--- title: "scratch pad pro — Niche Verdict: Skip it (25/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/scratch-pad-pro" last_updated: "2026-07-10T00:46:16.154Z" locale: en meta: description: "a concentrated shelf (top 5 take 98% of clicks) — scratch pad pro doesn't clear our bar today." "og:description": "a concentrated shelf (top 5 take 98% of clicks) — scratch pad pro doesn't clear our bar today." "og:title": "scratch pad pro — Niche Verdict: Skip it (25/100) | Amazon United States - Flapen" --- Back to Flapen home # **scratch pad pro** **Skip it****25/100 ** a concentrated shelf (top 5 take 98% of clicks) — scratch pad pro doesn't clear our bar today. **Market/yr** **$20K** **Growth (1y)** **+13.2%** **Products** **6** **Brands** **6** was 12 a year ago **Sellers** **8** **Price range** **$12.21–$22.13** **Returns** **0.8%** **Rating** **4.5★** **Skip it** Scored 25/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **1** ×0.30 Growth **39** ×0.30 Competition **0** ×0.20 Quality gap **38** ×0.10 Returns **94** ×0.10 ## **Demand** Weekly Amazon search volume, last 102 weeks — +13.2% year over year. 3K1KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Aug, Sep, Oct, Dec · busiest ÷ quietest = 4.3× ## **Competition** - Czoynife38% - AIWEILUCK26% - YOUXIFUN16% - WHAT DO YOU MEME?14% - Suck UK4% - NICETHUMB2% The top 5 products capture 98% of clicks — a locked-up shelf that new listings rarely crack. 6 brands and 8 sellers compete here. **Brands** **6 **▼falling was 12 a year ago **Sellers** **8** **Top 5 brand share** **98%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Czoynife Cat Laptop Scratcher Cat Scratcher Cardboard Interactive Toys Kitten Supplies and Stuff for Indoor Cats](https://m.media-amazon.com/images/I/517yZfSVmgL.jpg) [**Czoynife Cat Laptop Scratcher Cat Scratcher Cardboard Interactive Toys Kitten Supplies and Stuff for Indoor Cats**](https://www.amazon.com/dp/B0FXTSVX91) Czoynife$12.214.2★2538%▲rising 2 ![Cat Scratcher Laptop Cat Toy with Mouse Jingle Ball Stickers 3-in-1 Cardboard Cat Interactive Toy Kitten Cardboard Scratching Pad](https://m.media-amazon.com/images/I/51jlEbjAvqL.jpg) [**Cat Scratcher Laptop Cat Toy with Mouse Jingle Ball Stickers 3-in-1 Cardboard Cat Interactive Toy Kitten Cardboard Scratching Pad**](https://www.amazon.com/dp/B0CSW8N1Q3) AIWEILUCK$16.624.5★24326%▼falling 3 ![YOUXIFUN 3-in-1 Cardboard Cat Scratcher Laptop with Mouse Jingle Ball Stickers Grey Cat Interactive Toy Kitten Toy & Cat Scratching Pad](https://m.media-amazon.com/images/I/51+8pcPDvhL.jpg) [**YOUXIFUN 3-in-1 Cardboard Cat Scratcher Laptop with Mouse Jingle Ball Stickers Grey Cat Interactive Toy Kitten Toy & Cat Scratching Pad**](https://www.amazon.com/dp/B0D59XHN65) YOUXIFUN$16.244.7★12016%▼falling 4 ![ScratchPad Pro Cardboard Laptop Cat Scratcher Interactive Cat Toys for Indoor Cats Kitten Supplies and Cat Stuff by Relatable](https://m.media-amazon.com/images/I/51x1+MetjVL.jpg) [**ScratchPad Pro Cardboard Laptop Cat Scratcher Interactive Cat Toys for Indoor Cats Kitten Supplies and Cat Stuff by Relatable**](https://www.amazon.com/dp/B0CCSYF6BQ) WHAT DO YOU MEME?$16.754.6★41214%▼falling 5 ![Suck UK - Cat Laptop- Cat Scratching Board - Cardboard Scratchers- Scratch Pad & Kitten Scratching Mat - Funny Furniture - Interactive Toy & Kitten Toys Gifts Cats](https://m.media-amazon.com/images/I/41DoObBh5mL.jpg) [**Suck UK - Cat Laptop- Cat Scratching Board - Cardboard Scratchers- Scratch Pad & Kitten Scratching Mat - Funny Furniture - Interactive Toy & Kitten Toys Gifts Cats**](https://www.amazon.com/dp/B00ZFSFOO4) Suck UK$22.134.5★7984%▼falling 6 ![Gaming Cat Scratcher Double Sided Cat Scratching Pad with