---
title: "raw cat food wet — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/raw-cat-food-wet"
last_updated: "2026-07-10T02:29:36.305Z"
locale: en
meta:
  description: "a concentrated shelf (top 5 take 94% of clicks) — raw cat food wet doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 94% of clicks) — raw cat food wet doesn't clear our bar today."
  "og:title": "raw cat food wet — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **raw cat food wet**

**Skip it****39/100 **

a concentrated shelf (top 5 take 94% of clicks) — raw cat food wet doesn't clear our bar today.

**Market/yr**

**$59K**

**Growth (1y)**

**+173.5%**

**Products**

**7**

**Brands**

**4**

was 3 a year ago

**Sellers**

**32**

**Price range**

**$5.35–$21.72**

**Returns**

**0.0%**

**Rating**

**4.3★**

**Skip it**

Scored 39/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**3**

 ×0.30

Growth

**74**

 ×0.30

Competition

**0**

 ×0.20

Quality gap

**63**

 ×0.10

Returns

**100**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 23 weeks — +173.5% year over year.

5K2KFeb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

## **Competition**

- Freshpet79% - Optimeal9% - Vital Essentials7% - Instinct6%

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack. 4 brands and 32 sellers compete here.

**Brands**

**4 **▲rising

was 3 a year ago

**Sellers**

**32**

**Top 5 brand share**

**100%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Fresh Pet Select Roasted Refrigerated Meals for Cats Chicken With Carrots and Spinach Recipe 1 lb](https://m.media-amazon.com/images/I/41znRx2ZOUL.jpg) [**Fresh Pet Select Roasted Refrigerated Meals for Cats Chicken With Carrots and Spinach Recipe 1 lb**](https://www.amazon.com/dp/B00H3R4H98)

Freshpet$7.164.1★84847%▼falling

2
![Select Freshpet Chicken & Cat Food 1 Pound Beef 16 Ounce](https://m.media-amazon.com/images/I/41cscw2Ht6L.jpg) [**Select Freshpet Chicken & Cat Food 1 Pound Beef 16 Ounce**](https://www.amazon.com/dp/B078TSYVY1)

Freshpet$5.354.1★73733%▲rising

3
![Optimeal Wet Cat Food Variety Pack - Grain Free Tender Morsels High Protein Premium Nutrition Made with Natural European Ingredients in Savory Gravy Adult Cat Food Wet Pouches 3oz Pouch (Pack of 12)](https://m.media-amazon.com/images/I/51v9hziLxxL.jpg) [**Optimeal Wet Cat Food Variety Pack - Grain Free Tender Morsels High Protein Premium Nutrition Made with Natural European Ingredients in Savory Gravy Adult Cat Food Wet Pouches 3oz Pouch (Pack of 12)**](https://www.amazon.com/dp/B0DVLS8MJJ)

Optimeal$21.664.1★1,2096%▲rising

4
![Instinct Raw Meals Freeze-Dried Chicken Cat Food 9.5 oz. Bag](https://m.media-amazon.com/images/I/51kv9MGUADL.jpg) [**Instinct Raw Meals Freeze-Dried Chicken Cat Food 9.5 oz. Bag**](https://www.amazon.com/dp/B084DH5651)

Instinct$21.724.4★1,6106%▲rising

5
![Vital Essentials Freeze Dried Minnows Cat Treats | Single Ingredient | Premium Quality | Grain Free Healthy Treats for Cats 0.5 oz Bag](https://m.media-amazon.com/images/I/51-NHEiMMiL.jpg) [**Vital Essentials Freeze Dried Minnows Cat Treats | Single Ingredient | Premium Quality | Grain Free Healthy Treats for Cats 0.5 oz Bag**](https://www.amazon.com/dp/B0BWBK16NH)

Vital Essentials$7.544.4★8,1924%▼falling

6
![Optimeal Wet Cat Food Variety Pack - Savory Protein Selection Grain Free Tender Morsels High Protein Premium Nutrition Made with Natural European Ingredients Adult Cat Pouches 3oz (Pack of 12)](https://m.media-amazon.com/images/I/51ys44PdzZL.jpg) [**Optimeal Wet Cat Food Variety Pack - Savory Protein Selection Grain Free Tender Morsels High Protein Premium Nutrition Made with Natural European Ingredients Adult Cat Pouches 3oz (Pack of 12)**](https://www.amazon.com/dp/B0G59VZC8F)

Optimeal$21.514.3★2223%▲rising

7
![Vital Essentials Freeze Dried Raw Chicken Hearts Cat Treats | Single Ingredient | Premium Quality | Grain Free Healthy Treats for Cats 0.8 oz Bag](https://m.media-amazon.com/images/I/41GlAH1wF5L.jpg) [**Vital Essentials Freeze Dried Raw Chicken Hearts Cat Treats | Single Ingredient | Premium Quality | Grain Free Healthy Treats for Cats 0.8 oz Bag**](https://www.amazon.com/dp/B0BWBMGPDZ)

Vital Essentials$6.654.5★3,5323%—flat

## **Product shelf**

All 7 tracked products in this niche.

