---
title: "teddy bear dog costume — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/teddy-bear-dog-costume"
last_updated: "2026-07-14T04:05:00.429Z"
locale: en
meta:
  description: "high returns (18.2%) — teddy bear dog costume doesn't clear our bar today."
  "og:description": "high returns (18.2%) — teddy bear dog costume doesn't clear our bar today."
  "og:title": "teddy bear dog costume — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
---

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# **teddy bear dog costume**

**Skip it**

High returns (18.2%) — this niche doesn't clear our bar today.

Market size 8Growth 22Conversion 23Competition 58Returns 0Price range 69Avg price 87Brand share 38Review moat 71Quality gap 96

**Quality gap**

**Incredible****3.9★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****$19.60**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****677.5**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$6.23–$34.70**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-5.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$33K**

$33K/yr · 93K searches

**Returns**

**Bad****18.2%**

return rate — above 6% kills the launch gate

## **Competition**

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**12 **▼falling

**Sellers**

**39**

**Top-5 brand share**

**82%**

**Open market**

**14%**

- Rubies32% - WOYASIM16% - California Costumes16% - AXIIJGL13% - HRTTSY6% - Pandaloon3% - Open — no brand owns it (6 brands, 14%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$1K8%$3K12%$4K16%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Rubies Walking Teddy Bear Pet Costume for Dogs or Cats Medium](https://m.media-amazon.com/images/I/41WEBi3qd+L.jpg)**Rubies Walking Teddy Bear Pet Costume for Dogs or Cats Medium**Rubies**$7.37**3.5★2,147 rev](https://www.amazon.com/dp/B01C4K93TW) [2![Dog Hoodie with Bear Ears Fleece Dog Sweater for Small Dogs French Bulldog Clothes Puppy Costume for Small Dogs XS Winter Clothes Cozy Pet Fleece for Cats](https://m.media-amazon.com/images/I/41F6r8DvZSL.jpg)**Dog Hoodie with Bear Ears Fleece Dog Sweater for Small Dogs French Bulldog Clothes Puppy Costume for Small Dogs XS Winter Clothes Cozy Pet Fleece for Cats**AXIIJGL**$12.49**3.8★95 rev](https://www.amazon.com/dp/B0FNR8MXDL) [3![California Costumes Teddy Bear Dog Costume Small](https://m.media-amazon.com/images/I/41hBMAjFseL.jpg)**California Costumes Teddy Bear Dog Costume Small**California Costumes**$22.62**3.9★438 rev](https://www.amazon.com/dp/B07D5KC332) [4![Rubies Walking Teddy Bear Pet Costume for Dogs or Cats Small](https://m.media-amazon.com/images/I/41WEBi3qd+L.jpg)**Rubies Walking Teddy Bear Pet Costume for Dogs or Cats Small**Rubies**$16.55**3.5★2,147 rev](https://www.amazon.com/dp/B01C4K90QI) [5![WOYASIM Flannel Animal Costume Onesie Kids Halloween Costumes for Girls Boys One Piece Easter Cosplay Tedy Dog 120](https://m.media-amazon.com/images/I/31fXlWdjbmL.jpg)**WOYASIM Flannel Animal Costume Onesie Kids Halloween Costumes for Girls Boys One Piece Easter Cosplay Tedy Dog 120**WOYASIM**$27.19**4.1★84 rev](https://www.amazon.com/dp/B0C7Q36MG1)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Dog Hoodie with Bear Ears Fleece Dog Sweater for Small Dogs French Bulldog Clothes Puppy Costume for Small Dogs XS Winter Clothes Cozy Pet Fleece for Cats](https://m.media-amazon.com/images/I/41F6r8DvZSL.jpg)**Dog Hoodie with Bear Ears Fleece Dog Sweater for Small Dogs French Bulldog Clothes Puppy Costume for Small Dogs XS Winter Clothes Cozy Pet Fleece for Cats**AXIIJGL**$12.49**95 rev10mo ago](https://www.amazon.com/dp/B0FNR8MXDL) [![Dog Hoodie with Bear Ears Fleece Dog Sweater for Small Dogs French Bulldog Clothes Puppy Costume for Small Dogs XS Winter Clothes Cozy Pet Fleece for Cats](https://m.media-amazon.com/images/I/41F6r8DvZSL.jpg)**Dog Hoodie with Bear Ears Fleece Dog Sweater for Small Dogs French Bulldog Clothes Puppy Costume for Small Dogs XS Winter Clothes Cozy Pet Fleece for Cats**AXIIJGL**$13.16**95 rev10mo