---
title: "smartcat ultimate scratching post — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/smartcat-ultimate-scratching-post"
last_updated: "2026-07-09T22:27:13.849Z"
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  description: "a concentrated shelf (top 5 take 91% of clicks) — smartcat ultimate scratching post doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 91% of clicks) — smartcat ultimate scratching post doesn't clear our bar today."
  "og:title": "smartcat ultimate scratching post — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen"
---

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# **smartcat ultimate scratching post**

**Skip it****36/100 **

a concentrated shelf (top 5 take 91% of clicks) — smartcat ultimate scratching post doesn't clear our bar today.

**Market/yr**

**$110K**

**Growth (1y)**

**+171.3%**

**Products**

**7**

**Brands**

**6**

was 18 a year ago

**Sellers**

**10**

**Price range**

**$35.49–$70.27**

**Returns**

**1.7%**

**Rating**

**4.5★**

**Skip it**

Scored 36/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**6**

 ×0.30

Growth

**73**

 ×0.30

Competition

**0**

 ×0.20

Quality gap

**40**

 ×0.10

Returns

**86**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 101 weeks — +171.3% year over year.

1K524Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Jul '24Nov '24Mar '25Jul '25Oct '25Feb '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Competition**

- SmartCat67% - Amazon Basics10% - MADE 4 PETS7% - Cat Craft6% - PuzzlePaw6% - AGYM3%

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack. 6 brands and 10 sellers compete here.

**Brands**

**6 **▼falling

was 18 a year ago

**Sellers**

**10**

**Top 5 brand share**

**97%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![SmartCat Pioneer Pet Ultimate Scratching Post (Beige)](https://m.media-amazon.com/images/I/41gvEyIGriL.jpg) [**SmartCat Pioneer Pet Ultimate Scratching Post (Beige)**](https://www.amazon.com/dp/B000634MH8)

SmartCat$58.864.7★34,01859%▲rising

2
![Amazon Basics Sturdy Cat Scratching Post for Indoor Cats & Kittens Classic Single Post with Sisal Rope Jute Fiber Wood Base Large (35.4H) Brown](https://m.media-amazon.com/images/I/31ctMAlcZiL.jpg) [**Amazon Basics Sturdy Cat Scratching Post for Indoor Cats & Kittens Classic Single Post with Sisal Rope Jute Fiber Wood Base Large (35.4H) Brown**](https://www.amazon.com/dp/B07G3SLKQ8)

Amazon Basics$35.904.5★9,04310%▼falling

3
![SmartCat Ultimate Scratching Post Gray Large 32 Inch Tower - Sisal Fiber Simple Design - For All Cats](https://m.media-amazon.com/images/I/41suclRAcwL.jpg) [**SmartCat Ultimate Scratching Post Gray Large 32 Inch Tower - Sisal Fiber Simple Design - For All Cats**](https://www.amazon.com/dp/B07W865K8N)

SmartCat$70.274.7★34,0189%▼falling

4
![Made4Pets Cat Scratching Post 32 Inch Carpet Covered Cat Scratcher with Kitten Toy Tall Scratching Post for Indoor Cats Adults and Kittens Grey](https://m.media-amazon.com/images/I/411uEtsF+rL.jpg) [**Made4Pets Cat Scratching Post 32 Inch Carpet Covered Cat Scratcher with Kitten Toy Tall Scratching Post for Indoor Cats Adults and Kittens Grey**](https://www.amazon.com/dp/B0FKGL2BJ3)

MADE 4 PETS$40.914.2★1037%▲rising

5
![Cat Craft Cat Scratching Post Carpet Scratching Post 41 for Indoor Cats Tall Cat Scratch Post Carpet Cat Scratcher with Replaceable Toys Sturdy Base Large Gray](https://m.media-amazon.com/images/I/31nKkmV3UzL.jpg) [**Cat Craft Cat Scratching Post Carpet Scratching Post 41 for Indoor Cats Tall Cat Scratch Post Carpet Cat Scratcher with Replaceable Toys Sturdy Base Large Gray**](https://www.amazon.com/dp/B096WHC287)

Cat Craft$35.494.5★1,0546%▼falling

6
![Carpet Craft Cat Scratching Post Heavy Duty for Indoor Large Cats and Adult Cats Tall and Thicked Carpet Cat Scratcher Furniture Protector Cat Tree Tower with Interactivity Balls Grey](https://m.media-amazon.com/images/I/41qNV+8RQ2L.jpg) [**Carpet Craft Cat Scratching Post Heavy Duty for Indoor Large Cats and Adult Cats Tall and Thicked Carpet Cat Scratcher Furniture Protector Cat Tree Tower with Interactivity Balls Grey**](https://www.amazon.com/dp/B0GL4NT24T)

PuzzlePaw$39.594.3★626%▲rising

7
![AGYM Cat Scratching Post for Large Cats Cat Scratcher for Indoor Cats Adults Sturdy Sisal Scratch Post to Protect Furniture 32 Inch Beige](https://m.media-amazon.com/images/I/41QI6tkBmFL.jpg) [**AGYM Cat Scratching Post for Large Cats Cat Scratcher for Indoor Cats Adults Sturdy Sisal Scratch Post to Protect Furniture 32 Inch Beige**](https://www.amazon.com/dp/B0B5SQMMJK)

AGYM$37.644.6★2,2533%▲rising

## **Product shelf**

All 7 tracked products in this niche.

