---
title: "urine away — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/urine-away"
last_updated: "2026-07-14T02:04:50.387Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — urine away doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — urine away doesn't clear our bar today."
  "og:title": "urine away — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen"
---

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# **urine away**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 2Growth 20Conversion 79Competition 16Returns 97Price range 72Avg price 85Brand share 0Review moat 15Quality gap 42

**Returns**

**Incredible****0.6%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$18.98**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****7.9%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$8.67–$31.18**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-9.5%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****81%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****22,236.88**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$7K**

$7K/yr · 5K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**5 **—flat

**Sellers**

**88**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Nature's Miracle56% - Kinzua Environmental14% - Resolve13% - CloroxPro10% - Rocco & Roxie Supply Co.7%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$1K30%$2K45%$3K60%$4K1K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Natures Miracle Urine Destroyer Plus for Cats Enzymatic Formula Ready-to-Use 32 oz](https://m.media-amazon.com/images/I/31RmmyVdz-L.jpg)**Natures Miracle Urine Destroyer Plus for Cats Enzymatic Formula Ready-to-Use 32 oz**Nature's Miracle**$12.44**4.5★6,646 rev](https://www.amazon.com/dp/B09KQTY9YR) [2![Resolve Urine Destroyer Spray Pet Stain and Odor Remover Carpet Cleaner Solution for Cat and Dog Urine 32 Fl Oz](https://m.media-amazon.com/images/I/41w6JKFPOrL.jpg)**Resolve Urine Destroyer Spray Pet Stain and Odor Remover Carpet Cleaner Solution for Cat and Dog Urine 32 Fl Oz**Resolve**$9.32**4.6★21,048 rev](https://www.amazon.com/dp/B07FK2M4XG) [3![CloroxPro Urine Remover for Stains and Odors Refill 128 Ounces (Package May Vary)](https://m.media-amazon.com/images/I/41m1mbmZQTL.jpg)**CloroxPro Urine Remover for Stains and Odors Refill 128 Ounces (Package May Vary)**CloroxPro**$23.63**4.7★5,793 rev](https://www.amazon.com/dp/B00UEXHFHO) [4![Urine B-Gone Professional Enzyme Odor Eliminator & Pet Stain Remover Human Cat & Dog Urine Cleaner Effective on Laundry Carpets & More Lavender Scent 1 Gallon](https://m.media-amazon.com/images/I/31cCsJBFjaL.jpg)**Urine B-Gone Professional Enzyme Odor Eliminator & Pet Stain Remover Human Cat & Dog Urine Cleaner Effective on Laundry Carpets & More Lavender Scent 1 Gallon**Kinzua Environmental**$31.08**4.4★6,028 rev](https://www.amazon.com/dp/B0D88ZCM8M) [5![Natures Miracle Urine Destroyer Plus for Dogs Enzymatic Formula for Severe Dog Urine Stains 32 oz](https://m.media-amazon.com/images/I/41D6hzUNavL.jpg)**Natures Miracle Urine Destroyer Plus for Dogs Enzymatic Formula for Severe Dog Urine Stains 32 oz**Nature's Miracle**$12.61**4.5★4,198 rev](https://www.amazon.com/dp/B09KQVCC67)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Urine B-Gone Professional Enzyme Odor Eliminator & Pet Stain Remover Human Cat & Dog Urine Cleaner Effective on Laundry Carpets & More Lavender Scent 1 Gallon](https://m.media-amazon.com/images/I/31cCsJBFjaL.jpg)**Urine B-Gone Professional Enzyme Odor Eliminator & Pet Stain Remover Human Cat & Dog Urine Cleaner Effective on Laundry Carpets & More Lavender Scent 1 Gallon**Kinzua Environmental**$31.08**6,028 rev2y ago](https://www.amazon.com/dp/B0D88ZCM8M) [![Natures Miracle Urine Destroyer Plus for Cats Enzymatic Formula Ready-to-Use 32 oz](https://m.media-amazon.com/images/I/31RmmyVdz-L.jpg)**Natures Miracle Urine Destroyer Plus for Cats Enzymatic Formula Ready-to-Use 32 oz**Nature's Miracle**$12.44**6,646 rev4y ago](https://www.amazon.com/dp/B09KQTY9YR) [![Natures Miracle Urine Destroyer Plus for Dogs Enzymatic Formula for Severe Dog Urine Stains 32 oz](https://m.media-amazon.com/images/I/41D6hzUNavL.jpg)**Natures Miracle Urine Destroyer Plus for Dogs Enzymatic Formula for Severe Dog Urine Stains 32 oz**Nature's Miracle**$12.61**4,198 rev4y ago](https://www.amazon.com/dp/B09KQVCC67) [![Natures Miracle Urine Destroyer Plus for Cats Enzymatic Formula for Severe Cat Urine Stains 17.5 oz](https://m.media-amazon.com/images/I/31B1zbW7xJL.jpg)**Natures Miracle Urine Destroyer Plus for Cats Enzymatic Formula for Severe Cat Urine Stains 17.5 oz**Nature's Miracle**$8.67**1,642 rev4y ago](https://www.amazon.com/dp/B09KQWS4S1) [![Resolve Urine Destroyer Spray Pet Stain and Odor Remover Carpet Cleaner Solution for Cat and Dog Urine 32 Fl Oz](https://m.media-amazon.com/images/I/41w6JKFPOrL.jpg)**Resolve Urine Destroyer Spray Pet Stain and Odor Remover Carpet Cleaner Solution for Cat and Dog Urine 32 Fl Oz**Resolve**$9.32**21,048 rev7y ago](https://www.amazon.com/dp/B07FK2M4XG)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![CloroxPro Urine Remover for Stains and Odors Refill 128 Ounces (Package May Vary)](https://m.media-amazon.com/images/I/41m1mbmZQTL.jpg)**CloroxPro Urine Remover for Stains and Odors Refill 128 Ounces (Package May Vary)**CloroxPro**$23.63**4.7★**▲ 40%**](https://www.amazon.com/dp/B00UEXHFHO) [![Urine B-Gone Professional Enzyme Odor Eliminator & Pet Stain Remover Human Cat & Dog Urine Cleaner Effective on Laundry Carpets & More Original Scent 1 Gallon](https://m.media-amazon.com/images/I/31JfLZX+PRL.jpg)**Urine B-Gone Professional Enzyme Odor Eliminator & Pet Stain Remover Human Cat & Dog Urine Cleaner Effective on Laundry Carpets & More Original Scent 1 Gallon**Kinzua Environmental**$31.18**4.4★**▲ 30%**](https://www.amazon.com/dp/B07DFTPVBZ) [![Natures Miracle Urine Destroyer Plus for Cats Enzymatic Formula Ready-to-Use 32 oz](https://m.media-amazon.com/images/I/31RmmyVdz-L.jpg)**Natures Miracle Urine Destroyer Plus for Cats Enzymatic Formula Ready-to-Use 32 oz**Nature's Miracle**$12.44**4.5★**▲ 17%**](https://www.amazon.com/dp/B09KQTY9YR) [![Natures Miracle Urine Destroyer Plus for Dogs Enzymatic Formula for Severe Dog Urine Stains 32 oz](https://m.media-amazon.com/images/I/41D6hzUNavL.jpg)**Natures Miracle Urine Destroyer Plus for Dogs Enzymatic Formula for Severe Dog Urine Stains 32 oz**Nature's Miracle**$12.61**4.5★**▲ 11%**](https://www.amazon.com/dp/B09KQVCC67) [![Resolve Urine Destroyer Spray Pet Stain and Odor Remover Carpet Cleaner Solution for Cat and Dog Urine 32 Fl Oz](https://m.media-amazon.com/images/I/41w6JKFPOrL.jpg)**Resolve Urine Destroyer Spray Pet Stain and Odor Remover Carpet Cleaner Solution for Cat and Dog Urine 32 Fl Oz**Resolve**$9.32**4.6★**▼ 14%**](https://www.amazon.com/dp/B07FK2M4XG)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -9.5% search growth over the last 90 days.

