---
title: "vohc dental products for dogs — Niche Verdict: Skip it (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/vohc-dental-products-for-dogs"
last_updated: "2026-07-10T00:14:15.713Z"
locale: en
meta:
  description: "a small market ($348K/yr) — vohc dental products for dogs doesn't clear our bar today."
  "og:description": "a small market ($348K/yr) — vohc dental products for dogs doesn't clear our bar today."
  "og:title": "vohc dental products for dogs — Niche Verdict: Skip it (52/100) | Amazon United States - Flapen"
---

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# **vohc dental products for dogs**

**Skip it****52/100 **

a small market ($348K/yr) — vohc dental products for dogs doesn't clear our bar today.

**Market/yr**

**$348K**

**Growth (1y)**

**+156.7%**

**Products**

**29**

**Brands**

**9**

was 4 a year ago

**Sellers**

**66**

**Price range**

**$7.57–$47.99**

**Returns**

**0.3%**

**Rating**

**4.4★**

**Skip it**

Scored 52/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**17**

 ×0.30

Growth

**72**

 ×0.30

Competition

**56**

 ×0.20

Quality gap

**47**

 ×0.10

Returns

**98**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 62 weeks — +156.7% year over year.

14K7KSpike '25Prime Day '25Spike '26May '25Jul '25Sep '25Nov '25Feb '26Apr '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.4×

## **Competition**

- petsmile68% - Virbac11% - Tartar Shield10% - Dentalife3% - ProDen PlaqueOff2% - Yummy Combs2% - Other (3 brands)3%

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them. 9 brands and 66 sellers compete here.

**Brands**

**9 **▲rising

was 4 a year ago

**Sellers**

**66**

**Top 5 brand share**

**95%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Petsmile Professional Pet Toothpaste for Cats & Dogs - VOHC Accepted Toothpaste - Clinically Proven to Control Plaque & Tartar Calprox Formula (London Broil 2.5 Oz)](https://m.media-amazon.com/images/I/41oauR0FXXL.jpg) [**Petsmile Professional Pet Toothpaste for Cats & Dogs - VOHC Accepted Toothpaste - Clinically Proven to Control Plaque & Tartar Calprox Formula (London Broil 2.5 Oz)**](https://www.amazon.com/dp/B0778GHYXP)

petsmile$15.914.5★3,78915%▼falling

2
![Petsmile Professional Pet Toothpaste for Cats & Dogs - VOHC Accepted Toothpaste - Clinically Proven to Control Plaque & Tartar Calprox Formula (Rotisserie Chicken 2.5 Oz)](https://m.media-amazon.com/images/I/41s8CzHmaCL.jpg) [**Petsmile Professional Pet Toothpaste for Cats & Dogs - VOHC Accepted Toothpaste - Clinically Proven to Control Plaque & Tartar Calprox Formula (Rotisserie Chicken 2.5 Oz)**](https://www.amazon.com/dp/B0B1JQPMPC)

petsmile$15.024.4★1,93613%▲rising

3
![Petsmile Professional Pet Toothpaste for Cats & Dogs - VOHC Accepted Toothpaste - Clinically Proven to Control Plaque & Tartar Calprox Formula (London Broil 4.2 Oz)](https://m.media-amazon.com/images/I/41+NdjIGc+L.jpg) [**Petsmile Professional Pet Toothpaste for Cats & Dogs - VOHC Accepted Toothpaste - Clinically Proven to Control Plaque & Tartar Calprox Formula (London Broil 4.2 Oz)**](https://www.amazon.com/dp/B0988DB9PP)

petsmile$24.494.5★3,78910%▼falling

4
![Petsmile Professional Pet Toothpaste for Cats & Dogs - VOHC Accepted Toothpaste - Clinically Proven to Control Plaque & Tartar Calprox Formula (Say Cheese 4.2 Oz)](https://m.media-amazon.com/images/I/41jxesmZdJL.jpg) [**Petsmile Professional Pet Toothpaste for Cats & Dogs - VOHC Accepted Toothpaste - Clinically Proven to Control Plaque & Tartar Calprox Formula (Say Cheese 4.2 Oz)**](https://www.amazon.com/dp/B09891LRH9)

petsmile$24.174.2★39410%▲rising

5
![Virbac C.E.T. Enzymatic Toothpaste| Tartar & Plaque Control for Fresh Breath | Pet Dental Care Toothpaste | Poultry Flavor 2.5 oz](https://m.media-amazon.com/images/I/41NjK9JzX9L.jpg) [**Virbac C.E.T. Enzymatic Toothpaste| Tartar & Plaque Control for Fresh Breath | Pet Dental Care Toothpaste | Poultry Flavor 2.5 oz**](https://www.amazon.com/dp/B00RZDXA7K)

