--- title: "soft dog brush — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/soft-dog-brush" last_updated: "2026-07-09T23:55:48.249Z" locale: en meta: description: "a small market ($114K/yr) — soft dog brush doesn't clear our bar today." "og:description": "a small market ($114K/yr) — soft dog brush doesn't clear our bar today." "og:title": "soft dog brush — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen" --- Back to Flapen home # **soft dog brush** **Skip it****48/100 ** a small market ($114K/yr) — soft dog brush doesn't clear our bar today. **Market/yr** **$114K** **Growth (1y)** **+150.7%** **Products** **28** **Brands** **19** was 25 a year ago **Sellers** **32** **Price range** **$4.85–$34.13** **Returns** **1.7%** **Rating** **4.5★** **Skip it** Scored 48/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **6** ×0.30 Growth **71** ×0.30 Competition **60** ×0.20 Quality gap **42** ×0.10 Returns **87** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +150.7% year over year. 2K1KPrime Day '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND No pronounced peak months · busiest ÷ quietest = 1.2× ## **Competition** - menesia23% - Myselect11% - POODLIE10% - The Buddy System9% - UGNEL9% - Swihauk7% - Other (13 brands)30% The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them. 19 brands and 32 sellers compete here. **Brands** **19 **▼falling was 25 a year ago **Sellers** **32** **Top 5 brand share** **63%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Menesia Soft Cat and Dog Grooming Brush for Small & Large Pets](https://m.media-amazon.com/images/I/4126O+sGiaL.jpg) [**Menesia Soft Cat and Dog Grooming Brush for Small & Large Pets**](https://www.amazon.com/dp/B0D4DGZHC4) menesia$7.974.5★57615%▼falling 2 ![Soft Boar Bristle Pet Palm Brush for Short Haired Dogs and Cats with Band Reduce Shedding Ergonomic Dog Brush Easy to Hold and Reduces Stress On Your Wrist | Ideal for Daily Grooming](https://m.media-amazon.com/images/I/41jQ6I6DxsL.jpg) [**Soft Boar Bristle Pet Palm Brush for Short Haired Dogs and Cats with Band Reduce Shedding Ergonomic Dog Brush Easy to Hold and Reduces Stress On Your Wrist | Ideal for Daily Grooming**](https://www.amazon.com/dp/B0DGKQ4SM2) Myselect$8.224.6★63811%▲rising 3 ![2PCS Pet Grooming Tools - Double-Sided Brush for Shedding and Bathing Suitable for Short/Long Haired Dogs Cats and Horses Deshedding Dog Brush Mane & Tail Combs for Horses - Pet Supplies (Blue)](https://m.media-amazon.com/images/I/41KH06XrvCL.jpg) [**2PCS Pet Grooming Tools - Double-Sided Brush for Shedding and Bathing Suitable for Short/Long Haired Dogs Cats and Horses Deshedding Dog Brush Mane & Tail Combs for Horses - Pet Supplies (Blue)**](https://www.amazon.com/dp/B0D3FDWVNP) UGNEL$9.824.6★1,8119%▲rising 4 ![menesia Soft Dog Brush Bristle Brush for Dog Grooming](https://m.media-amazon.com/images/I/41WLVIlMhkL.jpg) [**menesia Soft Dog Brush Bristle Brush for Dog Grooming**](https://www.amazon.com/dp/B0DPBYNW6H) menesia$6.994.6★2338%▼falling 5 ![Soft Bristle Dog Brush For Short Haired Cats Or Dogs - Firm Bristles To Remove Dust Dirt And Loose Fur - Hook And Rubber