---
title: "vegan dog treats — Niche Verdict: Worth a look (56/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/vegan-dog-treats"
last_updated: "2026-07-17T13:25:47.153Z"
locale: en
meta:
  description: "vegan dog treats shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "vegan dog treats shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "vegan dog treats — Niche Verdict: Worth a look (56/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **vegan dog treats**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 17Growth 19Conversion 95Competition 76Returns 100Price range 51Avg price 41Brand share 79Review moat 44Quality gap 50

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****12.2%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Price range**

**Good****$3.83–$26.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,066.53**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****$10.90**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-12.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$68K**

$68K/yr · 51K searches

## **Competition**

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

**Brands**

**24 **▼falling

**Sellers**

**95**

**Top-5 brand share**

**56%**

**Open market**

**39%**

- V-dog21% - Old Mother Hubbard11% - Fruitables10% - Bocce's Bakery8% - BRAMBLE7% - Blue Buffalo5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$5K12%$8K16%$11K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 38 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![V-dog Kind Jerky - 100% Vegan Jerky Dog Treats - Plant Based Protein and Superfoods - 8 Ounce - All Natural - Made in the USA](https://m.media-amazon.com/images/I/41toV3XMc2L.jpg)**V-dog Kind Jerky - 100% Vegan Jerky Dog Treats - Plant Based Protein and Superfoods - 8 Ounce - All Natural - Made in the USA**V-dog**$13.53**4.7★535 rev](https://www.amazon.com/dp/B08SJDZ7PL) [2![Wellness Old Mother Hubbard Classic Just Veggn Dog Biscuits Natural Training Treats Sweet Potato Oats Apple and Carrot Flavor Mini Size 20 oz Bag](https://m.media-amazon.com/images/I/41gsX5MM3ML.jpg)**Wellness Old Mother Hubbard Classic Just Veggn Dog Biscuits Natural Training Treats Sweet Potato Oats Apple and Carrot Flavor Mini Size 20 oz Bag**Old Mother Hubbard**$5.33**4.6★776 rev](https://www.amazon.com/dp/B0017JJJBO) [3![Bocces Bakery Oven Baked PB & Banana Recipe Treats for Dogs Wheat-Free Everyday Dog Treats Real Ingredients Baked in The USA Natural Soft & Chewy Cookies Peanut Butter & Banana 6 oz](https://m.media-amazon.com/images/I/41J3qoD0XSL.jpg)**Bocces Bakery Oven Baked PB & Banana Recipe Treats for Dogs Wheat-Free Everyday Dog Treats Real Ingredients Baked in The USA Natural Soft & Chewy Cookies Peanut Butter & Banana 6 oz**Bocce's Bakery**$6.79**4.6★2,313 rev](https://www.amazon.com/dp/B07C71CB8C) [4![Blue Buffalo Health Bars Pumpkin & Cinnamon Crunchy Dog Biscuits Oven-Baked with Pumpkin & Natural Ingredients Healthy Dog Treats with No Artificial Flavors or Preservatives 16 oz.](https://m.media-amazon.com/images/I/41XOxT0ZCTL.jpg)**Blue Buffalo Health Bars Pumpkin & Cinnamon Crunchy Dog Biscuits Oven-Baked with Pumpkin & Natural Ingredients Healthy Dog Treats with No Artificial Flavors or Preservatives 16 oz.**Blue Buffalo**$4.71**4.7★9,575 rev](https://www.amazon.com/dp/B003P9XG68) [5![Fruitables Baked Dog Treats Healthy Pumpkin Treat for Dogs Low Calorie & Delicious No Wheat Corn or Soy Made in the USA Pumpkin and Banana Flavor 7oz](https://m.media-amazon.com/images/I/41oc-bUmVdL.jpg)**Fruitables Baked Dog Treats Healthy Pumpkin Treat for Dogs Low Calorie & Delicious No Wheat Corn or Soy Made in the USA Pumpkin and Banana Flavor 7oz**Fruitables**$4.37**4.6★6,754 rev](https://www.amazon.com/dp/B002R8J7YS)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Chew + Heal Labs Low Calorie Dog Jerky Treats - 5 oz of Vegan Plant Based Natural Dog Treats with Chia Seeds Fruits and Vegetables - Good for Weight Management - Made in the USA](https://m.media-amazon.com/images/I/51t1GL7ex-L.jpg)**Chew + Heal Labs Low Calorie Dog Jerky Treats - 5 oz of Vegan Plant Based Natural