--- title: "purina pro plan urinary tract wet cat food — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/purina-pro-plan-urinary-tract-wet-cat-food" last_updated: "2026-07-10T00:15:25.881Z" locale: en meta: description: "a small market ($124K/yr) — purina pro plan urinary tract wet cat food doesn't clear our bar today." "og:description": "a small market ($124K/yr) — purina pro plan urinary tract wet cat food doesn't clear our bar today." "og:title": "purina pro plan urinary tract wet cat food — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen" --- Back to Flapen home # **purina pro plan urinary tract wet cat food** **Skip it****36/100 ** a small market ($124K/yr) — purina pro plan urinary tract wet cat food doesn't clear our bar today. **Market/yr** **$124K** **Growth (1y)** **+67.9%** **Products** **11** **Brands** **3** was 3 a year ago **Sellers** **25** **Price range** **$26.98–$95.58** **Returns** **0.0%** **Rating** **4.6★** **Skip it** Scored 36/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **6** ×0.30 Growth **55** ×0.30 Competition **21** ×0.20 Quality gap **30** ×0.10 Returns **100** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +67.9% year over year. 4K2KSpike '24Black Friday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jan, Feb, Sep, Oct, Dec · busiest ÷ quietest = 3.8× ## **Competition** - Purina Pro Plan85% - Pro Plan Veterinary Diets12% - Purina ONE3% The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack. 3 brands and 25 sellers compete here. **Brands** **3 **—flat was 3 a year ago **Sellers** **25** **Top 5 brand share** **100%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Purina Pro Plan Urinary Tract Cat Food Chicken and Rice Formula - 7 lb. Bag](https://m.media-amazon.com/images/I/41X4jFjKd2L.jpg) [**Purina Pro Plan Urinary Tract Cat Food Chicken and Rice Formula - 7 lb. Bag**](https://www.amazon.com/dp/B003R0LM1Q) Purina Pro Plan$26.984.4★4,45939%▲rising 2 ![Purina Pro Plan Urinary Cat Food Wet Variety Pack Urinary Tract Health Ocean Whitefish Chicken Turkey and Giblets - (Pack of 24) 3 oz. Cans](https://m.media-amazon.com/images/I/41hVlKjm7wL.jpg) [**Purina Pro Plan Urinary Cat Food Wet Variety Pack Urinary Tract Health Ocean Whitefish Chicken Turkey and Giblets - (Pack of 24) 3 oz. Cans**](https://www.amazon.com/dp/B077NND9PB) Purina Pro Plan$42.794.7★2,28413%▲rising 3 ![Pro Plan Veterinary Diets Purina UR Urinary St/Ox Feline Formula Dry Cat Food - 6 lb. Bag](https://m.media-amazon.com/images/I/41SO5eiZLZL.jpg) [**Pro Plan Veterinary Diets Purina UR Urinary St/Ox Feline Formula Dry Cat Food - 6 lb. Bag**](https://www.amazon.com/dp/B0721NKV84) Pro Plan Veterinary Diets$49.734.7★3359%▲rising 4 ![Purina Pro Plan Urinary Tract Health Pate Cat Food Variety Pack Turkey and Giblets and Ocean Whitefish Entrees - (Pack of 12) 5.5 oz. Cans](https://m.media-amazon.com/images/I/412Mij4kbcL.jpg) [**Purina Pro Plan Urinary Tract Health Pate Cat Food Variety Pack Turkey and Giblets and Ocean Whitefish Entrees - (Pack of 12) 5.5 oz. Cans**](https://www.amazon.com/dp/B0841HKMQX) Purina Pro Plan$27.174.6★1,4638%▼falling 5 ![Purina Pro Plan Urinary Tract Wet Cat Food Variety Pack Urinary Tract Health Beef and Chicken Entrees - (Pack of 12) 5.5 oz. Cans](https://m.media-amazon.com/images/I/41nSdOJspeL.jpg) [**Purina