---
title: "vegan dog food — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/vegan-dog-food"
last_updated: "2026-07-17T13:22:05.171Z"
locale: en
meta:
  description: "vegan dog food shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "vegan dog food shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "vegan dog food — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **vegan dog food**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 59Growth 22Conversion 82Competition 63Returns 100Price range 92Avg price 95Brand share 7Review moat 72Quality gap 40

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$42.24**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$11.54–$95.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****8.8%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****611.72**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****$484K**

$484K/yr · 131K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-6.7%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**8 **▼falling

**Sellers**

**27**

**Top-5 brand share**

**97%**

**Open market**

**2%**

- Halo42% - V-dog26% - Natural Balance24% - Wild Earth4% - Addiction1% - Evanger's1% - Open — no brand owns it (2 brands, 2%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$19K8%$39K12%$58K16%$77K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 36 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![V-dog Vegan Kibble Dry Dog Food (24 LB) | Plant Based Protein with Added Taurine for Sensitive Stomach and Skin | Adult Dog Food | Vegetarian Superfood | Made in US](https://m.media-amazon.com/images/I/51JmK4K-JlL.jpg)**V-dog Vegan Kibble Dry Dog Food (24 LB) | Plant Based Protein with Added Taurine for Sensitive Stomach and Skin | Adult Dog Food | Vegetarian Superfood | Made in US**V-dog**$84.16**4.6★1,165 rev](https://www.amazon.com/dp/B0BLD17RH5) [2![Natural Balance Limited Ingredient Adult Dry Dog Food with Vegan Plant Based Protein and Healthy Grains Vegetarian Recipe 24 Pound (Pack of 1)](https://m.media-amazon.com/images/I/41hksvjC8mL.jpg)**Natural Balance Limited Ingredient Adult Dry Dog Food with Vegan Plant Based Protein and Healthy Grains Vegetarian Recipe 24 Pound (Pack of 1)**Natural Balance**$67.00**4.6★2,173 rev](https://www.amazon.com/dp/B09ZDY89ZT) [3![V-dog Vegan Mini Kibble Dry Dog Food (4.5 LB) Small Breed Dogs | Plant-Based Protein with Added Taurine for Sensitive Stomach and Skin | All Natural Made in US](https://m.media-amazon.com/images/I/51FWiUpRrQL.jpg)**V-dog Vegan Mini Kibble Dry Dog Food (4.5 LB) Small Breed Dogs | Plant-Based Protein with Added Taurine for Sensitive Stomach and Skin | All Natural Made in US**V-dog**$34.53**4.7★447 rev](https://www.amazon.com/dp/B097VBJ6HG) [4![Halo Holistic Plant-Based Recipe With Superfoods Complete Digestive Health Vegan Dry Dog Food Bag Adult Formula 21-lb Bag](https://m.media-amazon.com/images/I/41rx7ATEF-L.jpg)**Halo Holistic Plant-Based Recipe With Superfoods Complete Digestive Health Vegan Dry Dog Food Bag Adult Formula 21-lb Bag**Halo**$77.10**4.6★944 rev](https://www.amazon.com/dp/B07NDG94Q9) [5![Natural Balance Limited Ingredient Adult Dry Dog Food with Vegan Plant Based Protein and Healthy Grains Vegetarian Recipe 4 Pound (Pack of 1)](https://m.media-amazon.com/images/I/41KP9omigcL.jpg)**Natural Balance Limited Ingredient Adult Dry Dog Food with Vegan Plant Based Protein and Healthy Grains Vegetarian Recipe 4 Pound (Pack of 1)**Natural Balance**$23.44**4.6★2,173 rev](https://www.amazon.com/dp/B09ZD263RB)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Halo Holistic Vegan Dog Food Plant-Based Peanut Butter Recipe Dry Dog Food Complete Digestive Health Kibble for Adult Dogs 3.5 lb Bag](https://m.media-amazon.com/images/I/41yGxHkSPUL.jpg)**Halo Holistic Vegan Dog Food Plant-Based Peanut Butter Recipe Dry Dog Food Complete Digestive Health Kibble for Adult Dogs 3.5 lb Bag**Halo**$18.04**22 rev1y ago](https://www.amazon.com/dp/B0F1WL3378) [![Health Extension Gently Cooked Grain-Free Vegetarian Formula Dog Food Human-Grade & Shelf-Stable with Superfoods Supports Digestion Immunity Skin & Coat 9 oz Pouch (Pack of 5)](https://m.media-amazon.com/images/I/51Z-UXVJQHL.jpg)**Health Extension Gently Cooked Grain-Free Vegetarian Formula Dog Food Human-Grade & Shelf-Stable with Superfoods Supports Digestion Immunity Skin & Coat 9 oz Pouch (Pack of 5)**Health Extension**$31.25**36 rev1y ago](https://www.amazon.com/dp/B0F1DS51X3) [![Wild Earth Vegan Dry Dog Food | Plant-Based Maintenance Formula | Vegetarian Allergy Relief Veterinarian-Developed for Complete Nutrition | Classic Roast Flavor 4 Pound Bag](https://m.media-amazon.com/images/I/41BooRt0J8L.jpg)**Wild Earth Vegan Dry Dog Food | Plant-Based Maintenance Formula | Vegetarian Allergy Relief Veterinarian-Developed for Complete Nutrition | Classic Roast Flavor 4 Pound Bag**Wild Earth**$24.61**86 rev1y ago](https://www.amazon.com/dp/B0DGVTWKV2) [![Halo Holistic Dog Food Wild Caught Salmon & Whitefish Formula Healthy Grains Dry Dog Food Complete Digestive Health Kibble for Adult Dogs 3.5 lb Bag](https://m.media-amazon.com/images/I/41soS1Cy0fL.jpg)**Halo Holistic Dog Food Wild Caught Salmon & Whitefish Formula Healthy Grains Dry Dog Food Complete Digestive Health Kibble for Adult Dogs 3.5 lb Bag**Halo**$18.32**254 rev3y ago](https://www.amazon.com/dp/B0BT5ZGSWM) [![Wild Earth Vegan Dry Dog Food Performance Formula | Plant-Based Vegetarian Kibble | Wheat-Free Allergen-Free Veterinarian-Developed | Veggie Supreme Flavor 18lb Bag](https://m.media-amazon.com/images/I/41PQ8OMifjL.jpg)**Wild Earth Vegan Dry Dog Food Performance Formula | Plant-Based Vegetarian Kibble | Wheat-Free Allergen-Free Veterinarian-Developed | Veggie Supreme Flavor 18lb Bag**Wild Earth**$95.99**185 rev3y ago](https://www.amazon.com/dp/B0BP9H7XFR)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Halo Holistic Dog Food Cage Free Chicken & Brown Rice Formula Healthy Grains Dry Dog Food Complete Digestive Health Kibble for Adult Dogs 3.5 lb Bag](https://m.media-amazon.com/images/I/41d-eekhY6L.jpg)**Halo Holistic Dog Food Cage Free Chicken & Brown Rice Formula Healthy Grains Dry Dog Food Complete Digestive Health Kibble for Adult Dogs 3.5 lb Bag**Halo**$18.14**4.6★**▲ 356%**](https://www.amazon.com/dp/B0BJ122J61) [![Halo Holistic Small Breed Dog Food Cage Free Chicken & Sweet Potato Recipe Grain Free Dry Dog Food Complete Digestive Health 10 lb Bag](https://m.media-amazon.com/images/I/41B+nbU6WmL.jpg)**Halo Holistic Small Breed Dog Food Cage Free Chicken & Sweet Potato Recipe Grain Free Dry Dog Food Complete Digestive Health 10 lb Bag**Halo**$45.01**4.6★**▲ 186%**](https://www.amazon.com/dp/B0BJW7TWP7) [![Halo Holistic Vegan Dog Food Plant-Based Peanut Butter Recipe Dry Dog Food Complete Digestive Health Kibble for Adult Dogs 3.5 lb Bag](https://m.media-amazon.com/images/I/41yGxHkSPUL.jpg)**Halo Holistic Vegan Dog Food Plant-Based Peanut Butter Recipe Dry Dog Food Complete Digestive Health Kibble for Adult Dogs 3.5 lb Bag**Halo**$18.04**4.2★**▲ 94%**](https://www.amazon.com/dp/B0F1WL3378) [![Halo Small Breed Wet Dog Food Chicken & Salmon Recipe Grain Free Real Meat Canned Dog Food Meal or Topper 5.5 Oz Can (Pack of 12)](https://m.media-amazon.com/images/I/415FN1wE-nL.jpg)**Halo Small Breed Wet Dog Food Chicken & Salmon Recipe Grain Free Real Meat Canned Dog Food Meal or Topper 5.5 Oz Can (Pack of 12)**Halo**$25.65**4.4★**▲ 51%**](https://www.amazon.com/dp/B00K77R72U) [![Halo Holistic Vegan Wet Dog Food Complete Digestive Health Wet Adult Dog Food with Superfoods Prebiotics & Probiotics Non-GMO Chicken Free & Vegetarian 13 oz Can (Pack of 12)](https://m.media-amazon.com/images/I/41ivAW2jaHL.jpg)**Halo Holistic Vegan Wet Dog Food Complete Digestive Health Wet Adult Dog Food with Superfoods Prebiotics & Probiotics Non-GMO Chicken Free & Vegetarian 13 oz Can (Pack of 12)**Halo**$44.67**4.4★**▲ 43%**](https://www.amazon.com/dp/B00CWD7FGA)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 101 weeks — -6.7% search growth over the last 90 days.