Virbac$11.234.6★18,5734%▲rising

6
![Petsmile Professional Pet Teeth Brushing Kit for Cats & Dogs - VOHC Accepted Toothpaste & Patented Toothbrush - Proven to Control Plaque & Tartar Calprox Formula (Say Cheese 4.2 Oz)](https://m.media-amazon.com/images/I/41uWJgy1-vL.jpg) [**Petsmile Professional Pet Teeth Brushing Kit for Cats & Dogs - VOHC Accepted Toothpaste & Patented Toothbrush - Proven to Control Plaque & Tartar Calprox Formula (Say Cheese 4.2 Oz)**](https://www.amazon.com/dp/B09B17K4SQ)

petsmile$34.394.0★1384%▲rising

7
![Tartar Shield Soft Rawhide Dental Chews for Small Dogs | VOHC Accepted | Reduces Tartar Controls Plaque & Freshens Breath | Vet Recommended | Bacon Flavor | USA Made | 30 Count](https://m.media-amazon.com/images/I/513F9ZGw1sL.jpg) [**Tartar Shield Soft Rawhide Dental Chews for Small Dogs | VOHC Accepted | Reduces Tartar Controls Plaque & Freshens Breath | Vet Recommended | Bacon Flavor | USA Made | 30 Count**](https://www.amazon.com/dp/B0BVT8TTFD)

Tartar Shield$36.634.4★1,1024%—flat

8
![Petsmile Professional Pet Teeth Brushing Kit for Cats & Dogs - VOHC Accepted Toothpaste & Patented Toothbrush - Proven to Control Plaque & Tartar Calprox Formula (Rotisserie Chicken 2.5 Oz)](https://m.media-amazon.com/images/I/417IhZCHBML.jpg) [**Petsmile Professional Pet Teeth Brushing Kit for Cats & Dogs - VOHC Accepted Toothpaste & Patented Toothbrush - Proven to Control Plaque & Tartar Calprox Formula (Rotisserie Chicken 2.5 Oz)**](https://www.amazon.com/dp/B0B39NLN36)

petsmile$26.664.5★5464%▼falling

9
![Tartar Shield Soft Rawhide Dental Chews for Large Dogs | VOHC Accepted | Reduces Tartar Controls Plaque & Freshens Breath | Vet Recommended | Bacon Flavor | USA Made | 24 Count](https://m.media-amazon.com/images/I/51E62dI4SPL.jpg) [**Tartar Shield Soft Rawhide Dental Chews for Large Dogs | VOHC Accepted | Reduces Tartar Controls Plaque & Freshens Breath | Vet Recommended | Bacon Flavor | USA Made | 24 Count**](https://www.amazon.com/dp/B0BVSX36LQ)

Tartar Shield$37.524.4★1,1023%▼falling

10

![petsmile Professional Pet Toothbrush - Patented 45 Degree Cat & Dog Toothbrush for Small & Large Animals - Pet Accessories for Dental Care - VOHC Approved Teeth Cleaning - Dog Toothpaste Not Included](https://m.media-amazon.com/images/I/3108mxElAbL.jpg) [**petsmile Professional Pet Toothbrush - Patented 45 Degree Cat & Dog Toothbrush for Small & Large Animals - Pet Accessories for Dental Care - VOHC Approved Teeth Cleaning - Dog Toothpaste Not Included**](https://www.amazon.com/dp/B07Z6JDLKY)

petsmile$13.534.5★4353%▲rising

11

![Virbac C.E.T. VEGGIEDENT FR3SH Tartar Control Chews for Dogs with digestive health support VOHC Approved Medium 22-66lbs](https://m.media-amazon.com/images/I/41dN0V6lwQL.jpg) [**Virbac C.E.T. VEGGIEDENT FR3SH Tartar Control Chews for Dogs with digestive health support VOHC Approved Medium 22-66lbs**](https://www.amazon.com/dp/B07FJQYVZ6)

