--- title: "purina pro plan sensitive skin and stomach cat — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/pet-supplies/purina-pro-plan-sensitive-skin-and-stomach-cat" last_updated: "2026-07-10T01:55:54.472Z" locale: en meta: description: "a small market ($119K/yr) — purina pro plan sensitive skin and stomach cat doesn't clear our bar today." "og:description": "a small market ($119K/yr) — purina pro plan sensitive skin and stomach cat doesn't clear our bar today." "og:title": "purina pro plan sensitive skin and stomach cat — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen" --- Back to Flapen home # **purina pro plan sensitive skin and stomach cat** **Skip it****38/100 ** a small market ($119K/yr) — purina pro plan sensitive skin and stomach cat doesn't clear our bar today. **Market/yr** **$119K** **Growth (1y)** **+93.2%** **Products** **14** **Brands** **2** was 4 a year ago **Sellers** **39** **Price range** **$16.73–$53.19** **Returns** **0.0%** **Rating** **4.7★** **Skip it** Scored 38/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **6** ×0.30 Growth **63** ×0.30 Competition **23** ×0.20 Quality gap **25** ×0.10 Returns **100** ×0.10 ## **Demand** Weekly Amazon search volume, last 97 weeks — +93.2% year over year. 820410Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26Aug '24Dec '24Apr '25Aug '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND No pronounced peak months · busiest ÷ quietest = 1.3× ## **Competition** - Purina Pro Plan91% - Purina ONE9% - Other0% The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack. 2 brands and 39 sellers compete here. **Brands** **2 **▼falling was 4 a year ago **Sellers** **39** **Top 5 brand share** **100%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Purina Pro Plan Sensitive Skin and Stomach Cat Food Lamb and Rice Formula - 7 lb. Bag](https://m.media-amazon.com/images/I/41mwk6ytkzL.jpg) [**Purina Pro Plan Sensitive Skin and Stomach Cat Food Lamb and Rice Formula - 7 lb. Bag**](https://www.amazon.com/dp/B0009JQRJA) Purina Pro Plan$26.874.7★5,19535%▼falling 2 ![Purina Pro Plan Sensitive Skin and Stomach Adult Cat Food Salmon and Rice Formula - 7 lb.](https://m.media-amazon.com/images/I/411K2Nze+JL.jpg) [**Purina Pro Plan Sensitive Skin and Stomach Adult Cat Food Salmon and Rice Formula - 7 lb.**](https://www.amazon.com/dp/B0F569Z683) Purina Pro Plan$27.494.7★22617%▲rising 3 ![Purina Pro Plan Sensitive Skin and Stomach Wet Cat Food Variety Pack Duck and Artic Char Entrees - (Pack of 24) 3 oz. Cans](https://m.media-amazon.com/images/I/51NyZy86tOL.jpg) [**Purina Pro Plan Sensitive Skin and Stomach Wet Cat Food Variety Pack Duck and Artic Char Entrees - (Pack of 24) 3 oz. Cans**](https://www.amazon.com/dp/B0833P1QS1) Purina Pro Plan$44.094.6★1,09311%▲rising 4 ![Purina ONE Sensitive Stomach Sensitive Skin Natural Dry Cat Food +Plus Sensitive Skin and Stomach Formula - 16 lb. Bag](https://m.media-amazon.com/images/I/51R-CzLDITL.jpg) [**Purina ONE Sensitive Stomach Sensitive Skin Natural Dry Cat Food +Plus Sensitive Skin and Stomach Formula - 16 lb. Bag**](https://www.amazon.com/dp/B000WFLZ0C) Purina ONE$33.064.8★14,1406%▼falling 5 ![Purina Pro Plan Sensitive Skin and Stomach Senior Cat Food Salmon and Rice Formula - 3.5 lb.](https://m.media-amazon.com/images/I/41JcZoL1knL.jpg) [**Purina Pro Plan Sensitive Skin and Stomach Senior Cat Food Salmon and Rice Formula - 3.5 lb.