Pro Plan Urinary Tract Wet Cat Food Variety Pack Urinary Tract Health Beef and Chicken Entrees - (Pack of 12) 5.5 oz. Cans**](https://www.amazon.com/dp/B0841H6YWC) Purina Pro Plan$27.404.6★9117%▼falling 6 ![Purina Pro Plan Urinary Tract Health Chicken Entree in Gravy Cat Food - (Pack of 24) 5.5 oz. Cans](https://m.media-amazon.com/images/I/41Ye7D9OG7L.jpg) [**Purina Pro Plan Urinary Tract Health Chicken Entree in Gravy Cat Food - (Pack of 24) 5.5 oz. Cans**](https://www.amazon.com/dp/B07ZXG9G6Y) Purina Pro Plan$54.694.6★5,0597%▲rising 7 ![Purina Pro Plan Urinary Tract Cat Food Chicken and Rice Formula - 16 lb. Bag](https://m.media-amazon.com/images/I/4173PiBLCeL.jpg) [**Purina Pro Plan Urinary Tract Cat Food Chicken and Rice Formula - 16 lb. Bag**](https://www.amazon.com/dp/B001VJ3I1M) Purina Pro Plan$53.494.4★4,4596%—flat 8 ![Purina Pro Plan Urinary Tract Health Pate Cat Food Variety Pack Ocean Whitefish And With Salmon Entrees - (Pack of 24) 3 oz. Cans](https://m.media-amazon.com/images/I/41NfJn+VXrL.jpg) [**Purina Pro Plan Urinary Tract Health Pate Cat Food Variety Pack Ocean Whitefish And With Salmon Entrees - (Pack of 24) 3 oz. Cans**](https://www.amazon.com/dp/B0833PSWRQ) Purina Pro Plan$43.914.7★9714%▼falling 9 ![Purina ONE High Protein Dry Cat Food +Plus Urinary Tract Health Formula - 16 lb. Bag](https://m.media-amazon.com/images/I/41dgW7TjNZL.jpg) [**Purina ONE High Protein Dry Cat Food +Plus Urinary Tract Health Formula - 16 lb. Bag**](https://www.amazon.com/dp/B000634CO6) Purina ONE$33.134.6★16,6513%—flat 10 ![Pro Plan Veterinary Diets Purina UR Urinary St/Ox Feline Formula Dry Cat Food - 16 lb. Bag](https://m.media-amazon.com/images/I/41WuZkQ35tL.jpg) [**Pro Plan Veterinary Diets Purina UR Urinary St/Ox Feline Formula Dry Cat Food - 16 lb. Bag**](https://www.amazon.com/dp/B071GPV9P5) Pro Plan Veterinary Diets$95.584.7★3352%▲rising 11 ![Purina Pro Plan Urinary Tract Health Chicken Entree in Gravy Cat Food - (Pack of 24) 3 oz. Pull-Top Cans](https://m.media-amazon.com/images/I/41cBQuRsPgL.jpg) [**Purina Pro Plan Urinary Tract Health Chicken Entree in Gravy Cat Food - (Pack of 24) 3 oz. Pull-Top Cans**](https://www.amazon.com/dp/B003R0LM2U) Purina Pro Plan$43.564.6★5,0592%▼falling ## **Product shelf** All 11 tracked products in this niche. Top sellersNewestTrending [![Purina Pro Plan Urinary Tract Cat Food Chicken and Rice Formula - 7 lb. Bag](https://m.media-amazon.com/images/I/41X4jFjKd2L.jpg)**Purina Pro Plan Urinary Tract Cat Food Chicken and Rice Formula - 7 lb. Bag** Purina Pro Plan**$26.98**4.4★4,459 reviews](https://www.amazon.com/dp/B003R0LM1Q) [![Purina Pro Plan Urinary Cat Food Wet Variety Pack Urinary Tract Health Ocean Whitefish Chicken Turkey and Giblets - (Pack of 24) 3 oz. Cans](https://m.media-amazon.com/images/I/41hVlKjm7wL.jpg)**Purina Pro Plan Urinary Cat Food Wet Variety Pack Urinary Tract Health Ocean Whitefish Chicken Turkey and Giblets - (Pack of 24) 3 oz. Cans** Purina Pro Plan**$42.79**4.7★2,284 reviews](https://www.amazon.com/dp/B077NND9PB) [![Pro Plan Veterinary Diets Purina UR Urinary St/Ox Feline Formula Dry Cat Food - 6 lb. Bag](https://m.media-amazon.com/images/I/41SO5eiZLZL.jpg)**Pro Plan Veterinary Diets Purina UR Urinary St/Ox Feline Formula Dry Cat