Dog Treats with Chia Seeds Fruits and Vegetables - Good for Weight Management - Made in the USA**Chew + Heal Labs**$9.96**76 rev1y ago](https://www.amazon.com/dp/B0FHXMCD6S) [![Dole for Pets Dog Biscuits Assorted Apple + Carrot Mix Real Fruit and Vegetable Flavor Vegan Crunchy Treats No Wheat Corn Soy or Artificial Additives Bite Size Training Snacks for Dogs 7 Oz](https://m.media-amazon.com/images/I/41dEG4ytbGL.jpg)**Dole for Pets Dog Biscuits Assorted Apple + Carrot Mix Real Fruit and Vegetable Flavor Vegan Crunchy Treats No Wheat Corn Soy or Artificial Additives Bite Size Training Snacks for Dogs 7 Oz**Dole**$5.38**158 rev1y ago](https://www.amazon.com/dp/B0DTLKZ6NB) [![Jack&Pup Just Carrot Chews for Dogs | Single Ingredient Hypoallergenic Dog Treats | Nutritious Flavorful and All Natural Carrot Dog Treats Low Fat Low Calorie Dogs Treat (14oz)](https://m.media-amazon.com/images/I/51KDhAWy7hL.jpg)**Jack&Pup Just Carrot Chews for Dogs | Single Ingredient Hypoallergenic Dog Treats | Nutritious Flavorful and All Natural Carrot Dog Treats Low Fat Low Calorie Dogs Treat (14oz)**Jack&Pup**$15.90**13 rev1y ago](https://www.amazon.com/dp/B0C92F29NT) [![iPaw Sweet Potato Dog Treats SQF Certified Single Ingredient Dog Treats for Vegetarian All Natural Human Grade Puppy Chew Rawhide Alternative Hypoallergenic Easy to Digest](https://m.media-amazon.com/images/I/41SDdrW7PTL.jpg)**iPaw Sweet Potato Dog Treats SQF Certified Single Ingredient Dog Treats for Vegetarian All Natural Human Grade Puppy Chew Rawhide Alternative Hypoallergenic Easy to Digest**iPaw**$13.18**935 rev1y ago](https://www.amazon.com/dp/B0DG5HMVZF) [![BRAMBLE Vegan Dog Treats | Natural Soft & Chewy Dog Cookies | Maple Bacn](https://m.media-amazon.com/images/I/31ApkHsi16L.jpg)**BRAMBLE Vegan Dog Treats | Natural Soft & Chewy Dog Cookies | Maple Bacn**BRAMBLE**$15.17**40 rev1y ago](https://www.amazon.com/dp/B0DFX2856N)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![BRAMBLE Vegan Dog Treats | Natural Soft Chewy Dog Cookies | Carob Pumpkin](https://m.media-amazon.com/images/I/31YRqpo1aXL.jpg)**BRAMBLE Vegan Dog Treats | Natural Soft Chewy Dog Cookies | Carob Pumpkin**BRAMBLE**$15.02**4.4★**▲ 169%**](https://www.amazon.com/dp/B0DFWYP21N) [![Jack&Pup Just Carrot Chews for Dogs | Single Ingredient Hypoallergenic Dog Treats | Nutritious Flavorful and All Natural Carrot Dog Treats Low Fat Low Calorie Dogs Treat (14oz)](https://m.media-amazon.com/images/I/51KDhAWy7hL.jpg)**Jack&Pup Just Carrot Chews for Dogs | Single Ingredient Hypoallergenic Dog Treats | Nutritious Flavorful and All Natural Carrot Dog Treats Low Fat Low Calorie Dogs Treat (14oz)**Jack&Pup**$15.90**3.8★**▲ 168%**](https://www.amazon.com/dp/B0C92F29NT) [![Fruitables Baked Dog Treats Healthy Pumpkin Treat for Dogs Low Calorie & Delicious No Wheat Corn or Soy Made in the USA Pumpkin and Apple Flavor 7oz](https://m.media-amazon.com/images/I/419cLZUjT-L.jpg)**Fruitables Baked Dog Treats Healthy Pumpkin Treat for Dogs Low Calorie & Delicious No Wheat Corn or Soy Made in the USA Pumpkin and Apple Flavor 7oz**Fruitables**$3.83**4.6★**▲ 147%**](https://www.amazon.com/dp/B002R8SLUY) [![Beloved Pets Dog Treats Sweet Potato Chips 10.6 oz - All Natural Pet Snack Chews - Grain Free & Human Grade Dried Snacks in Bulk - Best Jerky for Training Small & Large Dogs](https://m.media-amazon.com/images/I/51hx-d1SeqL.jpg)**Beloved Pets Dog Treats Sweet Potato Chips 10.6 oz - All Natural Pet Snack Chews - Grain Free & Human Grade Dried Snacks in Bulk - Best Jerky for Training Small & Large Dogs**Beloved Pets**$14.67**4.4★**▲ 91%**](https://www.amazon.com/dp/B0D83TV648) [![Honest to Goodness Plant Snacks Mellow Belly Pumpkin & Cinnamon Recipe Dog Treats Enriched with Omega 3s & Postbiotics 8oz](https://m.media-amazon.com/images/I/51onNBSaFhL.jpg)**Honest to Goodness Plant Snacks Mellow Belly Pumpkin & Cinnamon Recipe Dog Treats Enriched with Omega 3s & Postbiotics 8oz**Honest to Goodness**$10.28**4.7★**▲ 88%**](https://www.amazon.com/dp/B0CP4CSMP4)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 103 weeks — -12.3% search growth over the last 90 days.