Handle](https://m.media-amazon.com/images/I/51lC4Y41DNL.jpg) [**Soft Bristle Dog Brush For Short Haired Cats Or Dogs - Firm Bristles To Remove Dust Dirt And Loose Fur - Hook And Rubber Handle**](https://www.amazon.com/dp/B08J49V736) POODLIE$13.074.5★1,1106%▼falling 6 ![Swihauk Self Cleaning Slicker Brush - Skin Friendly Deshedding Grooming Tool for Dogs & Cats Suitable for Shedding & Haired Pets with Pet Supplies Accessories Blue](https://m.media-amazon.com/images/I/31d0kuIQsnL.jpg) [**Swihauk Self Cleaning Slicker Brush - Skin Friendly Deshedding Grooming Tool for Dogs & Cats Suitable for Shedding & Haired Pets with Pet Supplies Accessories Blue**](https://www.amazon.com/dp/B0CLLPVZRV) Swihauk$14.884.6★13,0776%—flat 7 ![The Buddy System Pet Close Brush Soft Touch Oval Palm Brush - Bamboo Massage Handheld with Soft Boar Bristles and Elastic Band for Dogs and Cats](https://m.media-amazon.com/images/I/41h1wH4IKOL.jpg) [**The Buddy System Pet Close Brush Soft Touch Oval Palm Brush - Bamboo Massage Handheld with Soft Boar Bristles and Elastic Band for Dogs and Cats**](https://www.amazon.com/dp/B0B5JWL8TV) The Buddy System$13.814.5★8356%▼falling 8 ![HOP Home of Paws Short Hair Dog Brush for Detangling and Shedding Coats Silicone Pet Brushing Comb Massage Blood Circulation Gentle on Sensitive Skin Gift for Dog Lovers](https://m.media-amazon.com/images/I/51fV7W2NZfL.jpg) [**HOP Home of Paws Short Hair Dog Brush for Detangling and Shedding Coats Silicone Pet Brushing Comb Massage Blood Circulation Gentle on Sensitive Skin Gift for Dog Lovers**](https://www.amazon.com/dp/B07QQR88YG) HOP Home of Paws$16.164.6★1,9234%—flat 9 ![The Buddy System Combo Bristle Pet Brush 2-in-1 Brush Durable Rubber Side and Soft Boar Bristle Side - All Pets and Coat Lengths - Top Coat Massage for Cats & Dogs - 1 Pack](https://m.media-amazon.com/images/I/41dkTPfX5NL.jpg) [**The Buddy System Combo Bristle Pet Brush 2-in-1 Brush Durable Rubber Side and Soft Boar Bristle Side - All Pets and Coat Lengths - Top Coat Massage for Cats & Dogs - 1 Pack**](https://www.amazon.com/dp/B0D2S2ZZJP) The Buddy System$19.294.4★1454%▲rising 10 ![Round Bristle Pet Brush for Dogs and Cats - Soft Dog Brush for Grooming Short or Long Hair - Gentle Tool for Sensitive Skin Removes Dander Dirt and Detangles (Purple)](https://m.media-amazon.com/images/I/41QyE2gTV-L.jpg) [**Round Bristle Pet Brush for Dogs and Cats - Soft Dog Brush for Grooming Short or Long Hair - Gentle Tool for Sensitive Skin Removes Dander Dirt and Detangles (Purple)**](https://www.amazon.com/dp/B081QRPKH8) POODLIE$14.424.4★2,2493%▼falling 11 ![Aumuca Skin Friendly Self-Cleaning Slicker Brush for Dogs & Cats Gentle Pet Grooming Tool for Shedding & Deshedding Efficient Hair Remover for Long & Short Haired Pets](https://m.media-amazon.com/images/I/31329+JpnIL.jpg) [**Aumuca Skin Friendly Self-Cleaning Slicker Brush for Dogs & Cats Gentle Pet Grooming Tool for Shedding & Deshedding Efficient Hair Remover for Long & Short Haired Pets**](https://www.amazon.com/dp/B09MVNBBWK) Aumuca$16.394.4★37,1793%▲rising 12 ![PetJoyHaven Soft Boar Bristle Dog Brush for Short Haired Gentle Deshedding & Grooming Tool Ideal Pet Hair Brush Puppy Essentials for