Virbac$28.294.6★12,4693%▲rising

12

![Petsmile Professional Pet Teeth Brushing Kit for Cats & Dogs - VOHC Accepted Toothpaste & Patented Toothbrush - Proven to Control Plaque & Tartar Calprox Formula (London Broil 2.5 Oz)](https://m.media-amazon.com/images/I/41Zoh5SnMxL.jpg) [**Petsmile Professional Pet Teeth Brushing Kit for Cats & Dogs - VOHC Accepted Toothpaste & Patented Toothbrush - Proven to Control Plaque & Tartar Calprox Formula (London Broil 2.5 Oz)**](https://www.amazon.com/dp/B098953TJN)

petsmile$26.564.4★5143%—flat

13

![Virbac C.E.T. Enzymatic Toothpaste| Tartar & Plaque Control for Fresh Breath | Pet Dental Care Toothpaste |Vanilla Mint Flavor 2.5 oz](https://m.media-amazon.com/images/I/31zp7vtQ3iL.jpg) [**Virbac C.E.T. Enzymatic Toothpaste| Tartar & Plaque Control for Fresh Breath | Pet Dental Care Toothpaste |Vanilla Mint Flavor 2.5 oz**](https://www.amazon.com/dp/B004ULYZ5Q)

Virbac$11.514.6★14,2263%—flat

14

![Purina DentaLife Made in USA Facilities Large Dog Dental Chews Daily - 18 ct. Pouch](https://m.media-amazon.com/images/I/51mifRraNJL.jpg) [**Purina DentaLife Made in USA Facilities Large Dog Dental Chews Daily - 18 ct. Pouch**](https://www.amazon.com/dp/B0186R3OUG)

Dentalife$7.574.7★13,0383%▼falling

15

![petsmile Professional Pet Teeth Brushing Kit for Cats & Dogs - VOHC Accepted Toothpaste & Patented Toothbrush - Proven to Control Plaque & Tartar Calprox Formula (Rotisserie Chicken 4.2 Oz)](https://m.media-amazon.com/images/I/41b5oaIBNYL.jpg) [**petsmile Professional Pet Teeth Brushing Kit for Cats & Dogs - VOHC Accepted Toothpaste & Patented Toothbrush - Proven to Control Plaque & Tartar Calprox Formula (Rotisserie Chicken 4.2 Oz)**](https://www.amazon.com/dp/B0989BBVJJ)

petsmile$34.124.5★5463%—flat

**~~Showing 15 of 29 — show all ~~**

## **Product shelf**

All 29 tracked products in this niche.