Top sellersNewestTrending

[![Fresh Pet Select Roasted Refrigerated Meals for Cats Chicken With Carrots and Spinach Recipe 1 lb](https://m.media-amazon.com/images/I/41znRx2ZOUL.jpg)**Fresh Pet Select Roasted Refrigerated Meals for Cats Chicken With Carrots and Spinach Recipe 1 lb** Freshpet**$7.16**4.1★848 reviews](https://www.amazon.com/dp/B00H3R4H98) [![Select Freshpet Chicken & Cat Food 1 Pound Beef 16 Ounce](https://m.media-amazon.com/images/I/41cscw2Ht6L.jpg)**Select Freshpet Chicken & Cat Food 1 Pound Beef 16 Ounce** Freshpet**$5.35**4.1★737 reviews](https://www.amazon.com/dp/B078TSYVY1) [![Optimeal Wet Cat Food Variety Pack - Grain Free Tender Morsels High Protein Premium Nutrition Made with Natural European Ingredients in Savory Gravy Adult Cat Food Wet Pouches 3oz Pouch (Pack of 12)](https://m.media-amazon.com/images/I/51v9hziLxxL.jpg)**Optimeal Wet Cat Food Variety Pack - Grain Free Tender Morsels High Protein Premium Nutrition Made with Natural European Ingredients in Savory Gravy Adult Cat Food Wet Pouches 3oz Pouch (Pack of 12)** Optimeal**$21.66**4.1★1,209 reviews](https://www.amazon.com/dp/B0DVLS8MJJ) [![Instinct Raw Meals Freeze-Dried Chicken Cat Food 9.5 oz. Bag](https://m.media-amazon.com/images/I/51kv9MGUADL.jpg)**Instinct Raw Meals Freeze-Dried Chicken Cat Food 9.5 oz. Bag** Instinct**$21.72**4.4★1,610 reviews](https://www.amazon.com/dp/B084DH5651) [![Vital Essentials Freeze Dried Minnows Cat Treats | Single Ingredient | Premium Quality | Grain Free Healthy Treats for Cats 0.5 oz Bag](https://m.media-amazon.com/images/I/51-NHEiMMiL.jpg)**Vital Essentials Freeze Dried Minnows Cat Treats | Single Ingredient | Premium Quality | Grain Free Healthy Treats for Cats 0.5 oz Bag** Vital Essentials**$7.54**4.4★8,192 reviews](https://www.amazon.com/dp/B0BWBK16NH) [![Optimeal Wet Cat Food Variety Pack - Savory Protein Selection Grain Free Tender Morsels High Protein Premium Nutrition Made with Natural European Ingredients Adult Cat Pouches 3oz (Pack of 12)](https://m.media-amazon.com/images/I/51ys44PdzZL.jpg)**Optimeal Wet Cat Food Variety Pack - Savory Protein Selection Grain Free Tender Morsels High Protein Premium Nutrition Made with Natural European Ingredients Adult Cat Pouches 3oz (Pack of 12)** Optimeal**$21.51**4.3★222 reviews](https://www.amazon.com/dp/B0G59VZC8F) [![Vital Essentials Freeze Dried Raw Chicken Hearts Cat Treats | Single Ingredient | Premium Quality | Grain Free Healthy Treats for Cats 0.8 oz Bag](https://m.media-amazon.com/images/I/41GlAH1wF5L.jpg)**Vital Essentials Freeze Dried Raw Chicken Hearts Cat Treats | Single Ingredient | Premium Quality | Grain Free Healthy Treats for Cats 0.8 oz Bag** Vital Essentials**$6.65**4.5★3,532 reviews](https://www.amazon.com/dp/B0BWBMGPDZ)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Pet Friendly**40%

*“Kitty Approved”*

**Taste-Overall**9%

*“Great food”*

**Quality-Overall**8%

*“Great variety”*

**Flavor**6%

*“have a variety of flavors”*

**Smell**5%

*“has a fragrant aroma that makes it extremely appealing”*

**Ingredients-Overall**4%

*“Good ingredients”*

**Value For Money**3%

*“Totally worth it”*

**Size-Overall**3%

*“the treats are the perfect size”*

**Ease Of Chewing/Swallowing**2%

*“They were not hard and chewy”*

**Ease Of Use**2%

*“easy to open”*

### **What buyers complain about **

**Value For Money**18%

*“They are a little pricey for how much you get”*

**Size-Overall**17%

*“To big”*

**Smell**13%

*“looked a smelled burnt”*

**Moist/Dry**4%

*“Being freeze dried”*

**Flavor**3%

*“My cat puked with each flavor”*

**Ease Of Chewing/Swallowing**3%

*“Really hard to chew for her”*

**Taste-Overall**3%

*“I guess my cat didn't like the taste”*

**Indigestion**3%

*“He became very lethargic with vomiting and horrible diarrhea, and after it did not resolve in the next 18-24 hours, I had to take him urgently to our vet”*

**Hard Feel**2%

*“were very hard”*

**Quality-Overall**2%

*“The quality control is awful”*

#### **Top return reasons**- Size-Overall29% - Moist/Dry12% - Smell8% - Texture/Consistency-Overall7% - Indigestion7% - Escape Proof5% - Advertised Vs Actual Product5% - Hard Feel3% - Charging2% - Defective Material/Parts2%