Grooming and Shedding Small](https://m.media-amazon.com/images/I/31ku30HoxHL.jpg) [**PetJoyHaven Soft Boar Bristle Dog Brush for Short Haired Gentle Deshedding & Grooming Tool Ideal Pet Hair Brush Puppy Essentials for Grooming and Shedding Small**](https://www.amazon.com/dp/B0FK5BW9FS) PetJoyHaven$7.974.3★722%▲rising 13 ![BioSilk for Pets Eco Friendly Detangling Pin Brush for Dogs Gentle Dog Grooming Brush Designed to Help Remove Knots and Tangles and Support Healthy Coats for All Dogs](https://m.media-amazon.com/images/I/41iemjicQyL.jpg) [**BioSilk for Pets Eco Friendly Detangling Pin Brush for Dogs Gentle Dog Grooming Brush Designed to Help Remove Knots and Tangles and Support Healthy Coats for All Dogs**](https://www.amazon.com/dp/B083YVT9VJ) BioSilk$9.084.5★4,0022%▲rising 14 ![BioSilk for Dogs Eco-Friendly Boar Hair Bristle Brush Mint Green Ergonomic Wide-Grip Handle Removes Loose Hair and Debris Gentle on Sensitive Skin All Coat Types](https://m.media-amazon.com/images/I/41NkLitJaPL.jpg) [**BioSilk for Dogs Eco-Friendly Boar Hair Bristle Brush Mint Green Ergonomic Wide-Grip Handle Removes Loose Hair and Debris Gentle on Sensitive Skin All Coat Types**](https://www.amazon.com/dp/B083YWX57R) BioSilk$8.254.5★3,3132%▼falling 15 ![Burts Bees for Pets Double Sided Pin and Hemp Bristle Dog Brush Reduces Shedding Removes Tangles and Loose Hair for All Coat Types Sustainable Bamboo and Recycled Materials](https://m.media-amazon.com/images/I/41slas0XVzL.jpg) [**Burts Bees for Pets Double Sided Pin and Hemp Bristle Dog Brush Reduces Shedding Removes Tangles and Loose Hair for All Coat Types Sustainable Bamboo and Recycled Materials**](https://www.amazon.com/dp/B07PSKYKWT) BURT'S BEES FOR PETS$11.094.5★2,6072%▲rising **~~Showing 15 of 28 — show all ~~** ## **Product shelf** All 28 tracked products in this niche. Top sellersNewestTrending [![Menesia Soft Cat and Dog Grooming Brush for Small & Large Pets](https://m.media-amazon.com/images/I/4126O+sGiaL.jpg)**Menesia Soft Cat and Dog Grooming Brush for Small & Large Pets** menesia**$7.97**4.5★576 reviews](https://www.amazon.com/dp/B0D4DGZHC4) [![Soft Boar Bristle Pet Palm Brush for Short Haired Dogs and Cats with Band Reduce Shedding Ergonomic Dog Brush Easy to Hold and Reduces Stress On Your Wrist | Ideal for Daily Grooming](https://m.media-amazon.com/images/I/41jQ6I6DxsL.jpg)**Soft Boar Bristle Pet Palm Brush for Short Haired Dogs and Cats with Band Reduce Shedding Ergonomic Dog Brush Easy to Hold and Reduces Stress On Your Wrist | Ideal for Daily Grooming** Myselect**$8.22**4.6★638 reviews](https://www.amazon.com/dp/B0DGKQ4SM2) [![2PCS Pet Grooming Tools - Double-Sided Brush for Shedding and Bathing Suitable for Short/Long Haired Dogs Cats and Horses Deshedding Dog Brush Mane & Tail Combs for Horses - Pet Supplies (Blue)](https://m.media-amazon.com/images/I/41KH06XrvCL.jpg)**2PCS Pet Grooming Tools - Double-Sided Brush for Shedding and Bathing Suitable for Short/Long Haired Dogs Cats and Horses Deshedding Dog Brush Mane & Tail Combs for Horses - Pet Supplies (Blue)** UGNEL**$9.82**4.6★1,811 reviews](https://www.amazon.com/dp/B0D3FDWVNP) [![menesia Soft Dog Brush Bristle Brush