**](https://www.amazon.com/dp/B0F56LTZRV) Purina Pro Plan$16.734.7★2795%▲rising 6 ![Purina Pro Plan Sensitive Skin and Sensitive Stomach Cat Food Wet Pate Grain Free Chicken Entree - (Pack of 24) 3 oz. Cans](https://m.media-amazon.com/images/I/41ATgre9xRL.jpg) [**Purina Pro Plan Sensitive Skin and Sensitive Stomach Cat Food Wet Pate Grain Free Chicken Entree - (Pack of 24) 3 oz. Cans**](https://www.amazon.com/dp/B08DTVPFJY) Purina Pro Plan$44.234.5★1,2005%▼falling 7 ![Purina Pro Plan Sensitive Skin and Stomach Cat Food Lamb and Rice Formula - 16 lb. Bag](https://m.media-amazon.com/images/I/41PpQpzewuL.jpg) [**Purina Pro Plan Sensitive Skin and Stomach Cat Food Lamb and Rice Formula - 16 lb. Bag**](https://www.amazon.com/dp/B005HH6MPS) Purina Pro Plan$53.194.7★5,1955%▼falling 8 ![Purina Pro Plan Sensitive Skin and Stomach Adult Cat Food Salmon and Rice Formula - 3.5 lb.](https://m.media-amazon.com/images/I/417JXzOA3RL.jpg) [**Purina Pro Plan Sensitive Skin and Stomach Adult Cat Food Salmon and Rice Formula - 3.5 lb.**](https://www.amazon.com/dp/B0F569J2CW) Purina Pro Plan$16.734.7★2263%▼falling 9 ![Purina Pro Plan Sensitive Skin and Stomach Dry Cat Food Turkey and Oat Meal Formula - 5.5 lb. Bag](https://m.media-amazon.com/images/I/41DOZEwBTxL.jpg) [**Purina Pro Plan Sensitive Skin and Stomach Dry Cat Food Turkey and Oat Meal Formula - 5.5 lb. Bag**](https://www.amazon.com/dp/B07L3KYVJR) Purina Pro Plan$27.054.7★1,0182%▲rising 10 ![Purina Pro Plan Sensitive Skin and Stomach Cat Food Tuna and Oat Meal Entree - (Pack of 24) 3 oz. Cans](https://m.media-amazon.com/images/I/41udSiVFJIL.jpg) [**Purina Pro Plan Sensitive Skin and Stomach Cat Food Tuna and Oat Meal Entree - (Pack of 24) 3 oz. Cans**](https://www.amazon.com/dp/B085PVZNGJ) Purina Pro Plan$44.034.5★5062%▲rising 11 ![Purina ONE Sensitive Stomach Sensitive Skin Natural Dry Cat Food +Plus Sensitive Skin and Stomach Formula - 7 lb. Bag](https://m.media-amazon.com/images/I/41mJBeUeLGL.jpg) [**Purina ONE Sensitive Stomach Sensitive Skin Natural Dry Cat Food +Plus Sensitive Skin and Stomach Formula - 7 lb. Bag**](https://www.amazon.com/dp/B0002MLAEQ) Purina ONE$17.404.7★12,5292%▲rising 12 ![Purina Pro Plan Sensitive Skin and Stomach Dry Cat Food Turkey and Oat Meal Formula - 12.5 lb. Bag](https://m.media-amazon.com/images/I/41+JRNR3a6L.jpg) [**Purina Pro Plan Sensitive Skin and Stomach Dry Cat Food Turkey and Oat Meal Formula - 12.5 lb. Bag**](https://www.amazon.com/dp/B07L3LTNBY) Purina Pro Plan$50.584.7★1,0182%—flat 13 ![Purina Pro Plan Sensitive Skin and Stomach Wet Cat Food Sensitive Skin and Stomach Duck Entree - (Pack of 24) 3 oz. Pull-Top Cans](https://m.media-amazon.com/images/I/41kt+IWA86L.jpg) [**Purina Pro Plan Sensitive Skin and Stomach Wet Cat Food Sensitive Skin and Stomach Duck Entree - (Pack of 24) 3 oz. Pull-Top Cans**](https://www.amazon.com/dp/B07CWTTKLJ) Purina Pro Plan$44.194.5★9822%▲rising 14 ![Purina Pro Plan Sensitive Skin and Stomach Cat Food Wet Pate Sensitive Skin and Stomach Arctic Char Entree - (Pack of 24) 3 oz. Pull-Top Cans](https://m.media-amazon.com/images/I/51u1y7e8iCL.jpg) [**Purina Pro Plan Sensitive Skin and Stomach Cat Food Wet Pate Sensitive Skin and Stomach Arctic Char Entree - (Pack of 24) 3 oz. Pull-Top Cans**](https://www.amazon.com/dp/B07CWTTMXC) Purina Pro Plan$43.824.6★1,0082%—flat ## **Product shelf** All 14 tracked products in this niche. Top sellersNewestTrending [![Purina Pro Plan Sensitive Skin and Stomach Cat Food Lamb and Rice Formula - 7 lb. Bag](https://m.media-amazon.com/images/I/41mwk6ytkzL.jpg)**Purina Pro Plan Sensitive Skin and Stomach Cat Food Lamb and Rice Formula - 7 lb. Bag** Purina Pro Plan**$26.87**4.7★5,195 reviews](https://www.amazon.com/dp/B0009JQRJA) [![Purina Pro Plan Sensitive Skin and Stomach Adult Cat Food Salmon and Rice Formula - 7 lb.](https://m.media-amazon.com/images/I/411K2Nze+JL.jpg)**Purina Pro Plan Sensitive Skin and Stomach Adult Cat Food Salmon and Rice Formula - 7 lb.