9K7KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Pet Friendly**38%

*“Good for my dog”*

**Taste-Overall**10%

*“Good treat/snack”*

**Smell**7%

*“Good smell”*

**Quality-Overall**5%

*“Excellent Product”*

**Value For Money**5%

*“Very affordable”*

**Ease Of Chewing/Swallowing**5%

*“Great chews”*

**Ingredients-Overall**4%

*“clean ingredients”*

**Size-Overall**4%

*“I love the tiny size”*

**Flavor**3%

*“Awesome flavor”*

**Soft Feel**2%

*“They were softer the last time I purchased”*

### **What buyers complain about **

**Ease Of Chewing/Swallowing**10%

*“started chewing away”*

**Indigestion**9%

*“Causes my dog diarrhea”*

**Hard Feel**8%

*“HARD AS A ROCK”*

**Value For Money**8%

*“Too expensive”*

**Smell**7%

*“Bad smell”*

**Size-Overall**7%

*“They are small”*

**Allergies**5%

*“They both have allergies”*

**Taste-Overall**4%

*“Bad taste”*

**Texture/Consistency-Overall**3%

*“He did not like the texture”*

**Ingredients-Overall**3%

*“these are limited ingredients”*

### **Top return reasons **

**Size-Overall**20%

**Hard Feel**17%

**Ease Of Chewing/Swallowing**14%

**Smell**6%

**Ingredients-Overall**6%

**Flavor**6%

**Functionality-Overall**4%

**Quality-Overall**3%

**Stale/Rotten/Spoiled**3%

**Indigestion**3%