Stickers](https://m.media-amazon.com/images/I/51HU6TH0fPL.jpg) [**Gaming Cat Scratcher Double Sided Cat Scratching Pad with Stickers**](https://www.amazon.com/dp/B09W58SJ5J) NICETHUMB$14.004.6★982%—flat ## **Product shelf** All 6 tracked products in this niche. Top sellersNewestTrending [![Czoynife Cat Laptop Scratcher Cat Scratcher Cardboard Interactive Toys Kitten Supplies and Stuff for Indoor Cats](https://m.media-amazon.com/images/I/517yZfSVmgL.jpg)**Czoynife Cat Laptop Scratcher Cat Scratcher Cardboard Interactive Toys Kitten Supplies and Stuff for Indoor Cats** Czoynife**$12.21**4.2★25 reviews](https://www.amazon.com/dp/B0FXTSVX91) [![Cat Scratcher Laptop Cat Toy with Mouse Jingle Ball Stickers 3-in-1 Cardboard Cat Interactive Toy Kitten Cardboard Scratching Pad](https://m.media-amazon.com/images/I/51jlEbjAvqL.jpg)**Cat Scratcher Laptop Cat Toy with Mouse Jingle Ball Stickers 3-in-1 Cardboard Cat Interactive Toy Kitten Cardboard Scratching Pad** AIWEILUCK**$16.62**4.5★243 reviews](https://www.amazon.com/dp/B0CSW8N1Q3) [![YOUXIFUN 3-in-1 Cardboard Cat Scratcher Laptop with Mouse Jingle Ball Stickers Grey Cat Interactive Toy Kitten Toy & Cat Scratching Pad](https://m.media-amazon.com/images/I/51+8pcPDvhL.jpg)**YOUXIFUN 3-in-1 Cardboard Cat Scratcher Laptop with Mouse Jingle Ball Stickers Grey Cat Interactive Toy Kitten Toy & Cat Scratching Pad** YOUXIFUN**$16.24**4.7★120 reviews](https://www.amazon.com/dp/B0D59XHN65) [![ScratchPad Pro Cardboard Laptop Cat Scratcher Interactive Cat Toys for Indoor Cats Kitten Supplies and Cat Stuff by Relatable](https://m.media-amazon.com/images/I/51x1+MetjVL.jpg)**ScratchPad Pro Cardboard Laptop Cat Scratcher Interactive Cat Toys for Indoor Cats Kitten Supplies and Cat Stuff by Relatable** WHAT DO YOU MEME?**$16.75**4.6★412 reviews](https://www.amazon.com/dp/B0CCSYF6BQ) [![Suck UK - Cat Laptop- Cat Scratching Board - Cardboard Scratchers- Scratch Pad & Kitten Scratching Mat - Funny Furniture - Interactive Toy & Kitten Toys Gifts Cats](https://m.media-amazon.com/images/I/41DoObBh5mL.jpg)**Suck UK - Cat Laptop- Cat Scratching Board - Cardboard Scratchers- Scratch Pad & Kitten Scratching Mat - Funny Furniture - Interactive Toy & Kitten Toys Gifts Cats** Suck UK**$22.13**4.5★798 reviews](https://www.amazon.com/dp/B00ZFSFOO4) [![Gaming Cat Scratcher Double Sided Cat Scratching Pad with Stickers](https://m.media-amazon.com/images/I/51HU6TH0fPL.jpg)**Gaming Cat Scratcher Double Sided Cat Scratching Pad with Stickers** NICETHUMB**$14.00**4.6★98 reviews](https://www.amazon.com/dp/B09W58SJ5J) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Pet Friendly**33% *“Cat approved”* **Quality-Overall**17% *“This is really well made”* **Fun/Entertainment Experience**9% *“My cats enjoyed it”* **Value For Money**9% *“affordable”* **Size-Overall**4% *“Real good size”* **Certifications**4% *“Squeakers approved”* **Design-Overall**3% *“And the design fit well in my nerdy house”* **Gifting Purpose**3% *“This is a cute gift”* **Durability**2% *“it has decent durability”* **Assembly/Installation**1% *“the assembly was super easy”* ### **What buyers complain about ** **Value For Money**29% *“could be cheaper”* **Size-Overall**17% *“So tiny”* **Durability**14% *“he did tear it up”* **Design-Overall**4% *“Poorly designed”* **Ease Of Use**4% *“It's nearly impossible to insert them without immediately ripping the toy”* **Hard Feel**4% *“hard at work”* **Strength**3% *“Not the most sturdy one”* #### **Top return reasons**- Defective Material/Parts24% - Size-Overall17% - Advertised Vs Actual Product17% - Strength13% - Product Condition8% - Thin4% - Value For Money4% - Quality-Overall4% - Instructions/User Manual/Troubleshooting4% - Water Resistance2%