** Purina Pro Plan**$27.49**4.7★226 reviews](https://www.amazon.com/dp/B0F569Z683) [![Purina Pro Plan Sensitive Skin and Stomach Wet Cat Food Variety Pack Duck and Artic Char Entrees - (Pack of 24) 3 oz. Cans](https://m.media-amazon.com/images/I/51NyZy86tOL.jpg)**Purina Pro Plan Sensitive Skin and Stomach Wet Cat Food Variety Pack Duck and Artic Char Entrees - (Pack of 24) 3 oz. Cans** Purina Pro Plan**$44.09**4.6★1,093 reviews](https://www.amazon.com/dp/B0833P1QS1) [![Purina ONE Sensitive Stomach Sensitive Skin Natural Dry Cat Food +Plus Sensitive Skin and Stomach Formula - 16 lb. Bag](https://m.media-amazon.com/images/I/51R-CzLDITL.jpg)**Purina ONE Sensitive Stomach Sensitive Skin Natural Dry Cat Food +Plus Sensitive Skin and Stomach Formula - 16 lb. Bag** Purina ONE**$33.06**4.8★14,140 reviews](https://www.amazon.com/dp/B000WFLZ0C) [![Purina Pro Plan Sensitive Skin and Stomach Senior Cat Food Salmon and Rice Formula - 3.5 lb.](https://m.media-amazon.com/images/I/41JcZoL1knL.jpg)**Purina Pro Plan Sensitive Skin and Stomach Senior Cat Food Salmon and Rice Formula - 3.5 lb.** Purina Pro Plan**$16.73**4.7★279 reviews](https://www.amazon.com/dp/B0F56LTZRV) [![Purina Pro Plan Sensitive Skin and Sensitive Stomach Cat Food Wet Pate Grain Free Chicken Entree - (Pack of 24) 3 oz. Cans](https://m.media-amazon.com/images/I/41ATgre9xRL.jpg)**Purina Pro Plan Sensitive Skin and Sensitive Stomach Cat Food Wet Pate Grain Free Chicken Entree - (Pack of 24) 3 oz. Cans** Purina Pro Plan**$44.23**4.5★1,200 reviews](https://www.amazon.com/dp/B08DTVPFJY) [![Purina Pro Plan Sensitive Skin and Stomach Cat Food Lamb and Rice Formula - 16 lb. Bag](https://m.media-amazon.com/images/I/41PpQpzewuL.jpg)**Purina Pro Plan Sensitive Skin and Stomach Cat Food Lamb and Rice Formula - 16 lb. Bag** Purina Pro Plan**$53.19**4.7★5,195 reviews](https://www.amazon.com/dp/B005HH6MPS) [![Purina Pro Plan Sensitive Skin and Stomach Adult Cat Food Salmon and Rice Formula - 3.5 lb.](https://m.media-amazon.com/images/I/417JXzOA3RL.jpg)**Purina Pro Plan Sensitive Skin and Stomach Adult Cat Food Salmon and Rice Formula - 3.5 lb.** Purina Pro Plan**$16.73**4.7★226 reviews](https://www.amazon.com/dp/B0F569J2CW) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Pet Friendly**35% *“Our cat seems to like it”* **Taste-Overall**11% *“My cats love the taste”* **Value For Money**10% *“Good value”* **Quality-Overall**7% *“Overall great food quality and actually can help dramatically with digestion and other issues”* **Flavor**6% *“They love the taste”* **Soothing/Teething**5% *“No more upset stomachs”* **Allergies**4% *“No allergies”* **Ingredients-Overall**2% *“The ingredients are clearly higher quality”* **Ease Of Use**1% *“Quick and easy”* **Size-Overall**1% *“so the size is perfect”* ### **What buyers complain about ** **Allergies**19% *“showed signs of a food allergy”* **Indigestion**17% *“has major digestive issues”* **Value For Money**14% *“Its a bit on the pricey side”* **Quality-Overall**8% *“Not the same quality as in-store”* **Ingredients-Overall**4% *“I dont know what this food DOESNT have. it does have grains, apparently.”* **Taste-Overall**3% *“Tasted it- nasty would not recommended”* **Flavor**3% *“not in any of the flavors”* **Certifications**2% *“How do I give you vet approval”* **Size-Overall**2% *“Small bites”* **Smell**2% *“Didnt smell very appetizing”* #### **Top return reasons**- Smell17% - Flavor13% - Advertised Vs Actual Product13% - Functionality-Overall13% - Ease Of Use7% - Quality-Overall7% - Value For Money7% - Taste-Overall7% - Size-Overall7% - Stale/Rotten/Spoiled7%