4K3KSpike '24Prime Day '25Spike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Pet Friendly**34%

*“Good product my dog likes it”*

**Taste-Overall**11%

*“Our dog loves the taste”*

**Quality-Overall**10%

*“Im happy to find a good quality dog food for her”*

**Ingredients-Overall**7%

*“Healthy limited ingredients”*

**Allergies**6%

*“good for dogs with allergies”*

**Ease Of Chewing/Swallowing**6%

*“Dental Health chews”*

**Smell**6%

*“it doesnt smell bad either”*

**Flavor**2%

*“dog loves this flavor”*

**Size-Overall**2%

*“the size is perfect”*

**Soothing/Teething**2%

*“Helps if your dog has stomach issues”*

### **What buyers complain about **

**Indigestion**17%

*“My dog has a sensitive stomach”*

**Value For Money**12%

*“the price was ridiculous”*

**Smell**12%

*“I was picking up their stool almost everyday because the smell was unbearable”*

**Allergies**10%

*“Our yorkie has bad skin allergies”*

**Quality-Overall**7%

*“quality is getting worse”*

**Size-Overall**6%

*“the bag is too big”*

**Stale/Rotten/Spoiled**6%

*“the food did not arrive fresh”*

**Moist/Dry**3%

*“Too dry”*

**Hard Feel**2%

*“now it has gotten hard”*

**Contamination**2%

*“Infested with insect eggs”*

### **Top return reasons **

**Indigestion**21%

**Size-Overall**21%

**Value For Money**14%

**Certifications**7%

**Soft Feel**7%

**Flavor**7%

**Thickness**7%

**Leak-Proof**7%

**Product Condition**7%