225175Prime Day '24Spike '24Spike '25 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 1.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**43%

*“Neutral smell”*

**Quality-Overall**11%

*“Reliable product”*

**Ease Of Cleaning**9%

*“Cleans well”*

**Advertised Vs Actual Product**8%

*“As advertised”*

**Value For Money**5%

*“Money well spent”*

**Ease Of Use**3%

*“easy to open”*

**Spray/Flow**2%

*“The spray is consistent”*

**Efficiency**2%

*“it performs just as well”*

**Pet Friendly**1%

*“pet safe”*

**Size-Overall**1%

*“good size”*

### **What buyers complain about **

**Smell**44%

*“Unpleasant Smell”*

**Functionality-Overall**18%

*“It doesn't work as described”*

**Value For Money**5%

*“they are a little expensive for the size”*

**Spray/Flow**4%

*“The sprayer did not work”*

**Leak-Proof**3%

*“Leaking on arrival”*

**Ease Of Cleaning**3%

*“not the best cleaner”*

**Stain Resistance**2%

*“Got the stain out”*

**Advertised Vs Actual Product**2%

*“Not as advertised”*

**Quality-Overall**1%

*“this product is not good”*

**Color**1%

*“under a black light it is bright yellow”*

### **Top return reasons **

**Leak-Proof**24%

**Smell**22%

**Functionality-Overall**16%

**Spray/Flow**10%

**Value For Money**9%

**Advertised Vs Actual Product**6%

**Defective Material/Parts**4%

**Size-Overall**2%

**Product Condition**1%

**Stain Resistance**1%