3d0qa5OL.jpg)**Keyluv 59 Large Dog Crate Furniture with Storage Drawers and Cabinet Single/Double Dog Kennel Indoor with Removable Divider TV Stand Dog Cage Furniture with Hooks for Small/Medium/Large Dogs White**Keyluv**$249.53**7 rev2mo ago](https://www.amazon.com/dp/B0GXVM4QDT) [![Feandrea Wooden Dog Crate Furniture 48 Inches Heavy-Duty Kennel for Dogs up to 110 lb with Double Doors and Enclosed Wood Base Modern Pet Cage End Table Indoor Rustic White and Honey Brown](https://m.media-amazon.com/images/I/41pNw17cZ2L.jpg)**Feandrea Wooden Dog Crate Furniture 48 Inches Heavy-Duty Kennel for Dogs up to 110 lb with Double Doors and Enclosed Wood Base Modern Pet Cage End Table Indoor Rustic White and Honey Brown**Feandrea**$175.18**919 rev3mo ago](https://www.amazon.com/dp/B0GT4QH95V) [![Heavy Duty Dog Crate Furniture 26In Indestructible Cage for High Anxiety Dogs with Wooden Table for Indoor Decorative Escape-Proof Locks & Double Door for Medium Large XL Dog White](https://m.media-amazon.com/images/I/51CagIYm-YL.jpg)**Heavy Duty Dog Crate Furniture 26In Indestructible Cage for High Anxiety Dogs with Wooden Table for Indoor Decorative Escape-Proof Locks & Double Door for Medium Large XL Dog White**Ironovacage**$104.61**62 rev4mo ago](https://www.amazon.com/dp/B0GSRN67DV) **~~View all new products →~~** ### **Trending** 90-day click momentum [![Heavy Duty Dog Crate Furniture 38In Indestructible Cage for High Anxiety Dogs with Wooden Table for Indoor Decorative Escape-Proof Locks & Double Door for Medium Large XL Dog White](https://m.media-amazon.com/images/I/51koUIRu-XL.jpg)**Heavy Duty Dog Crate Furniture 38In Indestructible Cage for High Anxiety Dogs with Wooden Table for Indoor Decorative Escape-Proof Locks & Double Door for Medium Large XL Dog White**Ironovacage**$161.66**4.3★**▲ 372%**](https://www.amazon.com/dp/B0GSRQQH75) [![BREEZEHEAT Dog Crate Furniture 40 inch Farmhouse Dog Kennel with Drawers-Wooden Pet Crate End Table Double Door Design Decorative Dog House Indoor for Small Medium Large Dog Off White](https://m.media-amazon.com/images/I/41siax6QhCL.jpg)**BREEZEHEAT Dog Crate Furniture 40 inch Farmhouse Dog Kennel with Drawers-Wooden Pet Crate End Table Double Door Design Decorative Dog House Indoor for Small Medium Large Dog Off White**BREEZEHEAT**$176.72**4.0★**▲ 369%**](https://www.amazon.com/dp/B0GVH8RD65) [![Furlodge Dog Crate Furniture 38in Wooden Indoor Pet Kennel End Table with 360 Degree Rotating Feeder Door Secure Double Latches and Solid Base for Medium Dogs Natural and White](https://m.media-amazon.com/images/I/51ugKhLxc3L.jpg)**Furlodge Dog Crate Furniture 38in Wooden Indoor Pet Kennel End Table with 360 Degree Rotating Feeder Door Secure Double Latches and Solid Base for Medium Dogs Natural and White**Furlodge**$129.13**4.4★**▲ 367%**](https://www.amazon.com/dp/B0H2V82NR1) [![Heavy Duty Dog Crate Furniture 26In Indestructible Cage for High Anxiety Dogs with Wooden Table for Indoor Decorative Escape-Proof Locks & Double Door for Medium Large XL Dog White](https://m.media-amazon.com/images/I/51CagIYm-YL.jpg)**Heavy Duty Dog Crate Furniture 26In Indestructible Cage for High Anxiety Dogs with Wooden Table for Indoor Decorative Escape-Proof Locks & Double Door for Medium Large XL Dog White**Ironovacage**$104.61**4.3★**▲ 360%**](https://www.amazon.com/dp/B0GSRN67DV) [![Keyluv 59 Large Dog Crate Furniture with Storage Drawers and Cabinet Single/Double Dog Kennel Indoor with Removable Divider TV Stand Dog Cage Furniture with Hooks for Small/Medium/Large Dogs White](https://m.media-amazon.com/images/I/51P3d0qa5OL.jpg)**Keyluv 59 Large Dog Crate Furniture with Storage Drawers and Cabinet Single/Double Dog Kennel Indoor with Removable Divider TV Stand Dog Cage Furniture with Hooks for Small/Medium/Large Dogs White**Keyluv**$249.53**3.7★**▲ 358%**](https://www.amazon.com/dp/B0GXVM4QDT) **~~View all trending →~~** ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Strength**13% *“It's very sturdy”* **Quality-Overall**12% *“Great build quality and size”* **Size-Overall**11% *“Perfect Fit”* **Assembly/Installation**9% *“Easy assembly”* **Pet Friendly**7% *“My cat loves it”* **Value For Money**7% *“Excellent value”* **Design-Overall**7% *“Well built”* **Ease Of Use**5% *“Easy to use”* **Durability**3% *“The materials are pretty durable”* **Advertised Vs Actual Product**3% *“As advertised”* ### **What buyers complain about ** **Assembly/Installation**14% *“Bad assembly”* **Quality-Overall**10% *“Bad quality”* **Size-Overall**8% *“Huge”* **Strength**5% *“I dont feel that is very sturdy”* **Locking Mechanism**4% *“Locks are not great”* **Value For Money**4% *“Not worth the price”* **Escape Proof**3% *“Just didnt work for my escape artist”* **Instructions/User Manual/Troubleshooting**2% *“the instructions suck”* **Product Condition**2% *“However the one that arrived seemed used”* **Durability**2% *“Broke before I could even use it”* ### **Top return reasons ** **Size-Overall**70% **Defective Material/Parts**5% **Escape Proof**4% **Value For Money**3% **Advertised Vs Actual Product**3% **Strength**2% **Locking Mechanism**2% **Weight Heavy**1% **Product Condition**1% **Assembly/Installation**1%