Top sellersNewestTrending

[![Petsmile Professional Pet Toothpaste for Cats & Dogs - VOHC Accepted Toothpaste - Clinically Proven to Control Plaque & Tartar Calprox Formula (London Broil 2.5 Oz)](https://m.media-amazon.com/images/I/41oauR0FXXL.jpg)**Petsmile Professional Pet Toothpaste for Cats & Dogs - VOHC Accepted Toothpaste - Clinically Proven to Control Plaque & Tartar Calprox Formula (London Broil 2.5 Oz)** petsmile**$15.91**4.5★3,789 reviews](https://www.amazon.com/dp/B0778GHYXP) [![Petsmile Professional Pet Toothpaste for Cats & Dogs - VOHC Accepted Toothpaste - Clinically Proven to Control Plaque & Tartar Calprox Formula (Rotisserie Chicken 2.5 Oz)](https://m.media-amazon.com/images/I/41s8CzHmaCL.jpg)**Petsmile Professional Pet Toothpaste for Cats & Dogs - VOHC Accepted Toothpaste - Clinically Proven to Control Plaque & Tartar Calprox Formula (Rotisserie Chicken 2.5 Oz)** petsmile**$15.02**4.4★1,936 reviews](https://www.amazon.com/dp/B0B1JQPMPC) [![Petsmile Professional Pet Toothpaste for Cats & Dogs - VOHC Accepted Toothpaste - Clinically Proven to Control Plaque & Tartar Calprox Formula (London Broil 4.2 Oz)](https://m.media-amazon.com/images/I/41+NdjIGc+L.jpg)**Petsmile Professional Pet Toothpaste for Cats & Dogs - VOHC Accepted Toothpaste - Clinically Proven to Control Plaque & Tartar Calprox Formula (London Broil 4.2 Oz)** petsmile**$24.49**4.5★3,789 reviews](https://www.amazon.com/dp/B0988DB9PP) [![Petsmile Professional Pet Toothpaste for Cats & Dogs - VOHC Accepted Toothpaste - Clinically Proven to Control Plaque & Tartar Calprox Formula (Say Cheese 4.2 Oz)](https://m.media-amazon.com/images/I/41jxesmZdJL.jpg)**Petsmile Professional Pet Toothpaste for Cats & Dogs - VOHC Accepted Toothpaste - Clinically Proven to Control Plaque & Tartar Calprox Formula (Say Cheese 4.2 Oz)** petsmile**$24.17**4.2★394 reviews](https://www.amazon.com/dp/B09891LRH9) [![Virbac C.E.T. Enzymatic Toothpaste| Tartar & Plaque Control for Fresh Breath | Pet Dental Care Toothpaste | Poultry Flavor 2.5 oz](https://m.media-amazon.com/images/I/41NjK9JzX9L.jpg)**Virbac C.E.T. Enzymatic Toothpaste| Tartar & Plaque Control for Fresh Breath | Pet Dental Care Toothpaste | Poultry Flavor 2.5 oz** Virbac**$11.23**4.6★18,573 reviews](https://www.amazon.com/dp/B00RZDXA7K) [![Petsmile Professional Pet Teeth Brushing Kit for Cats & Dogs - VOHC Accepted Toothpaste & Patented Toothbrush - Proven to Control Plaque & Tartar Calprox Formula (Say Cheese 4.2 Oz)](https://m.media-amazon.com/images/I/41uWJgy1-vL.jpg)**Petsmile Professional Pet Teeth Brushing Kit for Cats & Dogs - VOHC Accepted Toothpaste & Patented Toothbrush - Proven to Control Plaque & Tartar Calprox Formula (Say Cheese 4.2 Oz)** petsmile**$34.39**4.0★138 reviews](https://www.amazon.com/dp/B09B17K4SQ) [![Tartar Shield Soft Rawhide Dental Chews for Small Dogs | VOHC Accepted | Reduces Tartar Controls Plaque & Freshens Breath | Vet Recommended | Bacon Flavor | USA Made | 30 Count](https://m.media-amazon.com/images/I/513F9ZGw1sL.jpg)**Tartar Shield Soft Rawhide Dental Chews for Small Dogs | VOHC Accepted | Reduces Tartar Controls Plaque & Freshens Breath | Vet Recommended | Bacon Flavor | USA Made | 30 Count** Tartar Shield**$36.63**4.4★1,102 reviews](https://www.amazon.com/dp/B0BVT8TTFD) [![Petsmile Professional Pet Teeth Brushing Kit for Cats & Dogs - VOHC Accepted Toothpaste & Patented Toothbrush - Proven to Control Plaque & Tartar Calprox Formula (Rotisserie Chicken 2.5 Oz)](https://m.media-amazon.com/images/I/417IhZCHBML.jpg)**Petsmile Professional Pet Teeth Brushing Kit for Cats & Dogs - VOHC Accepted Toothpaste & Patented Toothbrush - Proven to Control Plaque & Tartar Calprox Formula (Rotisserie Chicken 2.5 Oz)** petsmile**$26.66**4.5★546 reviews](https://www.amazon.com/dp/B0B39NLN36)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Pet Friendly**22%

*“Dog approved”*

**Breathability**11%

*“breath fresh”*

**Taste-Overall**10%

*“My dog likes these treats”*

**Flavor**8%

*“My dogs like the flavor”*

**Quality-Overall**8%

*“Excellent Product”*

**Value For Money**6%

*“Good Deal”*

**Smell**4%

*“This does help the smell”*

**Soothing/Teething**4%

*“Great for their teeth”*

**Ease Of Chewing/Swallowing**4%

*“Easy to chew”*

**Ease Of Cleaning**3%

*“they do help keep their teeth clean”*

### **What buyers complain about **

**Indigestion**13%

*“Caused Diarrhea”*

**Value For Money**11%

*“Too expensive”*

**Breathability**8%

*“breath was just awful”*

**Smell**6%

*“a plastic, chemical smell”*

**Functionality-Overall**6%

*“it barely works”*

**Taste-Overall**5%

*“The cat didn't like the taste of the vanilla mint”*

**Size-Overall**5%

*“Bottle is super small”*

**Hard Feel**4%

*“not soft”*

**Flavor**3%

*“Too strong of a smell with the cheese flavor”*

**Ease Of Chewing/Swallowing**3%

*“Not for the Super chewer”*

#### **Top return reasons**- Flavor29% - Smell9% - Leak-Proof8% - Product Condition6% - Advertised Vs Actual Product6% - Taste-Overall6% - Size-Overall6% - Value For Money5% - Quality-Overall5% - Functionality-Overall5%