Top sellersNewestTrending

[![SmartCat Pioneer Pet Ultimate Scratching Post (Beige)](https://m.media-amazon.com/images/I/41gvEyIGriL.jpg)**SmartCat Pioneer Pet Ultimate Scratching Post (Beige)** SmartCat**$58.86**4.7★34,018 reviews](https://www.amazon.com/dp/B000634MH8) [![Amazon Basics Sturdy Cat Scratching Post for Indoor Cats & Kittens Classic Single Post with Sisal Rope Jute Fiber Wood Base Large (35.4H) Brown](https://m.media-amazon.com/images/I/31ctMAlcZiL.jpg)**Amazon Basics Sturdy Cat Scratching Post for Indoor Cats & Kittens Classic Single Post with Sisal Rope Jute Fiber Wood Base Large (35.4H) Brown** Amazon Basics**$35.90**4.5★9,043 reviews](https://www.amazon.com/dp/B07G3SLKQ8) [![SmartCat Ultimate Scratching Post Gray Large 32 Inch Tower - Sisal Fiber Simple Design - For All Cats](https://m.media-amazon.com/images/I/41suclRAcwL.jpg)**SmartCat Ultimate Scratching Post Gray Large 32 Inch Tower - Sisal Fiber Simple Design - For All Cats** SmartCat**$70.27**4.7★34,018 reviews](https://www.amazon.com/dp/B07W865K8N) [![Made4Pets Cat Scratching Post 32 Inch Carpet Covered Cat Scratcher with Kitten Toy Tall Scratching Post for Indoor Cats Adults and Kittens Grey](https://m.media-amazon.com/images/I/411uEtsF+rL.jpg)**Made4Pets Cat Scratching Post 32 Inch Carpet Covered Cat Scratcher with Kitten Toy Tall Scratching Post for Indoor Cats Adults and Kittens Grey** MADE 4 PETS**$40.91**4.2★103 reviews](https://www.amazon.com/dp/B0FKGL2BJ3) [![Cat Craft Cat Scratching Post Carpet Scratching Post 41 for Indoor Cats Tall Cat Scratch Post Carpet Cat Scratcher with Replaceable Toys Sturdy Base Large Gray](https://m.media-amazon.com/images/I/31nKkmV3UzL.jpg)**Cat Craft Cat Scratching Post Carpet Scratching Post 41 for Indoor Cats Tall Cat Scratch Post Carpet Cat Scratcher with Replaceable Toys Sturdy Base Large Gray** Cat Craft**$35.49**4.5★1,054 reviews](https://www.amazon.com/dp/B096WHC287) [![Carpet Craft Cat Scratching Post Heavy Duty for Indoor Large Cats and Adult Cats Tall and Thicked Carpet Cat Scratcher Furniture Protector Cat Tree Tower with Interactivity Balls Grey](https://m.media-amazon.com/images/I/41qNV+8RQ2L.jpg)**Carpet Craft Cat Scratching Post Heavy Duty for Indoor Large Cats and Adult Cats Tall and Thicked Carpet Cat Scratcher Furniture Protector Cat Tree Tower with Interactivity Balls Grey** PuzzlePaw**$39.59**4.3★62 reviews](https://www.amazon.com/dp/B0GL4NT24T) [![AGYM Cat Scratching Post for Large Cats Cat Scratcher for Indoor Cats Adults Sturdy Sisal Scratch Post to Protect Furniture 32 Inch Beige](https://m.media-amazon.com/images/I/41QI6tkBmFL.jpg)**AGYM Cat Scratching Post for Large Cats Cat Scratcher for Indoor Cats Adults Sturdy Sisal Scratch Post to Protect Furniture 32 Inch Beige** AGYM**$37.64**4.6★2,253 reviews](https://www.amazon.com/dp/B0B5SQMMJK)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Pet Friendly**19%

*“Cats love it”*

**Strength**18%

*“its actually very stable”*

**Quality-Overall**11%

*“Excellent product”*

**Scratch Resistance**9%

*“They know not to scratch my furniture”*

**Durability**8%

*“still looks new”*

**Value For Money**6%

*“Good value”*

**Assembly/Installation**4%

*“Easy to install”*

**Design-Overall**3%

*“I like that it looks quite sleek”*

**Size-Overall**3%

*“Good size”*

**Advertised Vs Actual Product**1%

*“Better than expected”*

### **What buyers complain about **

**Durability**19%

*“Broke within a few months”*

**Size-Overall**8%

*“this may not be the right fit”*

**Assembly/Installation**7%

*“Too difficult to put together”*

**Quality-Overall**7%

*“Bad quality”*

**Strength**6%

*“flimsy and cheap looking”*

**Value For Money**5%

*“Its expensive and not worth the money”*

**Instructions/User Manual/Troubleshooting**4%

*“The instructions are terrible”*

**Hard Feel**2%

*“Its is also very rough”*

**Design-Overall**2%

*“Design balance could be improved”*

**Functionality-Overall**2%

*“Just won't do its job, is all”*

#### **Top return reasons**- Size-Overall33% - Defective Material/Parts13% - Material Quality7% - Advertised Vs Actual Product7% - Color7% - Assembly/Installation6% - Product Condition3% - Value For Money3% - Strength3% - Smell2%