ago](https://www.amazon.com/dp/B0FNRB75B2) [![Floofelove Fuzzy Dog Coat for Small Medium Dogs Dog Sweaters with Bear Backpack Double-Sided Plush Fleece Pet Sweatshirt Soft Warm Pet Clothes for Puppy](https://m.media-amazon.com/images/I/516+9omA-nL.jpg)**Floofelove Fuzzy Dog Coat for Small Medium Dogs Dog Sweaters with Bear Backpack Double-Sided Plush Fleece Pet Sweatshirt Soft Warm Pet Clothes for Puppy**floofelove**$23.88**20 rev10mo ago](https://www.amazon.com/dp/B0FHJ4JQGW) [![Bootique by Petco Teddy Bear Illusion Pet Halloween Costume XX-Small](https://m.media-amazon.com/images/I/51oiCpoOAuL.jpg)**Bootique by Petco Teddy Bear Illusion Pet Halloween Costume XX-Small**Bootique**$12.44**8 rev11mo ago](https://www.amazon.com/dp/B0FKKPBZL5) [![WOYASIM Flannel Animal Costume Onesie Kids Halloween Costumes for Girls Boys One Piece Easter Cosplay Tedy Dog XL](https://m.media-amazon.com/images/I/31fXlWdjbmL.jpg)**WOYASIM Flannel Animal Costume Onesie Kids Halloween Costumes for Girls Boys One Piece Easter Cosplay Tedy Dog XL**WOYASIM**$25.72**84 rev1y ago](https://www.amazon.com/dp/B0FCXVYTFP)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Flannel Animal Costume Onesie Kids Halloween Costumes for Girls Boys One Piece Easter Cosplay Tedy Dog L](https://m.media-amazon.com/images/I/31fXlWdjbmL.jpg)**Flannel Animal Costume Onesie Kids Halloween Costumes for Girls Boys One Piece Easter Cosplay Tedy Dog L**WOYASIM**$26.82**4.1★**▲ 907%**](https://www.amazon.com/dp/B0FCXT7W7X) [![WOYASIM Flannel Animal Costume Onesie Kids Halloween Costumes for Girls Boys One Piece Easter Cosplay Tedy Dog XL](https://m.media-amazon.com/images/I/31fXlWdjbmL.jpg)**WOYASIM Flannel Animal Costume Onesie Kids Halloween Costumes for Girls Boys One Piece Easter Cosplay Tedy Dog XL**WOYASIM**$25.72**4.1★**▲ 889%**](https://www.amazon.com/dp/B0FCXVYTFP) [![WOYASIM Flannel Animal Costume Onesie Kids Halloween Costumes for Girls Boys One Piece Easter Cosplay Tedy Dog 120](https://m.media-amazon.com/images/I/31fXlWdjbmL.jpg)**WOYASIM Flannel Animal Costume Onesie Kids Halloween Costumes for Girls Boys One Piece Easter Cosplay Tedy Dog 120**WOYASIM**$27.19**4.1★**▲ 845%**](https://www.amazon.com/dp/B0C7Q36MG1) [![WOYASIM Flannel Animal Costume Onesie Kids Halloween Costumes for Girls Boys One Piece Easter Cosplay Tedy Dog 140](https://m.media-amazon.com/images/I/31fXlWdjbmL.jpg)**WOYASIM Flannel Animal Costume Onesie Kids Halloween Costumes for Girls Boys One Piece Easter Cosplay Tedy Dog 140**WOYASIM**$26.91**4.1★**▲ 817%**](https://www.amazon.com/dp/B0C7Q3PSCP) [![Floofelove Fuzzy Dog Coat for Small Medium Dogs Dog Sweaters with Bear Backpack Double-Sided Plush Fleece Pet Sweatshirt Soft Warm Pet Clothes for Puppy](https://m.media-amazon.com/images/I/516+9omA-nL.jpg)**Floofelove Fuzzy Dog Coat for Small Medium Dogs Dog Sweaters with Bear Backpack Double-Sided Plush Fleece Pet Sweatshirt Soft Warm Pet Clothes for Puppy**floofelove**$23.88**4.8★**▲ 544%**](https://www.amazon.com/dp/B0FHJ4JQGW)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 36 weeks — -5.6% search growth over the last 90 days.

10K6KSpike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**22%

*“So adorable fits good”*

**Soft Feel**17%

*“very soft very warm great quality”*

**Quality-Overall**17%

*“Cute and good quality”*

**Pet Friendly**11%

*“Very cute on my granddog”*

**Advertised Vs Actual Product**9%

*“As advertised”*

**Value For Money**6%

*“Cute great price”*

### **What buyers complain about **

**Size-Overall**76%

*“Runs small”*

**Advertised Vs Actual Product**4%

*“but the size was wrong according to the descriptions”*

**Quality-Overall**4%

*“just not high quality”*

**Thickness**4%

*“A little thin”*

**Ease Of Use**3%

*“hard to put on”*

### **Top return reasons **

**Size-Overall**88%

**Advertised Vs Actual Product**4%

**Functionality-Overall**2%

**Length**1%

**Quality-Overall**1%

**Product Condition**1%

**Material Quality**1%

**Durability**0%

**Defective Material/Parts**0%

**Strength**0%