for Dog Grooming](https://m.media-amazon.com/images/I/41WLVIlMhkL.jpg)**menesia Soft Dog Brush Bristle Brush for Dog Grooming** menesia**$6.99**4.6★233 reviews](https://www.amazon.com/dp/B0DPBYNW6H) [![Soft Bristle Dog Brush For Short Haired Cats Or Dogs - Firm Bristles To Remove Dust Dirt And Loose Fur - Hook And Rubber Handle](https://m.media-amazon.com/images/I/51lC4Y41DNL.jpg)**Soft Bristle Dog Brush For Short Haired Cats Or Dogs - Firm Bristles To Remove Dust Dirt And Loose Fur - Hook And Rubber Handle** POODLIE**$13.07**4.5★1,110 reviews](https://www.amazon.com/dp/B08J49V736) [![Swihauk Self Cleaning Slicker Brush - Skin Friendly Deshedding Grooming Tool for Dogs & Cats Suitable for Shedding & Haired Pets with Pet Supplies Accessories Blue](https://m.media-amazon.com/images/I/31d0kuIQsnL.jpg)**Swihauk Self Cleaning Slicker Brush - Skin Friendly Deshedding Grooming Tool for Dogs & Cats Suitable for Shedding & Haired Pets with Pet Supplies Accessories Blue** Swihauk**$14.88**4.6★13,077 reviews](https://www.amazon.com/dp/B0CLLPVZRV) [![The Buddy System Pet Close Brush Soft Touch Oval Palm Brush - Bamboo Massage Handheld with Soft Boar Bristles and Elastic Band for Dogs and Cats](https://m.media-amazon.com/images/I/41h1wH4IKOL.jpg)**The Buddy System Pet Close Brush Soft Touch Oval Palm Brush - Bamboo Massage Handheld with Soft Boar Bristles and Elastic Band for Dogs and Cats** The Buddy System**$13.81**4.5★835 reviews](https://www.amazon.com/dp/B0B5JWL8TV) [![HOP Home of Paws Short Hair Dog Brush for Detangling and Shedding Coats Silicone Pet Brushing Comb Massage Blood Circulation Gentle on Sensitive Skin Gift for Dog Lovers](https://m.media-amazon.com/images/I/51fV7W2NZfL.jpg)**HOP Home of Paws Short Hair Dog Brush for Detangling and Shedding Coats Silicone Pet Brushing Comb Massage Blood Circulation Gentle on Sensitive Skin Gift for Dog Lovers** HOP Home of Paws**$16.16**4.6★1,923 reviews](https://www.amazon.com/dp/B07QQR88YG) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Hair Removal**27% *“Perfect hair removal”* **Pet Friendly**11% *“Cat approved”* **Ease Of Cleaning**10% *“cleaned up perfectly”* **Quality-Overall**9% *“EXCELLENT PRODUCT”* **Ease Of Use**9% *“Easy to hold”* **Soft Feel**6% *“Nice and soft bristles”* **Value For Money**6% *“very affordable”* **Advertised Vs Actual Product**6% *“As advertised”* **Size-Overall**2% *“Nice size for cats”* **Durability**1% *“durable materials”* ### **What buyers complain about ** **Functionality-Overall**13% *“Didnt work as expected”* **Size-Overall**11% *“Very small dog”* **Value For Money**7% *“this was supposedly cheaper”* **Quality-Overall**7% *“Garbage”* **Durability**7% *“Falls apart”* **Hard Feel**5% *“Too harsh”* **Ease Of Cleaning**4% *“Cleaning it was a pain”* **Hair Removal**4% *“More difficult to remove the hair”* **Advertised Vs Actual Product**3% *“it's just NOT the same”* **Ease Of Use**3% *“hard to use”* #### **Top return reasons**- Functionality-Overall30% - Size-Overall21% - Advertised Vs Actual Product11% - Hard Feel9% - Sharpness6% - Value For Money3% - Compatibility-Overall3% - Hair Removal3% - Quality-Overall2% - Defective Material/Parts2%