Food - 6 lb. Bag** Pro Plan Veterinary Diets**$49.73**4.7★335 reviews](https://www.amazon.com/dp/B0721NKV84) [![Purina Pro Plan Urinary Tract Health Pate Cat Food Variety Pack Turkey and Giblets and Ocean Whitefish Entrees - (Pack of 12) 5.5 oz. Cans](https://m.media-amazon.com/images/I/412Mij4kbcL.jpg)**Purina Pro Plan Urinary Tract Health Pate Cat Food Variety Pack Turkey and Giblets and Ocean Whitefish Entrees - (Pack of 12) 5.5 oz. Cans** Purina Pro Plan**$27.17**4.6★1,463 reviews](https://www.amazon.com/dp/B0841HKMQX) [![Purina Pro Plan Urinary Tract Wet Cat Food Variety Pack Urinary Tract Health Beef and Chicken Entrees - (Pack of 12) 5.5 oz. Cans](https://m.media-amazon.com/images/I/41nSdOJspeL.jpg)**Purina Pro Plan Urinary Tract Wet Cat Food Variety Pack Urinary Tract Health Beef and Chicken Entrees - (Pack of 12) 5.5 oz. Cans** Purina Pro Plan**$27.40**4.6★911 reviews](https://www.amazon.com/dp/B0841H6YWC) [![Purina Pro Plan Urinary Tract Health Chicken Entree in Gravy Cat Food - (Pack of 24) 5.5 oz. Cans](https://m.media-amazon.com/images/I/41Ye7D9OG7L.jpg)**Purina Pro Plan Urinary Tract Health Chicken Entree in Gravy Cat Food - (Pack of 24) 5.5 oz. Cans** Purina Pro Plan**$54.69**4.6★5,059 reviews](https://www.amazon.com/dp/B07ZXG9G6Y) [![Purina Pro Plan Urinary Tract Cat Food Chicken and Rice Formula - 16 lb. Bag](https://m.media-amazon.com/images/I/4173PiBLCeL.jpg)**Purina Pro Plan Urinary Tract Cat Food Chicken and Rice Formula - 16 lb. Bag** Purina Pro Plan**$53.49**4.4★4,459 reviews](https://www.amazon.com/dp/B001VJ3I1M) [![Purina Pro Plan Urinary Tract Health Pate Cat Food Variety Pack Ocean Whitefish And With Salmon Entrees - (Pack of 24) 3 oz. Cans](https://m.media-amazon.com/images/I/41NfJn+VXrL.jpg)**Purina Pro Plan Urinary Tract Health Pate Cat Food Variety Pack Ocean Whitefish And With Salmon Entrees - (Pack of 24) 3 oz. Cans** Purina Pro Plan**$43.91**4.7★971 reviews](https://www.amazon.com/dp/B0833PSWRQ) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Pet Friendly**30% *“Cats love it”* **Quality-Overall**16% *“Looks like good quality food”* **Value For Money**10% *“Worth the money”* **Taste-Overall**8% *“good taste for cat”* **Flavor**7% *“Mr Kitty likes this flavor better than most urinary wet cat foods”* **Soothing/Teething**2% *“Helps urinary problem in cats”* **Ease Of Chewing/Swallowing**2% *“she eats it well”* **Advertised Vs Actual Product**2% *“Just as advertised”* **Strength**2% *“Shes still going strong at 17”* **Texture/Consistency-Overall**2% *“Pate texture”* ### **What buyers complain about ** **Value For Money**43% *“so expensive though”* **Smell**9% *“The smell is very difficult to tolerate too”* **Indigestion**5% *“he got bad diarrhea”* **Ease Of Chewing/Swallowing**4% *“she barely eats it”* **Flavor**4% *“Not many flavors”* **Quality-Overall**3% *“This food id NOT cheap”* **Functionality-Overall**2% *“Short story - it doesnt work”* **Stale/Rotten/Spoiled**2% *“The 5 oz cans are not always fresh”* **Ingredients-Overall**2% *“I wish they would reformulate with halfway decent ingredients”* **Sharpness**2% *“Beware of sharp bones”* #### **Top return reasons**- Flavor36% - Size-Overall14% - Value For Money14% - Certifications14% - Advertised Vs Actual Product7% - Indigestion7% - Smell7%